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Brand Guidelines

UNKNOWN

Brand Summary

Mission

To create environments and products that embody innovation, creativity, and thoughtful design, fostering brand loyalty and meaningful relationships with customers [^1].

Core Values

Innovative
Inquisitive
Creative
Harmonious
Caring
Insightful
Resourceful
Balance work and play
Appreciate surroundings
Solve real problems
Details make the difference
Conduct business enthusiastically
Accomplish more collectively
Spirited
Energetic
Playful
Curious
Take risks
Leave a legacy
Advocate design
Lasting

Target Audience

Dealerships, business owners, and customers seeking quality, innovative, and thoughtfully designed environments and products, with an emphasis on building relationships and brand loyalty [^2].

Personality Traits

Innovative
Creative
Inquisitive
Harmonious
Caring
Insightful
Resourceful
Spirited
Energetic
Playful
Curious
Enthusiastic

Visual Identity Overview

The visual identity is minimalist, modern, and clean, emphasizing clarity, simplicity, and thoughtful design. The logo uses the Meta font in specific weights and colors (red, black, or white), with strict rules for size, spacing, and application. Dealer identity is prominent, with Herman Miller branding as secondary. Visuals reinforce brand spirit through environments, teamwork, and product imagery [^3].

Categories

Brand Voice

Take a look at Herman Miller’s spirit. When you talk about our brand and represent Herman Miller, we hope you embody these attributes and ideas.
Innovative
Inquisitive
Solve the real problem.
Balance work and play.
Details make the difference.
Creative
Teach old dogs new tricks.
Appreciate what surrounds you.
Surround yourself with what you appreciate.
Work in new ways.
Harmonious
Create environments where people can be resourceful.
Accomplish more collectively.
Expect high
Spirited
Conduct business enthusiastically.
Energetic
Playful
Let curiosity influence business strategies.
Insightful
Forget toe-dipping: jump in the deep end.
Be open to what’s new.
Take risks.
What’s the next big idea?
Leave a legacy.
Caring
Ask how things can be different.
Lasting
Advocate design.

Brand Imagery

Minimalist White Background - The image should depict a simple, minimalist scene with a plain white background, emphasizing clarity and emptiness. There are no additional objects, figures, or patterns, only an unadorned white space which conveys a sense of simplicity or potential for other elements to be added. The composition is clean, with no shadows, textures, or distractions present, allowing focus on the blank surface.
Urban Street Scene with Sitting Person - The picture depicts an urban street scene with a large digital advertising display featuring the Panasonic logo and other commercial advertisements in the background, suggesting a busy city center. In the foreground, a person with a blurred face is sitting comfortably on a black office chair with wheels, positioned on the sidewalk. The seated individual is dressed casually in a dark jacket, dark pants, and light-colored shoes, holding a smartphone in their right hand, with legs crossed at the ankles and a relaxed posture. To the left, a woman with a blurred face, dressed in a long dark coat over dark clothing, is walking past, carrying a bag over her shoulder and slightly turning her head. To the right, a man with a blurred face, dressed in a dark short-sleeved T-shirt, dark trousers, and a cap, is walking away from the camera. The scene includes the pavement, some street furniture, and other pedestrians in the background, with a bright daylight atmosphere illuminating the scene and casting shadows on the ground from the figures and objects.
Contemporary Indoor Walkway with Glass Ceiling - The image should depict a modern indoor walkway or corridor with a highly transparent, sloped glass ceiling allowing abundant natural light to flood the space. The ceiling structure features a grid or framework of metal or aluminum, visible across the glass panels, enhancing the architectural design. Along one side, there are large, rectangular windows or glass walls with dark frames, reflecting the indoor environment and possibly revealing the outside view. The corridor’s floor appears smooth and polished, reflecting light and shadows cast by the ceiling structure. Potted plants and small trees are lined along the corridor, adding greenery and a natural element to the space. The environment looks clean, bright, and open, suggesting an innovative, thoughtfully designed interior that emphasizes natural light and plant integration. The lighting creates distinct shadows of the ceiling framework on the floor and walls, emphasizing the geometric design. Overall, the scene evokes a sense of modernity, openness, and sustainable design.
Teamwork in Moving Heavy Object - The image depicts five individuals working together to lift or position a large, heavy object covered with fabric or cushioning material. The group includes three men and two women, all dressed casually in light-colored shirts and pants, with some wearing glasses or head coverings. They are positioned around the object, with three of them physically supporting or guiding its placement: one man in the center, with his back to the viewer, uses both hands to hold the object, while a woman on the right is reaching upward to assist, and another man on the far right holds the object steady. The woman on the far left is gesturing or directing with her hands raised, possibly giving instructions. The scene appears to be outdoors or in an environment with natural and artificial lighting, and there are some indistinct background elements such as other people or equipment. The focus is on teamwork and coordination to accomplish a shared task, with the phrase “Accomplish more collectively” partially visible at the top left corner of the image, indicating the theme of collaboration.

Color Palette

It’s pretty basic. The Herman Miller logo is most often red, black, or white. When placed on a colored background, the inside of the stylized “M” must always be the background color.
Warm Red 2x is the Pantone color for Herman Miller “corporate red.” To achieve this color in RGB, use 255R, OG, OB. The CMYK breakdown is Oc, 93M, 100¥, OK.
Don’t make the stylized “M” a different color from the background; don’t make the circle surrounding it a different color from the logo type.

Typography

The type is created in a specific font (Meta) and with a specific relationship to the circle mark. These elements together create the Herman Miller logo signature.
Meta Plus Book Meta Plus Normal Meta Plus Medium Meta Plus Bold Meta Plus Black
Book weights are used for long text, like proposals and research documents. The normal weight is best used in larger sizes. The Herman Miller logotype is a modified version of Meta Plus Medium. Bold and black weights are used for emphasis.
The Meta font is an important part of the logo. Don’t replace it with another font or type treatment, and don’t add words to it.
You can use other weights of the Meta font in your communications; the guidelines above suggest how that might be done.
To maintain legibility and character, the logo should never be smaller than 16-point type. (If you have unique size requirements, contact logo_help@HermanMiller.com.)
Respect the logo by giving it some space. Keep the area around the logo—at least the diameter of the logo mark—free of other graphics or type.
Please, no shadow type, underlining, use of the circle mark as bullets. And don’t show only a portion of the logo or do anything that hinders its recognition.
The Micro weight of the logo font has wide “tips” that keep the mark open when viewed in small sizes. Use the Micro weight for copyright/trademark sign-off lines.
The Normal weight of the logo font has small flat “tips” that keep the mark open when viewed in most sizes-from 16 to 72 points.
The Display weight of the logo font has “tips” that come to a complete point. Use the Display weight at large sizes-above 72 points.
We’ve created an electronic logo font for you to use, so you can adjust the size of the logo without accidentally changing its proportions. You can request the logo font CD from logo_help@HermanMiller.com, and you can make it available to any designers or suppliers working on your communications projects.
Be aware that if you pass a document or presentation along to someone else, and they don’t have the logo font installed on their machine, another graphic or symbol will appear (see below).
Don’t assume that all computers will read the logo font correctly.

Logo Usage

A logo is a symbol or trademark of a company. Because of this, its proper use is crucial to consistent, effective branding. Your dealership’s name and logo should always be promoted as the primary brand in your market.
In the case of Herman Miller, the logo consists of an identifying mark accompanied by the company name (L ).
For a dealership, the Herman Miller identity is secondary, so don’t use the Herman Miller logo as part of your dealership identity.
Don’t make the Herman Miller logo part of your logo or tagline.
When you’re promoting Herman Miller products or services, make it clear that the product or service comes from Herman Miller. Do this by using the Herman Miller logo or the Herman Miller name.
Any Herman Miller products featured may be identified in text or with the Herman Miller logo.
Make your dealership logo prominent, with the appropriate Herman Miller tagline (see #2).
The Herman Miller logo is not included in dealership signage.
The Herman Miller logo appears on the vehicle only if you’re promoting specific Herman Miller products, in which case text or the logo may be used (see #3).
Use the Herman Miller logo by the book.
Apply the following rules when applying the Herman Miller identity.
Let’s first establish what the logo is. It has two parts: the circle with the stylized “M” in it and the type that spells the name Herman Miller. The type is created in a specific font (Meta) and with a specific relationship to the circle mark. These elements together create the Herman Miller logo signature.
The Meta font is an important part of the logo. Don’t replace it with another font or type treatment, and don’t add words to it.
To maintain legibility and character, the logo should never be smaller than 16-point type. (If you have unique size requirements, contact logo_help@HermanMiller.com.)
Respect the logo by giving it some space. Keep the area around the logo—at least the diameter of the logo mark—free of other graphics or type.
Don’t use the logo as a background.
Maintain customers’ familiarity with the brand by using the logo as it was designed.
The logo is not an experiment in creativity. Please, no shadow type, underlining, use of the circle mark as bullets. And don’t show only a portion of the logo or do anything that hinders its recognition. The logo is strongest when it is applied consistently.
These rules apply regardless of how or where the logo is used: print, web sites, electronic slide presentations, ads, trucks, Resolve screens, Aeron chairs, you name it.
Don’t reinvent the Herman Miller logo.
We’ve created an electronic logo font for you to use, so you can adjust the size of the logo without accidentally changing its proportions. You can request the logo font CD from logo_help@HermanMiller.com, and you can make it available to any designers or suppliers working on your communications projects.
Be aware that if you pass a document or presentation along to someone else, and they don’t have the logo font installed on their machine, another graphic or symbol will appear (see below).
Don’t assume that all computers will read the logo font correctly.
Use the low resolution (72 dpi) gif file for use on the Web or on-screen presentations.
Use the high resolution (Joo dpi) tif file for print publications, newsletters, pamphlets, or Microsoft Word documents.
Use the vector file for embroidery, engraving, embossing, silk screening, or pad printing.
Sometimes, you need a logo graphic instead of the logo font. If a document will be shared with someone who does not have the logo font installed on their machine or if it will be used on the Web, you’ll want to insert a logo graphic that you’ll know will display properly. Also, suppliers who do silk screening, embroidery, or engraving will usually ask for an art file rather than a font file, so use the graphic file when the end product will be signage, T-shirts, golf balls, or other amenity items.
Don’t enlarge the 72-dpi graphic, as it will distort the logo.
It’s pretty basic. The Herman Miller logo is most often red, black, or white. When placed on a colored background, the inside of the stylized “M” must always be the background color.
Warm Red 2x is the Pantone color for Herman Miller “corporate red.” To achieve this color in RGB, use 255R, OG, OB. The CMYK breakdown is Oc, 93M, 100¥, OK.
Don’t make the stylized “M” a different color from the background; don’t make the circle surrounding it a different color from the logo type.

Tone And Messaging

Take a look at Herman Miller’s spirit. When you talk about our brand and represent Herman Miller, we hope you embody these attributes and ideas.
Innovative
Inquisitive
Solve the real problem.
Balance work and play.
Details make the difference.
Creative
Teach old dogs new tricks.
Appreciate what surrounds you.
Surround yourself with what you appreciate.
Work in new ways.
Harmonious
Create environments where people can be resourceful.
Accomplish more collectively.
Expect high
Spirited
Conduct business enthusiastically.
Energetic
Playful
Let curiosity influence business strategies.
Insightful
Forget toe-dipping: jump in the deep end.
Be open to what’s new.
Take risks.
What’s the next big idea?
Leave a legacy.
Caring
Ask how things can be different.
Lasting
Advocate design.
Beyond creating a sense of the spirit of our brand through words and images, you can reinforce it every day through your work, your workplace, and your showrooms. Ask yourself these questions:
Does my work simplify things for my customers?
Are images and words clear? Do they look and sound like Herman Miller?
Am I being sensitive to the environment or to the culture I’m working in?
Does my work show insight and imagination?
Am I being clear from the customer’s point of view?
Is the work unique?

Brand Values

Take a look at Herman Miller’s spirit. When you talk about our brand and represent Herman Miller, we hope you embody these attributes and ideas.
Innovative
Inquisitive
Solve the real problem.
Balance work and play.
Details make the difference.
Creative
Teach old dogs new tricks.
Appreciate what surrounds you.
Surround yourself with what you appreciate.
Work in new ways.
Harmonious
Create environments where people can be resourceful.
Accomplish more collectively.
Expect high
Spirited
Conduct business enthusiastically.
Energetic
Playful
Let curiosity influence business strategies.
Insightful
Forget toe-dipping: jump in the deep end.
Be open to what’s new.
Leave a legacy.
Caring
Ask how things can be different.
Lasting
Advocate design.

