Habit Concept Studio
📋 1 Guidelines
Official Websites
Brand Guidelines
2019
Brand Summary
Mission
- Helping IT professionals get the most out of their career and companies to find the top tech talent that fits their needs! [^1]
Core Values
- Consistency
- Creativity
- Professionalism
- Modernity
Target Audience
- IT professionals and companies seeking top tech talent [^2]
Personality Traits
- Modern
- Professional
- Innovative
- Dynamic
- Clean
Visual Identity Overview
- The brand uses a predominantly blue color palette with dynamic, elongated diagonal shapes and minimalist, modern sans-serif typography. The logo features stylized parallel lines forming an abstract ‘H’ or emblem, emphasizing clarity, movement, and professionalism across stationery, promotional materials, and digital platforms [^3].
Categories
Brand Imagery
- The image should feature a predominantly deep blue background with a pattern of lighter blue elongated, irregular shapes arranged diagonally across the canvas, creating a dynamic visual flow. In the upper left corner, the word ‘habit’ appears in lowercase, white, modern sans-serif font, accompanied by a stylized logo consisting of four white, parallel, slightly curved lines that resemble a simplified, abstract symbol or emblem. At the bottom left, the text ‘Brand Manual / Guidelines’ is displayed, with ‘Brand Manual’ in bold, white font, and ‘/ Guidelines’ in a lighter, smaller typeface. In the bottom right corner, the text ‘Habit Concept Studio’ and the website URL ‘www.habit.st’ are present in small, white font, providing additional branding details. The overall design emphasizes clarity, modernity, and professionalism, suitable for a brand manual cover or guideline document.
- The image should feature a series of bold, elongated, diagonal bars arranged in a pattern, with some bars in a darker blue and others in a lighter blue. These bars should be overlapping and parallel, creating a dynamic, layered effect. The background should be mostly white or light-colored, providing contrast that makes the blue bars stand out prominently. In the upper left corner, there should be a faint, partially visible block of text that appears to be a light gray color, giving a subtle background element. The overall composition should evoke a modern, sleek, and abstract design, emphasizing geometric shapes and contrasting shades of blue.
- The image should feature a close-up of a black background with five thick, elongated, slightly curved lines arranged diagonally across the space from the upper left to the lower right. The lines are uniformly black, with rounded ends, and evenly spaced. They resemble stylized strokes or brushmarks, without any additional patterns, textures, or embellishments, emphasizing a simple, bold, and abstract design.
- The image features a stylized logo consisting of seven elongated, rounded rectangles arranged in a slightly staggered, upward-spiraling pattern. These shapes are depicted in a gradient of blue shades, ranging from light to dark from left to right, suggesting movement or growth. Below the graphic, the word ‘habit’ is displayed in lowercase, bold, black sans-serif font, with even spacing and smooth curves, contributing to a modern and clean aesthetic. The background of the image is plain white, emphasizing the logo and text as the central elements. The overall design appears to be digital, contemporary, and minimalistic, likely intended as a brand or app logo.
Color Palette
- The left icon has a bright cyan background (#00bcf2), the middle icon has a navy blue background (#20419a), and the right icon has a black background (#000000). Below each icon, there is a hex color code: the first is ‘#00bcf2’, the second is ‘#20419a’, and the third is ‘#000000’. Beneath each hex code, there are three pairs of uppercase letters: ‘C76 MO YO KO’ for the first, ‘C100 M89 YO KO’ for the second, and ‘C75 M68 Y67 K90’ for the third, representing color specifications in CMYK and adding decorative elements. The icons and text are evenly spaced and centered on a plain, white background.
- #00bcf2 ➔ #20479a 45°
Typography
- Thin
- Thin Italic
- Roboto
- Light
- Light Italic
- Regular
- Regular Italic
- Sans-serif / Google Open Font License
- Medium
- Medium Italic
- Bold
- Bold Italic
- Black
- Black Italic
Logo Usage
- The image should feature a predominantly deep blue background with a pattern of lighter blue elongated, irregular shapes arranged diagonally across the canvas, creating a dynamic visual flow. In the upper left corner, the word ‘habit’ appears in lowercase, white, modern sans-serif font, accompanied by a stylized logo consisting of four white, parallel, slightly curved lines that resemble a simplified, abstract symbol or emblem.
- The image should feature a close-up of a black background with five thick, elongated, slightly curved lines arranged diagonally across the space from the upper left to the lower right. The lines are uniformly black, with rounded ends, and evenly spaced. They resemble stylized strokes or brushmarks, without any additional patterns, textures, or embellishments, emphasizing a simple, bold, and abstract design.
- The image features a stylized logo consisting of seven elongated, rounded rectangles arranged in a slightly staggered, upward-spiraling pattern. These shapes are depicted in a gradient of blue shades, ranging from light to dark from left to right, suggesting movement or growth. Below the graphic, the word ‘habit’ is displayed in lowercase, bold, black sans-serif font, with even spacing and smooth curves, contributing to a modern and clean aesthetic. The background of the image is plain white, emphasizing the logo and text as the central elements.
Visual Style
- The image should feature a predominantly deep blue background with a pattern of lighter blue elongated, irregular shapes arranged diagonally across the canvas, creating a dynamic visual flow. In the upper left corner, the word ‘habit’ appears in lowercase, white, modern sans-serif font, accompanied by a stylized logo consisting of four white, parallel, slightly curved lines that resemble a simplified, abstract symbol or emblem. At the bottom left, the text ‘Brand Manual / Guidelines’ is displayed, with ‘Brand Manual’ in bold, white font, and ‘/ Guidelines’ in a lighter, smaller typeface. In the bottom right corner, the text ‘Habit Concept Studio’ and the website URL ‘www.habit.st’ are present in small, white font, providing additional branding details. The overall design emphasizes clarity, modernity, and professionalism, suitable for a brand manual cover or guideline document.
- The image should feature a series of bold, elongated, diagonal bars arranged in a pattern, with some bars in a darker blue and others in a lighter blue. These bars should be overlapping and parallel, creating a dynamic, layered effect. The background should be mostly white or light-colored, providing contrast that makes the blue bars stand out prominently. In the upper left corner, there should be a faint, partially visible block of text that appears to be a light gray color, giving a subtle background element. The overall composition should evoke a modern, sleek, and abstract design, emphasizing geometric shapes and contrasting shades of blue.
- The image should feature a close-up of a black background with five thick, elongated, slightly curved lines arranged diagonally across the space from the upper left to the lower right. The lines are uniformly black, with rounded ends, and evenly spaced. They resemble stylized strokes or brushmarks, without any additional patterns, textures, or embellishments, emphasizing a simple, bold, and abstract design.
- The image features a stylized logo consisting of seven elongated, rounded rectangles arranged in a slightly staggered, upward-spiraling pattern. These shapes are depicted in a gradient of blue shades, ranging from light to dark from left to right, suggesting movement or growth. Below the graphic, the word ‘habit’ is displayed in lowercase, bold, black sans-serif font, with even spacing and smooth curves, contributing to a modern and clean aesthetic. The background of the image is plain white, emphasizing the logo and text as the central elements. The overall design appears to be digital, contemporary, and minimalistic, likely intended as a brand or app logo.
Stationery Guidelines
- Materials to be written on by hand or by equipment such as computer printers, as well as other office supplies needed for day-to-day work.
- Promotional materials branded with a logo and distributed or displayed in public in order to promote the brand identity or event.