Guttman College

📋 1 Guidelines

🔗 Connections

Sector

University Education

Region

Usa

Guideline Year

2016

Language

English

Tags

Education

Official Websites

Brand Guidelines

2016

Brand Summary

Mission
  • Stella and Charles Guttman Community College offers a new approach to community college education, linking rigorous academic programs to practical career experiences and is wholly committed to student success through structured, supportive environments and individualized attention [^1].
Core Values
  • student success
  • individual achievement
  • educational opportunity
  • community engagement
  • practical learning
Target Audience
  • Students seeking a structured, supportive, and practical education in New York City, including those interested in liberal arts, sciences, and information technology [^2].
Personality Traits
  • purposeful
  • engaged
  • supportive
  • innovative
  • community-oriented
Visual Identity Overview
  • The visual identity centers on a shield logo divided into colorful segments, with consistent use of blue, orange, yellow, and other secondary colors. The brand employs serif and sans-serif typefaces, clear logo placement rules, and a unified, professional style across all applications [^3].

Categories

Brand Imagery
  • The Guttman Community College logo consists of several elements: the shield, the text, the horizontal rules and the URL.
  • The shield may be used alone in certain circumstances. The text may be used alone in certain circumstances. The monarch version may be used under special circumstances.
  • The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16.
  • The full logo is written on three lines, and consists of the shield, the text and the horizontal rules. It has both a vertical and horizontal version.
  • The main logo is written on two lines, and consists of the shield, the text and the horizontal rules. It has both a vertical and horizontal version.
  • The short logo is written on two lines, and consists of the shield, the text, the horizontal rules and the URL. It has both a vertical and horizontal version.
  • The shield can be used by itself as an icon in special circumstances—especially social media applications—where space is very limited.
  • The icon has a square, a rounded square and a circular version.
  • It’s important that the icon be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of the background square or circle.
  • Approved color versions are provided on the following page.
  • A Monarch logo can be used in special circum­stances-especially for events, promotional materials and apparel.
  • It’s important that the Monarch logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain at a safe distance.
  • It’s important that the logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of a clear space that measures at least (x), or the distance between the two horizontal rules.
  • The logo should also be given proper space around it in relationship to the edge of the page (printed page, digital display or any other application). A safe distance to the edge equals (x), or the distance between the two horizontal rules.
  • The primary colors for Guttman Community College are sky and red. Secondary colors are indigo, orange, blue, yellow, dark gray and light gray.
  • Pantone numbers, CMYK, RGB and hexadecimal numbers are provided for color consistency, and should be followed for print, electronic and all other usage.
Color Palette
  • The primary colors for Guttman Community College are sky and red. Secondary colors are indigo, orange, blue, yellow, dark gray and light gray.
  • Pantone numbers, CMYK, RGB and hexadecimal numbers are provided for color consistency, and should be followed for print, electronic and all other usage.
  • Sky PMS 3005 I ClOO M34 YO K2 / RO G93 Bl70 / #005DAA
  • Indigo PMS 2768 / ClOO M90 Yl3 K61 / Rl2 G34 B85 / #OC2255
  • Blue PMS 286 / ClOO M66 YO K2 / R29 G58 Bl31 / #1D3A83
  • Dark Gray PMS Cool Gray 9 / CO MO YO K51 / Rl02 Glll Bll6 / #666F74
  • Red PMS 172 / CO M74 YlOO KO / R242 Gl04 B34 / #F26822
  • Orange PMS 716 / CO M55 Y91 KO / R255 Gl32 BO / #FF8400
  • Yellow PMS 109 / CO M 10 YlOO KO / R255 G221 BO / #FFDEOO
  • Light Gray PMS Cool Gray 3 / CO MO YO Kl7 / R214 G219 B222 / #D6DBDE
Typography
  • The Guttman Community College has a serif and a sans-serif typeface.
  • The serif typeface is Chronicle. It can be used for both body copy and headlines. The college logo is typeset in Chronicle small caps. It should be substituted with Georgia on digital publishing platforms.
  • The sans-serif typeface is Trade Gothic. It can be used for both body copy and headlines. The URL under the short college logo is typeset in Trade Gothic Bold No. 2. It should be substituted with Arial on digital publishing platforms.
  • Both these typefaces are used for the University brand standards, and also appear in the University logo (Trade Gothic Light and Trade Gothic Bold Condensed 20).
  • Chronicle Text G2
  • Text G2 Semi
  • Text G2 Small Cap
  • Display Roman
  • Trade Gothic Light
  • Bold No. 2
  • Bold Cond. No. 20
  • Medium
Logo Usage
  • The Guttman Community College logo consists of several elements: the shield, the text, the horizontal rules and the URL.
