Green Party

📋 1 Guidelines

🔗 Connections

Sector

Public sector

Region

United kingdom

Guideline Year

2015

Language

English

Tags

Community

Official Websites

Brand Guidelines

2015

Brand Summary

Mission
  • To stand up for what matters, advocating for environmental sustainability, social justice, and the common good through clear, hopeful, and cohesive visual and messaging strategies [^1].
Core Values
  • fair economy
  • public services
  • safe climate
  • integrity
  • cleaner, fairer, more vibrant economy
  • alternative vision
  • protecting environment
  • standing up for patients, rail users, and school children
  • energy strategy that takes climate change seriously
  • breaking dependence on fossil fuels
  • investing in clean, green energy supplies [^2]
Target Audience
  • Voters and communities seeking environmental, social, and economic reform, including those who value public services, climate action, and fairer economic policies [^3][^2].
Personality Traits
  • clear
  • hopeful
  • unique
  • strong
  • straightforward
  • simple
  • bold
  • vibrant
  • community-focused [^4][^3]
Visual Identity Overview
  • The visual identity is cohesive, bold, and vibrant, using a palette of strong greens and other colors, clear typography (Bebas Neue and Helvetica Neue Condensed), prominent logo usage, and consistent layout across print and digital applications. Photography and illustration are clean, simple, and often feature local landmarks and campaign messages. The Green tag, hashtags, and candidate signatures are key elements, with strict rules for logo placement, color, and typography to maintain brand integrity [^4][^3].