Visual Style

The dealer identity is made prominent by making it four times the height of the Herman Miller tagline. That can be calculated by display inches. . .
A logo is a symbol or trademark of a company. Because of this, its proper use is crucial to consistent, effective branding. Your dealership’s name and logo should always be promoted as the primary brand in your market.
For a dealership, the Herman Miller identity is secondary, so don’t use the Herman Miller logo as part of your dealership identity.
Don’t make the Herman Miller logo part of your logo or tagline.
Don’t let the tagline compete with your logo. Rosenbaum Interiors40 pt. A Herman Miller Dealer34 pt.
When you’re promoting Herman Miller products or services, make it clear that the product or service comes from Herman Miller. Do this by using the Herman Miller logo or the Herman Miller name.
Any Herman Miller products featured may be identified in text or with the Herman Miller logo.
Your dealership’s name and logo should be prominent on the vehicle. The Herman Miller tagline may also be used.
The Herman Miller logo appears on the vehicle only if you’re promoting specific Herman Miller products, in which case text or the logo may be used (see #3).
Apply the following rules when applying the Herman Miller identity.
The Meta font is an important part of the logo. Don’t replace it with another font or type treatment, and don’t add words to it.
To maintain legibility and character, the logo should never be smaller than 16-point type. (If you have unique size requirements, contact logo_help@HermanMiller.com.)
Respect the logo by giving it some space. Keep the area around the logo—at least the diameter of the logo mark—free of other graphics or type.
Don’t use the logo as a background.
The logo is not an experiment in creativity. Please, no shadow type, underlining, use of the circle mark as bullets. And don’t show only a portion of the logo or do anything that hinders its recognition. The logo is strongest when it is applied consistently.
Don’t reinvent the Herman Miller logo.
We’ve created an electronic logo font for you to use, so you can adjust the size of the logo without accidentally changing its proportions. You can request the logo font CD from logo_help@HermanMiller.com, and you can make it available to any designers or suppliers working on your communications projects.
Don’t assume that all computers will read the logo font correctly.
Use the low resolution (72 dpi) gif file for use on the Web or on-screen presentations.
Use the high resolution (Joo dpi) tif file for print publications, newsletters, pamphlets, or Microsoft Word documents.
Use the vector file for embroidery, engraving, embossing, silk screening, or pad printing.
Don’t enlarge the 72-dpi graphic, as it will distort the logo.
It’s pretty basic. The Herman Miller logo is most often red, black, or white. When placed on a colored background, the inside of the stylized “M” must always be the background color.
Warm Red 2x is the Pantone color for Herman Miller “corporate red.” To achieve this color in RGB, use 255R, OG, OB. The CMYK breakdown is Oc, 93M, 100¥, OK.
Don’t make the stylized “M” a different color from the background; don’t make the circle surrounding it a different color from the logo type.

Layout And Composition

The dealer identity is made prominent by making it four times the height of the Herman Miller tagline. That can be calculated by display inches. . .
Depending on your dealership type, there are two options: 1) A Herman Miller Certified Network Member 2) A Herman Miller Dealer
Don’t let the tagline compete with your logo. Rosenbaum Interiors40 pt. A Herman Miller Dealer34 pt.
To maintain legibility and character, the logo should never be smaller than 16-point type. (If you have unique size requirements, contact logo_help@HermanMiller.com.)
Respect the logo by giving it some space. Keep the area around the logo—at least the diameter of the logo mark—free of other graphics or type.

Co Branding

As a dealership, you’ll pay attention to how you promote your own brand, in connection with Herman Miller’s. Here’s the way we see that working.
The dealer identity is made prominent by making it four times the height of the Herman Miller tagline. That can be calculated by display inches. . .
A logo is a symbol or trademark of a company. Because of this, its proper use is crucial to consistent, effective branding. Your dealership’s name and logo should always be promoted as the primary brand in your market.
For a dealership, the Herman Miller identity is secondary, so don’t use the Herman Miller logo as part of your dealership identity.
Don’t make the Herman Miller logo part of your logo or tagline.
Use the Herman Miller name in a tagline to endorse your dealership (on business cards, stationery, web sites, for example). Depending on your dealership type, there are two options: 1) A Herman Miller Certified Network Member 2) A Herman Miller Dealer
Don’t let the tagline compete with your logo. Rosenbaum Interiors40 pt. A Herman Miller Dealer34 pt.
These two ads combine a dealer logo and a reference to the Herman Miller brand. One version uses the Herman Miller logo, the other credits Herman Miller within the copy, both are acceptable since they are promoting a Herman Miller product.
When you’re promoting Herman Miller products or services, make it clear that the product or service comes from Herman Miller. Do this by using the Herman Miller logo or the Herman Miller name. For example: The Ambi* chair from Herman Miller (all text) The Ambi chair and ®HermanMiller (photo and logo)
Any Herman Miller products featured may be identified in text or with the Herman Miller logo.
You participate in trade shows to promote your dealership. Make your dealership logo prominent, with the appropriate Herman Miller tagline (see #2).
This post-and-panel exterior sign shows how a dealership can use the Herman Miller certified tagline.
Show your sign. There are some signage tools available through MediaMarket, which you can access through Kiosk, the dealer extranet. Use your dealership’s identity, as described in #2. The Herman Miller logo is not included in dealership signage.
The top dealer truck with its logo, tagline, and adjacent to the product being promoted the Herman Miller logo. The bottom dealer truck with the dealership’s logo and Herman Miller tagline.
Your dealership’s name and logo should be prominent on the vehicle. The Herman Miller tagline may also be used.
The Herman Miller logo appears on the vehicle only if you’re promoting specific Herman Miller products, in which case text or the logo may be used (see #3).

Signage Guidelines

This post-and-panel exterior sign shows how a dealership can use the Herman Miller certified tagline.
Show your sign.
There are some signage tools available through MediaMarket, which you can access through Kiosk, the dealer extranet. Use your dealership’s identity, as described in #2. The Herman Miller logo is not included in dealership signage.

Vehicle Branding Guidelines

The top dealer truck with its logo, tagline, and adjacent to the product being promoted the Herman Miller logo. The bottom dealer truck with the dealership’s logo and Herman Miller tagline.
Your dealership’s name and logo should be prominent on the vehicle. The Herman Miller tagline may also be used.
The Herman Miller logo appears on the vehicle only if you’re promoting specific Herman Miller products, in which case text or the logo may be used (see #3).

Trade Show Guidelines

Be yourself at a trade show.
You participate in trade shows to promote your dealership. Make your dealership logo prominent, with the appropriate Herman Miller tagline (see #2).

Copyright And Trademark Guidelines

The Micro weight of the logo font has wide “tips” that keep the mark open when viewed in small sizes. Use the Micro weight for copyright/trademark sign-off lines.
® Z, Y, Aeron, and Ergon 3 are among the registered trademarks of Herman Miller, Inc.
™ Q is among the trademarks of Herman Miller, Inc.
SM TAP and Vary Easy are among the service marks of Herman Miller, Inc.
This is how to cite the various marks at the end of a print piece or within an electronic tool.
Copyright print and electronic pieces to protect the ideas and end results of your work. A typical copyright line looks like this: © 2002 Dealer ABC, Des Moines, Iowa
Possession is nine-tenths of the law. In addition to your own copyrights, please credit Herman Miller’s ownership of its trademarks for products and services.
There are three types of trademarks: registered trademarks, trademarks, and service marks. You typically insert the appropriate mark (®, ™, SM) at the first occurrence of the mark within a printed piece. A listing of current Herman Miller trademarks is available at HermanMiller.com/trademarks. Trademarks are added, deleted, and changed frequently. Check the current information before you publish something.
A copyright line and trademark information are typically added at the end of a piece. Look at any Herman Miller brochure to see how it’s treated. Electronic information must also cite copyright information and trademarks. There are several ways to do that. Check HermanMiller.com to see one approach; you can see all the legal listings by clicking on the copyright line at the bottom of any page.
© 2002 Herman Miller, Inc., Zeeland, Michigan Printed in U.S.A. on recycled paper O.MS2339 ® Z, Y, and Ambi are among the registered trademarks of Herman Miller, Inc.

2010

Brand Summary

Mission

To create environments and products that embody innovation, creativity, and thoughtful design, fostering brand loyalty and meaningful relationships with customers [^1].

Core Values

Innovative
Inquisitive
Creative
Harmonious
Caring
Insightful
Resourceful
Balance work and play
Appreciate surroundings
Solve real problems
Details make the difference
Conduct business enthusiastically
Accomplish more collectively
Spirited
Energetic
Playful
Curious
Take risks
Leave a legacy
Advocate design
Lasting

Target Audience

Dealerships, business owners, and customers seeking quality, innovative, and thoughtfully designed environments and products, with an emphasis on building relationships and brand loyalty [^2].

Personality Traits

Innovative
Creative
Inquisitive
Harmonious
Caring
Insightful
Resourceful
Spirited
Energetic
Playful
Curious
Enthusiastic

Visual Identity Overview

The visual identity is minimalist, modern, and clean, emphasizing clarity, simplicity, and thoughtful design. The logo uses the Meta font in specific weights and colors (red, black, or white), with strict rules for size, spacing, and application. Dealer identity is prominent, with Herman Miller branding as secondary. Visuals reinforce brand spirit through environments, teamwork, and product imagery [^3].

Categories

Brand Voice

Take a look at Herman Miller’s spirit. When you talk about our brand and represent Herman Miller, we hope you embody these attributes and ideas.
Innovative
Inquisitive
Solve the real problem.
Balance work and play.
Details make the difference.
Creative
Teach old dogs new tricks.
Appreciate what surrounds you.
Surround yourself with what you appreciate.
Work in new ways.
Harmonious
Create environments where people can be resourceful.
Accomplish more collectively.
Expect high
Spirited
Conduct business enthusiastically.
Energetic
Playful
Let curiosity influence business strategies.
Insightful
Forget toe-dipping: jump in the deep end.
Be open to what’s new.
Take risks.
What’s the next big idea?
Leave a legacy.
Caring
Ask how things can be different.
Lasting
Advocate design.

Brand Imagery

Minimalist White Background - The image should depict a simple, minimalist scene with a plain white background, emphasizing clarity and emptiness. There are no additional objects, figures, or patterns, only an unadorned white space which conveys a sense of simplicity or potential for other elements to be added. The composition is clean, with no shadows, textures, or distractions present, allowing focus on the blank surface.
Urban Street Scene with Sitting Person - The picture depicts an urban street scene with a large digital advertising display featuring the Panasonic logo and other commercial advertisements in the background, suggesting a busy city center. In the foreground, a person with a blurred face is sitting comfortably on a black office chair with wheels, positioned on the sidewalk. The seated individual is dressed casually in a dark jacket, dark pants, and light-colored shoes, holding a smartphone in their right hand, with legs crossed at the ankles and a relaxed posture. To the left, a woman with a blurred face, dressed in a long dark coat over dark clothing, is walking past, carrying a bag over her shoulder and slightly turning her head. To the right, a man with a blurred face, dressed in a dark short-sleeved T-shirt, dark trousers, and a cap, is walking away from the camera. The scene includes the pavement, some street furniture, and other pedestrians in the background, with a bright daylight atmosphere illuminating the scene and casting shadows on the ground from the figures and objects.
Contemporary Indoor Walkway with Glass Ceiling - The image should depict a modern indoor walkway or corridor with a highly transparent, sloped glass ceiling allowing abundant natural light to flood the space. The ceiling structure features a grid or framework of metal or aluminum, visible across the glass panels, enhancing the architectural design. Along one side, there are large, rectangular windows or glass walls with dark frames, reflecting the indoor environment and possibly revealing the outside view. The corridor’s floor appears smooth and polished, reflecting light and shadows cast by the ceiling structure. Potted plants and small trees are lined along the corridor, adding greenery and a natural element to the space. The environment looks clean, bright, and open, suggesting an innovative, thoughtfully designed interior that emphasizes natural light and plant integration. The lighting creates distinct shadows of the ceiling framework on the floor and walls, emphasizing the geometric design. Overall, the scene evokes a sense of modernity, openness, and sustainable design.
Teamwork in Moving Heavy Object - The image depicts five individuals working together to lift or position a large, heavy object covered with fabric or cushioning material. The group includes three men and two women, all dressed casually in light-colored shirts and pants, with some wearing glasses or head coverings. They are positioned around the object, with three of them physically supporting or guiding its placement: one man in the center, with his back to the viewer, uses both hands to hold the object, while a woman on the right is reaching upward to assist, and another man on the far right holds the object steady. The woman on the far left is gesturing or directing with her hands raised, possibly giving instructions. The scene appears to be outdoors or in an environment with natural and artificial lighting, and there are some indistinct background elements such as other people or equipment. The focus is on teamwork and coordination to accomplish a shared task, with the phrase “Accomplish more collectively” partially visible at the top left corner of the image, indicating the theme of collaboration.

Color Palette

It’s pretty basic. The Herman Miller logo is most often red, black, or white. When placed on a colored background, the inside of the stylized “M” must always be the background color.
Warm Red 2x is the Pantone color for Herman Miller “corporate red.” To achieve this color in RGB, use 255R, OG, OB. The CMYK breakdown is Oc, 93M, 100¥, OK.
Don’t make the stylized “M” a different color from the background; don’t make the circle surrounding it a different color from the logo type.

