GT Bicycles

Official Websites

• https://gtbicycles.com
• http://www.gtbicycles.com

Brand Guidelines

2014

Brand Summary

Mission

• To empower riders to push their limits and defy expectations by building reliable, innovative bikes that inspire confidence and self-expression [^1].

Core Values

• proven
• bold
• social
• courageous
• independent
• creative
• tough
• inclusive
• laid back
• iconic
• fast
• authentic
• rule breaking

Target Audience

• Riders who value self-expression, adventure, and pushing boundaries—ranging from BMX racers and mountain bikers to lifestyle consumers seeking authenticity and performance [^2].

Personality Traits

• independent
• approachable
• casual
• conversational
• real
• creative
• bold
• courageous
• laid back
• authentic

Visual Identity Overview

• The visual identity is bold, graphic, and iconic, centered around the GT Wings logo, Pantone 109C yellow, black, and white color palette, dynamic typography, and gritty, action-oriented imagery. Product graphics and packaging emphasize clear branding, aggressive layouts, and a mix of raw and emotional photography [^3].

Categories

Brand Voice

• We are real, and have been since day one. Before anything was “X-treme”, or the term “Action Sports” even existed, GT was there. We witnessed the birth of this self expression-focused lifestyle.
• Our brand encourages being independent and approachable to ensure that we’re never preachy or authoritative. So, without saying the word “dude”, convey a casual, conversational tone. Basically, we speak the language of the rider because that’s who we are.
• Headlines and support copy must be written in the Brand Voice, informing the consumer of the product with a clear call-to-action to research more at gtbicycles.com (or relevant microsite).

Brand Imagery

• A mix of color and black and white treated photography is the style for the “Earn Your Wings” campaign. The photo style is raw and gritty, allowing the emotion and the environment to portray riders in their natural state. Riding in the photography feel extreme in emotion, but not unattainable to the lifestyle consumer.
• GT Photography is all about capturing A Moment’ as opposed to The Moment’. It needs to showcase both action as well as the non-action side of the riding experience.
• The casual lifestyle photos are ones that the end user can relate to, the creek crossings, the post ride beers, hanging out pre and post ride. The photos need to convey the sense of being part of the experience something that can be related to by our core riders.
• Action photos need to communicate toughness, speed, durability, iconic locations, authentic and creative riding.
• We want these photos to speak to the people that actually ride, not the people who buy expensive bikes and talk about riding.
• Choose dynamic and emotional single / multi rider images showing aggression and creative line choice.
• • Dynamic and emotional • Social, but not forced • Bold graphics
• • Highlight unorthodox style • Capture the challenging nature of road riding (steep climbs, gnarly switchbacks, etc.)
• Riders should be seen in riding aggressive in an urban environment. This sets GT’s Urban rider apart from the typical smiling commuter.
• • Express rider aggression • Going against the grain • Bold graphics
• Dirt and Street riders are all about self expression. Their flow of riding is more of an art form than anything.
• • Let the rider’s self-expression come through • Show it as the art form that it is • Bold graphics
• The BMX Race track can be a limiting location for photographers. A creative composition to capture speed and aggression is a must in order for the images to stand out in print or digitally.
• • Capture the speed and intensity • Bold graphics
• Riders should be seen in real life situations (pre-or post-ride). They should not look posed.
• • Authenticity • Capture real-life moments pre or post ride • GT branding on apparel or bike
• Files need to be named either ‘As Shot’ out of camera for example. IMG5449. CR2, or with the following naming convention: Gl4_EventName_original file number suffix.
• Please be sure to keyword photos with bike that the rider is on, as well as rider name and event name.
• ff you are unsure of what to do in regards to this please ask questions before sending off files.
• Photos ideally should be delivered in Raw file format.
• ff there is an issue with bandwidth, photos can be delivered inJPG file format. These need to be at 300PPI at full resolution 100 quality.
• JPG files need to be processed to be as neutral as possible, Contrast levels should not be too intense and colors should be as close to natural as possible. Treat these files as if they were a physical negative that we would make a print from. Only adjust highlights to bring detail back into blown out areas if needed. You should be processing it to as close to natural as possible.
• Our styles of color and b/w processing ring true to our brand heritage and set us apart from the highly stylized and over produced look of our competition. Color Photos need to be run through Nik Software ColorEffects Pro with our GT Photography recipe (provided). This is a color treatment that is to be used globally in all mediums.
• Black and white photography is to be high in contrast, gritty with a subtle vignette. These are to be processed through Nik Software SilverEffects using the GT photography recipe (provided). These images need to have some individual treatment depending on the content. Vignette center should be on the focal point of the image and should be set to lens falloff 1,2 or 3.

