HackerOne

Official Websites

• https://www.hackerone.com
• https://docs.hackerone.com
• https://hackerone.com

Brand Guidelines

2019

Brand Summary

Mission

• HackerOne was created to deliver on the promise of making digital products safe by forming the world’s first vulnerability coordination and bug bounty program to democratize security. By hacking for good to convey trust and protect consumer data, companies and organizations can fortify their security systems to defend against even the most advanced vulnerabilities, collectively making the internet safer and stronger for all [^1].

Core Values

• democratize security
• trust
• protection
• collaboration
• inclusivity

Target Audience

• Companies and organizations seeking to fortify their security systems and protect consumer data, as well as individuals interested in ethical hacking and vulnerability coordination [^2].

Personality Traits

• innovative
• collaborative
• inclusive
• human-centric
• bold

Visual Identity Overview

• The visual identity centers on the HackerOne wordmark and logo, which emphasize the core of the company—hackers—through bold and distinctive typography. The brand uses a flexible color palette, a signature diagonal 31° angle as a core visual identifier, and vibrant, human-centric photography. The official font is Effra, and iconography is simple, solid, and encircled. Visual style incorporates cityscapes, geometric shapes, and clean backgrounds to highlight the human element and the brand’s innovative spirit [^3].

Categories

Brand Imagery

• Through photography, we’re able to achieve one of our primary goals of taking off the hood, turning on the lights, and putting a face to hacking. This is reflected in the stylistic direction of brand photography by capturing what makes us all unique as human beings-faces. All ethnicities should be represented and even though the majority of hackers are men, we also want to include women as well. Since hackers tend to skew younger, this should be reflected in brand photography. Ensure that the photographs of the hackers are saturated and vibrant while the background is slightly blurred and desaturated.
• By combining hackers with 31° diagonal lines. we’re able to incorporate both the human-centric nature of HackerOne and the central brand element of the diagonal. The diagonal is never displayed in front of hackers. only behind them.
• and the background should be clean and nondescript so that hackers are the focal point of photographs. For photographs of people and architecture where the diagonal is in the background. the diagonal must be white and displayed at 40% transparency. When used as a standalone graphic element. the diagonal must be pink (Hex #EC1075) and displayed at 100°/o transparency. Please do not be place the pink diagonal over imagery.
• Cityscapes and geometric shapes are strong visual elements to use when selecting photography that does not feature hackers. When using this approach. seek images that contain “found”/naturally occurring 31° angles.

Color Palette

• Hex #EC1075
• RGB 237-16-117
• CMYK 0-99-23-0
• Hex #6BBD45
• RGB 107-190-70
• CMYK 66-0-99-0
• Hex #494649
• RGB 74-70-73
• CMYK 66-62-56-40
• Hex #000000
• RGB 0-0-0
• CMYK 75-68-67-90
• Hex #ffFFFf RGB 255-255-255
• CMYK 0-0-0-0
• Hex #ED2884
• RGB 237-41-133
• CMYK 0-95-10-0
• Hex #B21E54
• RGB 179-31-85
• CMYK 24-100-52-8
• Hex #28B04A
• RGB 41-177-75
• CMYK 78-1-100-0

Typography

• The official HackerOne font is Effra – an extremely flexible sans serif font that solves design and communication problems by providing a unique look that can be used across different types of media.
• Effra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
• Effra Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
• Effra Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
• Effra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
• Effra Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
• H1: Effra Heavy, 44 pt with 45 leading, 0 tracking, all caps, hex #EC1075
• H2: Effra Heavy, 30 pt with 31 leading, 0 tracking, all caps, hex #EC1075
• Effra Light, 22 pt with 35 leading, 0 tracking sentence case, hex #494649, paragraph spacing 10 px

Logo Usage

• The HackerOne logo is an abbreviated, more versatile version of the wordmark. The wordmark should be used whenever possible, but use the logo when situations arise that will compromise the legibility/visibility of the logo or if there are space constraints.
• Hacking is all about manipulating systems to make them your own. To reflect this in the HackerOne brand. the wordmark and logo can be displayed in any color as long as it is legible and displayed against a contrasting background.
• The wordmark and logo are to be overlaid against solid backgrounds. In terms of placement we like to “hide” the wordmark and logo in man-made architectural settings to reflect how hackers search for vulnerabilities in code.
• The wordmark should always be surrounded by clear space that is equal to the x-height of the lower case letter forms in the wordmark.
• Minimum Size: Digital 7 5 pixels wide
• Minimum Size: Print 7 5 inches wide
• The logo should always be surrounded by clear space equal to the x-height of the leg of the letterform.
• Minimum Size: Digital 25 pixels wide
• Minimum Size: Print .25 inches wide
• Don’t add dropshadow lackerone
• Don’t distort lackerone
• Don’t use low-resolution files
• Don’t place the logo against a background of a similar color or over imagery that negatively affects the visibility of the wordmark or logo.

