Hilliard City Schools

📋 1 Guidelines

🔗 Connections

Sector

Public sector Education

Region

Usa

Guideline Year

2017

Language

English

Tags

Education

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • To ensure that every student is Ready For Tomorrow, embodying a commitment to quality, consistency, and style in all district communications and visual identity [^1].
Core Values
  • quality
  • consistency
  • style
  • preparing students for the future
  • protecting district assets
Target Audience
  • Students, families, staff, and the broader community served by Hilliard City Schools [^2].
Personality Traits
  • modern
  • refined
  • highly legible
  • energetic
  • enthusiastic
  • classic
  • timeless
Visual Identity Overview
  • The visual identity centers on a modern, stylized logo with a powerful symbol and logotype, using a dominant color palette of Dark Blue and Light Blue, complemented by carefully selected typography (Whitney and Gotham), and strict logo usage rules to ensure consistency and clarity across all communications [^3].

Categories

Brand Imagery
  • Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our name – they have a fixed relationship that should never be changed in any way.
  • The Hilliard City Schools Logo comprises two elements, the logo symbol and logotype. The Logo Symbol is a powerful image evoking the culture of preparing our students to be Ready For Tomorrow.
  • The district logo is presented through the use of color as well as shape and form. The two corporate colors are Dark Blue and Light Blue. It is a fresh and appealing blend of colors chosen for their strong combination - modern - classic - timeless.
  • The Logotype has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of uppercase letters. The typeface is Whitney Bold and has also been chosen to complement and balance perfectly with the logo symbol.
  • The main logo is the dark logo used on white or colored background. For darker backgrounds you will find an alternative below.
  • Consists of a powerful element evoking the students moving through the school district and achieving their highest potential.
  • Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of uppercase letters in blue tone of the chosen district color. The font that is used here is Whitney Bold.
  • The Logo Dark Version will be used when the background color is light colored.
  • The Logo Light Version will be used when the background color is dark colored.
  • Use of any stylized, animated, hand drawn or other versions of an official logo is not permitted. This undermines the logo system and brand consistency. Please consult with Hilliard City Schools Communications Dept. If you have any questions or need further help.
  • It is important to keep district marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
  • Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
  • To work out the clear space take the height of the H in the logo symbol (Clear space = Height).
Color Palette
  • The district logo is presented through the use of color as well as shape and form. The two corporate colors are Dark Blue and Light Blue. It is a fresh and appealing blend of colors chosen for their strong combination -modern -classic -timeless.
  • The main logo is the dark logo used on white or colored background. For darker backgrounds you will find an alternative below.
  • The Logo Dark Version will be used when the background color is light colored.
  • The Logo Light Version will be used when the background color is dark colored.
  • Use of any stylized, animated, hand drawn or other versions of an official logo is not permitted. This undermines the logo system and brand consistency. Please consult with Hilliard City Schools Communications Dept. If you have any questions or need further help.
  • Color plays an important role in the Hilliard City Schools identity program. The colors below are recommendations for various media. A palette of primary colors has been developed which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Hilliard City Schools brand identity across all relevant media. Check with your designer or printer when using the district colors to ensure that they will be always be consistent.
  • The Hilliard City School District has two official colors: Dark Blue and Light Blue. These colors have become a recognizable identifier for the district.
  • Use them as the dominant color palette for all internal and external visual presentations of the district.
  • PRIMARY COLOR DARK BLUE CMYK ClO0 M045 Y000 K037 Pantone 2955C RGB R000 G056 BlOl Web #003865
  • PRIMARY COLOR LIGHT BLUE CMYK C039 M014 Y000 K000 Pantone 278C RGB Rl66 Gl99 B234 Web #A5C6EA
  • The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Hilliard City Schools. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.
  • Use them to accent and support the primary color palette.
  • GRAY CMYK C078 M061 Y049 K050 PANTONE 432 RGB R051 G062 B072 WEB #333D47
  • ROYAL BLUE CMYK C100 M075 Y000 K000 PANTONE 286 RGB R000 G051 B160 WEB #0033A0
  • PINK CMYK C004 M089 Y000 K000 PANTONE RHODAMINE RED RGB R228 G052 B139 WEB #E3348B
  • RED CMYK C000 M090 Y086 K000 PANTONE RED 032 RGB R230 G051 B041 WEB #E63328
  • ORANGE CMYK C000 M053 Y100 K000 PANTONE ORANGE 021 RGB R242 G140 B000 WEB #F18B00
  • YELLOW CMYK C000 M004 Y100 K000 PANTONE YELLOW 012 RGB R255 G031 B000 WEB #FFE700
  • LIME CMYK C029 M000 Y100 K000 PANTONE 382 RGB R202 G212 B000 WEB #CAD400
  • GREEN CMYK C080 M000 Y090 K000 PANTONE 354 RGB R004 G166 B075 WEB #04A64A
Typography
  • Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Hilliard City Schools communications. We have selected Whitney and Gotham, which helps inject energy and enthusiasm into the entire Hilliard City Schools communications, as the primary and secondary corporate typefaces.
