Hughes

📋 1 Guidelines

🔗 Connections

Sector

Networking Telecom

Region

Usa

Guideline Year

2018

Language

English

Tags

Telecommunications

Official Websites

Brand Guidelines

2018

Brand Summary

Mission
  • To be the global leader in broadband satellite technology and services for home and office, providing high-speed satellite Internet and managed network solutions for enterprises and governments worldwide [^1].
Core Values
  • innovation
  • global connectivity
  • professionalism
  • clarity
  • leadership
Target Audience
  • Residential and business customers across North and South America, large enterprises, governments, and service providers seeking broadband, mobility, and cellular backhaul solutions [^2].
Personality Traits
  • professional
  • innovative
  • clear
  • dynamic
  • global
Visual Identity Overview
  • The brand visual identity emphasizes a clean, professional appearance with minimalist design, high contrast, and clarity. The logo uses bold, uppercase, blue letters in a blocky, sans-serif font, often accompanied by the tagline ‘An EchoStar Company.’ The color palette centers on Pantone 286 blue, with strict guidelines for logo staging, spacing, and background contrast. Visual elements include abstract dotted wave patterns and unobstructed layouts, reinforcing clarity and professionalism [^3].

Categories

Brand Imagery
  • The image should have a clean, professional appearance with a white background. In the upper left corner, it should display the text ‘Logo Usage Guidelines’ in a clear, sans-serif font, colored in a medium shade of blue. The main visual element consists of a series of dotted wave patterns that originate from the left side of the image and sweep towards the right, creating a sense of dynamic movement. These dots vary in size, starting smaller on the outer edges and gradually increasing in size as they approach the center, then tapering off again, forming a smooth, flowing curve. The dotted pattern should employ shades of blue, ranging from dark blue on the left to lighter blue on the right, to add depth and visual interest. The overall arrangement of dots creates a stylized, abstract wave or ribbon-like shape that spans the lower part of the image, from the bottom left corner to the top right, or vice versa. The design is minimalist, with no additional graphics or images, emphasizing clarity and professionalism consistent with branding or guideline presentation material.
Color Palette
  • The official color of the Hughes, an EchoStar company logo is Pantone 286 for “HUGHES” and the tagline “an EchoStar company.”
  • This is the preferred use over a white or light-colored background.
  • *286C for coated papers. 286U for uncoated papers.
  • The CMYK build of PMS 286 for four-color printing is 100 Cyan, 68 Magenta, 0 Yellow, 0 Black. RGB is 0R, 93G, 172B.
  • When used over a black or very dark background, the entire logo is white or presented as a 70% screen of Pantone 286, except in PPT, Word, and Visio.
  • The purpose of these color treatments is to provide a sufficient color contrast with the background color field.
  • B&W Positive Black
  • B&W Reverse White
  • Color Reverse on Pantone 286
  • Color Reverse on Pantone 286 -70% & White
Typography
  • The initial caps of “An” and “Company” are NOT used in text form. In text, the correct case usage is “Hughes, an EchoStar company” if the above logo is present. Hence, the registration mark is not required in the text version since it appears in the logo.
  • When used in body copy, the tagline should always be preceded by the Hughes brand name, e.g., “Hughes, an EchoStar company” in mixed case as shown here.
  • If Hughes and the tagline appear in text unaccompanied by the Hughes and tagline logo, always display the ® symbol after HUGHES® (all caps) the first time it appears on a page in text. If the document is not likely to be separated into independent sections and distributed, the ® designation need not be repeated on subsequent pages following the first use.
Logo Usage
  • Always use the official logo displayed on the right which includes the ® symbol after the Hughes, an EchoStar company logo.
  • The initial caps of “An” and “Company” are NOT used in text form. In text, the correct case usage is “Hughes, an EchoStar company” if the above logo is present. Hence, the registration mark is not required in the text version since it appears in the logo.
  • The Hughes, an EchoStar company logo displays the relationship of Hughes Network Systems, LLC to its parent company, EchoStar Corporation. This logo is used for corporate-level messaging at major shows/events and as part of the address information on brochures and advertising. It is also to be used on corporate gifts and specialty items distributed at corporate-level events. The Hughes logo without the tagline can be used where space constraints or reproduction size prohibits clear legibility, such as on a watch face or a small etched crystal item.
  • When used in body copy, the tagline should always be preceded by the Hughes brand name, e.g., “Hughes, an EchoStar company” in mixed case as shown here.
  • If Hughes and the tagline appear in text unaccompanied by the Hughes and tagline logo, always display the ® symbol after HUGHES® (all caps) the first time it appears on a page in text. If the document is not likely to be separated into independent sections and distributed, the ® designation need not be repeated on subsequent pages following the first use.
  • Always display the ® symbol within the HUGHES® logo.
  • It is always preferred that the Hughes logo with the “an EchoStar company” tagline be utilized in favor of the standalone Hughes logo. However, when the logo is sized such that the tagline would be illegible, the standalone logo may be used page is appropriate.
  • The official color of the Hughes, an EchoStar company logo is Pantone 286 for “HUGHES” and the tagline “an EchoStar company.”
  • This is the preferred use over a white or light-colored background.
  • *286C for coated papers. 286U for uncoated papers.
  • The CMYK build of PMS 286 for four-color printing is 100 Cyan, 68 Magenta, 0 Yellow, 0 Black. RGB is 0R, 93G, 172B.
  • When used over a black or very dark background, the entire logo is white or presented as a 70% screen of Pantone 286, except in PPT, Word, and Visio.
  • The purpose of these color treatments is to provide a sufficient color contrast with the background color field.
  • Color Positive Pantone 286 and Black
  • B&W Positive Black
  • B&W Reverse White
  • Color Reverse on Pantone 286
  • Color Reverse on Pantone 286 -70% & White