Color Palette

• Pantone 109C is the official color of the GT brand. Every execution of new assets should contain at least one yellow wings logo. Any further wings assets may use a secondary execution.
• Pantone 109C / white logo is the primary execution of the GT Bicycles logo.
• When using the “Earn Your Wings” lock-up in campaign material, always use the Pantone 109C Wings asset. This is the correct size/ratio execution of the “Earn Your Wings” integration. The “Earn Your Wings” asset should never be any larger or smaller when using it with the Wings logo.
• Pantone 109C White •]" □ Black
• Only use the approved GT logos in their correct colors for all print/digital marketing collateral applications.
• DO NOT CHANGE COLORS
• DO NOT APPLY COLOR GRADIENT FILLS
• Colors are to match tones of our brand pallette of PMS 109C Yellow, Black and White.
• Colors are to match our brand pallette of PMS 109C Yellow, Black and White.
• The fill, or positive portion, of the GT logo MUST keep the color of the shape that the outline is being knocked out of unless it is a color combination within brand guidelines. (black/ yellow, black/white, etc)
• Never change the fill color of the inner, or positive portion, of the GT logo unless it equals a color combination within brand guidelines. (black/yellow, black/white, etc)

Typography

• Baskerville Bold in CAPS is used as headline treatment in “Earn Your Wings” campaign assets. When seen on photography, the Pantone 109C execution should be used for primary headlines. The Bold instance is also used for Call-To-Action lines.
• When creating new “Earn Your Wings” campaign materials, use Baskerville Regular in any body copy or secondary copy. Sentence case only.
• Georgia is a ‘system’ font that should be substituted for Web HTML, Microsoft Word and Excel documents. For headlines please use the ‘Bold’ instance of the font. Body copy should be set to ‘Regular’. Follow scale hierarchy as noted above.
• Body Copy and Call-To-Action should be approximately 40% of the headline’s height when used in layout. See examples on page 26.

Logo Usage

• The wings logo represents the GT brand and should be used on all ads, websites, POP and other marketing assets. Any marketing related assets created that will be seen by our consumers must include the wings logo.
• Pantone 109C is the official color of the GT brand. Every execution of new assets should contain at least one yellow wings logo. Any further wings assets may use a secondary execution.
• When the logo is seen on a photo, the yellow wings are a mandatory.
• The GT Bicycles ‘Race’ logo is to be used on product related collateral such as bike graphics, packaging, parts & accessories, etc. It is not to be used as primary logo for marketing collateral or branding (see GT Wings Logo usage)
• The GT Bicycles ‘Race’ logo may be used for corporate / internal communications.
• The Pantone 109C / white logo is the primary execution of the GT Bicycles logo.
• When using the “Earn Your Wings” lock-up in campaign material, always use the Pantone 109C Wings asset. This is the correct size/ratio execution of the “Earn Your Wings” integration. The “Earn Your Wings” asset should never be any larger or smaller when using it with the Wings logo.
• Whether race or freestyle, all BMX marketing assets must feature the GT BMX Logo only. This also includes BMX­specific packaging, POP, promotional items, etc.
• The GT Vintage Circle Logo may be used as an accessory brand element for product graphics, on-site graphics, artwork, etc. But it may only be used when also supported by appropriate brand logos.
• Maintaining a strong GT brand identity means consistent use of our Logos. Please follow the guidelines, and avoid “don’ts” at all times. While we encourage your creativity, please don’t reproduce GT Logos in any other way than those specified in this manual. The examples shown here, and all other deviations from the guidelines, are considered incorrect and must be avoided.
• DO NOT USE LOGO’S NEGATIVE SPACE AS A FILL DO NOT DISTORT THE LOGO’S PROPORTIONS
• DO NOT SHRINK LOGOS BEYOND SET MINIMUM
• DO NOT CHANGE COLORS DO NOT OUTLINE LOGO Only use the approved GT logos in No matter what, the GT logos should their correct colors for all print/digital not be outlined. marketing collateral applications.
• DO NOT APPLY DO NOT APPLY FILTERS UNNATURAL DROP SHADOWS s1_1 When the GT logos are used as a When a forced drop shadow is obvious primary brand mark, maintain their from a mile away -GET RID OF IT! integrity by refraining from applying ANY preset filter effect to them.
• Please don’t desecrate the design of Never manipulate the proportions of Minimum screen width for our logos the logos by inverting the fill elements. the GT brand logos. is 1 25px. Minimum print width for our logos is 2.0cm.
• DO NOT USE DO NOT APPLY COLOR GRADIENT FILLS STROKE TO LOGO I1 There should never be the need to Do not deviate from branding by apply a gradient to the GT brand logos applying a color stroke to the GT in any form of marketing collateral. logos. Instead, adjust your layout to allow for easier visibility of appropriate brand marks.