  • PRIMARY FONT WHITNEY BY: HOEFLER & CO.
  • The font can be used as a free substitute for Whitney.
  • PRIMARY FONT SUBSTITUTE SOURCE SANS PRO
  • SECONDARY FONT GOTHAM BY: HOEFLER & CO
  • The font can be used as a free substitute for Gotham.
  • SECONDARY FONT SUBSTITUTE MONTSERRAT
  • Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Hilliard City Schools layouts.
  • Hilliard City Schools - Source Sans Pro Regular 7 pt Type / 9 pt Leading
  • Hilliard City Schools Source Sans Pro Regular 10 pt Type / 12 pt Leading
  • HILLIARD CITY SCHOOLS - Montserrat Regular - Capital Letters 12pt Type / 12pt Leading
  • HILLIARD CITY SCHOOLS - Montserrat Bold - Capital Letters 16pt Type / 16pt Leading
  • HILLIARD SCHOOLS Montserrat Bold - Capital Letters 34pt Type / 30 pt Leading
  • THE HEADER - Montserrat Bold - Capital Letters 48pt Type / 48 pt Leading
  • Whitney Regular
  • Whitney Book
  • Source Sans Pro Regular
  • Monsterrat Regular
  • The tag line is traditionally set in Whitney Book, but Source Sans Pro or Monsterrat can be used as substitutes. The words should be set in upper and lowercase with the first letter capitalized in each word.
  • Any size font is acceptable.
Logo Usage
  • Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our name – they have a fixed relationship that should never be changed in any way.
  • The Hilliard City Schools Logo comprises two elements, the logo symbol and logotype. The Logo Symbol is a powerful image evoking the culture of preparing our students to be Ready For Tomorrow.
  • The district logo is presented through the use of color as well as shape and form. The two corporate colors are Dark Blue and Light Blue. It is a fresh and appealing blend of colors chosen for their strong combination -modern -classic -timeless.
  • The Logotype has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of uppercase letters. The typeface is Whitney Bold and has also been chosen to complement and balance perfectly with the logo symbol.
  • The main logo is the dark logo used on white or colored background. For darker backgrounds you will find an alternative below.
  • Consists of a powerful element evoking the students moving through the school district and achieving their highest potential.
  • Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of uppercase letters in blue tone of the chosen district color. The font that is used here is Whitney Bold.
  • The Logo Dark Version will be used when the background color is light colored.
  • The Logo Light Version will be used when the background color is dark colored.
  • Use of any stylized, animated, hand drawn or other versions of an official logo is not permitted. This undermines the logo system and brand consistency. Please consult with Hilliard City Schools Communications Dept. If you have any questions or need further help.
  • It is important to keep district marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and our company name–they have a fixed relationship that should never be changed in any way.
  • Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
  • To work out the clear space take the height of the H in the logo symbol (Clear space = Height).
Tone And Messaging
  • Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Hilliard City Schools communications. We have selected Whitney and Gotham, which helps inject energy and enthusiasm into the entire Hilliard City Schools communications, as the primary and secondary corporate typefaces.
Visual Style
  • Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the symbol itself and our name—they have a fixed relationship that should never be changed in any way.
  • The Hilliard City Schools Logo comprises two elements, the logo symbol and logotype. The Logo Symbol is a powerful image evoking the culture of preparing our students to be Ready For Tomorrow.
  • The district logo is presented through the use of color as well as shape and form. The two corporate colors are Dark Blue and Light Blue. It is a fresh and appealing blend of colors chosen for their strong combination -modern -classic -timeless.
  • The Logotype has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of uppercase letters. The typeface is Whitney Bold and has also been chosen to complement and balance perfectly with the logo symbol.
  • The main logo is the dark logo used on white or colored background. For darker backgrounds you will find an alternative below.
  • Consists of a powerful element evoking the students moving through the school district and achieving their highest potential.
  • Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of uppercase letters in blue tone of the chosen district color. The font that is used here is Whitney Bold.
  • The Logo Dark Version will be used when the background color is light colored.
  • The Logo Light Version will be used when the background color is dark colored.
  • Use of any stylized, animated, hand drawn or other versions of an official logo is not permitted. This undermines the logo system and brand consistency. Please consult with Hilliard City Schools Communications Dept. If you have any questions or need further help.
  • It is important to keep district marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark of the symbol itself and our company name—they have a fixed relationship that should never be changed in any way.
  • Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
  • To work out the clear space take the height of the H in the logo symbol (Clear space= Height).
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