Typography

The type is created in a specific font (Meta) and with a specific relationship to the circle mark. These elements together create the Herman Miller logo signature.
Meta Plus Book Meta Plus Normal Meta Plus Medium Meta Plus Bold Meta Plus Black
Book weights are used for long text, like proposals and research documents. The normal weight is best used in larger sizes. The Herman Miller logotype is a modified version of Meta Plus Medium. Bold and black weights are used for emphasis.
The Meta font is an important part of the logo. Don’t replace it with another font or type treatment, and don’t add words to it.
You can use other weights of the Meta font in your communications; the guidelines above suggest how that might be done.
To maintain legibility and character, the logo should never be smaller than 16-point type. (If you have unique size requirements, contact logo_help@HermanMiller.com.)
Respect the logo by giving it some space. Keep the area around the logo—at least the diameter of the logo mark—free of other graphics or type.
Please, no shadow type, underlining, use of the circle mark as bullets. And don’t show only a portion of the logo or do anything that hinders its recognition.
The Micro weight of the logo font has wide “tips” that keep the mark open when viewed in small sizes. Use the Micro weight for copyright/trademark sign-off lines.
The Normal weight of the logo font has small flat “tips” that keep the mark open when viewed in most sizes-from 16 to 72 points.
The Display weight of the logo font has “tips” that come to a complete point. Use the Display weight at large sizes-above 72 points.
We’ve created an electronic logo font for you to use, so you can adjust the size of the logo without accidentally changing its proportions. You can request the logo font CD from logo_help@HermanMiller.com, and you can make it available to any designers or suppliers working on your communications projects.
Be aware that if you pass a document or presentation along to someone else, and they don’t have the logo font installed on their machine, another graphic or symbol will appear (see below).
Don’t assume that all computers will read the logo font correctly.

Logo Usage

A logo is a symbol or trademark of a company. Because of this, its proper use is crucial to consistent, effective branding. Your dealership’s name and logo should always be promoted as the primary brand in your market.
In the case of Herman Miller, the logo consists of an identifying mark accompanied by the company name (L ).
For a dealership, the Herman Miller identity is secondary, so don’t use the Herman Miller logo as part of your dealership identity.
Don’t make the Herman Miller logo part of your logo or tagline.
When you’re promoting Herman Miller products or services, make it clear that the product or service comes from Herman Miller. Do this by using the Herman Miller logo or the Herman Miller name.
Any Herman Miller products featured may be identified in text or with the Herman Miller logo.
Make your dealership logo prominent, with the appropriate Herman Miller tagline (see #2).
The Herman Miller logo is not included in dealership signage.
The Herman Miller logo appears on the vehicle only if you’re promoting specific Herman Miller products, in which case text or the logo may be used (see #3).
Use the Herman Miller logo by the book.
Apply the following rules when applying the Herman Miller identity.
Let’s first establish what the logo is. It has two parts: the circle with the stylized “M” in it and the type that spells the name Herman Miller. The type is created in a specific font (Meta) and with a specific relationship to the circle mark. These elements together create the Herman Miller logo signature.
The Meta font is an important part of the logo. Don’t replace it with another font or type treatment, and don’t add words to it.
To maintain legibility and character, the logo should never be smaller than 16-point type. (If you have unique size requirements, contact logo_help@HermanMiller.com.)
Respect the logo by giving it some space. Keep the area around the logo—at least the diameter of the logo mark—free of other graphics or type.
Don’t use the logo as a background.
Maintain customers’ familiarity with the brand by using the logo as it was designed.
The logo is not an experiment in creativity. Please, no shadow type, underlining, use of the circle mark as bullets. And don’t show only a portion of the logo or do anything that hinders its recognition. The logo is strongest when it is applied consistently.
These rules apply regardless of how or where the logo is used: print, web sites, electronic slide presentations, ads, trucks, Resolve screens, Aeron chairs, you name it.
Don’t reinvent the Herman Miller logo.
We’ve created an electronic logo font for you to use, so you can adjust the size of the logo without accidentally changing its proportions. You can request the logo font CD from logo_help@HermanMiller.com, and you can make it available to any designers or suppliers working on your communications projects.
Be aware that if you pass a document or presentation along to someone else, and they don’t have the logo font installed on their machine, another graphic or symbol will appear (see below).
Don’t assume that all computers will read the logo font correctly.
Use the low resolution (72 dpi) gif file for use on the Web or on-screen presentations.
Use the high resolution (Joo dpi) tif file for print publications, newsletters, pamphlets, or Microsoft Word documents.
Use the vector file for embroidery, engraving, embossing, silk screening, or pad printing.
Sometimes, you need a logo graphic instead of the logo font. If a document will be shared with someone who does not have the logo font installed on their machine or if it will be used on the Web, you’ll want to insert a logo graphic that you’ll know will display properly. Also, suppliers who do silk screening, embroidery, or engraving will usually ask for an art file rather than a font file, so use the graphic file when the end product will be signage, T-shirts, golf balls, or other amenity items.
Don’t enlarge the 72-dpi graphic, as it will distort the logo.
It’s pretty basic. The Herman Miller logo is most often red, black, or white. When placed on a colored background, the inside of the stylized “M” must always be the background color.
Warm Red 2x is the Pantone color for Herman Miller “corporate red.” To achieve this color in RGB, use 255R, OG, OB. The CMYK breakdown is Oc, 93M, 100¥, OK.
Don’t make the stylized “M” a different color from the background; don’t make the circle surrounding it a different color from the logo type.

Tone And Messaging

Take a look at Herman Miller’s spirit. When you talk about our brand and represent Herman Miller, we hope you embody these attributes and ideas.
Innovative
Inquisitive
Solve the real problem.
Balance work and play.
Details make the difference.
Creative
Teach old dogs new tricks.
Appreciate what surrounds you.
Surround yourself with what you appreciate.
Work in new ways.
Harmonious
Create environments where people can be resourceful.
Accomplish more collectively.
Expect high
Spirited
Conduct business enthusiastically.
Energetic
Playful
Let curiosity influence business strategies.
Insightful
Forget toe-dipping: jump in the deep end.
Be open to what’s new.
Take risks.
What’s the next big idea?
Leave a legacy.
Caring
Ask how things can be different.
Lasting
Advocate design.
Beyond creating a sense of the spirit of our brand through words and images, you can reinforce it every day through your work, your workplace, and your showrooms. Ask yourself these questions:
Does my work simplify things for my customers?
Are images and words clear? Do they look and sound like Herman Miller?
Am I being sensitive to the environment or to the culture I’m working in?
Does my work show insight and imagination?
Am I being clear from the customer’s point of view?
Is the work unique?

Brand Values

Take a look at Herman Miller’s spirit. When you talk about our brand and represent Herman Miller, we hope you embody these attributes and ideas.
Innovative
Inquisitive
Solve the real problem.
Balance work and play.
Details make the difference.
Creative
Teach old dogs new tricks.
Appreciate what surrounds you.
Surround yourself with what you appreciate.
Work in new ways.
Harmonious
Create environments where people can be resourceful.
Accomplish more collectively.
Expect high
Spirited
Conduct business enthusiastically.
Energetic
Playful
Let curiosity influence business strategies.
Insightful
Forget toe-dipping: jump in the deep end.
Be open to what’s new.
Leave a legacy.
Caring
Ask how things can be different.
Lasting
Advocate design.

Visual Style

The dealer identity is made prominent by making it four times the height of the Herman Miller tagline. That can be calculated by display inches. . .
A logo is a symbol or trademark of a company. Because of this, its proper use is crucial to consistent, effective branding. Your dealership’s name and logo should always be promoted as the primary brand in your market.
For a dealership, the Herman Miller identity is secondary, so don’t use the Herman Miller logo as part of your dealership identity.
Don’t make the Herman Miller logo part of your logo or tagline.
Don’t let the tagline compete with your logo. Rosenbaum Interiors40 pt. A Herman Miller Dealer34 pt.
When you’re promoting Herman Miller products or services, make it clear that the product or service comes from Herman Miller. Do this by using the Herman Miller logo or the Herman Miller name.
Any Herman Miller products featured may be identified in text or with the Herman Miller logo.
Your dealership’s name and logo should be prominent on the vehicle. The Herman Miller tagline may also be used.
The Herman Miller logo appears on the vehicle only if you’re promoting specific Herman Miller products, in which case text or the logo may be used (see #3).
Apply the following rules when applying the Herman Miller identity.
The Meta font is an important part of the logo. Don’t replace it with another font or type treatment, and don’t add words to it.
To maintain legibility and character, the logo should never be smaller than 16-point type. (If you have unique size requirements, contact logo_help@HermanMiller.com.)
Respect the logo by giving it some space. Keep the area around the logo—at least the diameter of the logo mark—free of other graphics or type.
Don’t use the logo as a background.
The logo is not an experiment in creativity. Please, no shadow type, underlining, use of the circle mark as bullets. And don’t show only a portion of the logo or do anything that hinders its recognition. The logo is strongest when it is applied consistently.
Don’t reinvent the Herman Miller logo.
We’ve created an electronic logo font for you to use, so you can adjust the size of the logo without accidentally changing its proportions. You can request the logo font CD from logo_help@HermanMiller.com, and you can make it available to any designers or suppliers working on your communications projects.
Don’t assume that all computers will read the logo font correctly.
Use the low resolution (72 dpi) gif file for use on the Web or on-screen presentations.
Use the high resolution (Joo dpi) tif file for print publications, newsletters, pamphlets, or Microsoft Word documents.
Use the vector file for embroidery, engraving, embossing, silk screening, or pad printing.
Don’t enlarge the 72-dpi graphic, as it will distort the logo.
It’s pretty basic. The Herman Miller logo is most often red, black, or white. When placed on a colored background, the inside of the stylized “M” must always be the background color.
Warm Red 2x is the Pantone color for Herman Miller “corporate red.” To achieve this color in RGB, use 255R, OG, OB. The CMYK breakdown is Oc, 93M, 100¥, OK.
Don’t make the stylized “M” a different color from the background; don’t make the circle surrounding it a different color from the logo type.

Layout And Composition

The dealer identity is made prominent by making it four times the height of the Herman Miller tagline. That can be calculated by display inches. . .
Depending on your dealership type, there are two options: 1) A Herman Miller Certified Network Member 2) A Herman Miller Dealer
Don’t let the tagline compete with your logo. Rosenbaum Interiors40 pt. A Herman Miller Dealer34 pt.
To maintain legibility and character, the logo should never be smaller than 16-point type. (If you have unique size requirements, contact logo_help@HermanMiller.com.)
Respect the logo by giving it some space. Keep the area around the logo—at least the diameter of the logo mark—free of other graphics or type.

Co Branding

As a dealership, you’ll pay attention to how you promote your own brand, in connection with Herman Miller’s. Here’s the way we see that working.
The dealer identity is made prominent by making it four times the height of the Herman Miller tagline. That can be calculated by display inches. . .
A logo is a symbol or trademark of a company. Because of this, its proper use is crucial to consistent, effective branding. Your dealership’s name and logo should always be promoted as the primary brand in your market.
For a dealership, the Herman Miller identity is secondary, so don’t use the Herman Miller logo as part of your dealership identity.
Don’t make the Herman Miller logo part of your logo or tagline.
Use the Herman Miller name in a tagline to endorse your dealership (on business cards, stationery, web sites, for example). Depending on your dealership type, there are two options: 1) A Herman Miller Certified Network Member 2) A Herman Miller Dealer
Don’t let the tagline compete with your logo. Rosenbaum Interiors40 pt. A Herman Miller Dealer34 pt.
These two ads combine a dealer logo and a reference to the Herman Miller brand. One version uses the Herman Miller logo, the other credits Herman Miller within the copy, both are acceptable since they are promoting a Herman Miller product.
When you’re promoting Herman Miller products or services, make it clear that the product or service comes from Herman Miller. Do this by using the Herman Miller logo or the Herman Miller name. For example: The Ambi* chair from Herman Miller (all text) The Ambi chair and ®HermanMiller (photo and logo)
Any Herman Miller products featured may be identified in text or with the Herman Miller logo.
You participate in trade shows to promote your dealership. Make your dealership logo prominent, with the appropriate Herman Miller tagline (see #2).
This post-and-panel exterior sign shows how a dealership can use the Herman Miller certified tagline.
Show your sign. There are some signage tools available through MediaMarket, which you can access through Kiosk, the dealer extranet. Use your dealership’s identity, as described in #2. The Herman Miller logo is not included in dealership signage.
The top dealer truck with its logo, tagline, and adjacent to the product being promoted the Herman Miller logo. The bottom dealer truck with the dealership’s logo and Herman Miller tagline.
Your dealership’s name and logo should be prominent on the vehicle. The Herman Miller tagline may also be used.
The Herman Miller logo appears on the vehicle only if you’re promoting specific Herman Miller products, in which case text or the logo may be used (see #3).

