Hobie Cat Worldwide

📋 1 Guidelines

🔗 Connections

Sector

Sports Hardware

Region

Usa

Guideline Year

2013

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2013

Brand Summary

Mission
  • To communicate a clear and consistent public identity for Hobie Cat, projecting quality, professionalism, and the brand’s mission through unified visual presentation and strict adherence to graphic standards and logo usage policies.
Core Values
  • quality
  • professionalism
  • consistency
Target Audience
  • Dealers, representatives, and the public engaging with Hobie Cat through products, publications, advertisements, and other forms of communication.
Personality Traits
  • dynamic
  • modern
  • energetic
  • professional
Visual Identity Overview
  • The visual identity is defined by strict logo usage standards, approved color palettes, clear typography guidelines, and consistent application across all brand touchpoints. Logos are used with specific color systems, backgrounds, and sizing requirements to ensure clarity and impact.

Categories

Logo Usage
  • When the Flying H Logo appears at a large size, the® is half the height of the leg of the H. When it appears smaller than .75" tall, the® is the same height of the leg.
  • This is the approved color for use in the Hobie Cat Flying H logo. Black C 0 R 0 M 0 G 0 Y 0 B 0 K 100
  • The preferred use of the Flying H logo is on a white background.
  • When using the logo in a color background, proper contrast is essential. Color should not compete with the logo.
  • Logo is acceptable reversed out of black only when color is not an option. Be sure to leave ample free space around the logo to avoid the impression that it is confined within a shape.
Color Palette
  • This is the approved color for use in the Hobie Cat Flying H logo. Black C 0 R 0 M 0 G 0 Y 0 B 0 K 100
  • The preferred use of the Flying H logo is on a white background.
  • When using the logo in a color background, proper contrast is essential. Color should not compete with the logo.
  • Logo is acceptable reversed out of black only when color is not an option. Be sure to leave ample free space around the logo to avoid the impression that it is confined within a shape.
Typography
  • The fonts used for all hobie cat communications are: din Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz din Bold aBcdeFGhiJkLmnopQrsTUVWXyZ abcdefghijklmnopqrstuvwxyz din regular ABcDEFGhiJKLMnopQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Visual Style
  • When the Flying H Logo appears at a large size, the® is half the height of the leg of the H. When it appears smaller than .75" tall, the® is the same height of the leg.
  • This is the approved color for use in the Hobie Cat Flying H logo. Black C 0 R 0 M 0 G 0 Y 0 B 0 K 100
  • The preferred use of the Flying H logo is on a white background.
  • When using the logo in a color background, proper contrast is essential. Color should not compete with the logo.
  • Logo is acceptable reversed out of black only when color is not an option. Be sure to leave ample free space around the logo to avoid the impression that it is confined within a shape.
Brand Imagery
  • When the Flying H Logo appears at a large size, the® is half the height of the leg of the H. When it appears smaller than .75" tall, the® is the same height of the leg.
  • This is the approved color for use in the Hobie Cat Flying H logo. Black C 0 R 0 M 0 G 0 Y 0 B 0 K 100
  • The preferred use of the Flying H logo is on a white background.
  • When using the logo in a color background, proper contrast is essential. Color should not compete with the logo.
  • Logo is acceptable reversed out of black only when color is not an option. Be sure to leave ample free space around the logo to avoid the impression that it is confined within a shape.
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