Healthy Ireland

📋 1 Guidelines

🔗 Connections

Sector

Public sector Healthcare

Region

Ireland

Guideline Year

2013

Language

English

Tags

Health

Official Websites

Brand Guidelines

2013

Categories

Brand Voice
  • What we wish this marque to stand for are the values of fairness and accountability. It has a lower case informality rather than an institutional or corporate formality. The hi brand should also stand for accessibility and friendliness for audiences of all ages. The very word ‘hi’ should speak of an openness to start a different kind of conversation about how we view our health and wellbeing in Ireland.
Brand Imagery
  • The image should feature a circular logo with a bright green background. Inside the circle, the word ‘hi’ should be prominently displayed in large, bold, white lowercase letters, positioned centrally. Below ‘hi’, the phrase ‘Healthy Ireland’ should be written in smaller, bold, white text, with ‘Healthy’ above ‘Ireland’. The entire circle should be enclosed with a white outline, creating a clear border against the green background. The visual style should be clean, simple, and modern, emphasizing a fresh and healthy theme consistent with the message of health and well-being in Ireland.
  • The image features a collection of variously sized circles in shades of green, overlapping and scattered across the canvas, creating a lively, bubbly appearance. The circles range from small to large, with some overlapping others, creating a layered effect. Central to the image is a prominent white circle with a thick green border, containing the word “hi” in bold white lowercase letters and the phrase “Healthy Ireland” underneath in smaller white letters. The color palette primarily consists of different greens, with some circles in a slightly lighter or darker hue, adding subtle variation. The overall composition is vertical, with the circles forming a dynamic, organic pattern around the central messaging element, which is positioned roughly in the middle of the image. There are no other objects, patterns, or textual elements apart from the main message, making the design simple, fresh, and vibrant, emphasizing health and environmental themes.
  • Stylized Green City Skyline - The image should depict a stylized cityscape silhouette set against a green background, illustrating a variety of buildings, skyscrapers, and structures of different heights and shapes, all rendered in multiple shades of darker green to create depth. The skyline includes a tall, pointed skyscraper, shorter rectangular buildings, and some with dome or curved roofs, along with industrial structures and trees scattered throughout the scene. The background features a series of white clouds of varying sizes and shapes, some elongated and others more rounded, positioned above the city. A thin, vertical black line runs from the bottom to the top of the image, roughly centered, dividing the skyline symmetrically. The entire scene is flat and graphic, emphasizing the outline and shape of urban elements with minimal detail, in a minimalistic and modern style.
  • Healthy Ireland Logo - The image should feature a circular design with a bright green background. Inside the circle, prominent and large white lowercase letters read ‘hi’, with a slight tilt or italic style, positioned centrally. Beneath ‘hi’, in smaller white text, the words ‘Healthy Ireland’ are displayed, with ‘Healthy’ on top of ‘Ireland’, aligned to the left and right respectively, possibly with a slight curve to fit the circle’s shape. The circle has a double outline: an inner white border close to the text and an outer thin green border matching the background color, creating a distinct boundary. The overall style is simple and modern, aiming for a friendly and fresh appearance that emphasizes health and wellness.
  • This is the primary version of the logo and should be the most commonly used iteration.
Color Palette
  • The main corporate colour is the Healthy Ireland green.
  • The CMYK values for this green are listed above. Where possible, the Pantone colour should be used.
  • PANTONE 376 C: 50 M: 0 Y: 100 K: 0
Typography
  • Inside the circle, the word ‘hi’ should be prominently displayed in large, bold, white lowercase letters, positioned centrally. Below ‘hi’, the phrase ‘Healthy Ireland’ should be written in smaller, bold, white text, with ‘Healthy’ above ‘Ireland’.
  • Central to the image is a prominent white circle with a thick green border, containing the word “hi” in bold white lowercase letters and the phrase “Healthy Ireland” underneath in smaller white letters.
  • Inside the circle, prominent and large white lowercase letters read ‘hi’, with a slight tilt or italic style, positioned centrally. Beneath ‘hi’, in smaller white text, the words ‘Healthy Ireland’ are displayed, with ‘Healthy’ on top of ‘Ireland’, aligned to the left and right respectively, possibly with a slight curve to fit the circle’s shape.
  • Inside the circle, the word ‘hi’ is prominently displayed in large, bold, italicized lowercase letters, with the ‘h’ slightly larger than the ‘i’. Below ‘hi’, there are smaller text elements: ‘Healthy Ireland’ written in a straightforward, sans-serif font, stacked vertically.
  • Inside the circle, the word ‘hi’ is prominently displayed in large, lowercase, bold white letters, slightly slanted and occupying the central space. Beneath ‘hi,’ the phrase ‘Healthy Ireland’ appears in smaller, white, italicized text, also in lowercase.
  • Inside the circle, the word ‘hi’ is prominently displayed in large, bold, lowercase letters in a bright green color, with the ‘h’ and ‘i’ slightly slanted to the right, creating a friendly and inviting appearance. Beneath ‘hi’, the phrase ‘Healthy Ireland’ is written in smaller, italicized letters, maintaining the same bright green hue, and aligned centrally.
