Green party of Canada

📋 1 Guidelines

🔗 Connections

Sector

Public sector

Region

Canada

Guideline Year

2025

Language

English

Tags

Community Featured

Official Websites

Brand Guidelines

2025

Brand Summary

Mission
  • To symbolize a thriving, sustainable planet and the global call to action: Go Green. The Green Party’s vision is for a healthier, more inclusive future, rooted in democracy and empowerment for all [^1].
Core Values
  • sustainability
  • democracy
  • inclusivity
  • energy
  • renewal
  • harmony
  • environmental stewardship
  • social justice
  • community well-being
  • action
  • unity
  • credibility
  • clarity
Target Audience
  • Individuals and communities who value environmental stewardship, social justice, inclusivity, and progressive change. The brand imagery and messaging target a diverse, engaged, and activist audience [^2].
Personality Traits
  • vibrant
  • fresh
  • approachable
  • friendly
  • modern
  • optimistic
  • professional
  • credible
  • inclusive
  • bold
Visual Identity Overview
  • The visual identity centers on a bold green circle, symbolizing sustainability and action. The palette is inspired by nature, with vibrant greens and earth tones. Typography is modern and approachable, using customized sans-serif fonts. Illustrations and icons emphasize diversity, unity, activism, and storytelling, with clean layouts and consistent logo usage across materials [^3].