Tone And Messaging

• We are real, and have been since day one. Before anything was “X-treme”, or the term “Action Sports” even existed, GT was there. We witnessed the birth of this self expression-focused lifestyle.
• Our brand encourages being independent and approachable to ensure that we’re never preachy or authoritative. So, without saying the word “dude”, convey a casual, conversational tone. Basically, we speak the language of the rider because that’s who we are.

Brand Values

• PROVEN: Since the beginning, riders from around the world have chosen GT for our unmatched reliability. Giving them the confidence to go hard as hell on two wheels. As a result, we have a world championship to our name in every discipline.
• BOLD: We share a mutual understanding with those who ride our bikes: As long as they continue to achieve the impossible, we’ll continue building bikes that impossibly achieve.
• SOCIAL: There’s something to be said about the freedom that comes along with expressing yourself and testing your skill with your friends. There’s something more to be said when you smoke past ’em on that sketchy downhill at your local trail. Whether it’s exploring the trails or competing for bragging rights, your buds make it better.
• COURAGEOUS: Fear of failing is already giving in to failure itself. Of course it’s not easy to commit to a technical line or land a can-can. If it were easy, everyone would do it. But then again, not everyone can trust the bike underneath them like a GT
• INDEPENDENT: No two riders take the same line. That’s why we build bikes that reflect our rider’s unique personalities bikes that become an extension of one’s self.
• CREATIVE: When you carry a sense of adventure within you at all times, and you’re willing to push creative boundaries, awesome things can happen. And when you have a bike that shares that same belief, often times, awesome things do happen.
• TOUGH: Light enough for race day, strong enough for every day. Durable, Affordable Performance.
• PROVEN: Credible. Holds Value. Easy to maintain/repair.
• INDEPENDENT: Progressive yet in tune with trends. Go your own way. Indy Label. Underground.
• INCLUSIVE: Attainable. Accessible. Understandable. Relatable Technology.
• LAID BACK: Focused on the rider’s experience more than saving grams.
• BOLD: Kick Ass Design and Colors. Emotional Triggers. Polarizing.
• ICONIC: Hans Rey, Purple Ano Zaskar, Triple Triangle, Old School meets New School w Soul.
• fAST: Just the right amount of technology to win, founded on a legacy of Speed and Power.
• AUTHENTIC: Doing the right thing. Genuine. From The Heart. Gives Hope.
• RULE BREAKING: Revolution over Rebellion. Doing shit for a reason. Rising Above.