Categories

Brand Imagery
  • Great photography can engage voters’ in a powerful way. Photography should be clear with one main focus. Photos should include a local landmark. Most importantly, images should be composed so that the person is to the right, so that the hashtag or Green tag can be placed on the left. Ensure that all photography is taken in 16:9 proportion, and not in a square format, to allow for later cropping.
  • The header image on the website’s homepage defines our online presence. The photo should be taken professionally with a composition as outlined here. This is an opportunity to set the tone for the brand. See photography guidelines for full guidance.
  • For website images, ensure there is plenty of space at the top. The area may need to be cropped to ensure that the subject is vertically centred to the page.
  • Minimum image dimensions: 1024 x 768
  • When choosing or shooting an image, ensure the subject is to the right so that there is space for content on the left.
  • The area marked in RED needs to be cropped out to make the image central to the page.
  • Do not obscure peoples faces with the main Green tag.
  • Do not obscure peoples faces using the hash tag.
  • Do not use photography which has not received permission for use. If using photo libraries do not use photos ‘for editorial use only’, on posters and materials that promote the Green Party.
Color Palette
  • The Green Party green Pantone 368 is for single or 2 colour print work and only the black logos should be used with this. When full colour print is required please stipulate 65 Cyan + 100 Yellow in your artwork.
  • The Green Party green, CMYK and RGB colour breakdowns are deliberately slightly different from the Pantone 368, please do not try to correct this.
  • The grid shows the colours available as part of the brand. They are bold, vibrant and strong. The colour palette has been chosen to reflect the diversity of the audience to which it relates to. They shouldn’t be shaded or tinted.
  • The fluorescent green cannot be reproduced in CMYK printing but can be used to highlight text on screen.
  • PantoneCMYKRGBHEX
    368 c65 - 0 - 100 - 0106 - 176 - 35#6AB023
    2612 c69 - 100 - 9 - 0118 - 43 - 133#772583
    312 c74 - 0 - 12 - 00 - 180 - 213#00afd0
    Bright Red c0 - 78 - 86 - 2249 - 56 - 34#f93822
    3425 c93 - 13 - 85 - 440 - 100 - 59#006341
    375 c46 - 0 - 90 - 0151 - 215 - 0#97d700
    82 - 223 - 0
    7462 c100 - 48 -6 -300 - 85 - 140#00558c
    109 c0 - 18 - 100 - 0255 - 209 - 0#ffd100
    212c0 - 68 - 37 -6240 -78 - 152#f04e98
    7534c5 - 5 - 15 - 8209 - 204 - 189#d1ccbd
  • They shouldn’t be shaded or tinted.
  • Green Party illustration can use a wide range of the greens from the colour palette. The styles can vary but remain clean, clear and relatively simple. They should have a common theme of predominantly being white and green overall.
  • The slogan tag should be in a white box with dark green text from the colour palette. Slogans can vary but shouldn’t become overly long (30 characters). The candidate’s name should always be displayed in the Green Party main green box with white text. The name place should be white text in a dark green box from the colour palette.
  • Hashtag devices can be in any bright colour from the colour palette and should be set at a 5 degree upwards angle, never tilting downwards.
  • Do not recreate the tag in different fonts.
  • Don’t use the Green tag in different colours.
Typography
  • Bebas Neue is the main font for the brand. It is classic, straightforward and simple with no fuss. It is a strong headline font which communicates the brand values in a typographic form. Bebas Neue is used for the Green tag, hashtags and for the title headings across all communication. The secondary font is Helvetica Neue Condensed for all body text in a range of different weights, including regular, bold and italic.
  • Download fonts here: http://www.greenparty.org.uk/brand.html
  • Bebas Neue text is placed within a box which is set to a 5 degree upwards tilting angle.
  • The slogan tag should be in a white box with dark green text from the colour palette. Slogans can vary but shouldn’t become overly long (30 characters). The candidate’s name should always be displayed in the Green Party main green box with white text. The name place should be white text in a dark green box from the colour palette. The slogan text should be slightly bigger than the place name text. Please use the templates.
  • Slogan tag. Not more than 30 characters set over 1 or 2 lines.
  • Candidate name tag. Make text slightly smaller if it is a long name.
  • Place tag sits at the bottom in a dark green box. Text is slightly smaller than the slogan text.
  • The white slogan box should be aligned with the first letter of a candidate’s name and the end of the place box should align with the beginning of the last letter of the name (as indicated on the right). This may sometimes not be possible with a very long name and may need to be adjusted leftwards. The slogan and local party name boxes should overlap the name box very slightly.
  • If a candidate’s name is very long, then reduce text size. Ensure that the candidate’s face is seen clearly and that the Green tag isn’t the primary focus over the image but is still dominant.
  • The Green Party tag should never be placed on the righthand side tilting downwards.
