Official Websites

• https://www.homedoc.vn

Brand Guidelines

2022

Brand Summary

Mission

• HomeDoc helps the Vietnamese community by ensuring everyone receives healthcare anytime, anywhere, with the best and fastest quality [^1].

Core Values

• trust
• service
• care
• accessibility
• speed
• friendliness
• technology
• quality
• professionalism
• clarity
• modernity
• healthcare

Target Audience

• Vietnamese individuals seeking accessible, high-quality, and fast telemedicine and health consultation services [^2].

Personality Traits

• friendly
• approachable
• professional
• trustworthy
• modern
• responsive

Visual Identity Overview

• The brand uses a clean, minimalistic, and professional visual style with a purple color palette, modern sans-serif typography (Nunito), and a logo featuring a stylized medical cross integrated with a Wi-Fi signal, emphasizing connectivity and healthcare. The logo is used with clearspace guidelines and appears in various tones and backgrounds to ensure visibility and recognition. Brand imagery includes telemedicine scenes and healthcare professionals, reinforcing the digital health theme [^3].

Categories

Brand Voice

• HomeDoc - Úng dụng tư vấn sức khoẻ từ xa 24/7 chính xác nhất, nhanh nhất hiện nay.
• Cần gặp Bác sĩ - Kết nối tức thì 24/7
• Khách hàng nhớ đến HomeDoc là một ứng dụng tư vấn sức khoẻ từ xa 24/7 nhanh nhất hiện nay.
• Thể hiện tính thân thiện, tư vấn online qua điện thoại có cảm giác như tại nhà. Khi cần sử dụng, sẽ ngay lập tức có cảm giác bác sĩ đến gõ cửa tư vấn cho bạn “Bác sĩ bên ban”.

Brand Imagery

• Hình ảnh vector thể hiện việc phản hồi nhanh chóng, thuận tiện hoàn toàn qua app điện thoại
• Hình ảnh bổ trợ: Ông nghe, kim tiêm, dụng cụ y tế,…

Color Palette

• • Cac dai mau tu tim den trang uoc can chinh sao cho phu hop lam background
• • Mau chu, net ve va material uoc su dung linh hoat cac mau ben duoi.
• #FFFFFF #E5E7F9
• #A47EBF
• #929E4F
• #8D94B0
• #FF7265 #2B2B2C
• #386C94

Typography

• Core typography # NUNITO ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890£&?!% Heading Nunito Bold Sub Heading Nunito Semibold Italic

Logo Usage

• Logo được đặt trên hệ thống lưới nhằm xác định các tỷ lệ thành phần trong logo
• Khoảng cách an toàn của logo được tính bằng kích thước chữ H trong trên thương hiệu.
• Khoảng cách an toàn của logo là khoảng trống tối thiểu của logo đến các đối tượng nhằm đảm bảo sự nhận diện và nổi bật khi đứng cạnh logo thương hiệu khác, cũng như các đối tượng đồ hoạ khác.
• Trong trường hợp logo bị ảnh làm mờ, không nổi bật, thiết kế có thể thay bằng logo with background bo tròn để giúp nổi bât brand.
• Trong ấn phẩm, logo lúc nào cũng có đủ 2 màu tím -trắng. Vị trí có thể Linh hoạt để ở trên hoặc dưới (bên trái).
• Vi tri logo (anh chieu rong 1000px) 300

Tone And Messaging

• HomeDoc -Úng dụng tư vấn sức khoẻ từ xa 24/7 chính xác nhất, nhanh nhất hiện nay.
• Cần gặp Bác sĩ -Kết nối tức thì 24/7
• HomeDoc -Bác sĩ bên bạn
• Khách hàng nhớ đến HomeDoc là một ứng dụng tư vấn sức khoẻ từ xa 24/7 nhanh nhất hiện nay.
• Thể hiện tính thân thiện, tư vấn online qua điện thoại có cảm giác nhưtại nhà. Khi cần sử dụng, sẽ ngay lập tức có cảm giác bác sĩ đến gõ cửa tư vấn cho bạn “Bác sĩ bên ban”.
• Trở thành biểu tượng niềm tin hàng đầu Việt Nam về phục vụ, quan tâm chăm sóc sức khoẻ và sắc đẹp con người.
• HomeDoc giúp cộng đồng người Việt, ai cũng được chăm sóc sức khoẻ mọi lúc mọi nơi với chất lượng tốt nhất, nhanh nhất.

