Higher Colleges of Technology

Official Websites

• https://hct.ac.ae
• https://hct.ac.ae/en
• http://www.hct.ac.ae

Brand Guidelines

2017

Brand Summary

Mission

• The document does not explicitly state a mission or purpose statement for the brand.

Target Audience

• The target audience is not directly described, but the context and institutional branding suggest it is prospective and current students, faculty, and stakeholders of the Higher Colleges of Technology.

Visual Identity Overview

• The visual identity is characterized by a stylized eagle emblem within an arched shield, using bold, continuous lines and a color palette of green, black, red, and white. The logo is used in various alignments and language combinations, emphasizing institutional professionalism, clarity, and national symbolism. Typography guidelines specify Helvetica Neue LT Std for English and AXI Manal for Arabic, with strict logo usage and color palette rules for consistency across applications.

Categories

Brand Imagery

• The HCT strip mirrors the colours of the HCT logo and its brand identity, and is aligned with the UAE flag. The strip can be used as vertical lines to represent strength, purpose and boldness or sheared at a 26-degree angle to denote forward movement, direction and dynamism.
• Variations of the strip can be integrated into visual communications, however these need to be approved by CS Communication Department prior to usage.
• Formal applications of HCT’s identity are reproduced in four colours, using the Pantone Matching System (PMS) or CMYK colours shown below. In less formal applications a one-colour greyscale version (black with screen variations) is acceptable.
• For applications of HCT’s identity in a web-based environment use the RGB equivalent of PMS. The colours as they appear on this page, or on your computer, may not be precise due to variations in printers and monitors. Use PMS, CMYK, and RGB values as identified.
• If the background colour is greater than 30% of tonal value, the reverse white logo can be used. Otherwise use Positive B/W logo.
• It is best to use HCT single colour logo on background of HCT primary colours.
• Use single colour without half-tone dots logo where logo is micro-sized.

Color Palette

• Pantone Solid Coated 347 C #009641 C100 M0 Y100 K0 R0, G149, B64
• Pantone Process Black #000000 C M Y K100 R0, G0, B0
• Pantone Solid Coated Red 032 C #E30513 C M100 Y100 K R227, G6, B19
• Pantone 2747C #1D337C C100 M85 Y4 K16 R30, G52, B124
• Pantone 425 C #565656 C M Y K80 R86, G86, B86
• Pantone Cool Grey 4 C C M Y K35 #0BCBCBC R189, G189, B189
• To assist commercial printers and to maintain consistency, the colours used for HCT’s identity are specified herein. Formal applications of HCT’s identity are reproduced in four colours, using the Pantone Matching System (PMS) or CMYK colours shown below. In less formal applications a one-colour greyscale version (black with screen variations) is acceptable.
• For applications of HCT’s identity in a web-based environment use the RGB equivalent of PMS. The colours as they appear on this page, or on your computer, may not be precise due to variations in printers and monitors. Use PMS, CMYK, and RGB values as identified.
• These are the colours that can be uses as accent to emphasis or distinguish elements pertaining to each Academic Division
• Pantone 7598C #c34429 CMYK: 0,80,82,21 RGB: 196,69,41 Applied Communications Division
• Pantone 360C #80bb43 CMYK: 57,0,89,0 RGB: 127,187,67 Business Division
• Pantone 637C #1fbae0 CMYK: 70,0,9,0 RGB: 28,186,224 Computer Information Science Division
• Pantone 7461C #0072bb CMYK: 97,44,0,0 RGB: 0,114,187 Education Division
• Pantone 4725C #b58876 CMYK: 0,37,37,35 RGB: 181,135,117 Engineering Technology & Science Division
• Pantone 258C CMYK: 60,78,0,0 #814d99 RGB: 129,77,153 General Studies Division
• Pantone 7758C CMYK: 0,11,91,14 #e6c60e RGB: 230,198,14 Foundations Division
• Pantone 7423C CMYK: 0,71,27,0 #ed6a87 RGB: 237,106,135 Health Sciences Division
• Pantone 5625C CMYK: 58,27,60,16 #708b6b RGB: 112,140,107 Military and Security Division
• It is best to use HCT single colour logo on background of HCT primary colours.

