Hexonet

📋 1 Guidelines

🔗 Connections

Sector

Networking Software

Region

Canada

Guideline Year

2017

Language

English

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • HEXONET’s identity is designed to inspire trust and security, with a bold, strong, and confident logo that captures the history and current thinking of the brand [^1].
Core Values
  • trust
  • security
  • quality
Target Audience
  • Individuals and organizations seeking reliable and secure domain services, as implied by the emphasis on trust and security [^2].
Personality Traits
  • bold
  • strong
  • confident
Visual Identity Overview
  • The visual identity is built around a bold, capitalized wordmark and a stylized ‘X’ element, supported by a consistent color palette (navy, white, greyscale, black), and the Gotham typeface. The guidelines emphasize clear space, proper logo usage, and strict rules for logo and ‘X’ positioning and sizing, ensuring a clean, professional, and recognizable brand presence [^3].

Categories

Logo Usage
  • The preferred way to use our logo is over white or light background with the colour logo as shown here.
  • Colour logo Scale: 100% Size: 3”
  • Greyscale logo Black logo Scale: 100% Size: 3”
  • Note: These versions of the logo are to be used only on black and white documents and ads.
  • Use the negative version of the logo if it is intended to be reversed. This version of the logo can have a higher visual impact.
  • If the negative logo is used, the images or background colours must be dark so the logo is easily readable and recognizable.
  • Colour: White (paper) Scale: 100% Size: 3”
  • Our logo needs to be clearly recognizable and readable wherever it appears. Maintaining a clear space around the the logo is a helpful way to ensure this. Clear space is an area that is kept free from any other text, graphic elements or other visuals distractions. This rule also applies to the edge of a sign, page, booth, label, etc when it is used.
  • There should be a minimum amount of space between the logo and all other elements of a design.
  • Colour logo Scale: 100% Size: 3"
  • Do not ignore our logo clear space, the logo should not be positioned on the edge of the letters.
  • Do not apply graphic effects such as drop shadows on our logo.
  • Do not change the color of our logo.
  • Do not distort or stretch our logo in any way.
  • Do not flip or change the colour of the “X” in our logo in any way.
  • Do not create, retype or redraw our logo.
  • Do not rotate or flip our logo.
  • Do not outline our logo.
  • Our logo is restricted to 1” for print and 72px for digital applications.
  • Violating this standard compromises the integrity and legibility of the logo.
Color Palette
  • Colour palette
  • A colour palette has been selected to support the trust and quality associated with the brand identity. Navy and White are our primary colours or applications.
  • The colours are provided in PMS, RGB and HEX for proper usage.
  • NAVY PANTONE 295C CMYK 100/89/36/35 RGB 24/42/84 HEX #172A54
  • GREYSCALE CMYK 0/0/0/80 RGB 35/31/32 HEX #231F20
  • BLACK CMYK 100/100/100/100 RGB 0/0/0 HEX #000000
  • WHITE CMYK 0/0/0 RGB 255/255/255 HEX #FFFFFF
  • Do not change the color of our logo.
  • Do not flip or change the colour of the “X” in our logo in any way.
Typography
  • Gotham Medium Gotham Book Gotham Light
  • Typography is a key element to communicate a unified personality for our brand. We have selected Gotham as our typeface.
  • Gotham is strong, yet not overbearing. When writing headlines use Gotham in caps along with the weight of medium. When using Gotham for body copy, use sentence case. Mixing weights in headlines is fine.
  • These three selected font weights of the typeface allow for flexibility and the creative expressions to communicate through all documents and media.
  • Note: A different typeface can be used along with our logo on special ocassions. This is only valid if a proof is provided to the HEXONET Creative Designer for approval.
  • GOTHAM MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
  • GOTHAM BOOK abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
  • GOTHAM LIGHT abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Visual Style
  • The core elements make the HEXONET brand instantly recognizable. They create the basis for the visual indentity. These elements consists of: • Logo • Colour palette • Typeface
  • Gotham Medium Gotham Book Gotham Light
  • The preferred way to use our logo is over white or light background with the colour logo as shown here.
  • Colour logo Scale: 100% Size: 3”
  • Greyscale logo Black logo Scale: 100% Size: 3”
  • Note: These versions of the logo are to be used only on black and white documents and ads.
  • Use the negative version of the logo if it is intended to be reversed. This version of the logo can have a higher visual impact.
  • If the negative logo is used, the images or background colours must be dark so the logo is easily readable and recognizable.
  • Colour: White (paper) Scale: 100% Size: 3”
  • A colour palette has been selected to support the trust and quality associated with the brand identity. Navy and White are our primary colours or applications.
  • The colours are provided in PMS, RGB and HEX for proper usage.
  • NAVY PANTONE 295C CMYK 100/89/36/35 RGB 24/42/84 HEX #172A54
  • GREYSCALE CMYK 0/0/0/80 RGB 35/31/32 HEX #231F20
  • BLACK CMYK 100/100/100/100 RGB 0/0/0 HEX #000000
  • WHITE CMYK 0/0/0 RGB 255/255/255 HEX #FFFFFF
  • Our logo needs to be clearly recognizable and readable wherever it appears. Maintaining a clear space around the the logo is a helpful way to ensure this. Clear space is an area that is kept free from any other text, graphic elements or other visuals distractions. This rule also applies to the edge of a sign, page, booth, label, etc when it is used.
  • There should be a minimum amount of space between the logo and all other elements of a design.
  • Colour logo Scale: 100% Size: 3"
  • Do not ignore our logo clear space, the logo should not be positioned on the edge of the letters.
  • Do not apply graphic effects such as drop shadows on our logo.
  • Do not change the color of our logo.
  • Do not distort or stretch our logo in any way.
  • Do not flip or change the colour of the “X” in our logo in any way.
  • Do not create, retype or redraw our logo.
  • Do not rotate or flip our logo.
  • Do not outline our logo.
  • Our logo is restricted to 1” for print and 72px for digital applications.
  • Violating this standard compromises the integrity and legibility of the logo.
  • Print 0.15” 1”
  • Digital 11PX 72PX
  • Our logo needs to been seen and understood as quickly as possible wherever it appears. Maintaining a clearspace around the the “X” is a way to ensure this. Clear space is an area that is kept free from other text, graphic elements, or other visuals distractions.
  • There should be a minimum amount of space around the logo. This also applies to the edge of a sign, page, booth or label where it is used.
  • Colour “X” Scale: 100% Size: 1”
  • Please observe these rules when placing our “X”.
  • This “X” usage is only valid if a proof is provided to the HEXONET Creative Designer for approval.
  • Do not ignore our “X”’s clear space, the “X” should not be positioned on the edge.
  • Do not use the “X” near with our logo.
  • Do not flip the “X” in our logo in any way.
  • Do not rotate our “X”.
  • Do not apply graphic effects such as drop shadows on our “X”.
  • Do not distort or stretch our “X” in any way.
  • Do not create, retype or redraw our “X”.
  • Do not outline our “X”.
  • Our “X” is restricted to 1” for print and 72px for digital applications.
  • Print 0.15” .22”
  • Digital 11PX 16PX
  • Typography is a key element to communicate a unified personality for our brand. We have selected Gotham as our typeface.
  • Gotham is strong, yet not overbearing. When writing headlines use Gotham in caps along with the weight of medium. When using Gotham for body copy, use sentence case. Mixing weights in headlines is fine.
  • These three selected font weights of the typeface allow for flexibility and the creative expressions to communicate through all documents and media.
  • Note: A different typeface can be used along with our logo on special ocassions. This is only valid if a proof is provided to the HEXONET Creative Designer for approval.
🐛 Report