  • The Guttman Community College logo has three written versions: the full name, the main name and the short name.
  • The shield may be used alone in certain circumstances. The text may be used alone in certain circumstances. The monarch version may be used under special circumstances.
  • The primary typeface is Chronicle and is set in small caps. The URL is set in all lowercase Trade Gothic Bold No. 2.
  • The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16.
  • The full logo is written on three lines, and consists of the shield, the text and the horizontal rules. It has both a vertical and horizontal version.
  • The primary typeface is Chronicle, and is set in small caps.
  • The main logo is written on two lines, and consists of the shield, the text and the horizontal rules. It has both a vertical and horizontal version.
  • The short logo is written on two lines, and consists of the shield, the text, the horizontal rules and the URL. It has both a vertical and horizontal version.
  • The primary typeface is Chronicle, and is set in small caps.The URL is set in all lowercase Trade Gothic Bold No. 2.
  • The shield can be used by itself as an icon in special circumstances—especially social media applications—where space is very limited.
  • The icon has a square, a rounded square and a circular version.
  • It’s important that the icon be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of the background square or circle.
  • Approved color versions are provided on the following page.
  • A Monarch logo can be used in special circum­stances-especially for events, promotional materials and apparel.
  • It’s important that the Monarch logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain at a safe distance.
  • It’s important that the logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of a clear space that measures at least (x), or the distance between the two horizontal rules.
  • The logo should also be given proper space around it in relationship to the edge of the page (printed page, digital display or any other application). A safe distance to the edge equals (x), or the distance between the two horizontal rules.
  • The primary colors for Guttman Community College are sky and red. Secondary colors are indigo, orange, blue, yellow, dark gray and light gray.
  • Pantone numbers, CMYK, RGB and hexadecimal numbers are provided for color consistency, and should be followed for print, electronic and all other usage.
Visual Style
  • The Guttman Community College logo consists of several elements: the shield, the text, the horizontal rules and the URL.
  • The Guttman Community College logo has three written versions: the full name, the main name and the short name.
  • The shield may be used alone in certain circumstances. The text may be used alone in certain circumstances. The monarch version may be used under special circumstances.
  • The primary typeface is Chronicle and is set in small caps. The URL is set in all lowercase Trade Gothic Bold No. 2.
  • The color version should be used whenever possible. A blue, black and white version are also permitted. Color specifications are on page 16.
  • The full logo is written on three lines, and consists of the shield, the text and the horizontal rules. It has both a vertical and horizontal version.
  • The primary typeface is Chronicle, and is set in small caps.
  • The main logo is written on two lines, and consists of the shield, the text and the horizontal rules. It has both a vertical and horizontal version.
  • The short logo is written on two lines, and consists of the shield, the text, the horizontal rules and the URL. It has both a vertical and horizontal version.
  • The primary typeface is Chronicle, and is set in small caps.The URL is set in all lowercase Trade Gothic Bold No. 2.
  • The shield can be used by itself as an icon in special circumstances—especially social media applications—where space is very limited.
  • The icon has a square, a rounded square and a circular version.
  • It’s important that the icon be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of the background square or circle.
  • Approved color versions are provided on the following page.
  • A Monarch logo can be used in special circum­stances-especially for events, promotional materials and apparel.
  • It’s important that the Monarch logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain at a safe distance.
  • It’s important that the logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of a clear space that measures at least (x), or the distance between the two horizontal rules.
  • The logo should also be given proper space around it in relationship to the edge of the page (printed page, digital display or any other application). A safe distance to the edge equals (x), or the distance between the two horizontal rules.
  • The primary colors for Guttman Community College are sky and red. Secondary colors are indigo, orange, blue, yellow, dark gray and light gray.
  • Pantone numbers, CMYK, RGB and hexadecimal numbers are provided for color consistency, and should be followed for print, electronic and all other usage.
  • The Guttman Community College has a serif and a sans-serif typeface.