Signage Guidelines

This post-and-panel exterior sign shows how a dealership can use the Herman Miller certified tagline.
Show your sign.
There are some signage tools available through MediaMarket, which you can access through Kiosk, the dealer extranet. Use your dealership’s identity, as described in #2. The Herman Miller logo is not included in dealership signage.

Vehicle Branding Guidelines

The top dealer truck with its logo, tagline, and adjacent to the product being promoted the Herman Miller logo. The bottom dealer truck with the dealership’s logo and Herman Miller tagline.
Your dealership’s name and logo should be prominent on the vehicle. The Herman Miller tagline may also be used.
The Herman Miller logo appears on the vehicle only if you’re promoting specific Herman Miller products, in which case text or the logo may be used (see #3).

Trade Show Guidelines

Be yourself at a trade show.
You participate in trade shows to promote your dealership. Make your dealership logo prominent, with the appropriate Herman Miller tagline (see #2).

Copyright And Trademark Guidelines

The Micro weight of the logo font has wide “tips” that keep the mark open when viewed in small sizes. Use the Micro weight for copyright/trademark sign-off lines.
® Z, Y, Aeron, and Ergon 3 are among the registered trademarks of Herman Miller, Inc.
™ Q is among the trademarks of Herman Miller, Inc.
SM TAP and Vary Easy are among the service marks of Herman Miller, Inc.
This is how to cite the various marks at the end of a print piece or within an electronic tool.
Copyright print and electronic pieces to protect the ideas and end results of your work. A typical copyright line looks like this: © 2002 Dealer ABC, Des Moines, Iowa
Possession is nine-tenths of the law. In addition to your own copyrights, please credit Herman Miller’s ownership of its trademarks for products and services.
There are three types of trademarks: registered trademarks, trademarks, and service marks. You typically insert the appropriate mark (®, ™, SM) at the first occurrence of the mark within a printed piece. A listing of current Herman Miller trademarks is available at HermanMiller.com/trademarks. Trademarks are added, deleted, and changed frequently. Check the current information before you publish something.
A copyright line and trademark information are typically added at the end of a piece. Look at any Herman Miller brochure to see how it’s treated. Electronic information must also cite copyright information and trademarks. There are several ways to do that. Check HermanMiller.com to see one approach; you can see all the legal listings by clicking on the copyright line at the bottom of any page.
© 2002 Herman Miller, Inc., Zeeland, Michigan Printed in U.S.A. on recycled paper O.MS2339 ® Z, Y, and Ambi are among the registered trademarks of Herman Miller, Inc.

2015

Brand Summary

Mission

Inspiring designs to help people do great things. The mission makes clear the reason for existing, gives purpose to actions, guides the organization forward, demonstrates values, and inspires everyone [^1].

Core Values

Human Centered
Purposeful
Integrity
Original
Evident Quality
Sustainable
Beautiful & Useful
Spirited
Beyond Expectations
Inevitable

Target Audience

People and organizations seeking innovative, human-centered design solutions for workspaces, healthcare, education, and living environments. The brand addresses customer niches, business units, owned brands, and alliance partners, focusing on both internal and external audiences [^2].

Personality Traits

Spirited
Sophisticated
Human
Original
Playful
Honest
Authentic

Visual Identity Overview

The visual identity is defined by a bold, geometric, and modern style, with a strong emphasis on the stylized ‘M’ logomark, consistent use of Herman Miller red, black, gray, and white, proprietary photography, illustration, pattern, iconography, and information graphics. Layouts are simple yet dynamic, concise yet informative, and all visual elements are designed for clarity, recognition, and emotional connection [^3].

Categories

Brand Voice

Our voice is the written expression of who we are. Through singularity of voice, we create for our readers a familiar understanding of the Herman Miller brand. With clarity, brevity, and simplicity, we express complex information and compelling ideas to a global audience.
Our brand voice is: Spirited Written to inspire, with originality and playfulness Sophisticated Written with clear purpose, straightforward delivery, and refined language Human Written by a person, not a committee, with honesty and authenticity
Herman Miller has one voice; it is always spirited, sophisticated, and human. But the prominence each of these parts takes in any communication varies depending on audience and purpose.
The better the writing, the more engaged the reader will be. As to how to write well, keep several things in mind as you write: Inspire and inform in equal measure. Think globally; avoid jargon and slang that hinder understanding. Make the benefits to your audience clear and compelling. Simple sentences make an impact. Careful and appropriate diction leaves no room for confusion. When using relative clauses, make subordination clear. Correct grammar builds credibility. Nouns are better than adjectives; verbs are best of all.
We recommend these resources for guidance on style matters and writing well. The Chicago Manual of Style Our definitive resource for information on grammar and usage, punctuation, and the correct treatment of names, numbers, titles, and terms in copy and in headlines. Kate Turabian’s Manual for Writers A cogent guide for creating purposeful, well-reasoned writing based on the Manual. Strunk and White’s Elements of Style A classic discussion of style, with helpful guidelines for writing well. William Zinsser’s On Writing Well Sound advice given with clarity from a noted writer and teacher.
People know our brand and the designers we partner with. Acknowledge the Herman Miller brand, the product, and the designer name. Place the product name in the first position as in the examples shown. Sayl® Chair Designed by Yves Béhar, 2010 (Headline) The Sayl® Chair designed by Yves Béhar… (Body Copy) Ethospace® System Designed by Bill Stumpf and Jack Kelley, 1984 (Headline) The Ethospace® System designed by Bill Stumpf and Jack Kelley… (Body Copy) Eames® Aluminum Group Designed by Charles and Ray Eames, 1958 (Headline) The Eames® Aluminum Group designed by Charles and Ray Eames… (Body Copy) Paso Doble Low Chair Outdoor Designed by Stefano Giovannoni for Magis®, 2009 (Headline) The Paso Doble Low Chair Outdoor… (Body Copy) Please note: After the first mention the appropriate trademark and the designer name in body copy, subsequent uses are not required. So, for example, the first mention of the “Sayl® Chair designed by Yves Béhar” can be followed simply by the “Sayl chair” or “Sayl.”
Keep the following ideas in mind when developing names for products or services. 1. The brand always comes first. The product name should be memorable without detracting from our brand, and should work in concert with the brand, as in “the Herman Miller Ethospace system.” As shown in this example, the name is always an adjective (Ethospace) that precedes a noun (system). 2. The name conveys a benefit. In a significant product, one that “advances the art or science,” the name should imply a story. Think Aeron or Envelop. 3. The design tenets apply. Our design tenets are an appropriate guide for naming, because, to an extent, choosing a product name is a problem-solving exercise. 4. The name works in any language. The name must translate well into languages other than English. But think also of how the name will play in the “language” of the digital world, for example, as part of a drop-down menu.
Trademarks play an important role in protecting our brand’s intellectual investments and marketplace leadership. The following examples demonstrate the requirements for protecting our products, services, and ideas. Please note that when the logomark is used alone, it is not necessary to add a trademark symbol to it. Use the product or service name as an adjective modifying a noun the first time it appears, as in “Setu® chairs.” This should be done whenever possible, but certainly at the first prominent use of a product or service name. In copy for digital applications, such as our website, trademarks are not needed. Visitors to the site can view a link to all of our trademarked products on the legal section of hermanmiller.com. Introducing Setu® chairs. Its innovative kinematic spine bends and flexes to your every move. There’s nothing to tilt, nothing to tweak. Setu’s finely tuned elastomeric fabric provides superior suspension and conforms to your contours. It’s comfort now. We always include a copyright line in all printed material. This line protects all Herman Miller trademarks used. Where possible, this line is expanded to include additional information and, in the case of printed materials, the Sales Source order number. Trademarks that belong to subsidiaries or partners should be listed in the copyright information. © 2013 Herman Miller, Inc. Printed in [name of country]. Please recycle. © 2013 Herman Miller, Inc., Zeeland, Michigan [Sales Source number] All rights reserved. Magis® is a registered trademark of SpA.
If you need help, please contact Brand Design. Email: brand_help@hermanmiller.com Tools to use as you advocate for the Herman Miller brand: Brand assets (logomarks in a variety of formats) Product image resource The Herman Miller trademark list Herman Miller social media guidelines Herman Miller presentation guidelines

Brand Imagery

Do not apply effects like drop shadows, bevels, or stretched proportions. Do not miscolor or outline the logomark or word mark. Do not combine the logomark and word mark. Do not fill the logomark or wordmark with imagery or patterns. Do not use the logo mark or word mark HermanMiller HermanMiller • • to create a pattern or border and do HermanMiller HermanMiller not use them as a background.
The Herman Miller word mark can be used to supplement the stylized M logomark. When used, in combination with the logomark as part of a design, the word mark is a one-word unit that requires an art file (.tif, .eps, .jpg, or .gif). In other instances, such as in copy or in a headline, Herman Miller is always two words and should appear on the same line.

Color Palette

A red logomark and wordmark are best. In order for the color to display accurately in various applications, different color formulas are used, as shown here. Spot Pantone CMYK RGB HEX Paint | Herman Miller Red* | Bright Red U | 0.93.100.0 | 255.51.0 | #FF3300 | PPG Herman Miller Red | Print Use these colors for all print/paper applications. Screen Web Paint/Special Use this color for work viewed on-screen (PPT, Keynote etc) Use this color for work viewed in online UX design. Embroidered amenities and product applications need special attention. 1. CMYK (4-color process) for office copiers 2. Pantone Red U and Spot color inks for professional offset printers Suggested files: .tif or .eps *Herman Miller Red is a custom ink mix made to match PMS Warm Red 2X. If you do not have the ability to mix a custom color, we will accept the use of Pantone Bright Red U or Pantone Goe 18-1-7-C. 1. RGB value for screen or projected presentations. Suggested files: .jpg or .png 1. HEX value for websites Suggested files: .jpg or .gif 1. Special proprietary color names. Suggested file: .eps
In support of Herman Miller red, we consistently use black and gray for text in various applications. CMYK 0.0.0.65 Print Black 0.0.0.100 Use these colors for all print/paper applications. 1. CMYK (4-color process) for office copiers professional offset printers Suggested files: .tif or .eps RGB 120 .120 .120 RGB 0 . 0 .0 HEX #666666 Screen Use this color for work viewed on-screen (PPT, Keynote etc) 1. RGB value for screen or projected presentations. Suggested files: .jpg or .png Web Use this color for work viewed in online UX design. 1. HEX value for websites Suggested files: .jpg or .gif Vinyl Nimbus Gray Paint Painted signage applications. Suggested file: .eps 1. 3M Vinyl for wall and text captions
When the logomark is placed on a white background, the color of the stylized M should also be white.
When placed over a dark color, the stylized M should be white to ensure visibility.
When placed over an image, or complicated pattern, the stylized M should be white to ensure visibility.
A red logomark is always preferred. It should be used with a red wordmark, unless a black wordmark is more readable.
A black logomark should only be used for Herman Miller Collection or for a limited color print that does not include red. It must be used with a black wordmark.
A white logomark can be used on red or on colored backgrounds that are not complementary to red. It must be used with a white wordmark.
In all sponsorship applications, the primary Herman Miller logo should be red and properly treated with regard to size, and spacing. In applications where the correct brand color is not available, use our logomark lockup in black.
The Herman Miller Collection logomark and wordmark are always black. Black CMYK 0.0.0.100 Pantone Black RGB 0.0.0 HEX #000000
The primary color for branded applications is Herman Miller red, where it is unavailable, white, Herman Miller gray, or black are secondary substitutes. HM Gray CMYK 0.0.0.65 Pantone coated cool gray 9c Pantone uncoated cool gray 9u RGB 117.117.117

Typography

Consistent, frequent use of our corporate typeface creates trust and familiarity with viewers. It helps them make an immediate association with our company, and contributes to a congruous look and feel among all of our designs.
Meta Collection OT is an important element for communicating the Herman Miller brand. Why? Like our company, the Meta type family is friendly and modern. Like good seating, Meta works in a wide range of sizes. It makes small copyright lines legible and provides impact for large applications on signs or trucks. Meta also translates well to both printed and on-screen presentations.
Meta must be used for all external communications. If a license for Meta is not available to you, purchase a license or work with a designer who does have a license.
Meta is available for purchase at fontshop.com
We suggest four primary versions of the Meta font for creating branded communications. Meta Thin Meta Light Meta Medium Meta Bold
Use lining figures.
To increase impact, the Meta typeface is available in multiple type styles. The two most important styles are Roman (or regular), and italic.
Do not use Meta Condensed in any weight.
Do not use old style figures.
Meta is Herman Miller’s principal typeface, but Arial are approved substitute because it is readily available on every computer as a part of the operating system. Arial can be used for certain applications when Meta is not available, including internal documents, external PowerPoint, or email messages.
We suggest two primary versions of the Arial font for creating branded communications: Arial Book and Arial Bold.
To increase impact, the Arial typeface is available in multiple type styles. The three most important styles are Roman (or regular), italic, and caps.
The trademark and registered trademark symbols should be used consistently.
To help, we’ve developed a simple formula for determining symbol size, where “y” is equal to the distance between the capline and the x-height line.
For type sizes 50pts or less, the height of the trademark and service mark symbols should equal " y," and the height of the registered trademark symbol should equal “y.”
For type sizes above 50pts, the height of the trademark and service mark symbols should equal “4 y,” and the height of the registered trademark symbol should equal " y."
For Light and Thin type styles, the symbol should be Light.
For Book, Medium, and Bold type styles, the symbol should be Book.
Instructions: To apply these guidelines to a symbol, use the superscript setting, reduce the font size, change the style if needed, and align the top of the symbol to the capline.
Consistent use of our established email signature is another way to advocate for our brand. This format should be used for all email communications.
All employees are required to follow the Herman Miller email signature template as shown here.
Including all of the contact numbers shown in the template is not a requirement. Employees can select the contact numbers that work best for them. International employees are encouraged to use the web address specific to their country and to format contact numbers accordingly.
In order to maintain brand consistency, employees must follow the template shown on the previous page. Alterations to this template are not allowed.
For example, do not include: Inspirational phrases Images (including social media icons) The Herman Miller logomark (circle M) Employee work hours Employee email address Any font other than Arial