Visual Style

• Pantone 109C is the official color of the GT brand. Every execution of new assets should contain at least one yellow wings logo. Any further wings assets may use a secondary execution.
• When the logo is seen on a photo, the yellow wings are a mandatory.
• The Pantone 109C / white logo is the primary execution of the GT Bicycles logo.
• When using the “Earn Your Wings” lock-up in campaign material, always use the Pantone 109C Wings asset. This is the correct size/ratio execution of the “Earn Your Wings” integration. The “Earn Your Wings” asset should never be any larger or smaller when using it with the Wings logo.
• Pantone 109C White •]" □ Black
• Maintaining a strong GT brand identity means consistent use of our Logos. Please follow the guidelines, and avoid “don’ts” at all times. While we encourage your creativity, please don’t reproduce GT Logos in any other way than those specified in this manual. The examples shown here, and all other deviations from the guidelines, are considered incorrect and must be avoided.
• DO NOT USE LOGO’S NEGATIVE SPACE AS A FILL DO NOT DISTORT THE LOGO’S PROPORTIONS
• DO NOT CHANGE COLORS DO NOT OUTLINE LOGO Only use the approved GT logos in No matter what, the GT logos should their correct colors for all print/digital not be outlined. marketing collateral applications. DO NOT APPLY DO NOT APPLY FILTERS UNNATURAL DROP SHADOWS s1_1 When the GT logos are used as a When a forced drop shadow is obvious primary brand mark, maintain their from a mile away -GET RID OF IT! integrity by refraining from applying ANY preset filter effect to them.
• Please don’t desecrate the design of Never manipulate the proportions of Minimum screen width for our logos the logos by inverting the fill elements. the GT brand logos. is 1 25px. Minimum print width for our logos is 2.0cm. DO NOT USE DO NOT APPLY COLOR GRADIENT FILLS STROKE TO LOGO I1 There should never be the need to Do not deviate from branding by apply a gradient to the GT brand logos applying a color stroke to the GT in any form of marketing collateral. logos. Instead, adjust your layout to allow for easier visibility of appropriate brand marks.
• Baskerville Bold in CAPS is used as headline treatment in “Earn Your Wings” campaign assets. When seen on photography, the Pantone 109C execution should be used for primary headlines. The Bold instance is also used for Call-To-Action lines.
• When creating new “Earn Your Wings” campaign materials, use Baskerville Regular in any body copy or secondary copy. Sentence case only.
• Georgia is a ‘system’ font that should be substituted for Web HTML, Microsoft Word and Excel documents. For headlines please use the ‘Bold’ instance of the font. Body copy should be set to ‘Regular’. Follow scale hierarchy as noted above.
• Body Copy and Call-To-Action should be approximately 40% of the headline’s height when used in layout. See examples on page 26.
• A mix of color and black and white treated photography is the style for the “Earn Your Wings” campaign. The photo style is raw and gritty, allowing the emotion and the environment to portray riders in their natural state. Riding in the photography feel extreme in emotion, but not unattainable to the lifestyle consumer.
• GT Photography is all about capturing A Moment’ as opposed to The Moment’. It needs to showcase both action as well as the non-action side of the riding experience.
• The casual lifestyle photos are ones that the end user can relate to, the creek crossings, the post ride beers, hanging out pre and post ride. The photos need to convey the sense of being part of the experience something that can be related to by our core riders.
• Action photos need to communicate toughness, speed, durability, iconic locations, authentic and creative riding.
• Choose dynamic and emotional single / multi rider images showing aggression and creative line choice.
• Dynamic and emotional
• Social, but not forced
• Bold graphics
• Highlight unorthodox style
• Capture the challenging nature of road riding (steep climbs, gnarly switchbacks, etc.)
• Express rider aggression
• Going against the grain
• Let the rider’s self-expression come through
• Show it as the art form that it is
• Capture the speed and intensity
• Riders should be seen in real life situations (pre-or post-ride). They should not look posed.
• Authenticity
• Capture real-life moments pre or post ride
• GT branding on apparel or bike
• Photos ideally should be delivered in Raw file format.
• If there is an issue with bandwidth, photos can be delivered in JPG file format. These need to be at 300PPI at full resolution 100 quality.
• JPG files need to be processed to be as neutral as possible, Contrast levels should not be too intense and colors should be as close to natural as possible. Treat these files as if they were a physical negative that we would make a print from. Only adjust highlights to bring detail back into blown out areas if needed. You should be processing it to as close to natural as possible.
• Color Photos need to be run through Nik Software ColorEffects Pro with our GT Photography recipe (provided). This is a color treatment that is to be used globally in all mediums.
• Black and white photography is to be high in contrast, gritty with a subtle vignette. These are to be processed through Nik Software SilverEffects using the GT photography recipe (provided). These images need to have some individual treatment depending on the content. Vignette center should be on the focal point of the image and should be set to lens falloff 1,2 or 3.
• Only approved GT Ad Templates are to be used as a basis for all global advertisements. Approx. 20% of GT Wings logo should bleed.
• Headlines and support copy must be written in the Brand Voice, informing the consumer of the product with a clear call-to-action to research more at gtbicycles.com (or relevant microsite). Photo credits should feature athlete, photographer and location.
• BMX Race and Freestyle advertisements follow the same protocol, but feature the GT BMX logo.
• Two-page spread ads allow for a larger bicycle image. All other elements may increase in size if image is scaled proportionately to layout of Full Page ad.
• Colors are to match tones of our brand pallette of PMS 109C Yellow, Black and White.
• This design should be executed as a partial to full wrap. A matte finish is recommended.
• Colors are to match our brand pallette of PMS 109C Yellow, Black and White.
• This design can be executed in either die-cut vinyl or, ideally, a partial to full wrap. A gloss finish is recommended.
• ALL Products must feature clear GT Branding on the Headtube and Downtube
• Elements of the GT Wings should be tastefully incorporated when used as a graphic element
• Final designs must be badass and reflect the soul of the GT brand positioning
• Follow the rules below when designing product graphics, packaging collateral or apparel where the GT ‘Race’ logo is to be knocked out of a background element to create a dynamic design feature.
• The GT logo CAN be knocked out of a background color or graphic IF a minimum of half of the logo’s outline is visible. Holding the ‘Implied’ stroke usage within those constraints allows the viewers eye to complete the outline shape and finish the logo.
• The fill, or positive portion, of the GT logo MUST keep the color of the shape that the outline is being knocked out of unless it is a color combination within brand guidelines. (black/ yellow, black/white, etc)
• Never change the fill color of the inner, or positive portion, of the GT logo unless it equals a color combination within brand guidelines. (black/yellow, black/white, etc)
• Never use the fill, or positive portion, as a standalone graphic element.