  • The serif typeface is Chronicle. It can be used for both body copy and headlines. The college logo is typeset in Chronicle small caps. It should be substituted with Georgia on digital publishing platforms.
  • The sans-serif typeface is Trade Gothic. It can be used for both body copy and headlines. The URL under the short college logo is typeset in Trade Gothic Bold No. 2. It should be substituted with Arial on digital publishing platforms.
  • Both these typefaces are used for the University brand standards, and also appear in the University logo (Trade Gothic Light and Trade Gothic Bold Condensed 20).
Iconography
  • The shield can be used by itself as an icon in special circumstances—especially social media applications—where space is very limited.
  • The icon has a square, a rounded square and a circular version.
  • It’s important that the icon be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of the background square or circle.
  • Approved color versions are provided on the following page.
Layout And Composition
  • It’s important that the logo be given room to maintain its individual identity. Thus, other graphic elements, including type, should remain outside of a clear space that measures at least (x), or the distance between the two horizontal rules.
  • The logo should also be given proper space around it in relationship to the edge of the page (printed page, digital display or any other application). A safe distance to the edge equals (x), or the distance between the two horizontal rules.
  • The main logo will appear on video monitors and electronic signage throughout the campus.
  • The logo should be given proper space around it in relationship to the edge of the screen. A safe distance to the edge equals at least (x), or the distance between the two horizontal rules.
Website
  • The Guttman Community College website is an important gateway. It serves the needs of students, faculty, staff and alumni as well as the greater community.
  • The college logo and university logo are visible on all pages. Brand colors are used throughout. Color specifications are on page 16. The typefaces used are Georgia and Arial.
Stationery
  • The Guttman Community College stationery system should strive for consistency in both printed and digital form. The University logo should be included on all stationery items.
  • When printed, the inks are sky and blue. Color specifications are on page 16.
  • The preferred letterhead stock is Strathmore Writing Bright White Wove 24 lb. text weight. If other stock is used, post-consumer waste (PCW) content should be at least 30%.
  • Envelope STELLA AND CHARLES GUTTMAN COMMUNITY COLLEGE Office of the President 50 West 40th Street New York, NY 10018 guttma n .cuny.edu 3 .5
Flags And Banners
  • Guttman Community College displays its logo on flags-exterior and interior-on campus and in public buildings. Exterior flags should be flown using standard flag protocol. Interior flags should be displayed on a standing pole, alone or with the university, city, state and national flags.
  • Banners are also useful in displaying the logo in event settings. The main logo on sky background is preferred. Color specifications are on page 16.
Digital Display
  • The main logo will appear on video monitors and electronic signage throughout the campus.
  • The logo should be given proper space around it in relationship to the edge of the screen. A safe distance to the edge equals at least (x), or the distance between the two horizontal rules.
  • The full-color version should be used whenever possible. Colors specifications are on page 16.
Sub Branding
  • The Guttman Community College has offices which require their own signifier. Office names are to be standardized across the college, and will be typeset in Trade Gothic Light and Bold No. 2. Examples are shown here. The preferred color is sky. Color specifications are on page 16.
  • Offices often have their own social media presence. A menu of icon options is available to differentiate each office while remaining consistent with the college identity standards.
  • Office names may be paired with the college logo, url and university logo. Preferred positioning and scale is shown for a page header and page footer.
Promotional Items
  • For reproduction on a greater variety of surfaces, such as cotton, vinyl, leather or canvas, the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require art files formatted as digital vector art.
  • Full-color versions should be used whenever possible. Blue, black and white versions are also permitted. Color specifications are on page 16.
  • Shown are five examples of acceptable logo positioning on promotional items.
Mascot Apparel
  • The Grizzlies mascot will be applied to a variety of promotional items, especially apparel.
  • Reproductions may occur on a variety of surfaces, such as cotton, vinyl, leather, ceramic or canvas, and the usual printing methods are often not applicable. Alternative reproduction methods such as silkscreen, foil-stamping and embroidery require specifically formatted artwork.
  • Shown is one example of the mascot application. The full-color version is preferred. A two-and one-color version are also permitted. Color specifications are on page 16.
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