  • Hashtags should ideally be two words only with a clear message. They are set in the typeface Bebas Neue. The hashtag symbol and the first world should be in a 20% tint of the colour of the tag box. Hastag devices can be in any bright colour from the colour palette and should be set at a 5 degree upwards angle, never tilting downwards. Hashtags highlight an important issue, reinforcing the top level branding device.
  • The main message should not get confused by too many hashtags. They should be used sparingly as a title for an issue or as a sign off for an issue. They should be preferably left alighned and right aligned if unavoidable.
  • Do not recreate the tag in different fonts.
Logo Usage
  • The Green Party logo is an important part of the identity. It needs to be placed where it can be seen at first glance, so as to identify immediately the political party. This would be on all printed and digital materials.
  • The Green Party green Pantone 368 is for single or 2 colour print work and only the black logos should be used with this. When full colour print is required please stipulate 65 Cyan + 100 Yellow in your artwork.
  • Materials produced for local use have the option of showing a local version of the national logo.
  • Download logos here: http://www.greenparty.org.uk/brand.html
  • Obtain local logos here: cherry.lifework@gmail.com
Tone And Messaging
  • The Green tag (pictured right) is used to communicate the main message of the brand. It is made up of three parts: the slogan, the candidate’s name and finally the constituency or local party name. The Bebas Neue text is placed within a box which is set to a 5 degree upwards tilting angle.
  • The slogan tag should be in a white box with dark green text from the colour palette. Slogans can vary but shouldn’t become overly long (30 characters). The candidate’s name should always be displayed in the Green Party main green box with white text. The name place should be white text in a dark green box from the colour palette. The slogan text should be slightly bigger than the place name text. Please use the templates.
  • Slogan tag. Not more than 30 characters set over 1 or 2 lines.
  • Candidate name tag. Make text slightly smaller if it is a long name.
  • Place tag sits at the bottom in a dark green box. Text is slightly smaller than the slogan text.
  • The white slogan box should be aligned with the first letter of a candidate’s name and the end of the place box should align with the beginning of the last letter of the name (as indicated on the right). This may sometimes not be possible with a very long name and may need to be adjusted leftwards. The slogan and local party name boxes should overlap the name box very slightly.
  • If a candidate’s name is very long, then reduce text size. Ensure that the candidate’s face is seen clearly and that the Green tag isn’t the primary focus over the image but is still dominant.
  • The Green Party tag should never be placed on the righthand side tilting downwards.
  • Hashtags should ideally be two words only with a clear message. They are set in the typeface Bebas Neue. The hashtag symbol and the first world should be in a 20% tint of the colour of the tag box. Hastag devices can be in any bright colour from the colour palette and should be set at a 5 degree upwards angle, never tilting downwards. Hashtags highlight an important issue, reinforcing the top level branding device.
  • The main message should not get confused by too many hashtags. They should be used sparingly as a title for an issue or as a sign off for an issue. They should be preferably left alighned and right aligned if unavoidable.
  • Great photography can engage voters’ in a powerful way. Photography should be clear with one main focus. Photos should include a local landmark. Most importantly, images should be composed so that the person is to the right, so that the hashtag or Green tag can be placed on the left. Ensure that all photography is taken in 16:9 proportion, and not in a square format, to allow for later cropping.
  • The header image on the website’s homepage defines our online presence. The photo should be taken professionally with a composition as outlined here. This is an opportunity to set the tone for the brand. See photography guidelines for full guidance.
  • Emails are most effective when delivering a single message with a personal touch. Use a candidate’s signature in the brand’s style (see page 12).
Brand Values
  • Bebas Neue is the main font for the brand. It is classic, straightforward and simple with no fuss. It is a strong headline font which communicates the brand values in a typographic form. Bebas Neue is used for the Green tag, hashtags and for the title headings across all communication. The secondary font is Helvetica Neue Condensed for all body text in a range of different weights, including regular, bold and italic.
Visual Style
  • The Green Party logo is an important part of the identity. It needs to be placed where it can be seen at first glance, so as to identify immediately the political party. This would be on all printed and digital materials.
  • The Green Party green Pantone 368 is for single or 2 colour print work and only the black logos should be used with this. When full colour print is required please stipulate 65 Cyan + 100 Yellow in your artwork.