Layout And Composition

• Only approved GT Ad Templates are to be used as a basis for all global advertisements. Approx. 20% of GT Wings logo should bleed. Headlines and support copy must be written in the Brand Voice, informing the consumer of the product with a clear call-to-action to research more at gtbicycles.com (or relevant microsite). Photo credits should feature athlete, photographer and location.
• Two-page spread ads allolow w tor f a largger er bbicycle i ·. All lothth er elements may increae ncrease in size if image. s-, scaled proportionately oto llayout avo of Full Page ad.
• When the GT logos are used as a primary brand mark, maintain their integrity by refraining from applying ANY preset filter effect to them.
• Minimum screen width for our logos is 1 25px. Minimum print width for our logos is 2.0cm.
• Body Copy and Call-To-Action should be approximately 40% of the headline’s height when used in layout. See examples on page 26.

Packaging Design

• GT has a full array of Parts & Accessories for all bike categories. Our packaging must be consistently presented at retail and follow the below design criteria.
• 1. The GT Wings logo is the prominent branding on the packaging, with a smaller GT Race logo placed towards the bottom of the package, after the features.
• 2. The GT BMX logo should be the ONLY branding on any BMX Freestyle or Race package design.
• 3. The product text overlay is C: 0 M: 0 Y: 0 K: 72 and it is at 70% opacity. The Wing overlay is C: 0 M: 0 Y: 0 K: 92 and it is at 60% opacity.
• *A working file for Packaging Design is included in your 2014 GT Brand Toolkit

Event Presence Design

• ‘Earn Your Wings Design’ vehicles should ooze the essence of our brand. This tough, minimal design captures the action sports based, go-your-own-way attitude of GT.
• Colors are to match tones of our brand pallette of PMS 109C Yellow, Black and White.
• This design should be executed as a partial to full wrap. A matte finish is recommended.
• Based on the look of our GT Factory Racing fleet of vehicles, our ‘Factory Racing’ graphics convey the same dynamic sense of speed and aggression.
• The panels called out here show ideal areas for placement of regional sponsors and web/ social media information.
• Colors are to match our brand pallette of PMS 109C Yellow, Black and White.
• This design can be executed in either die-cut vinyl or, ideally, a partial to full wrap. A gloss finish is recommended.

Vehicle Graphics

• ‘Earn Your Wings Design’ vehicles should ooze the essence of our brand. This tough, minimal design captures the action sports based, go-your-own-way attitude of GT.
• Colors are to match tones of our brand pallette of PMS 109C Yellow, Black and White.
• This design should be executed as a partial to full wrap. A matte finish is recommended.
• Based on the look of our GT Factory Racing fleet of vehicles, our ‘Factory Racing’ graphics convey the same dynamic sense of speed and aggression.
• The panels called out here show ideal areas for placement of regional sponsors and web/ social media information.
• Colors are to match our brand pallette of PMS 109C Yellow, Black and White.
• This design can be executed in either die-cut vinyl or, ideally, a partial to full wrap. A gloss finish is recommended.

File Naming

• Files need to be named either ‘As Shot’ out of camera for example. IMG5449. CR2, or with the following naming convention: Gl4_EventName_original file number suffix.
• Please be sure to keyword photos with bike that the rider is on, as well as rider name and event name.
• ff you are unsure of what to do in regards to this please ask questions before sending off files.

File Delivery

• Photos ideally should be delivered in Raw file format.
• ff there is an issue with bandwidth, photos can be delivered inJPG file format. These need to be at 300PPI at full resolution 100 quality.
• JPG files need to be processed to be as neutral as possible, Contrast levels should not be too intense and colors should be as close to natural as possible. Treat these files as if they were a physical negative that we would make a print from. Only adjust highlights to bring detail back into blown out areas if needed. You should be processing it to as close to natural as possible.