Logo Usage

When selecting a logo file, it’s important to use the file format best suited for the specific project to ensure the tips of the stylized M remain crisp and clean. We have created specific file types for print, digital, and 3D applications.
Special substrates such as fabric, embroidery, silk-screened plastics, or embossed steel require additional testing and consideration. Contact brand_help@hermanmiller.com for a recommendation.
Use an image file (.eps, .tif, or .gif) that is close to the actual size you need to prevent scaling the file size up or down by more than 10%. These files include both the logomark and wordmark.
Use one of the proprietary Herman Miller font files: Herman Miller Normal has small flat tips that keep the mark open when viewed in the most common sizes (16pt to 72pt); Herman Miller Display features tips that come to a complete point for large sizes (above 72pt).
Herman Miller Normal: Use for print and digital application when the logo is between 16pt and 72 pt. Logo should never be smaller than 16pt.
Herman Miller Display: Use for large-format print, digital, and 3D application when the logo is 72pt or larger
Do not apply effects like drop shadows, bevels, or stretched proportions.
Do not miscolor or outline the logomark or word mark.
Do not combine the logomark and word mark.
Do not fill the logomark or wordmark with imagery or patterns.
Do not use the logo mark or word mark HermanMiller to create a pattern or border and do not use them as a background.
The logomark should always be surrounded by a clear space at least 50% of the logomark size.
The wordmark should always be surrounded by a clear space the height of the capital H as it appears in the Herman Miller wordmark.
The logomark and wordmark should be used in proportion to each other—ensuring a visual hierarchy.
The logomark should never be used smaller than 1/4" diameter in any printed application.
X is equal to the wide of the letters “Herm” in the Herman Miller logomark and should serve as the spacing unit for the use of our logo and wordmark.
2X is the minimum distance between our logomark and wordmark, unless using our logo lockup.
A red logomark and wordmark are best. In order for the color to display accurately in various applications, different color formulas are used, as shown here.
Herman Miller Red*: Pantone Bright Red U, CMYK 0.93.100.0, RGB 255.51.0, HEX #FF3300, PPG Herman Miller Red
Print: Use these colors for all print/paper applications. 1. CMYK (4-color process) for office copiers 2. Pantone Red U and Spot color inks for professional offset printers Suggested files: .tif or .eps *Herman Miller Red is a custom ink mix made to match PMS Warm Red 2X. If you do not have the ability to mix a custom color, we will accept the use of Pantone Bright Red U or Pantone Goe 18-1-7-C.
Screen: Use this color for work viewed on-screen (PPT, Keynote etc) 1. RGB value for screen or projected presentations. Suggested files: .jpg or .png
Web: Use this color for work viewed in online UX design. 1. HEX value for websites Suggested files: .jpg or .gif
Paint/Special: Embroidered amenities and product applications need special attention. 1. Special proprietary color names. Suggested file: .eps
In support of Herman Miller red, we consistently use black and gray for text in various applications.
CMYK 0.0.0.65, Print: Black 0.0.0.100, Use these colors for all print/paper applications. 1. CMYK (4-color process) for office copiers professional offset printers Suggested files: .tif or .eps
RGB 120.120.120, RGB 0.0.0, HEX #666666, Screen: Use this color for work viewed on-screen (PPT, Keynote etc) 1. RGB value for screen or projected presentations. Suggested files: .jpg or .png
Vinyl: Nimbus Gray, Paint: Painted signage applications. Suggested file: .eps 1. 3M Vinyl for wall and text captions
When the logomark is placed on a white background, the color of the stylized M should also be white.
When placed over a dark color, the stylized M should be white to ensure visibility.
When placed over an image, or complicated pattern, the stylized M should be white to ensure visibility.
A red logomark is always preferred. It should be used with a red wordmark, unless a black wordmark is more readable.
A black logomark should only be used for Herman Miller Collection or for a limited color print that does not include red. It must be used with a black wordmark.
A white logomark can be used on red or on colored backgrounds that are not complementary to red. It must be used with a white wordmark.
In situations where our logo is used with other companies’ logos—namely for sponsorships and co-branding—our logomark and wordmark must be used together in the following locked configuration.
In all sponsorship applications, the primary Herman Miller logo should be red and properly treated with regard to size, and spacing.
In applications where the correct brand color is not available, use our logomark lockup in black.
Go for impact, but balance the logomark and word mark with other elements.
More space doesn’t require a larger logomark.
Logomark and word mark may be separated as long as they align left.

Tone And Messaging

Our voice is the written expression of who we are. Through singularity of voice, we create for our readers a familiar understanding of the Herman Miller brand. With clarity, brevity, and simplicity, we express complex information and compelling ideas to a global audience.
Our brand voice is: Spirited Written to inspire, with originality and playfulness Sophisticated Written with clear purpose, straightforward delivery, and refined language Human Written by a person, not a committee, with honesty and authenticity
Herman Miller has one voice; it is always spirited, sophisticated, and human. But the prominence each of these parts takes in any communication varies depending on audience and purpose.
The better the writing, the more engaged the reader will be. As to how to write well, keep several things in mind as you write: Inspire and inform in equal measure. Think globally; avoid jargon and slang that hinder understanding. Make the benefits to your audience clear and compelling. Simple sentences make an impact. Careful and appropriate diction leaves no room for confusion. When using relative clauses, make subordination clear. Correct grammar builds credibility. Nouns are better than adjectives; verbs are best of all.
We recommend these resources for guidance on style matters and writing well. The Chicago Manual of Style Our definitive resource for information on grammar and usage, punctuation, and the correct treatment of names, numbers, titles, and terms in copy and in headlines. Kate Turabian’s Manual for Writers A cogent guide for creating purposeful, well-reasoned writing based on the Manual. Strunk and White’s Elements of Style A classic discussion of style, with helpful guidelines for writing well. William Zinsser’s On Writing Well Sound advice given with clarity from a noted writer and teacher.
People know our brand and the designers we partner with. Acknowledge the Herman Miller brand, the product, and the designer name. Place the product name in the first position as in the examples shown. Sayl® Chair Designed by Yves Béhar, 2010 (Headline) The Sayl® Chair designed by Yves Béhar… (Body Copy) Ethospace® System Designed by Bill Stumpf and Jack Kelley, 1984 (Headline) The Ethospace® System designed by Bill Stumpf and Jack Kelley… (Body Copy) Eames® Aluminum Group Designed by Charles and Ray Eames, 1958 (Headline) The Eames® Aluminum Group designed by Charles and Ray Eames… (Body Copy) Paso Doble Low Chair Outdoor Designed by Stefano Giovannoni for Magis®, 2009 (Headline) The Paso Doble Low Chair Outdoor… (Body Copy) Please note: After the first mention the appropriate trademark and the designer name in body copy, subsequent uses are not required. So, for example, the first mention of the “Sayl® Chair designed by Yves Béhar” can be followed simply by the “Sayl chair” or “Sayl.”
Keep the following ideas in mind when developing names for products or services. 1. The brand always comes first. The product name should be memorable without detracting from our brand, and should work in concert with the brand, as in “the Herman Miller Ethospace system.” As shown in this example, the name is always an adjective (Ethospace) that precedes a noun (system). 2. The name conveys a benefit. In a significant product, one that “advances the art or science,” the name should imply a story. Think Aeron or Envelop. 3. The design tenets apply. Our design tenets are an appropriate guide for naming, because, to an extent, choosing a product name is a problem-solving exercise. 4. The name works in any language. The name must translate well into languages other than English. But think also of how the name will play in the “language” of the digital world, for example, as part of a drop-down menu.
Trademarks play an important role in protecting our brand’s intellectual investments and marketplace leadership. The following examples demonstrate the requirements for protecting our products, services, and ideas. Please note that when the logomark is used alone, it is not necessary to add a trademark symbol to it. Use the product or service name as an adjective modifying a noun the first time it appears, as in “Setu® chairs.” This should be done whenever possible, but certainly at the first prominent use of a product or service name. In copy for digital applications, such as our website, trademarks are not needed. Visitors to the site can view a link to all of our trademarked products on the legal section of hermanmiller.com. Introducing Setu® chairs. Its innovative kinematic spine bends and flexes to your every move. There’s nothing to tilt, nothing to tweak. Setu’s finely tuned elastomeric fabric provides superior suspension and conforms to your contours. It’s comfort now. We always include a copyright line in all printed material. This line protects all Herman Miller trademarks used. Where possible, this line is expanded to include additional information and, in the case of printed materials, the Sales Source order number. Trademarks that belong to subsidiaries or partners should be listed in the copyright information. © 2013 Herman Miller, Inc. Printed in [name of country]. Please recycle. © 2013 Herman Miller, Inc., Zeeland, Michigan [Sales Source number] All rights reserved. Magis® is a registered trademark of SpA.

Brand Values

INSPIRING DESIGNS TO HELP PEOPLE DO GREAT THINGS Our mission: Makes clear our reason for existing. Gives purpose to our actions. Guides the organization forward. Demonstrates our values. Inspires everyone.
Our design tenets guide everything we do. They help us remain focused on the things that matter, distinguish us among our peers, and result in designs that help people do great things.
1. Human Centered We design for people 2. Purposeful Design solves a problem 3. Integrity Everything relates to the problem 4. Original We don’t copy 5. Evident Quality The quality of our work is apparent 6. Sustainable Always protect the environment 7. Beautiful & Useful Do people want to own what we make? 8. Spirited Does it say “Herman Miller”? 9. Beyond Expectations Produce surprise and delight 10. Inevitable This is the way it has to be
Our corporate mission is simply this: “Inspiring designs to help people do great things.” Our designs and the designers who work with us solve real problems for people and the organizations they work for. We help people work better, serve their communities, and live in a better and more beautiful world.
Herman Miller’s culture results from the collective attitudes, aspirations, ideals, and experiences of the people who work here. We believe that each person at Herman Miller has potential and multiple talents. We also believe that the way we experience Herman Miller as employees is important to our ability to perform at the highest levels—for our customers, our shareholders, and our neighbors.
Our leaders, including our board of directors, take our commitment to building a better world seriously. They review our performance, monitor compliance with ethical standards, and measure their own compensation against their ability to manage our business according to our values.
We have a strong tradition of employee engagement at Herman Miller. Most of us own stock, and we work together to delight our customers al Advocacy with great design reliably delivered.