  • In the center of the circle, the lowercase letters ‘hi’ are prominently displayed in bold, white font, with the ‘h’ and ‘i’ leaning slightly to the right. Below the ‘hi’, there is smaller white text that reads ‘Healthy Ireland’, arranged in two lines with ‘Healthy’ on top and ‘Ireland’ beneath it, both aligned to the center.
  • Centered prominently within the circle are the large, bold, lowercase letters ‘hi’ in a black, stylized font. Beneath ‘hi’, there should be smaller, bold black text that reads ‘Healthy Ireland’ arranged in two lines, with ‘Healthy’ on the first line and ‘Ireland’ on the second.
  • Prominently displayed in the center are the lowercase letters ‘hi’ in large, bold, white font, slightly tilted or stylized for emphasis. Below ‘hi’, the words ‘Healthy Ireland’ are written in smaller, white font, with ‘Healthy’ above ‘Ireland’.
Logo Usage
  • The primary logo. This is the primary version of the logo and should be the most commonly used iteration.
  • Where possible the primary logo should be placed on the Healthy Ireland green background.
  • This is the black and white version of the primary logo and is to be used in black and white applications.
  • The minimum size logo to be used is 20mm high.
  • A version of the logo has been created for extreme circumstances when the area available is less than 20mm high. To maintain clarity, the type and the logo mark have been separated.
  • This is the reversed version of the colour logo, which is only to be used when the primary logo does not work.
  • This is the secondary black and white version of the logo and is to be used only when the primary black and white logo does not work.
  • The main corporate colour is the Healthy Ireland green. The CMYK values for this green are listed above. Where possible, the Pantone colour should be used.
  • To ensure the visual clarity and integrity of the logo, the minimum exclusion zone, as outlined above, should be observed.
  • In extreme circumstances, where space is at a minimum, the exclusion zone can be reduced from 100% of the X height/width to a minimum of 50%.
  • When partnering with another organisation, our Healthy Ireland logo appears equal in scale and value to the third party logo. Both logos should sit on the same centre line, and where they are similar in proportion should both appear at the same height. Some third party brandmarks may be of extreme proportions, that is, very wide or very high. In these cases, please use your judgement to ensure the brandmarks follow a ratio that clearly communicates our desired relationship.
  • The primary version of the logo should be used when possible and the guidelines in this document should be adhered to.
  • When the primary version of the logo does not work then one of the alternative options can be used to fit in with your design.
  • The Healthy Ireland logo can be used to fit seamlessly with your brand look and feel and has flexibility in terms of colour, however this should be a last resort when the primary logo does not work.
  • A version of the logo has been created for extreme circumstances when the area available is less than 20mm high.
Tone And Messaging
  • What we wish this marque to stand for are the values of fairness and accountability. It has a lower case informality rather than an institutional or corporate formality. The hi brand should also stand for accessibility and friendliness for audiences of all ages. The very word ‘hi’ should speak of an openness to start a different kind of conversation about how we view our health and wellbeing in Ireland.
Brand Values
  • As part of the identity of Healthy Ireland, we have created a distinctive brand marque or logo that will reflect the values and personality we would like to stand for. As you can see hi is an acronym for Healthy Ireland and the primary logo disc uses white lettering on a fresh green background.
  • What we wish this marque to stand for are the values of fairness and accountability. It has a lower case informality rather than an institutional or corporate formality. The hi brand should also stand for accessibility and friendliness for audiences of all ages. The very word ‘hi’ should speak of an openness to start a different kind of conversation about how we view our health and wellbeing in Ireland.
  • We want the hi brand to be used widely, but also used well - and always in settings that align with our goals and our values.
Visual Style
  • Healthy Ireland Logo Design - The image should feature a circular logo with a bright green background. Inside the circle, the word ‘hi’ should be prominently displayed in large, bold, white lowercase letters, positioned centrally. Below ‘hi’, the phrase ‘Healthy Ireland’ should be written in smaller, bold, white text, with ‘Healthy’ above ‘Ireland’. The entire circle should be enclosed with a white outline, creating a clear border against the green background. The visual style should be clean, simple, and modern, emphasizing a fresh and healthy theme consistent with the message of health and well-being in Ireland.
  • Healthy Ireland Logo Design - The image features a collection of variously sized circles in shades of green, overlapping and scattered across the canvas, creating a lively, bubbly appearance. The circles range from small to large, with some overlapping others, creating a layered effect. Central to the image is a prominent white circle with a thick green border, containing the word “hi” in bold white lowercase letters and the phrase “Healthy Ireland” underneath in smaller white letters. The color palette primarily consists of different greens, with some circles in a slightly lighter or darker hue, adding subtle variation. The overall composition is vertical, with the circles forming a dynamic, organic pattern around the central messaging element, which is positioned roughly in the middle of the image. There are no other objects, patterns, or textual elements apart from the main message, making the design simple, fresh, and vibrant, emphasizing health and environmental themes.