  • Bebas Neue is the main font for the brand. It is classic, straightforward and simple with no fuss. It is a strong headline font which communicates the brand values in a typographic form. Bebas Neue is used for the Green tag, hashtags and for the title headings across all communication. The secondary font is Helvetica Neue Condensed for all body text in a range of different weights, including regular, bold and italic.
  • The Green Party green, CMYK and RGB colour breakdowns are deliberately slightly different from the Pantone 368, please do not try to correct this.
  • The grid shows the colours available as part of the brand. They are bold, vibrant and strong. The colour palette has been chosen to reflect the diversity of the audience to which it relates to. They shouldn’t be shaded or tinted.
  • The fluorescent green cannot be reproduced in CMYK printing but can be used to highlight text on screen.
  • | Pantone | CMYK | RGB | HEX | | 368 c | 65 - 0 - 100 - 0 | 106 - 176 - 35 | #6AB023 | | 2612 c | 69 - 100 - 9 - 0 | 118 - 43 - 133 | #772583 | | 312 c | 74 - 0 - 12 - 0 | 0 - 180 - 213 | #00afd0 | | Bright Red c | 0 - 78 - 86 - 2 | 249 - 56 - 34 | #f93822 | | 3425 c | 93 - 13 - 85 - 44 | 0 - 100 - 59 | #006341 | | 375 c | 46 - 0 - 90 - 0 | 151 - 215 - 0 | #97d700 | | 7462 c | 100 - 48 -6 -30 | 0 - 85 - 140 | #00558c | | 109 c | 0 - 18 - 100 - 0 | 255 - 209 - 0 | #ffd100 | | 212c | 0 - 68 - 37 -6 | 240 -78 - 152 | #f04e98 | | 7534c | 5 - 5 - 15 - 8 | 209 - 204 - 189 | #d1ccbd |
  • The Green tag is the primary device in the identity but other components parts play an important role of establishing the brand’s visual style.
  • The Green tag (pictured right) is used to communicate the main message of the brand. It is made up of three parts: the slogan, the candidate’s name and finally the constituency or local party name. The Bebas Neue text is placed within a box which is set to a 5 degree upwards tilting angle.
  • The slogan tag should be in a white box with dark green text from the colour palette. Slogans can vary but shouldn’t become overly long (30 characters). The candidate’s name should always be displayed in the Green Party main green box with white text. The name place should be white text in a dark green box from the colour palette. The slogan text should be slightly bigger than the place name text. Please use the templates.
  • Slogan tag. Not more than 30 characters set over 1 or 2 lines.
  • Candidate name tag. Make text slightly smaller if it is a long name.
  • Place tag sits at the bottom in a dark green box. Text is slightly smaller than the slogan text.
  • The white slogan box should be aligned with the first letter of a candidate’s name and the end of the place box should align with the beginning of the last letter of the name (as indicated on the right). This may sometimes not be possible with a very long name and may need to be adjusted leftwards. The slogan and local party name boxes should overlap the name box very slightly.
  • If a candidate’s name is very long, then reduce text size. Ensure that the candidate’s face is seen clearly and that the Green tag isn’t the primary focus over the image but is still dominant.
  • The Green Party tag should never be placed on the righthand side tilting downwards.
  • Hashtags should ideally be two words only with a clear message. They are set in the typeface Bebas Neue. The hashtag symbol and the first world should be in a 20% tint of the colour of the tag box. Hastag devices can be in any bright colour from the colour palette and should be set at a 5 degree upwards angle, never tilting downwards. Hashtags highlight an important issue, reinforcing the top level branding device.
  • The main message should not get confused by too many hashtags. They should be used sparingly as a title for an issue or as a sign off for an issue. They should be preferably left alighned and right aligned if unavoidable.
  • Green Party illustration can use a wide range of the greens from the colour palette. The styles can vary but remain clean, clear and relatively simple. They should have a common theme of predominantly being white and green overall.
  • Great photography can engage voters’ in a powerful way. Photography should be clear with one main focus. Photos should include a local landmark. Most importantly, images should be composed so that the person is to the right, so that the hashtag or Green tag can be placed on the left. Ensure that all photography is taken in 16:9 proportion, and not in a square format, to allow for later cropping.
  • The header image on the website’s homepage defines our online presence. The photo should be taken professionally with a composition as outlined here. This is an opportunity to set the tone for the brand. See photography guidelines for full guidance.
  • For website images, ensure there is plenty of space at the top. The area may need to be cropped to ensure that the subject is vertically centred to the page.
  • Minimum image dimensions: 1024 x 768
  • When choosing or shooting an image, ensure the subject is to the right so that there is space for content on the left.
  • The use of extensive white space will ensure that content is easily read. Visual elements, such as check-boxes and icons, punctuate the design, creating order.
  • Use a key line box to encapsulate a call-to-action or essential information in boxes.