Typography

• Helvetica Neue LT Std font family is selected as the primary typeface. This font can be used for all body copy, headings and captions.
• Arial and Calibri are the digital typefaces for Arabic and English languages. These will be used for all digital applications including material generated in the office environment, as well as email correspondence. (e.g. Word documents, Excel sheets, PowerPoint presentations, Reports).
• Logo type English: Helvetica Neue LT Std Bold
• Logo type Arabic: AXI Manal Bold
• Campus name English: Helvetica Neue LT Std -55 Roman
• Campus name Arabic: A XI Manal -Regular

Logo Usage

• The following primary, secondary and tertiary logos are to be used in a consistent manner for branding purposes. The primary logo should be the first consideration for branding, wherever possible.
• HCT primary logo, stacked centre aligned, dual language with campus names.
• HCT primary logo -stacked centre aligned, dual language with campus name in English.
• HCT primary logo -stacked centre aligned, dual language with campus name in Arabic.
• HCT primary logo -stacked centre aligned, single language (English) with campus name.
• HCT primary logo -stacked centre aligned, single language (Arabic) with campus name.
• HCT secondary logo -left aligned, (dual language) with campus name.
• HCT secondary logo -right aligned, (dual language) with campus name.
• HCT secondary logo -left aligned, single language (English) with campus name.
• HCT secondary logo -right aligned, single language (Arabic) with campus name.
• HCT tertiary logo - centre aligned, (dual language) with campus name.
• Usage: These can be used only in specific circumstances where all Academic Divisions have to be shown. Refer to Central Communication Department for guidance.
• The length of Higher Colleges of Technology is 4 times the width of HCT shield.
• Shield is above 3 x height of ‘H’ and aligned to baseline of Arabic letters.
• Letter spacing is same as height of English letter ‘H’.
• Letter height of campus name is 45 units.
• Space between campus names -English and Arabic is the height of ‘H’.
• Length of Arabic campus name is extended to match the width of English campus name.
• Logo type English: Helvetica Neue LT Std Bold
• Logo type Arabic: AXI Manal Bold
• Campus name English: Helvetica Neue LT Std -55 Roman
• Campus name Arabic: A XI Manal -Regular
• Space between logo and logo shield is H.
• Letter spacing is same as height of English letter H.
• Shield is bottom-aligned to the campus name baseline.
• Logo type English Helvetica Neue LT Std Bold
• Logo type Arabic AXt Manal Bold
• The length of higher colleges of technology as four times the width of the HCT shield.
• Shield is top-aligned to the campus name baseline.
• Space between logo type and logo shield.
• Space between campus names ‘England and America’ in height and width.
• Length of Arabic campus names in relation to matching English campus names.
• Shield is above 3 x height of ‘H’.
• Letter height of campus name is 4/5 the height of Higher Colleges of Technology.
• Logo type (English): Helvetica Neue LT Std Bold
• Campus name (English): Helvetica Neue LT Std -55 Roman
• Campus name Arabic: A XI Manal Regular

Visual Style

• The HCT strip mirrors the colours of the HCT logo and its brand identity, and is aligned with the UAE flag. The strip can be used as vertical lines to represent strength, purpose and boldness or sheared at a 26-degree angle to denote forward movement, direction and dynamism.
• Variations of the strip can be integrated into visual communications, however these need to be approved by CS Communication Department prior to usage.
• Formal applications of HCT’s identity are reproduced in four colours, using the Pantone Matching System (PMS) or CMYK colours shown below. In less formal applications a one-colour greyscale version (black with screen variations) is acceptable.
• For applications of HCT’s identity in a web-based environment use the RGB equivalent of PMS. The colours as they appear on this page, or on your computer, may not be precise due to variations in printers and monitors. Use PMS, CMYK, and RGB values as identified.
• If the background colour is greater than 30% of tonal value, the reverse white logo can be used. Otherwise use Positive B/W logo.
• It is best to use HCT single colour logo on background of HCT primary colours.

Additional Properties