  • Stylized Green City Skyline - The image should depict a stylized cityscape silhouette set against a green background, illustrating a variety of buildings, skyscrapers, and structures of different heights and shapes, all rendered in multiple shades of darker green to create depth. The skyline includes a tall, pointed skyscraper, shorter rectangular buildings, and some with dome or curved roofs, along with industrial structures and trees scattered throughout the scene. The background features a series of white clouds of varying sizes and shapes, some elongated and others more rounded, positioned above the city. A thin, vertical black line runs from the bottom to the top of the image, roughly centered, dividing the skyline symmetrically. The entire scene is flat and graphic, emphasizing the outline and shape of urban elements with minimal detail, in a minimalistic and modern style.
  • Healthy Ireland Logo - The image should feature a circular design with a bright green background. Inside the circle, prominent and large white lowercase letters read ‘hi’, with a slight tilt or italic style, positioned centrally. Beneath ‘hi’, in smaller white text, the words ‘Healthy Ireland’ are displayed, with ‘Healthy’ on top of ‘Ireland’, aligned to the left and right respectively, possibly with a slight curve to fit the circle’s shape. The circle has a double outline: an inner white border close to the text and an outer thin green border matching the background color, creating a distinct boundary. The overall style is simple and modern, aiming for a friendly and fresh appearance that emphasizes health and wellness.
Iconography
  • The primary logo. This is the primary version of the logo and should be the most commonly used iteration.
  • Where possible the primary logo should be placed on the Healthy Ireland green background.
  • This is the black and white version of the primary logo and is to be used in black and white applications.
  • The minimum size logo to be used is 20mm high.
  • A version of the logo has been created for extreme circumstances when the area available is less than 20mm high. To maintain clarity, the type and the logo mark have been separated.
  • This is the reversed version of the colour logo, which is only to be used when the primary logo does not work.
  • This is the secondary black and white version of the logo and is to be used only when the primary black and white logo does not work.
  • The main corporate colour is the Healthy Ireland green. The CMYK values for this green are listed above. Where possible, the Pantone colour should be used.
  • To ensure the visual clarity and integrity of the logo, the minimum exclusion zone, as outlined above, should be observed.
  • In extreme circumstances, where space is at a minimum, the exclusion zone can be reduced from 100% of the X height/width to a minimum of 50%.
  • When partnering with another organisation, our Healthy Ireland logo appears equal in scale and value to the third party logo. Both logos should sit on the same centre line, and where they are similar in proportion should both appear at the same height. Some third party brandmarks may be of extreme proportions, that is, very wide or very high. In these cases, please use your judgement to ensure the brandmarks follow a ratio that clearly communicates our desired relationship.
  • The primary version of the logo should be used when possible and the guidelines in this document should be adhered to.
  • When the primary version of the logo does not work then one of the alternative options can be used to fit in with your design.
  • The Healthy Ireland logo can be used to fit seamlessly with your brand look and feel and has flexibility in terms of colour, however this should be a last resort when the primary logo does not work.
  • A version of the logo has been created for extreme circumstances when the area available is less than 20mm high.
Layout And Composition
  • This is the primary version of the logo and should be the most commonly used iteration.
  • Where possible the primary logo should be placed on the Healthy Ireland green background.
  • The minimum size logo to be used is 20mm high.
  • A version of the logo has been created for extreme circumstances when the area available is less than 20mm high. To maintain clarity, the type and the logo mark have been separated.
  • To ensure the visual clarity and integrity of the logo, the minimum exclusion zone, as outlined above, should be observed.
  • In extreme circumstances, where space is at a minimum, the exclusion zone can be reduced from 100% of the X height/width to a minimum of 50%.
  • When partnering with another organisation, our Healthy Ireland logo appears equal in scale and value to the third party logo. Both logos should sit on the same centre line, and where they are similar in proportion should both appear at the same height. Some third party brandmarks may be of extreme proportions, that is, very wide or very high. In these cases, please use your judgement to ensure the brandmarks follow a ratio that clearly communicates our desired relationship.
Co Branding
  • When partnering with another organisation, our Healthy I reland logo appears equal in scale and value to the third party logo. Both logos should sit on the same centre line, and where they are similar in proportion should both appear at the same height. Some third party brandmarks may be of extreme proportions, that is, very wide or very high. In these cases, please use your judgement to ensure the brandmarks follow a ratio that clearly communicates our desired relationship.
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