Processing For Print And Digital Collateral

• Our styles of color and b/w processing ring true to our brand heritage and set us apart from the highly stylized and over produced look of our competition. Color Photos need to be run through Nik Software ColorEffects Pro with our GT Photography recipe (provided). This is a color treatment that is to be used globally in all mediums.
• Black and white photography is to be high in contrast, gritty with a subtle vignette. These are to be processed through Nik Software SilverEffects using the GT photography recipe (provided). These images need to have some individual treatment depending on the content. Vignette center should be on the focal point of the image and should be set to lens falloff 1,2 or 3.

Approval Process

• *Agencies and partners should only access this Brand Bible if they have entered into a confidentiality agreement with GT Bicycles® or our parent company,
• The GT brand identity is the totality of all touchpoints (media, products, events, etc.) It is what is experienced by those who come into contact with the brand and influences their opinion of GT. For that reason, we ask that you or any outside agency always consult the GT Brand Bible before kicking off new projects.
• 1. All advertising creative should be based on the brand guidelines outlined in the brand book. This includes the correct fonts, image treatment, color palette and logo.
• 2. Only the current year campaign advertising should be used.
• 3. Please email your ad for approval in a PDF file a minimum of 2 weeks prior to insertion deadline. Please use a subject line that fits the following format:
• Email Subject Line: AD REVIEW [Insert Brand] [Insert Country] [Insert Date] Example: AD REVIEW GT.FRANCE.08.07.14
• Please include the ad copy in English in your email or as an attachment.
• 4. For regional promotions, please use lifestyle shots and bike photos provided on the DAM.
• 5. Approval Submission Steps:
• 1. Regional Marketing Manager submits to:
• 2. Global Marketing Director / Creative Director submits to:
• 3. Brand Management for FINAL approval
• 6. Lead time: When submitting ads that follow the current ad campaign format, please allow 4 business days for review and approval.

Product Graphics

• ALL Products must feature clear GT Branding on the Headtube and Downtube
• Elements of the GT Wings should be tastefully incorporated when used as a graphic element
• Final designs must be badass and reflect the soul of the GT brand positioning
• The GT logo CAN be knocked out of a background color or graphic IF a minimum of half of the logo’s outline is visible. Holding the ‘Implied’ stroke usage within those constraints allows the viewers eye to complete the outline shape and finish the logo.
• The fill, or positive portion, of the GT logo MUST keep the color of the shape that the outline is being knocked out of unless it is a color combination within brand guidelines. (black/ yellow, black/white, etc)
• Never change the fill color of the inner, or positive portion, of the GT logo unless it equals a color combination within brand guidelines. (black/yellow, black/white, etc)
• Never use the fill, or positive portion, as a standalone graphic element.

Upgradeability Longevity

• Our bikes are designed to last, in more ways than one. They must be able to stand up to years of abuse they also must be able to grow with their rider. The bike should be able to accept a wide range of parts (cranks, seat posts, shocks, forks, stems, etc) so our customers can customize or upgrade their ride to their liking,
• We want to be at the for front of trends but they must be on the verge of becoming an industry standard and supported by the aftermarket and component manufacturers.

Manufactureability

• Reliability, availability, and compatibility are all important to the GT brand. Even though all bikes need to be manufactured in some way, GT bikes need to be designed and produced in a way with relatable technology and proven processes to reflect the brand values. This may also mean that the product should be designed mostly with easily attainable and standardized parts, i.e. bearings, screws, bolts, etc. However, this doesn°t mean that we can’t have GT specific parts, they just need to take these guidelines into consideration.

Value

• Don’t get value confused with being cheap, because we don’t make cheap bikes! Another “do more with less” attitude. The product needs to be very competitive and that means the price needs to be right. When looking for solutions for the product always weigh wether design is worth the cost to the customer or not. They need to get the most bike (bang!) for their buck. This points towards the idea of thinking about the bike as a whole and not just a frame. Every part of the package needs to be thought through to provide the most compelling product we can offer.
• If all of these things come together, it means more value will be injected into the product and makes us extremely competitive.
• Example 1: Rigid Frames-The triple triangle is used to allow one SS/DO/CS assembly to be used throughout the size run. This brings the cost down and/or allows for more features that increase the value of the product.

Additional Properties