  • Staging refers to placing the Hughes, an EchoStar company logo in a manner that establishes a clear and unobstructed area around the logo so that it is always presented in the best possible way.
  • The area surrounding the logo should extend a minimum of 1X (X = the height of the Hughes text).
  • For example, if the logo is 1” in height, than the clear area should extend 1” from all edges of the logo.
  • The area behind the logo should be clean and unobstructed by overly complex patterns or graphics.
  • The color field behind the logo, as well as the logo itself, should always provide adequate contrast.
  • The Hughes, an EchoStar company logo should never be less than one inch wide.
  • All Hughes Network Systems, LLC affiliates must use the HUGHES® logo as shown above.
  • The HUGHES® trademark and logo are to be used to promote the products and services of Hughes Network Systems, LLC and of all Hughes affiliates on product labeling.
  • The Hughes logo is a typographic device that represents the digital medium, the lines of communication, and, of course, the Hughes name. This logo cannot be set with conventional typography. Therefore, it is essential that only approved master artwork be used when reproducing the Hughes logo in any medium.
  • The Hughes logo is a registered trademark of Hughes Network Systems, LLC. Be sure to always display the ® symbol within the corporate logo.
  • Hughes is always set in all uppercase letters, as shown above, for its first use on a page or in a document. Following first use, Hughes may be set in upper and lowercase. This is particularly important when Hughes appears frequently in text. Unless desired for specific emphasis, it is not necessary to always capitalize Hughes in text.
  • Some documents, such as this branding guide, are likely to be separated into sections or individual pages apart from the whole. In such cases, displaying Hughes in all caps for first use on every page is appropriate.
  • The Hughes logo should never be less than one inch wide.
Visual Style
  • The image should have a clean, professional appearance with a white background. In the upper left corner, it should display the text ‘Logo Usage Guidelines’ in a clear, sans-serif font, colored in a medium shade of blue. The main visual element consists of a series of dotted wave patterns that originate from the left side of the image and sweep towards the right, creating a sense of dynamic movement. These dots vary in size, starting smaller on the outer edges and gradually increasing in size as they approach the center, then tapering off again, forming a smooth, flowing curve. The dotted pattern should employ shades of blue, ranging from dark blue on the left to lighter blue on the right, to add depth and visual interest. The overall arrangement of dots creates a stylized, abstract wave or ribbon-like shape that spans the lower part of the image, from the bottom left corner to the top right, or vice versa. The design is minimalist, with no additional graphics or images, emphasizing clarity and professionalism consistent with branding or guideline presentation material.
  • Always use the official logo displayed on the right which includes the ® symbol after the Hughes, an EchoStar company logo.
  • The Hughes logo without the tagline can be used where space constraints or reproduction size prohibits clear legibility, such as on a watch face or a small etched crystal item.
  • Always display the ® symbol within the HUGHES® logo.
  • It is always preferred that the Hughes logo with the “an EchoStar company” tagline be utilized in favor of the standalone Hughes logo. However, when the logo is sized such that the tagline would be illegible, the standalone logo may be used page is appropriate.
  • The official color of the Hughes, an EchoStar company logo is Pantone 286 for “HUGHES” and the tagline “an EchoStar company.”
  • This is the preferred use over a white or light-colored background.
  • 286C for coated papers. 286U for uncoated papers.
  • The CMYK build of PMS 286 for four-color printing is 100 Cyan, 68 Magenta, 0 Yellow, 0 Black. RGB is 0R, 93G, 172B.
  • When used over a black or very dark background, the entire logo is white or presented as a 70% screen of Pantone 286, except in PPT, Word, and Visio.
  • The purpose of these color treatments is to provide a sufficient color contrast with the background color field.
  • B&W Positive Black
  • B&W Reverse White
  • Color Reverse on Pantone 286
  • Color Reverse on Pantone 286 -70% & White
  • Staging refers to placing the Hughes, an EchoStar company logo in a manner that establishes a clear and unobstructed area around the logo so that it is always presented in the best possible way.
  • The area surrounding the logo should extend a minimum of 1X (X = the height of the Hughes text).
  • For example, if the logo is 1” in height, than the clear area should extend 1” from all edges of the logo.
  • The area behind the logo should be clean and unobstructed by overly complex patterns or graphics.
  • The color field behind the logo, as well as the logo itself, should always provide adequate contrast.
  • The Hughes, an EchoStar company logo should never be less than one inch wide.
  • All Hughes Network Systems, LLC affiliates must use the HUGHES® logo as shown above.
  • The HUGHES® trademark and logo are to be used to promote the products and services of Hughes Network Systems, LLC and of all Hughes affiliates on product labeling.
  • The Hughes logo is a typographic device that represents the digital medium, the lines of communication, and, of course, the Hughes name. This logo cannot be set with conventional typography. Therefore, it is essential that only approved master artwork be used when reproducing the Hughes logo in any medium.
  • The Hughes logo is a registered trademark of Hughes Network Systems, LLC. Be sure to always display the ® symbol within the corporate logo.
  • Hughes is always set in all uppercase letters, as shown above, for its first use on a page or in a document. Following first use, Hughes may be set in upper and lowercase. This is particularly important when Hughes appears frequently in text. Unless desired for specific emphasis, it is not necessary to always capitalize Hughes in text.
  • Some documents, such as this branding guide, are likely to be separated into sections or individual pages apart from the whole. In such cases, displaying Hughes in all caps for first use on every page is appropriate.
  • Color Positive Pantone 286 and Black
  • The Hughes logo should never be less than one inch wide.
🐛 Report