Visual Style

• the wordmark and logo can be displayed in any color as long as it is legible and displayed against a contrasting background.
• The wordmark and logo are to be overlaid against solid backgrounds. In terms of placement, we like to “hide” the wordmark and logo in man-made architectural settings to reflect how hackers search for vulnerabilities in code.
• The wordmark should always be surrounded by clear space that is equal to the x-height of the lower case letter forms in the wordmark.
• Minimum Size: Digital 75 pixels wide
• Minimum Size: Print 75 inches wide
• The logo should always be surrounded by clear space equal to the x-height of the leg of the letterform.
• Minimum Size: Digital 25 pixels wide
• Minimum Size: Print .25 inches wide
• Don’t add dropshadow lackerone
• Don’t distort lackerone
• Don’t use low-resolution files
• Don’t place the logo against a background of a similar color or over imagery that negatively affects the visibility of the wordmark or logo.
• In the HackerOne logo. the “1” that makes up the leg of the “h” contains a 31° angle. We’ve taken that 31° angle and made it a core visual identifier of the HackerOne brand by using it as an integrated graphical element.
• Hex #EC1075
• RGB 237-16-117
• CMYK 0-99-23-0
• Hex #6BBD45
• RGB 107-190-70
• CMYK 66-0-99-0
• Hex #494649
• RGB 74-70-73
• CMYK 66-62-56-40
• Hex #000000
• RGB 0-0-0
• CMYK 75-68-67-90
• Hex #ffFFFf RGB 255-255-255
• CMYK 0-0-0-0
• Hex #ED2884
• RGB 237-41-133
• CMYK 0-95-10-0
• Hex #B21E54
• RGB 179-31-85
• CMYK 24-100-52-8
• Hex #28B04A
• RGB 41-177-75
• CMYK 78-1-100-0
• The official HackerOne font is Effra – an extremely flexible sans serif font that solves design and communication problems by providing a unique look that can be used across different types of media.
• H1: Effra Heavy, 44 pt with 45 leading, 0 tracking, all caps, hex #EC1075
• H2: Effra Heavy, 30 pt with 31 leading, 0 tracking, all caps, hex #EC1075
• Effra Light, 22 pt with 35 leading, 0 tracking sentence case, hex #494649, paragraph spacing 10 px
• Ensure that the photographs of the hackers are saturated and vibrant while the background is slightly blurred and desaturated.
• For photographs of people and architecture where the diagonal is in the background. the diagonal must be white and displayed at 40% transparency. When used as a standalone graphic element. the diagonal must be pink (Hex #EC1075) and displayed at 100°/o transparency. Please do not be place the pink diagonal over imagery.
• Icons should be simple and placed in a thick circle with the color set to Hex code #494649. The icon shape should be solid whenever possible. and the outlining circle should have a white background.

Iconography

• Icons should be simple and placed in a thick circle with the color set to Hex code #494649. The icon shape should be solid whenever possible. and the outlining circle should have a white background.

Layout And Composition

• The wordmark and logo are to be overlaid against solid backgrounds. In terms of placement we like to “hide” the wordmark and logo in man-made architectural settings to reflect how hackers search for vulnerabilities in code.
• The wordmark should always be surrounded by clear space that is equal to the x-height of the lower case letter forms in the wordmark.
• Minimum Size: Digital 75 pixels wide
• Minimum Size: Print 75 inches wide
• The logo should always be surrounded by clear space equal to the x-height of the leg of the letterform.
• Minimum Size: Digital 25 pixels wide
• Minimum Size: Print .25 inches wide
• Don’t place the logo against a background of a similar color or over imagery that negatively affects the visibility of the wordmark or logo.

Photography Style

• Through photography, we’re able to achieve one of our primary goals of taking off the hood, turning on the lights, and putting a face to hacking. This is reflected in the stylistic direction of brand photography by capturing what makes us all unique as human beings-faces. All ethnicities should be represented and even though the majority of hackers are men, we also want to include women as well. Since hackers tend to skew younger, this should be reflected in brand photography. Ensure that the photographs of the hackers are saturated and vibrant while the background is slightly blurred and desaturated.
• By combining hackers with 31° diagonal lines. we’re able to incorporate both the human-centric nature of HackerOne and the central brand element of the diagonal. The diagonal is never displayed in front of hackers. only behind them.
• and the background should be clean and nondescript so that hackers are the focal point of photographs. For photographs of people and architecture where the diagonal is in the background. the diagonal must be white and displayed at 40% transparency. When used as a standalone graphic element. the diagonal must be pink (Hex #EC1075) and displayed at 100°/o transparency. Please do not be place the pink diagonal over imagery.
• Cityscapes and geometric shapes are strong visual elements to use when selecting photography that does not feature hackers. When using this approach. seek images that contain “found”/naturally occurring 31° angles.

Additional Properties