Visual Style

Do not apply effects like drop shadows, bevels, or stretched proportions. Do not miscolor or outline the logomark or word mark. Do not combine the logomark and word mark. Do not fill the logomark or wordmark with imagery or patterns. Do not use the logo mark or word mark HermanMiller HermanMiller • • to create a pattern or border and do HermanMiller HermanMiller not use them as a background. • r• ••
The Herman Miller word mark can be used to supplement the stylized M logomark. When used, in combination with the logomark as part of a design, the word mark is a one-word unit that requires an art file (.tif, .eps, .jpg, or .gif). In other instances, such as in copy or in a headline, Herman Miller is always two words and should appear on the same line.
The logomark should always be surrounded by a clear space at least 50% of the logomark size. The wordmark should always be surrounded by a clear space the height of the capital H as it appears in the Herman Miller wordmark.
The logomark and wordmark should be used in proportion to each other—ensuring a visual hierarchy. The logomark should never be used smaller than 1/4" diameter in any printed application.
X is equal to the wide of the letters “Herm” in the Herman Miller logomark and should serve as the spacing unit for the use of our logo and wordmark. 2X is the minimum distance between our logomark and wordmark, unless using our logo lockup.
A red logomark and wordmark are best. In order for the color to display accurately in various applications, different color formulas are used, as shown here.
Herman Miller Red* Bright Red U 0.93.100.0 255.51.0 #FF3300 PPG Herman Miller Red
Print Use these colors for all print/paper applications.
Screen Use this color for work viewed on-screen (PPT, Keynote etc)
Web Use this color for work viewed in online UX design.
Paint Embroidered amenities and product applications need special attention.
CMYK (4-color process) for office copiers 2. Pantone Red U and Spot color inks for professional offset printers Suggested files: .tif or .eps *Herman Miller Red is a custom ink mix made to match PMS Warm Red 2X. If you do not have the ability to mix a custom color, we will accept the use of Pantone Bright Red U or Pantone Goe 18-1-7-C.
RGB value for screen or projected presentations. Suggested files: .jpg or .png
HEX value for websites Suggested files: .jpg or .gif
Special proprietary color names. Suggested file: .eps
In support of Herman Miller red, we consistently use black and gray for text in various applications.
CMYK 0.0.0.65
Print Black 0.0.0.100 Use these colors for all print/paper applications.
CMYK (4-color process) for office copiers professional offset printers Suggested files: .tif or .eps
RGB 120 .120 .120 RGB 0 . 0 .0 HEX #666666
Screen Use this color for work viewed on-screen (PPT, Keynote etc) RGB value for screen or projected presentations. Suggested files: .jpg or .png
Web Use this color for work viewed in online UX design. HEX value for websites Suggested files: .jpg or .gif
Vinyl Nimbus Gray
Paint Painted signage applications. Suggested file: .eps 3M Vinyl for wall and text captions
When the logomark is placed on a white background, the color of the stylized M should also be white.
When placed over a dark color, the stylized M should be white to ensure visibility.
When placed over an image, or complicated pattern, the stylized M should be white to ensure visibility.
A red logomark is always preferred. It should be used with a red wordmark, unless a black wordmark is more readable.
A black logomark should only be used for Herman Miller Collection or for a limited color print that does not include red. It must be used with a black wordmark.
A white logomark can be used on red or on colored backgrounds that are not complementary to red. It must be used with a white wordmark.
In situations where our logo is used with other companies’ logos—namely for sponsorships and co-branding—our logomark and wordmark must be used together in the following locked configuration. In all sponsorship applications, the primary Herman Miller logo should be red and properly treated with regard to size, and spacing. In applications where the correct brand color is not available, use our logomark lockup in black.
Go for impact, but balance the logomark and word mark with other elements.
Logomark and word mark may be separated as long as they align left.

Iconography

Our icons are meaningful, easily recognizable at scales both large and small, and have a consistent visual quality—simple, with similar stroke widths.

Layout And Composition

Do not apply effects like drop shadows, bevels, or stretched proportions. Do not miscolor or outline the logomark or word mark. Do not combine the logomark and word mark. Do not fill the logomark or wordmark with imagery or patterns. Do not use the logo mark or word mark HermanMiller HermanMiller • • to create a pattern or border and do HermanMiller HermanMiller not use them as a background.
The logomark should always be surrounded by a clear space at least 50% of the logomark size.
The wordmark should always be surrounded by a clear space the height of the capital H as it appears in the Herman Miller wordmark.
The logomark and wordmark should be used in proportion to each other—ensuring a visual hierarchy.
The logomark should never be used smaller than 1/4" diameter in any printed application.
X is equal to the wide of the letters “Herm” in the Herman Miller logomark and should serve as the spacing unit for the use of our logo and wordmark.
2X is the minimum distance between our logomark and wordmark, unless using our logo lockup.
More space doesn’t require a larger logomark.
Logomark and word mark may be separated as long as they align left.
The Herman Miller word mark should be placed at the top of a printed document with the name of the document beneath it. The logomark appears below.
Vertical Market materials follow the same branding standards as Herman Miller. At the top of all printed Vertical Market documents, Herman Miller appears on the top line of the logo treatment, with the name of the document beneath it.
Spacing and visual hierarchy within a logo lockup should be consistent between Vertical Markets.
The Business Unit wordmark should be placed at the top of a printed document with the name of the document beneath it. The logomark appears below.
The wordmark should always be surrounded by a clear space at least the height of the capital H.
The logomark and wordmarks should be used in proportion to each other—ensuring a visual hierarchy.
x is equal to the width of “Herm” in the Herman Miller logomark.
3x is the minimum space required between the logomark & wordmark in brand applications (Unless used as a lockup)
All Herman Miller Collection print materials feature the same logo treatment. This creates consistency and indicates a structural connection between each of the Business Units.
The Herman Miller Collection has a specific graphic look that should be used consistently throughout all print and digital materials to create recognition and familiarity among viewers.
x is equal to the width of “Herm” in the Herman Miller wordmark.
All Herman Miller Healthcare print materials feature the same logo treatment. This creates consistency and indicates a structural connection between each of the Business Units.
Signage for trade show booths should only display the Herman Miller logomark and wordmark-with the exception of Vertical Markets which use their word mark with the Herman Miller logomark.
At the entrances of Herman Miller facilities, including corporate offices and showrooms, the word mark must be on the right side of the wall and the logomark on the left.

Brand Architecture

This section explains the treatment of the Herman Miller logomark and wordmark treatments in various applications. It also covers the branding differences between our Vertical Markets, Business Units, Owned Brands, and Alliance Partners. Consistent treatment of our brand in relation to these entities shows unity and purpose, and establishes an identity viewers will recognize.
Focus on meeting the specific needs of customer niches; do not have a separate identity from the Herman Miller brand
Have a distinct graphic look and use exclusive photography to promote independent product lines
Offer products and solutions that complement our brand; owned by Herman Miller.
Work with us to distribute products that complement our brand; independently owned.
For a complete list of Herman Miller Alliance Partners,please visit hermanmiller.com
Vertical Market materials follow the same branding standards as Herman Miller. At the top of all printed Vertical Market documents, Herman Miller appears on the top line of the logo treatment, with the name of the document beneath it.
Vertical Market type treatments and visuals are consistent to show a connection between Vertical Markets and to define them as parts of the Herman Miller brand.
Spacing and visual hierarchy within a logo lockup should be consistent between Vertical Markets.
Vertical Markets frequently use photography and illustrations created specifically for their needs. They may also use general Herman Miller imagery when appropriate.
Vertical Markets use consistent, specific messages for positioning, to reflect their values, and to present ideas, products, and solutions.
Vertical Markets messaging and photography should be used for all digital applications. Consistent navigation and visual hierarchy shows connection between Vertical Markets.
The Business Unit wordmark should be placed at the top of a printed document with the name of the document beneath it. The logomark appears below.
The type treatments and visuals are consistent to show a connection between Business Units and to establish them as distinct units of the Herman Miller brand.
When creating Herman Miller Collection communications, the wordmark art file should be used in combination with the logomark as part of the design.
The Herman Miller Collection logomark and wordmark are always black.
The wordmark should always be surrounded by a clear space at least the height of the capital H.
The logomark and wordmarks should be used in proportion to each other—ensuring a visual hierarchy.
x is equal to the width of “Herm” in the Herman Miller logomark.
3x is the minimum space required between the logomark & wordmark in brand applications (Unless used as a lockup)
All Herman Miller Collection print materials feature the same logo treatment. This creates consistency and indicates a structural connection between each of the Business Units.
The Herman Miller Collection has a specific graphic look that should be used consistently throughout all print and digital materials to create recognition and familiarity among viewers. This Business Unit also has certain messaging and photography that should only be used to support the Collection in both digital and print.
Herman Miller Collection has exclusive photography that should only be used to support the Collection in both print and digital applications.
When creating Herman Miller Healthcare communications, the wordmark art file should be used in combination with the logomark as part of the design.
The primary color for branded applications is Herman Miller red, where it is unavailable, white, Herman Miller gray, or black are secondary substitutes.
x is equal to the width of “Herm” in the Herman Miller wordmark.
All Herman Miller Healthcare print materials feature the same logo treatment. This creates consistency and indicates a structural connection between each of the Business Units.
Herman Miller Healthcare also uses specific messaging, like “Elevating the Human Experience of Care,” to reflect their values, and to present ideas, products, and solutions.
The Owned Brand logo (in this case; CBS) never appears on Herman Miller documents. Correct product nomenclature should be used.
Herman Miller Healthcare and Nemschoff have exclusive photography that should only be used to support their message in both print and digital applications.
On Owned Brand documents, use the Owned Brand logo as shown in these examples.
All branded collateral for owned brands must be approved by Herman Miller.
Never use Owned Brand logos on Herman Miller documents.
For Herman Miller applications, Owned Brand products are photographed in the Herman Miller style.
The Owned Brand logo never appears on Herman Miller digital applications. Correct product nomenclature should be used as shown on previous pages.
If the Alliance Partner would like to show an association with Herman Miller, use the Alliance Partner logo and “A Herman Miller Alliance Partner.”
Never use Alliance Partner logos on Herman Miller documents.
All print materials for Alliance Partners use the same product nomenclature. For Magis, an example of the correct nomenclature is: Spun Chair designed by Thomas Heatherwick for Magis, 2011
Never use the Magis logomark for print applications.
The Alliance Partner logo never appears on Herman Miller digital applications. Correct product nomenclature should be used.

Co Branding

In situations where our logo is used with other companies’ logos—namely for sponsorships and co-branding—our logomark and wordmark must be used together in the following locked configuration.
In all sponsorship applications, the primary Herman Miller logo should be red and properly treated with regard to size, and spacing.
In applications where the correct brand color is not available, use our logomark lockup in black.
Contact brand_help@hermanmiller.com to request the logo lockup file.
In all co-branding applications, the Herman Miller logo should be prominent and properly treated with regard to color, size, and spacing. The Herman Miller logo is always placed on the upper left, with the other company’s logo near the bottom.
Pixel dimensions on the example are shown at 45% of actual size.
Follow the template to the right for Herman Miller co-branded evites. Pay close attention to the placement of logomarks and wordmarks in regard to color, size, and spacing.
On co-branded proposals, the customer’s name should be prominent on the cover. At the bottom of the cover, the order of the names should be customer, dealer, and Herman Miller.
It is preferred that customer and dealer logos do not appear on co-branded proposal covers. If they are required, they should appear in Herman Miller gray.
Our logomark and word mark should be prominent in applications where Herman Miller is the primary sponsor.
If we are equal partners in sponsoring an event, our logo mark and wordmark should be equal in size and position with our cosponsor’s branding.
In all sponsorship applications, the Herman Miller logo should be properly treated with regard to color, size, and spacing.
The logo lockup should be used for sponsorships.
Contact Brand Design at brand_help@hermanmiller.com to request the logo lockup.

Sponsorships

In situations where our logo is used with other companies’ logos—namely for sponsorships and co-branding—our logomark and wordmark must be used together in the following locked configuration.
In all sponsorship applications, the primary Herman Miller logo should be red and properly treated with regard to size, and spacing.
In applications where the correct brand color is not available, use our logomark lockup in black.
Contact brand_help@hermanmiller.com to request the logo lockup file.
Our logomark and word mark should be prominent in applications where Herman Miller is the primary sponsor.
If we are equal partners in sponsoring an event, our logo mark and wordmark should be equal in size and position with our cosponsor’s branding.
In all sponsorship applications, the Herman Miller logo should be properly treated with regard to color, size, and spacing.
The logo lockup should be used for sponsorships.
Contact Brand Design at brand_help@hermanmiller.com to request the logo lockup.

Group Identification

Internal Employee Groups, such as the Veteran’s IRT or the Options team, do not have their own logos. Group names should follow the configuration shown on this page when used in print, on t-shirts, and in any digital application such as MainStreet.
Contact Global Brand Design at brand_help@hermanmiller.com to request branded team collateral.

Packaging Design

Global consistency is of utmost importance to the brand. The unified system must be adhered to. If you have language requirements, please seek approvals from the Global Brand Design Team.
Each product should have (at least): - Product Card - Designer Card - Legal Mandatory Card (i.e. Bedding Tag)* - Adjustment Instructions in appropriate regional languages. *Varies per global region
Please contact Brand Design at brand_help@ hermanmiller.com to request a template

Environmental Graphics

At the entrances of Herman Miller facilities, including corporate offices and showrooms, the word mark must be on the right side of the wall and the logomark on the left.
For dealer showroom entrances, please contact brand_help@hermanmiller.com for assistance.

Trade Shows

Signage for trade show booths should only display the Herman Miller logomark and wordmark-with the exception of Vertical Markets which use their word mark with the Herman Miller logomark.

Presentation Templates

Use branded templates when creating PowerPoint presentations. Both regular and widescreen versions are available for download.
Templates and guidelines are available at herman miller.com/bra ndstanda rds
Standard layout options • • • • • •
Copy size options The small copy size works best for long statements in cases where a a few people are sitting quite close to the presentation screen, or in cases where the presentation will be available in printed form as well as projected onto a screen SolonTitle (optional) Arial-12.5point R 166, 6 166, B 166 SmallSub-Headline(optional’) Arna Bod-11 point SpaceAfter-5 point R 166, 6 166, B 166 SmallCopySze Arial-12point SpaceAfter-11 point R 166, 6 166, B 166

Stationery

Use branded templates for agendas, letters, envelopes, business cards, and other business materials.
Templates for a variety of documents are available through Microsoft Word via File> New> Custom. Mac users should contact Brand Design at brand_help@hermanmiller.com for templates.