  • The brand is flexible to accommodate slogans in the tag style or as titles, as required.
  • The cover image should be clear with one main focus (see section 3 on photography). In the example to the right, a panel of Green Party green has been used on the back cover and titles are in Green Party green.
  • The Green Party logo has been placed where it can be seen at first glance, so as to identify immediately the political party.
  • In the event of needing to produce low-cost black and white publications, the brand can be adapted to monocrhome. The use of white space and simple, boid elements will increase readability.
  • Do not print the colour version in black and white but use the correct black and white version of the Green tag.
  • Posters are most engaging when they are simple and clear. Use a bold photo with the brand elements and place the logo in a prominent place.
  • Billboards are most engaging when they are simple and clear. Use a bold photo with the brand elements and place the logo in a prominent place.
  • Including the logo will encourage visits to the website.
  • Different straplines can be used in Green tags for the same billboard campaign. Ensure that tags don’t cover the main person’s face.
  • Emails are most effective when delivering a single message with a personal touch. Use a candidate’s signature in the brand’s style (see page 12).
  • Do not place the tag on a white background.
  • Do not recreate the tag in different fonts.
  • Don’t use the Green tag in different colours.
  • Do not obscure peoples faces with the main Green tag.
  • Do not obscure peoples faces using the hash tag.
  • Do not use photography which has not received permission for use. If using photo libraries do not use photos ‘for editorial use only’, on posters and materials that promote the Green Party.
Layout And Composition
  • The Green Party logo is an important part of the identity. It needs to be placed where it can be seen at first glance, so as to identify immediately the political party. This would be on all printed and digital materials.
  • The Green Party green Pantone 368 is for single or 2 colour print work and only the black logos should be used with this. When full colour print is required please stipulate 65 Cyan + 100 Yellow in your artwork.
  • Bebas Neue is used for the Green tag, hashtags and for the title headings across all communication. The secondary font is Helvetica Neue Condensed for all body text in a range of different weights, including regular, bold and italic.
  • The grid shows the colours available as part of the brand. They are bold, vibrant and strong. The colour palette has been chosen to reflect the diversity of the audience to which it relates to. They shouldn’t be shaded or tinted.
  • The fluorescent green cannot be reproduced in CMYK printing but can be used to highlight text on screen.
  • The Green tag (pictured right) is used to communicate the main message of the brand. It is made up of three parts: the slogan, the candidate’s name and finally the constituency or local party name. The Bebas Neue text is placed within a box which is set to a 5 degree upwards tilting angle.
  • The slogan tag should be in a white box with dark green text from the colour palette. Slogans can vary but shouldn’t become overly long (30 characters). The candidate’s name should always be displayed in the Green Party main green box with white text. The name place should be white text in a dark green box from the colour palette. The slogan text should be slightly bigger than the place name text. Please use the templates.
  • Slogan tag. Not more than 30 characters set over 1 or 2 lines.
  • Candidate name tag. Make text slightly smaller if it is a long name.
  • Place tag sits at the bottom in a dark green box. Text is slightly smaller than the slogan text.
  • The white slogan box should be aligned with the first letter of a candidate’s name and the end of the place box should align with the beginning of the last letter of the name (as indicated on the right). This may sometimes not be possible with a very long name and may need to be adjusted leftwards. The slogan and local party name boxes should overlap the name box very slightly.
  • If a candidate’s name is very long, then reduce text size. Ensure that the candidate’s face is seen clearly and that the Green tag isn’t the primary focus over the image but is still dominant.
  • The Green Party tag should never be placed on the righthand side tilting downwards.
  • Hashtags should ideally be two words only with a clear message. They are set in the typeface Bebas Neue. The hashtag symbol and the first world should be in a 20% tint of the colour of the tag box. Hastag devices can be in any bright colour from the colour palette and should be set at a 5 degree upwards angle, never tilting downwards.
  • The main message should not get confused by too many hashtags. They should be used sparingly as a title for an issue or as a sign off for an issue. They should be preferably left alighned and right aligned if unavoidable.
  • Great photography can engage voters’ in a powerful way. Photography should be clear with one main focus. Photos should include a local landmark. Most importantly, images should be composed so that the person is to the right, so that the hashtag or Green tag can be placed on the left. Ensure that all photography is taken in 16:9 proportion, and not in a square format, to allow for later cropping.