Categories

Brand Imagery
  • ![Protest or Demonstration Scene - The image features a diverse group of seven individuals around a large, central green circle, all engaging in a demonstration or protest. Starting from the left, the first person is a woman with dark skin, curly hair, wearing an orange skirt, a white top, and yellow boots, holding a yellow sign with an extended arm raised. Next is a man with light skin, a beard, blue hair, wearing a light pink top and dark pants, smiling with arms raised. The third individual is a large green circle, possibly representing a symbol or focal element. Adjacent to it is a woman with blonde hair, light skin, dressed in an orange top and light-colored pants, raising both hands overhead. To her right is a woman with long, dark hair and medium skin tone, wearing a blue dress, holding a pink sign or placard in her right hand raised, with her left arm extended. Next is a woman with dark skin and curly blue hair, wearing a brown shirt and dark pants, sitting on a small stool, gesturing outward with one hand. The last person is a woman with medium skin, long dark hair, wearing a light blue shirt and dark shoes, sitting on a crate or stool, holding a small mouse or rat in her lap, with her other hand extended. The background is plain and light, emphasizing the characters and their signs, symbolizing unity, activism, or advocacy in a colorful, stylized manner.
  • ![Green Circle on Light Background - The image should depict a large, solid green circle centrally positioned on a plain, light-colored (possibly white or off-white) background. The circle is uniform in color, with no additional details, shading, or patterns inside it. The background extends evenly around the circle, creating a stark contrast that emphasizes the shape and color of the circle. The overall composition is simple and minimalistic, focusing solely on the geometric shape and vibrant color of the circle.
  • ![Green Party Logo and Text - The image should feature a large, solid green circle positioned to the left side of the frame. To the right of the circle, in bold, uppercase, green text, it should display the phrases “GREEN PARTY” on the first line and “PARTI VERT” on the second line. The background of the entire image should be a light or white color, creating a stark contrast that emphasizes the green circle and text. The overall layout is simple and clean, with the green circle serving as a prominent visual element aligned with the environmentally-focused theme of the Green Party, and the text clearly conveying the party’s name in both English and French. The font used for the text should be a clear, sans-serif style, ensuring readability and modern appearance.
  • ![Political Party Labels Comparison - The image contains four rectangular sections, each with a light gray background and rounded corners, arranged in a 2x2 grid. The top-left section features a large, bold, green circle to the left of the text ‘● GREEN PARTY’ written in uppercase, bright green letters. The top-right section has a similar large green circle to the left of the text ‘● PARTI VERT’ also in uppercase, green font. The bottom-left section displays a large green circle to the left of the text ‘● GREEN PARTY OF CANADA’ in uppercase, green font, with the words ‘GREEN PARTY’ larger and ‘OF CANADA’ in a smaller font underneath. The bottom-right section contains a large green circle to the left of the text ‘● PARTI VERT DU CANADA’ in uppercase, green font, with ‘PARTI VERT’ larger and ‘DU CANADA’ beneath in a smaller size. The circles are consistent in size and color across all sections, and the text in each section is aligned to the left of the circles, with the image focusing on the comparative design of political party labels in English and French.
Color Palette
  • Our colour palette is inspired by nature at its most vibrant—lush forests, thriving ecosystems, and clear skies. Rooted in the warmth of the earth and the optimism of a brighter future, these colours evoke a sense of energy, renewal, and harmony.
  • Verdant PMS 2422 C RGB 26 / 178 / 74 CMYK 87 / 4 / 100 / 0 HEX #24B24A
  • Moss RGB 26 / 64 / 46 CMYK 59 / 0/ 28/ 0 HEX #1A402E
  • Sunrise RGB 232 / 74 / 38 CMYK 3 / 86 / 100 / 0 HEX #E84A26
  • Petal RGB 252 / 219 / 222 CMYK 0 / 16 / 5 / 0 HEX #FCDBDE
  • Ice RGB 207 / 232 / 237 CMYK 18 / 1 / 5 / 0 HEX #CFE8ED
  • Gulf RGB 5 / 28 / 110 CMYK 100 / 96 / 25 / 21 HEX #051C6E
  • Marigold RGB 255 / 214 / 28 CMYK 1 / 12 / 96 / 0 HEX #FFD61C
  • Egg RGB 245 / 245 /240 CMYK 3 / 2 / 4 / 0 HEX #F5F5F0
  • The primary symbol, lockups, and secondary symbols should be used in one of the three core colours-Verdant (Pantone 2422C), Moss, or Egg. Whenever possible, Moss should replace black, and Egg should replace white for a more cohesive look.
  • To meet AA web compliancy, certain colour combinations are not permitted. For the website only, the core green shifts to HEX #20A242 to ensure accessibility. This HEX value is strictly for digital web use and should not appear anywhere else in the brand.
Typography
  • The GP Neue Montreal typeface was customized by Canadian-based foundry Pang ram Pang ram. Its origins draw inspiration from the sans­serif typefaces used at Expo'67 in Montreal, which remain visible throughout the city today. Party titles are intentionally set in all caps to ensure equal punctuation between English and French.