Events

Events should use corporate messaging related to the theme of the event. This messaging should be used consistently in all signage, print materials, digital applications, and other communications.

2010

Brand Summary

Mission

To create a better world around you by designing and developing furniture and related services and technologies that improve environments such as offices, hospitals, schools, homes, and the world at large. The brand is committed to advocacy, pioneering innovation, and social responsibility, aiming to positively impact customers, employees, partners, shareholders, and communities.

Core Values

advocacy
pioneering
design excellence
environmental responsibility
community service
health and well-being
innovation
inclusiveness
simplicity
human-centered

Target Audience

Customers, employees, partners, shareholders, and members of the community, including those in offices, hospitals, schools, homes, and organizations seeking innovative, human-centered, and environmentally responsible solutions.

Personality Traits

honest
friendly
spirited
human
purposeful
conversational
informative
plain-spoken
confident
original
energetic
inspiring
playful
humorous
considerate

Visual Identity Overview

The visual identity centers on the stylized M logomark, which is treated as the most important visual asset. The brand uses a bold red color, clear space around the logo, a visual hierarchy between logomark and logotype, and the Meta typeface for a friendly, modern look. Visuals emphasize simplicity, impact, and human-centered design, with guidelines for logo usage, color specifications, and typography.

Categories

Brand Voice

Honest. Friendly. Spirited. Human. Purposeful. Conversational. Informative.
A brand based on “a better world around you” implies the voice you would use in a conversation over dinner. It is plain-spoken, confident, original, energetic, inspiring, and sometimes passionate. There is a sense of the playful, a sense of humor, friendliness, and hospitality. There is an absence of jargon.
Our brand promise implies action, too, so that the conversation is purposeful. We undertake things for a reason. Our products and services solve problems, improve people’s environments. We never talk just to hear ourselves, and we listen intently. We are as considerate as we are clear.
Because we work “for a better world around you,” our communication focuses on the human qualities of the people we serve.
Consistent use of our brand promise—“for a better world around you”—is vital for engaging with our audiences in all markets and contexts. To that end, here are ready-made statements and suggestions for where to use them.
Like good design, our communications should be refreshingly simple.
Take the complex, distill it, and make it simpler.
Get to the heart of the issue/problem.
Make sure the takeaway is singular and consistent.
People remember stories, not statistics or lists.
Tell engaging, memorable stories.
Create emotional pull and impact.
Bring a new and different perspective.
At Herman Miller, everything starts with people.
Show the human perspective.
Demonstrate empathy and advocacy.
Focus on the human situation, inspiration, and benefit.
Herman Miller is a pioneering company.
Make others wish they had done what we did.
Encourage others to follow our lead.
Be provocative and challenge convention.
Herman Miller is one of the world’s most innovative companies and top places to work.
Think beyond office furniture.
Look beyond West Michigan.
See beyond today.
Let your audiences see and feel the Herman Miller spirit.
We’re serious about our work, friendly in our relationships, and creative in our play.
Bring this spirit everywhere people experience the Herman Miller brand.

Brand Imagery

The association between the stylized M logomark and the words Herman Miller can occur in several ways. The logotype (HermanMiller) can be used to supplement the stylized M logomark as we transition to a time when people know that it stands for Herman Miller. Using the logotype to supplement the logomark requires an art file (.tiff, .eps, .jpg, or .gif) because of the special formatting. Everywhere else—as when you type Herman Miller in text—two words are called for.
The logomark should always be surrounded by a clear space at least 50% of the logomark size.
The logotype should always be surrounded by a clear space at least the height of the capital H.
The logomark and logotype should be used in proportion to each other—ensuring a visual hierarchy.
Go for impact, but balance the logomark with other elements. «-no smaller than 4 inch The logomark should be at least 4-inch in diameter.
We red; it’s in our blood (but black and white are sometimes necessary). Please consider the intended media when applying the logomark; use the corresponding specification. Print: paper applications (from office copiers or professional offset printers) use either 4-color process (CMYK) or spot color inks (Pantone Goe library). Suggested files: .tif or .eps Screen: work viewed on-screen (projected presentations or websites) use an RGB value. Suggested files: .jpg or .gif Other: embroidered amenities and product applications need special attention. Suggested file: .eps When the logomark is placed on a white background, the color of the stylized M should also be white.
When placed over a dark color, an image, or complicated pattern the stylized M should be whiteto ensure visibility.
To keep the “points” of the stylized M logomark crisp, use the correct file for your media. On-screen: work viewed on screen (presentations or websites), use the logomark with tips that are more open and easily translated into pixels (Micro, see 2 below). Print: printed paper applications (from office copiers or professional offset printers), use the logomark with finer points (Normal or Display, see 2 below). Special substrates: fabric embroidery, silkscreened plastics, signage, or embossed steel require additional testing and consideration. Please request a recommendation from Herman Miller Brand Marketing. There are two ways to keep the logomark crisp: 1. Use an image file (.eps, .tif, or .gif) that is close to the actual size you need to prevent scaling the file size up or down by more than 10%. These files include both the logomark and logotype. 2. Use one of the proprietary Herman Miller font files: Herman Miller Micro wide simplified “tips” that keep the mark open when viewed in small sizes (below 16pt); Herman Miller Normal small flat “tips” that keep the mark open when viewed in the most common sizes (16pt to 72pt); Herman Miller Display “tips” that come to a complete point for large sizes (above 72pt).
Do not apply effects likedropshadows, bevels, or stretched proportions. Do not miscolor or outline the logomark (or logotype). Do not combine the logomark and logotype. Do not fill the logomark or logotype with imagery.

Color Palette

We red; it’s in our blood (but black and white are sometimes necessary).
Please consider the intended media when applying the logomark; use the corresponding specification.
Print: paper applications (from office copiers or professional offset printers) use either 4-color process (CMYK) or spot color inks (Pantone Goe library). Suggested files: .tif or .eps
Screen: work viewed on-screen (projected presentations or websites) use an RGB value. Suggested files: .jpg or .gif
Other: embroidered amenities and product applications need special attention.
Suggested file: .eps
When the logomark is placed on a white background, the color of the stylized M should also be white.
When placed over a dark color, an image, or complicated pattern the stylized M should be whiteto ensure visibility.
Do not miscolor or outline the logomark (or logotype).

Typography

Typography is an important part of visual communication; Meta is an important element for communicating the Herman Miller brand. Why? Like our company, the Meta type family is friendly and modern. Like good seating, Meta works in a wide range of sizes. It makes small copyright lines legible and provides impact for large applications on signs or trucks. Meta also translates well to both printed and on-screen presentations.
Meta is Herman Miller’s principal typeface, but sometimes a complementary typeface is useful. For copy in PowerPoint or e-mail messages, Verdana is a good substitute because it is installed on every computer as a part of the operating system.
We suggest two primary versions of the Meta font for creating branded communications, Meta Book and Meta Bold.
Meta has two types of numerals: old-style figures within sentences; lining figures for charts and graphs.
To increase impact, the Meta typeface is available in multiple type styles. The three most important styles are Roman (or regular), italic, and small caps.

Logo Usage

The logotype (HermanMiller) can be used to supplement the stylized M logomark as we transition to a time when people know that it stands for Herman Miller.
Using the logotype to supplement the logomark requires an art file (.tiff, .eps, .jpg, or .gif) because of the special formatting.
Everywhere else—as when you type Herman Miller in text—two words are called for.
The logomark should always be surrounded by a clear space at least 50% of the logomark size.
The logotype should always be surrounded by a clear space at least the height of the capital H.
The logomark and logotype should be used in proportion to each other—ensuring a visual hierarchy.
The logomark should be at least 4-inch in diameter.
Please consider the intended media when applying the logomark; use the corresponding specification.
Print: paper applications (from office copiers or professional offset printers) use either 4-color process (CMYK) or spot color inks (Pantone Goe library). Suggested files: .tif or .eps
Screen: work viewed on-screen (projected presentations or websites) use an RGB value. Suggested files: .jpg or .gif
Other: embroidered amenities and product applications need special attention. Suggested file: .eps
When the logomark is placed on a white background, the color of the stylized M should also be white.
When placed over a dark color, an image, or complicated pattern the stylized M should be whiteto ensure visibility.
To keep the “points” of the stylized M logomark crisp, use the correct file for your media.
On-screen: work viewed on screen (presentations or websites), use the logomark with tips that are more open and easily translated into pixels (Micro, see 2 below).
Print: printed paper applications (from office copiers or professional offset printers), use the logomark with finer points (Normal or Display, see 2 below).
Special substrates: fabric embroidery, silkscreened plastics, signage, or embossed steel require additional testing and consideration. Please request a recommendation from Herman Miller Brand Marketing.
Use an image file (.eps, .tif, or .gif) that is close to the actual size you need to prevent scaling the file size up or down by more than 10%. These files include both the logomark and logotype.
Use one of the proprietary Herman Miller font files: Herman Miller Micro wide simplified “tips” that keep the mark open when viewed in small sizes (below 16pt); Herman Miller Normal small flat “tips” that keep the mark open when viewed in the most common sizes (16pt to 72pt); Herman Miller Display “tips” that come to a complete point for large sizes (above 72pt).
Do not apply effects likedropshadows, bevels, or stretched proportions.
Do not miscolor or outline the logomark (or logotype).
Do not combine the logomark and logotype.
Do not fill the logomark or logotype with imagery.

Tone And Messaging

Honest. Friendly. Spirited. Human. Purposeful. Conversational. Informative.
A brand based on “a better world around you” implies the voice you would use in a conversation over dinner. It is plain-spoken, confident, original, energetic, inspiring, and sometimes passionate. There is a sense of the playful, a sense of humor, friendliness, and hospitality. There is an absence of jargon.
Our brand promise implies action, too, so that the conversation is purposeful. We undertake things for a reason. Our products and services solve problems, improve people’s environments. We never talk just to hear ourselves, and we listen intently. We are as considerate as we are clear.
Because we work “for a better world around you,” our communication focuses on the human qualities of the people we serve.
When to use the brand promise · As a sign-off incorporated into a sentence in corporate pieces focused on the brand or the corporation, rather than a product or specific program, or when the copy needs to tie back to Herman Miller. · As an introduction of the brand when the piece is focused on a vertical market like healthcare or retail.
When Not to Use · As a headline or part of a headline. · As a tagline or a phrase associated with the logomark.
How to Use · Always keep the phrase “a better world around you” intact as a unit. · Include the preposition “for” when possible, as in “Being an advocate for the environment is one way we work for a better world around you.” · Combine the phrase with an action verb, such as work, create, make, design, build, etc. · In cases where “work, heal, learn, live” language was used in the past (as in “…that improve the human experience wherever people work, heal, learn, and live”), replace it with language such as, “Our products and services improve your environment, whether it’s an office, hospital, school, home, an entire building, or the world at large. · When dealing with products or programs in which the overall brand statement is not appropriate, use “for you” or “you” statements. Consider this statement from a sales presentation: “Action Office evolves for you.”
Consistent use of our brand promise—“for a better world around you”—is vital for engaging with our audiences in all markets and contexts. To that end, here are ready-made statements and suggestions for where to use them.
At Herman Miller, we design and develop furniture and related services and technologies that improve your office, hospital, school, or home. It’s how we work for a better world around you.
Use this version when there are very tight constraints, such as a 25–30 word statement for a sponsorship program listing or on a retailer’s website.
At Herman Miller, we design and develop furniture and related services and technologies that improve your environment, whether it’s an office, hospital, school, home, an entire building, or the world at large. In business over 100 years, we continue working hard to create a better world around you.
This version works for 50-word-or-less situations; as in the previous statement, the brand promise comes at the end so the reader has context for it.
Herman Miller is a 100-year-old-plus company that places great importance on design, the environment, community service, and the health and well-being of our customers and our employees. Innovative ways to improve the performance of our customers’ organizations have become our hallmark. Our award-winning furniture and related services and technologies are available through dealers and retailers around the world. Whether your world is an office, a school, a home, or a hospital—and whether you are a customer, an employee, a shareholder, or a member of our community—we work hard to create a better world around you.
Use this statement when you need a more in-depth description, there are no length constraints, and when there is no need for financial context; this version was used in the 2009 Proxy Statement.
At Herman Miller, we work for a better world around you. We do this by designing and developing award-winning furniture and related services and technologies that improve your environment, whether it’s an office, hospital, school, home, an entire building, or the world at large. In fiscal 2009, we generated $1.6 billion in revenue. More than 100 years of innovative business practices and a commitment to social responsibility have established Herman Miller as a recognized global company. In 2009, we were again cited by FORTUNE as both the “Most Admired” in our industry and among the “100 Best Companies to Work For” in America, while Fast Company named Herman Miller among the innovative “Companies to Watch.” Herman Miller trades on the NASDAQ Global Select Market under the symbol MLHR.
This statement provides a full description and proof of performance, in terms of revenue and recognition; use it for a “boilerplate” at the end of a press release.
How do we know if our work is on brand? The following six guideposts will help keep us on track. Try to include as many of these attributes as possible. simplify Like good design, our communications should be refreshingly simple. Take the complex, distill it, and make it simpler. Get to the heart of the issue/problem. Make sure the takeaway is singular and consistent. tell a story People remember stories, not statistics or lists. Tell engaging, memorable stories. Create emotional pull and impact. Bring a new and different perspective. be human At Herman Miller, everything starts with people. Show the human perspective. Demonstrate empathy and advocacy. Focus on the human situation, inspiration, and benefit. inspire Herman Miller is a pioneering company. Make others wish they had done what we did. Encourage others to follow our lead. Be provocative and challenge convention. think big Herman Miller is one of the world’s most innovative companies and top places to work. Think beyond office furniture. Look beyond West Michigan. See beyond today. be spirited Let your audiences see and feel the Herman Miller spirit. We’re serious about our work, friendly in our relationships, and creative in our play. Bring this spirit everywhere people experience the Herman Miller brand.