  • The header image on the website’s homepage defines our online presence. The photo should be taken professionally with a composition as outlined here. This is an opportunity to set the tone for the brand.
  • Leave clear space to the left to accomodate slogans and candidates names here. No peoples faces here. Candidate stands on the the right in the foreground of the image. They are to be clearly the centre of attention. Make sure that the background is clear and uncluttered. Holding a sign is a good way of communicating a candidates values or a message.
  • For website images, ensure there is plenty of space at the top. The area may need to be cropped to ensure that the subject is vertically centred to the page.
  • Minimum image dimensions: 1024 x 768
  • When choosing or shooting an image, ensure the subject is to the right so that there is space for content on the left.
  • The area marked in RED needs to be cropped out to make the image central to the page.
  • The use of extensive white space will ensure that content is easily read. Visual elements, such as check-boxes and icons, punctuate the design, creating order.
  • Use a key line box to encapsulate a call-to-action or essential information in boxes.
  • The cover image should be clear with one main focus (see section 3 on photography). In the example to the right, a panel of Green Party green has been used on the back cover and titles are in Green Party green.
  • The Green Party logo has been placed where it can be seen at first glance, so as to identify immediately the political party.
  • Local party name in tag
  • National logo
  • In the event of needing to produce low-cost black and white publications, the brand can be adapted to monocrhome. The use of white space and simple, boid elements will increase readability.
  • Do not print the colour version in black and white but use the correct black and white version of the Green tag.
  • Posters are most engaging when they are simple and clear. Use a bold photo with the brand elements and place the logo in a prominent place.
  • Billboards are most engaging when they are simple and clear. Use a bold photo with the brand elements and place the logo in a prominent place.
  • Including the logo will encourage visits to the website.
  • Different straplines can be used in Green tags for the same billboard campaign. Ensure that tags don’t cover the main person’s face.
  • Keep text to a minimum and keep to the brand style. Choose a green sign off with white out text with full Green Party logo. Main text is in Bebas Neue in a large font size and kept to an absolute minimum for a recognisable overall branding style. Use a drop shadow on the main text if you are laying it over an image so that it is legible.
  • Keep sign off band at the bottom 1:7 ratio vertically for square Facebook posts. 1:6 for Twitter and Facebook links.
  • Choose between a short hashtag or Call to Action and full Green Party logo or just The Green Party Logo. In some designs the vertical Green Party Logo can be used to go in with the design as shown with the standing up graphic.
  • Both illustration and photography can be used on web banners. The slogan hash tags can be changed to suit and used in different combinations.
  • The Green tag format can be used along with a photo of a candidate for a top level web banner. Photos should show a local landmark in the bcakground to keep a local focus. Ensure there is enough space on the left hand side of the phoeo to place the tage. It should not cover up any part of the candidate. The photo should be uncluttered.
  • Emails are most effective when delivering a single message with a personal touch. Use a candidate’s signature in the brand’s style (see page 12).
  • Do not place the tag on a white background.
  • Do not recreate the tag in different fonts.
  • Don’t use the Green tag in different colours.
  • Do not obscure peoples faces with the main Green tag.
  • Do not obscure peoples faces using the hash tag.
  • Do not use photography which has not received permission for use. If using photo libraries do not use photos ‘for editorial use only’, on posters and materials that promote the Green Party.
Digital Guidelines
  • Keep text to a minimum and keep to the brand style. Choose a green sign off with white out text with full Green Party logo. Main text is in Bebas Neue in a large font size and kept to an absolute minimum for a recognisable overall branding style. Use a drop shadow on the main text if you are laying it over an image so that it is legible.
  • Keep sign off band at the bottom 1:7 ratio vertically for square Facebook posts. 1:6 for Twitter and Facebook links.
  • Choose between a short hashtag or Call to Action and full Green Party logo or just The Green Party Logo. In some designs the vertical Green Party Logo can be used to go in with the design as shown with the standing up graphic.
  • Both illustration and photography can be used on web banners. The slogan hash tags can be changed to suit and used in different combinations.
  • The Green tag format can be used along with a photo of a candidate for a top level web banner. Photos should show a local landmark in the bcakground to keep a local focus. Ensure there is enough space on the left hand side of the phoeo to place the tage. It should not cover up any part of the candidate. The photo should be uncluttered.