Brand Values

• HomeDoc - Úng dụng tư vấn sức khoẻ từ xa 24/7 chính xác nhất, nhanh nhất hiện nay.
• Cần gặp Bác sĩ - Kết nối tức thì 24/7
• Khách hàng nhớ đến HomeDoc là một ứng dụng tư vấn sức khoẻ từ xa 24/7 nhanh nhất hiện nay.
• Thể hiện tính thân thiện, tư vấn online qua điện thoại có cảm giác như tại nhà. Khi cần sử dụng, sẽ ngay lập tức có cảm giác bác sĩ đến gõ cửa tư vấn cho bạn “Bác sĩ bên ban”.
• Trở thành biểu tượng niềm tin hàng đầu Việt Nam về phục vụ, quan tâm chăm sóc sức khoẻ và sắc đẹp con người.
• HomeDoc giúp cộng đồng người Việt, ai cũng được chăm sóc sức khoẻ mọi lúc mọi nơi với chất lượng tốt nhất, nhanh nhất.

Visual Style

• The image should feature a purple outline of a medical cross with a stylized Wi-Fi signal emanating from its center, suggesting a connection or communication theme. Next to or integrated with this icon, the text ‘HomeDoc’ is displayed in bold, purple, modern sans-serif font. The overall design is clean, minimalistic, and professional, with the icon and text arranged horizontally to emphasize clarity and accessibility, suitable for a healthcare-related tech brand. The background should be white or light neutral to ensure high contrast and visibility of the logo elements.
• The smartphone screen is illuminated and displays the HomeDoc app, characterized by a purple background and a white icon resembling a cloud with a lock in the center. The app name ‘HomeDoc’ is written below the icon in white text.
• The image should feature a stylized medical cross symbol with rounded edges and a Wi-Fi signal icon integrated into the lower left quadrant of the cross, consisting of curved lines radiating outward from a central point. The entire icon is depicted in a dark purple hue. Below the symbol, the text ‘HomeDoc’ is displayed in a bold, rounded font matching the icon’s color, with the initial letters ‘H’ and ‘D’ capitalized. The image is set on a white background with a grid overlay consisting of light gray lines forming squares, with measurements marked in purple indicating the width of 13x units, height of 7.3x units, and other specific dimensions such as 1.5x, and 2x units for spacing and alignment. The cross symbol and Wi-Fi signal are proportionally centered within the upper part of the grid, and the ‘HomeDoc’ text is positioned directly underneath, aligned centrally.
• The image should feature a stylized logo consisting of a purple cross shape integrated with a Wi-Fi signal icon, positioned to the left. The Wi-Fi signal radiates outward with curved lines. To the right of the logo, the text ‘HomeDoc’ is written in a bold, purple, rounded font. The background should be a grid with evenly spaced horizontal and vertical lines, with axes marked at the top and left sides. Both the grid and the logo are centered within the image. The grid dimensions suggest a proportional layout, with width labeled as 28 units and height scaled accordingly, and internal spacing marked as 2x between elements.
• Khoảng cách an toàn của logo được tính bằng kích thước chữ H trong trên thương hiệu.
• Khoảng cách an toàn của logo là khoảng trống tối thiểu của logo đến các đối tượng nhằm đảm bảo sự nhận diện và nổi bật khi đứng cạnh logo thương hiệu khác, cũng như các đối tượng đồ hoạ khác.
• The image should feature a centered logo of a stylized purple medical cross composed of tubes or curving lines, with smooth, rounded edges and a modern design, set against a white background. Below the logo, the text ‘HomeDoc’ is prominently displayed in purple, using a clear, contemporary font. The overall composition is clean and minimalistic, emphasizing the healthcare and home service theme. The background of the image should be plain white, and the logo and text are in purple color. There are no other graphical elements or text present, and the image is square with the logo and text occupying the central area, leaving some space around for clarity.
• The image should feature a logo composed of a stylized cloud outline with two overlapping, curved, radiating lines inside it, representing connectivity or broadcasting. The logo is dark purple and centrally positioned on a background with horizontal and vertical grid lines in a lighter purple, forming evenly spaced squares. To the right of the logo, the text ‘HomeDoc’ is displayed in a clean, sans-serif font in matching dark purple. Behind the entire logo and text, there are faint, large, uppercase letter ‘H’s in light purple, arranged symmetrically around the central logo, with two above, two below, and one on each side, aligned with the grid. The background is plain white, emphasizing the logo, text, and grid lines.