Brand Values

The Herman Miller brand is shorthand for who we are, what we do, and why we do it. It stands for our products, our services, and our values. It sums up our history. It points toward our future.
Brand Promise: a phrase that sums up our highest and collective aspirations “[for] a better world around you”
People consistently chose two words to describe us: Pioneer and Advocate. A pioneer originates new lines of thinking; an advocate works in the interests of others.
Our brand promise, “for a better world around you,” embodies those perceptions. The word “for” conveys our advocacy. “Better world” implies our commitment to finding original, inventive ways of improving the world our customers inhabit—whether it’s an office, hospital, school, home, an entire building, or the world at large.
The phrase “around you” puts the reason for our advocacy and pioneering efforts into clear focus: We do this for you—whether that “you” is a customer, an employee, a partner, a shareholder, or a member of our community.
Honest. Friendly. Spirited. Human. Purposeful. Conversational. Informative. A brand based on “a better world around you” implies the voice you would use in a conversation over dinner. It is plain-spoken, confident, original, energetic, inspiring, and sometimes passionate. There is a sense of the playful, a sense of humor, friendliness, and hospitality. There is an absence of jargon.
Our brand promise implies action, too, so that the conversation is purposeful. We undertake things for a reason. Our products and services solve problems, improve people’s environments. We never talk just to hear ourselves, and we listen intently. We are as considerate as we are clear.
Because we work “for a better world around you,” our communication focuses on the human qualities of the people we serve.
Consistent use of our brand promise—“for a better world around you”—is vital for engaging with our audiences in all markets and contexts.
Herman Miller is a 100-year-old-plus company that places great importance on design, the environment, community service, and the health and well-being of our customers and our employees. Innovative ways to improve the performance of our customers’ organizations have become our hallmark. Our award-winning furniture and related services and technologies are available through dealers and retailers around the world. Whether your world is an office, a school, a home, or a hospital—and whether you are a customer, an employee, a shareholder, or a member of our community—we work hard to create a better world around you.
We value the whole person and everything each of us has to offer. We foster a workplace where each person can achieve his or her best.
How do we know if our work is on brand? The following six guideposts will help keep us on track. Try to include as many of these attributes as possible. simplify Like good design, our communications should be refreshingly simple. Take the complex, distill it, and make it simpler. Get to the heart of the issue/problem. Make sure the takeaway is singular and consistent. tell a story People remember stories, not statistics or lists. Tell engaging, memorable stories. Create emotional pull and impact. Bring a new and different perspective. be human At Herman Miller, everything starts with people. Show the human perspective. Demonstrate empathy and advocacy. Focus on the human situation, inspiration, and benefit. inspire Herman Miller is a pioneering company. Make others wish they had done what we did. Encourage others to follow our lead. Be provocative and challenge convention. think big Herman Miller is one of the world’s most innovative companies and top places to work. Think beyond office furniture. Look beyond West Michigan. See beyond today. be spirited Let your audiences see and feel the Herman Miller spirit. We’re serious about our work, friendly in our relationships, and creative in our play. Bring this spirit everywhere people experience the Herman Miller brand.

Visual Style

The logomark should always be surrounded by a clear space at least 50% of the logomark size.
The logotype should always be surrounded by a clear space at least the height of the capital H.
The logomark and logotype should be used in proportion to each other—ensuring a visual hierarchy.
The logomark should be at least 4-inch in diameter.
Please consider the intended media when applying the logomark; use the corresponding specification.
Print: paper applications (from office copiers or professional offset printers) use either 4-color process (CMYK) or spot color inks (Pantone Goe library). Suggested files: .tif or .eps
Screen: work viewed on-screen (projected presentations or websites) use an RGB value. Suggested files: .jpg or .gif
Other: embroidered amenities and product applications need special attention.
Suggested file: .eps
When the logomark is placed on a white background, the color of the stylized M should also be white.
When placed over a dark color, an image, or complicated pattern the stylized M should be whiteto ensure visibility.
Meta is Herman Miller’s principal typeface, but sometimes a complementary typeface is useful. For copy in PowerPoint or e-mail messages, Verdana is a good substitute because it is installed on every computer as a part of the operating system.
We suggest two primary versions of the Meta font for creating branded communications, Meta Book and Meta Bold.
Meta has two types of numerals: old-style figures within sentences; lining figures for charts and graphs.
To increase impact, the Meta typeface is available in multiple type styles. The three most important styles are Roman (or regular), italic, and small caps.
On-screen: work viewed on screen (presentations or websites), use the logomark with tips that are more open and easily translated into pixels (Micro, see 2 below).
Print: printed paper applications (from office copiers or professional offset printers), use the logomark with finer points (Normal or Display, see 2 below).
Special substrates: fabric embroidery, silkscreened plastics, signage, or embossed steel require additional testing and consideration. Please request a recommendation from Herman Miller Brand Marketing.
Use an image file (.eps, .tif, or .gif) that is close to the actual size you need to prevent scaling the file size up or down by more than 10%. These files include both the logomark and logotype.
Use one of the proprietary Herman Miller font files: Herman Miller Micro wide simplified “tips” that keep the mark open when viewed in small sizes (below 16pt); Herman Miller Normal small flat “tips” that keep the mark open when viewed in the most common sizes (16pt to 72pt); Herman Miller Display “tips” that come to a complete point for large sizes (above 72pt).
Do not apply effects likedropshadows, bevels, or stretched proportions.
Do not miscolor or outline the logomark (or logotype).
Do not combine the logomark and logotype.
Do not fill the logomark or logotype with imagery.

Iconography

The logomark should always be surrounded by a clear space at least 50% of the logomark size.
The logotype should always be surrounded by a clear space at least the height of the capital H.
The logomark and logotype should be used in proportion to each other—ensuring a visual hierarchy.
Do not apply effects like dropshadows, bevels, or stretched proportions.
Do not miscolor or outline the logomark (or logotype).
Do not combine the logomark and logotype.
Do not fill the logomark or logotype with imagery.

Layout And Composition

The association between the stylized M logomark and the words Herman Miller can occur in several ways. The logotype (HermanMiller) can be used to supplement the stylized M logomark as we transition to a time when people know that it stands for Herman Miller. Using the logotype to supplement the logomark requires an art file (.tiff, .eps, .jpg, or .gif) because of the special formatting. Everywhere else—as when you type Herman Miller in text—two words are called for. (See example c)
The most fundamental business communication is the standard correspondence system (letterhead, business card, and envelope). Pre-formatted template files for creating letters, addressing envelopes, and making on-screen presentations are available from Herman Miller Brand Marketing.
Open it up. Give the logomark room to shine. The logomark should always be surrounded by a clear space at least 50% of the logomark size. The logotype should always be surrounded by a clear space at least the height of the capital H. The logomark and logotype should be used in proportion to each other—ensuring a visual hierarchy.

Business Communications

The most fundamental business communication is the standard correspondence system (letterhead, business card, and envelope).
Pre-formatted template files for creating letters, addressing envelopes, and making on-screen presentations are available from Herman Miller Brand Marketing.

Trademarks

Trademarks play an important role in protecting a brand’s intellectual investments and marketplace leadership. The following examples demonstrate the requirements for protecting our products, services, and ideas. Please note that when the logomark is used alone, it is not necessary to add a trademark symbol to it.
We always add a trademark symbol to a product or service name the first time it appears in copy. It is not necessary to repeat the trademark. Also, use the product or service name as an adjective modifying a noun the first time it appears, as in “Setu Chairs.” This should be done whenever possible, but certainly at the first prominent use of a product or service name.
We always include a copyright line in all printed material.
In more complicated pieces that mention many products or trademarks (like brochures), we provide a comprehensive list at the end that includes both the copyright line and a list of all trademarks and service marks used in the piece.
® Y, Z, Action Office, Aeron, Ambi, Avive, Caper, Celle, Co/Struc, Eames, Ethospace, Ergon 3, Equa 2, Herman Miller Options, Meridian, Mirra, My Studio, Pedastool, Resolve, V-Wall, and Vivo are among the registered trademarks of Herman Miller, Inc. ™ Intent, My Studio Environments, Stackable, Setu, Stackable Storage, and Vantage are among the trademarks of Herman Miller, Inc.

Additional Properties

Property	Value
Wikidata Link	Open Wikidata

Property	Value
Product Or Material Produced	Furniture
Headquarters Location	Zeeland
Foundation Date	1923
Founded By	D. J. De Pree
Stock Exchange	Nasdaq
Freebase Id	/m/052345
Cooper Hewitt Person Id	18049013
Headquarters Location	Zeeland
Country	United States
Industry	industrial manufacturing
Location Of Formation	Zeeland
Inception	1923
Product Or Material Produced	furniture
Isin	US6005441000
X (Twitter) Username	HermanMiller (as of 2020-04-25, from 2008-12-12)
Different From	Herman Miller
Grid Id	grid.420693.a
Quora Topic Id	Herman-Miller-company
Ror Id	04tjehp55
Has Works In The Collection	Design Museum Gent, Art Institute of Chicago, The Nelson-Atkins Museum of Art, San Francisco Museum of Modern Art, Museum Boijmans Van Beuningen (+3 more)
Artic Artist Id	31459
Facebook Username	HermanMiller
Instagram Username	hermanmiller
Pinterest Username	hermanmiller
Grove Art Online Id	T2073107
Artsy Artist Id	herman-miller-furniture-company
Nelson Atkins Museum Of Art Person Id	13222
Subreddit	hermanmiller
Social Media Followers	554,365 (as of 2021-01-10), 544,484 (as of 2020-04-25), 561,937 (as of 2022-03-01), 553,654 (as of 2023-02-02)
Zhihu Topic Id	19578554
Crunchbase Organization Id	herman-miller
Isni	0000000406293756
Sfmoma Artist Id	Herman_Miller_Clock_Company
Child Organization Or Unit	Design Within Reach, Knoll
Osm Name Suggestion Index Id	hermanmiller-12c613
Viaf Cluster Id	145332362
Snac Ark Id	w69d5bd5
Museum Of Modern Art Artist Id	9194
Union List Of Artist Names Id	500292796
Commons Creator Page	Herman Miller (manufacturer)
Central Index Key	0000066382
Nl Cr Aut Id	kn20050429006
Legal Entity Identifier	U98HXD3PNK7HYU2MU887
Chief Executive Officer	Andi Owen (from 2018-08)
Encyclopedia Of China (Third Edition) Id	316516
National Library Of Israel J9U Id	987007391064105171
Google Knowledge Graph Id	/g/11cp7jf6xn
Boijmans Artist Id	8353, 12348
On Focus List Of Wikimedia Project	NADD Wikidata project
Legal Form
Museum Digital Id	39944
‎Yale Lux Id	group/a8789bae-d1a6-4122-ba40-442fe0368980
Threads Username	hermanmiller

🔗 Connections

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Brand Guidelines

UNKNOWN

Brand Summary

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Categories

Brand Voice

Brand Imagery

Color Palette

Typography

Logo Usage

Tone And Messaging

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Layout And Composition

Co Branding

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Vehicle Branding Guidelines

Trade Show Guidelines

Copyright And Trademark Guidelines

2010

Brand Summary

Mission

Core Values

Target Audience

Personality Traits

Visual Identity Overview

Categories

Brand Voice

Brand Imagery

Color Palette

Typography

Logo Usage

Tone And Messaging

Brand Values

Visual Style

Layout And Composition

Co Branding

Signage Guidelines

Vehicle Branding Guidelines

Trade Show Guidelines

Copyright And Trademark Guidelines

2015

Brand Summary

Mission

Core Values

Target Audience

Personality Traits

Visual Identity Overview

Categories

Brand Voice

Brand Imagery

Color Palette

Typography

Logo Usage

Tone And Messaging

Brand Values

Visual Style

Iconography

Layout And Composition

Brand Architecture

Co Branding

Sponsorships

Group Identification