Official Websites
Brand Guidelines
2011
Brand Summary
Visual Identity Overview
- The visual identity centers on a stylized cartoon owl head paired with a clean, modern logotype. The logo uses a structured layout with precise placement, proportion, and safety margins. The color palette includes brown, beige, white, bright yellow, and dark gray. Typography features CLANCELF-BOLD for the logotype and HELVETICA NEUE for documents. Alternative logo versions are permitted, including variations with taglines, logotype-only, owl substitutions, and shadow effects. The overall style is modern, balanced, and professional, emphasizing clarity and consistency in logo presentation [^1].
Categories
Logo Usage
- Gray padding indicates Safe Zone
- The minimum required Clear Space is defined by the height of the lowercase letter “o”
- The minimum required Clear Space between the logomark and the logotype is equal to the body width of the letter “h”
- Adding tagline at the bottom and across the logotype is allowed.
- The use of the logotype without the logomark is allowed.
- Replacing the “normal” owl with another branded owl is allowed.
- Using the logomark with a shadow is allowed.
Color Palette
- PANTONE 404 C R136 G126 B110 C0 M8 Y22 K56
- PANTONE 7503 C R200 G179 B139 C0 M12 Y35 K25
- PANTONE 130 C R253 G185 B19 C0 M30 Y100 K0
- PANTONE 7506 C R255 G240 B216 C0 M5 Y15 K0
- PANTONE WHITE C R255 G255 B255 C0 M0 Y0 K0
- PANTONE Black 4C R65 G48 B0 C0 M22 Y100 K89
Typography
- Font used in logotype CLANCELF-BOLD (regular for tagline) !@#$%&*()-=UI’;/.,<>?":I}(+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- Font used in documents HELVETICA NEUE (light, regular, medium, bold and italics) !@#$%A&*()-=\JI;/.,<>?":1}{+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefg hij klm nopq rstuvwxyz 1234567890
Visual Style
- Gray padding indicates Safe Zone
- The minimum required Clear Space is defined by the height of the lowercase letter “o”
- The minimum required Clear Space between the logomark and the logotype is equal to the body width of the letter “h”
- Adding tagline at the bottom and across the logotype is allowed.
- The use of the logotype without the logomark is allowed.
- Replacing the “normal” owl with another branded owl is allowed.
- Using the logomark with a shadow is allowed.
- PANTONE 404 C R136 G126 B110 C0 M8 Y22 K56
- PANTONE 7503 C R200 G179 B139 C0 M12 Y35 K25
- PANTONE 130 C R253 G185 B19 C0 M30 Y100 K0
- PANTONE 7506 C R255 G240 B216 C0 M5 Y15 K0
- PANTONE WHITE C R255 G255 B255 C0 M0 Y0 K0
- PANTONE Black 4C R65 G48 B0 C0 M22 Y100 K89
- CLANCELF-BOLD (regular for tagline)
- HELVETICA NEUE (light, regular, medium, bold and italics)
2017
Brand Summary
Visual Identity Overview
- The visual identity centers on a stylized cartoon owl head paired with a clean, modern logotype. The logo uses a structured layout with precise placement, proportion, and safety margins. The color palette includes brown, beige, white, bright yellow, and dark gray. Typography features CLANCELF-BOLD for the logotype and HELVETICA NEUE for documents. Alternative logo versions are permitted, including variations with taglines, logotype-only, owl substitutions, and shadow effects. The overall style is modern, balanced, and professional, emphasizing clarity and consistency in logo presentation [^1].
Categories
Logo Usage
- Gray padding indicates Safe Zone
- The minimum required Clear Space is defined by the height of the lowercase letter “o”
- The minimum required Clear Space between the logomark and the logotype is equal to the body width of the letter “h”
- Adding tagline at the bottom and across the logotype is allowed.
- The use of the logotype without the logomark is allowed.
- Replacing the “normal” owl with another branded owl is allowed.
- Using the logomark with a shadow is allowed.
Color Palette
- PANTONE 404 C R136 G126 B110 C0 M8 Y22 K56
- PANTONE 7503 C R200 G179 B139 C0 M12 Y35 K25
- PANTONE 130 C R253 G185 B19 C0 M30 Y100 K0
- PANTONE 7506 C R255 G240 B216 C0 M5 Y15 K0
- PANTONE WHITE C R255 G255 B255 C0 M0 Y0 K0
- PANTONE Black 4C R65 G48 B0 C0 M22 Y100 K89
Typography
- Font used in logotype CLANCELF-BOLD (regular for tagline) !@#$%&*()-=UI’;/.,<>?":I}(+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- Font used in documents HELVETICA NEUE (light, regular, medium, bold and italics) !@#$%A&*()-=\JI;/.,<>?":1}{+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefg hij klm nopq rstuvwxyz 1234567890
Visual Style
- Gray padding indicates Safe Zone
- The minimum required Clear Space is defined by the height of the lowercase letter “o”
- The minimum required Clear Space between the logomark and the logotype is equal to the body width of the letter “h”
- Adding tagline at the bottom and across the logotype is allowed.
- The use of the logotype without the logomark is allowed.
- Replacing the “normal” owl with another branded owl is allowed.
- Using the logomark with a shadow is allowed.
- PANTONE 404 C R136 G126 B110 C0 M8 Y22 K56
- PANTONE 7503 C R200 G179 B139 C0 M12 Y35 K25
- PANTONE 130 C R253 G185 B19 C0 M30 Y100 K0
- PANTONE 7506 C R255 G240 B216 C0 M5 Y15 K0
- PANTONE WHITE C R255 G255 B255 C0 M0 Y0 K0
- PANTONE Black 4C R65 G48 B0 C0 M22 Y100 K89
- CLANCELF-BOLD (regular for tagline)
- HELVETICA NEUE (light, regular, medium, bold and italics)
Additional Properties
| Property | Value |
|---|
| Headquarters Location | Vancouver |
| Foundation Date | 2008 |
| Freebase Id | /m/080chm5 |
| Inception | 2008-11-28 |
| Quora Topic Id | HootSuite-product |
| Alexa Rank | 878 (as of 2017-12-01) |
| Crunchbase Organization Id | hootsuite |
| Downdetector Id | hootsuite |
| Headquarters Location | Vancouver |
| X (Twitter) Username | hootsuite (as of 2020-04-21, from 2008-10-31) |
| Instagram Username | hootsuite |
| Facebook Username | hootsuite |
| Estimated Value | 1,000,000,000 United States dollar (as of 2016-01-01) |
| Industry | social media |
| Copyright Status | copyrighted |
| Founded By | Ryan Holmes |
| Social Media Followers | 7,654,172 (as of 2021-01-04), 7,777,740 (as of 2020-04-21), 7,610,326 (as of 2021-04-28), 7,462,079 (as of 2022-03-02), 7,364,030 (as of 2023-02-04) |
| Legal Entity Identifier | 54930022LPIMGAKE9852 |
| Permid | 5000628585 |
| Country | Canada |
| Central Index Key | 0001480387 |
| Bloomberg Company Id | 0131154Z:CN |
| Google Knowledge Graph Id | /g/11q2w0xpnc |
| Alternativeto Software Id | hootsuite |
| Legal Form | |
| Domain Name | hootsuite.com, ow.ly |
| Threads Username | hootsuite |