  • GP Neue Montreal, a timeless sans serif by Pangram Pangram, has been customized for a distinct Green Party edition. Paired with Gelica—an inviting, approachable typeface inspired by Windsor, the font used in the party’s first 1984 brochure—this duo blends modernity with heritage.
  • For emails or everyday use, such as Microsoft Word documents shared with those who do not have the font, GP Neue Montreal can be substituted with Helvetica orArial. However, it’s not recommended to substitute Gelica with any other fonts.
  • GP Neue Montreal This timeless sans serif was created by the Montreal-based type foundry Pangram Pangram, with modifications to key letters to create a unique edition called, GP Neue Montreal.
  • Gelica This friendly and approachable typeface, was designed by Font Spring. It draws inspiration from early fonts like Windsor, which was featured in the first Green Party brochure in 1984.
  • Party titles are intentionally set in all caps to ensure equal punctuation between English and French.
  • LENGTHY NAMES USE ‘OT MONTREAL SEMI-SQUEEZED’
Logo Usage
  • A bold, green circle—simple, memorable, and universally understood. It symbolizes a thriving, sustainable planet and the global call to action: Go Green. Rooted in democracy, its simplicity empowers anyone to create it. Vibrant, fresh, and instantly recognizable—even as an emoji—the logo embodies the Green Party’s vision for a healthier, more inclusive future.
  • The GP Neue Montreal typeface was customized by Canadian-based foundry Pangram Pangram. Its origins draw inspiration from the sans­serif typefaces used at Expo'67 in Montreal, which remain visible throughout the city today. Party titles are intentionally set in all caps to ensure equal punctuation between English and French.
  • A secondary symbol featuring GREEN and VERT within the green circle may be used for select special activations.
  • The primary symbol, lockups, and secondary symbols should be used in one of the three core colours-Verdant (Pantone 2422C), Moss, or Egg. Whenever possible, Moss should replace black, and Egg should replace white for a more cohesive look.
  • To meet AA web compliancy, certain colour combinations are not permitted. For the website only, the core green shifts to HEX #20A242 to ensure accessibility. This HEX value is strictly for digital web use and should not appear anywhere else in the brand.
Visual Style
  • A bold, green circle—simple, memorable, and universally understood. It symbolizes a thriving, sustainable planet and the global call to action: Go Green. Rooted in democracy, its simplicity empowers anyone to create it. Vibrant, fresh, and instantly recognizable—even as an emoji—the logo embodies the Green Party’s vision for a healthier, more inclusive future.
  • The GP Neue Montreal typeface was customized by Canadian-based foundry Pangram Pangram. Its origins draw inspiration from the sans­serif typefaces used at Expo'67 in Montreal, which remain visible throughout the city today. Party titles are intentionally set in all caps to ensure equal punctuation between English and French.
  • A secondary symbol featuring GREEN and VERT within the green circle may be used for select special activations.
  • Our colour palette is inspired by nature at its most vibrant—lush forests, thriving ecosystems, and clear skies. Rooted in the warmth of the earth and the optimism of a brighter future, these colours evoke a sense of energy, renewal, and harmony.
  • PMS 2422 C RGB 26 / 178 / 74 CMYK 87 / 4 / 100 / 0 HEX #24B24A
  • RGB 26 / 64 / 46 CMYK 59 / 0/ 28/ 0 HEX #1A402E
  • RGB 232 / 74 / 38 CMYK 3 / 86 / 100 / 0 HEX #E84A26
  • RGB 252 / 219 / 222 CMYK 0 / 16 / 5 / 0 HEX #FCDBDE
  • RGB 207 / 232 / 237 CMYK 18 / 1 / 5 / 0 HEX #CFE8ED
  • RGB 5 / 28 / 110 CMYK 100 / 96 / 25 / 21 HEX #051C6E
  • RGB 255 / 214 / 28 CMYK 1 / 12 / 96 / 0 HEX #FFD61C
  • RGB 245 / 245 /240 CMYK 3 / 2 / 4 / 0 HEX #F5F5F0
  • The primary symbol, lockups, and secondary symbols should be used in one of the three core colours-Verdant (Pantone 2422C), Moss, or Egg. Whenever possible, Moss should replace black, and Egg should replace white for a more cohesive look.
  • To meet AA web compliancy, certain colour combinations are not permitted. For the website only, the core green shifts to HEX #20A242 to ensure accessibility. This HEX value is strictly for digital web use and should not appear anywhere else in the brand.
  • GP Neue Montreal, a timeless sans serif by Pangram Pangram, has been customized for a distinct Green Party edition. Paired with Gelica—an inviting, approachable typeface inspired by Windsor, the font used in the party’s first 1984 brochure—this duo blends modernity with heritage.
  • For emails or everyday use, such as Microsoft Word documents shared with those who do not have the font, GP Neue Montreal can be substituted with Helvetica or Arial. However, it’s not recommended to substitute Gelica with any other fonts.
Stationery
  • Consistent, professional communication is key to the Green Party’s iden­tity. Official stationery and email signature templates ensure a unified look across all correspondence, reinforcing the party’s message with clarity and credibility.
Political Signs
  • A full suite of templates is available for Green Party candidates, including lawn signs, flyers, cards, and more in various sizes and formats. Contact your Green Party representative for access.
🐛 Report