• The image should feature a large, central logo composed of a purple medical cross outline, with a stylized white stethoscope integrated into the cross, its earpieces at the top and the chest piece at the bottom, forming a plus sign with a modern, minimal design. Below the logo, the words ‘HomeDoc’ are prominently displayed in bold, purple, sans-serif font, centered horizontally. Beneath this, there is a line of smaller text, ‘Bác sĩ bên bạn’, written in purple, in a clear and simple font, also centered. The background is white, and there are faint, light purple ‘H’ characters positioned symmetrically around the logo: one above, one below, and on each side, spaced evenly to create a balanced and professional look.
• The image should feature a clean, modern logo for “HomeDoc” with a healthcare theme. Prominently, there is a stylized icon resembling a cross combined with a speech or signal wave, rendered in a dark purple color, positioned on the left side of the logo. To the right of this icon, the text “HomeDoc” appears in bold, dark purple font, with the “H” and “D” capitalized and the remaining letters in lowercase, aligned horizontally. Below the main text, there is a smaller subtitle “Bác sĩ bên bạn” in a lighter or smaller purple font, translating to “Doctors with you” in Vietnamese. The background features a subtle pattern of large, semi-transparent letter “H” symbols in a pale lavender shade, evenly spaced and arranged in a grid, creating a professional and approachable aesthetic suitable for a healthcare or telemedicine service.
• The image is divided into two equal vertical sections. The left section has a white background with a thick, purple border surrounding it. In the center of this section, there is a string of text displaying the hex color code ‘#FFFFFF’ in a dark purple or black font. The right section has a light blue background with a subtle, possibly slightly darker, border or no border visible. Centered within this section, there is a string of text displaying the hex color code ‘#E5E7F9’ in the same dark color as the left side’s text.
• • Cac dai mau tu tim den trang uoc can chinh sao cho phu hop lam background
• • Mau chu, net ve va material uoc su dung linh hoat cac mau ben duoi.
• The image consists of three equally sized rectangular color swatches arranged horizontally in a row. Each square has a distinct hue and a hexadecimal color code centered within it in a contrasting dark brownish-red font. The first square on the left is filled with a light purple shade, with the hex code ‘#A47EBF’. The middle square displays a medium bluish-purple tone, with the hex code ‘#929E4F’. The third square on the right features a muted grayish-purple color, with the hex code ‘#8D94B0’. The background of the image is white, ensuring the colored squares and their codes are clearly visible and prominent.
• The image contains two square color swatches placed side by side with a small vertical gap between them. The left square is filled with a muted coral or salmon shade, labeled with the hex color code ‘#FF7265’ in centered white text. The right square is filled with a dark gray or charcoal shade, labeled with the hex color code ‘#2B2B2C’ in centered white text.
• #386C94
• The image shows three smartphone screens displaying a fitness and health tracking app interface with a consistent purple color theme. The first screen features a simple onboarding or menu page with the text ‘HomeDoc’ centered prominently, and two buttons labeled ‘Sign Up’ and ‘Login’ beneath it, along with a ‘Forgot your password?’ link. The second screen displays a dashboard or activity overview with a calendar view at the top, highlighting a specific date (Friday the 12th), and a greeting ‘Hello Amara’. Below that, there’s a motivational message ‘Today you run for 5.31 km’ with an identifiable ‘Details’ button beside it. Further down, there is a section for live tracking, consisting of three data points—‘3680’ (possibly steps), ‘98’ (possibly heart rate), and ‘460’ (possibly calories)—each accompanied by an icon, arranged vertically on a purple background. To the right, there is a circular progress indicator showing ‘75% Complete’. At the bottom of this screen are five icons, likely representing navigation options such as home, activity, profile, settings, and more. The third screen itemizes current progress with a large circular progress bar at the top, indicating 75% completion with the text ‘Current Progress’. Beneath it, there is a ‘Workout Type’ section with various icons representing different workout activities such as running, cycling, and yoga, aligned horizontally with labels, and a row of days from Monday to Saturday at the bottom, with some days highlighted. The overall layout features a sleek, clean interface emphasizing purple and white tones, with rounded icons and circular progress visualizations. All screens are framed within smartphone outlines, giving an impression of a mobile app interface design.

• NUNITO

• Heading Nunito Bold
• Sub Heading Nunito Semibold Italic