  • Emails are most effective when delivering a single message with a personal touch. Use a candidate’s signature in the brand’s style (see page 12).
  • The Green Party logo is an important part of the identity. It needs to be placed where it can be seen at first glance, so as to identify immediately the political party. This would be on all printed and digital materials.
  • The Green Party green Pantone 368 is for single or 2 colour print work and only the black logos should be used with this. When full colour print is required please stipulate 65 Cyan + 100 Yellow in your artwork.
  • Materials produced for local use have the option of showing a local version of the national logo.
  • The use of extensive white space will ensure that content is easily read. Visual elements, such as check-boxes and icons, punctuate the design, creating order.
  • Use a key line box to encapsulate a call-to-action or essential information in boxes.
  • The brand is flexible to accommodate slogans in the tag style or as titles, as required.
  • The cover image should be clear with one main focus (see section 3 on photography). In the example to the right, a panel of Green Party green has been used on the back cover and titles are in Green Party green.
  • The Green Party logo has been placed where it can be seen at first glance, so as to identify immediately the political party.
  • Local party name in tag
  • National logo
  • In the event of needing to produce low-cost black and white publications, the brand can be adapted to monocrhome. The use of white space and simple, boid elements will increase readability.
  • Do not print the colour version in black and white but use the correct black and white version of the Green tag.
  • Posters are most engaging when they are simple and clear. Use a bold photo with the brand elements and place the logo in a prominent place.
  • Billboards are most engaging when they are simple and clear. Use a bold photo with the brand elements and place the logo in a prominent place.
  • Including the logo will encourage visits to the website.
  • Different straplines can be used in Green tags for the same billboard campaign. Ensure that tags don’t cover the main person’s face.
Naming Conventions
  • The Green tag (pictured right) is used to communicate the main message of the brand. It is made up of three parts: the slogan, the candidate’s name and finally the constituency or local party name. The Bebas Neue text is placed within a box which is set to a 5 degree upwards tilting angle.
  • The slogan tag should be in a white box with dark green text from the colour palette. Slogans can vary but shouldn’t become overly long (30 characters). The candidate’s name should always be displayed in the Green Party main green box with white text. The name place should be white text in a dark green box from the colour palette. The slogan text should be slightly bigger than the place name text. Please use the templates.
    1. Slogan tag. Not more than 30 characters set over 1 or 2 lines.
    1. Candidate name tag. Make text slightly smaller if it is a long name.
    1. Place tag sits at the bottom in a dark green box. Text is slightly smaller than the slogan text.
  • The white slogan box should be aligned with the first letter of a candidate’s name and the end of the place box should align with the beginning of the last letter of the name (as indicated on the right). This may sometimes not be possible with a very long name and may need to be adjusted leftwards. The slogan and local party name boxes should overlap the name box very slightly.
  • If a candidate’s name is very long, then reduce text size. Ensure that the candidate’s face is seen clearly and that the Green tag isn’t the primary focus over the image but is still dominant.
  • The Green Party tag should never be placed on the righthand side tilting downwards.
  • Hashtags should ideally be two words only with a clear message. They are set in the typeface Bebas Neue. The hashtag symbol and the first world should be in a 20% tint of the colour of the tag box. Hastag devices can be in any bright colour from the colour palette and should be set at a 5 degree upwards angle, never tilting downwards. Hashtags highlight an important issue, reinforcing the top level branding device.
  • The main message should not get confused by too many hashtags. They should be used sparingly as a title for an issue or as a sign off for an issue. They should be preferably left alighned and right aligned if unavoidable.
Social Media Guidelines
  • Keep text to a minimum and keep to the brand style. Choose a green sign off with white out text with full Green Party logo. Main text is in Bebas Neue in a large font size and kept to an absolute minimum for a recognisable overall branding style. Use a drop shadow on the main text if you are laying it over an image so that it is legible.
  • Keep sign off band at the bottom 1:7 ratio vertically for square Facebook posts. 1:6 for Twitter and Facebook links.
  • Choose between a short hashtag or Call to Action and full Green Party logo or just The Green Party Logo. In some designs the vertical Green Party Logo can be used to go in with the design as shown with the standing up graphic.
🐛 Report