Husqvarna

📋 1 Guidelines

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Region

Guideline Year

Language

Official Websites

Brand Guidelines

2014

Categories

Brand Imagery
  • Brand character can also be communicated and cultivated using pictures.
  • The Husqvarna action pictures are authentic, pro­fessional and realistic. On the one hand, pictures should whet the appetite for riding and reflect the lifestyle, but, on the other hand, also clearly illustrate the capabilities of the motorcycle.
  • The action photos cut-out should be selected as far as possible in such a way that it can be seen where the rider comes from and where he’s riding to.
  • The picture should have a clear depth of field in order to define a foreground and a background. A dramatic atmosphere and an interesting perspective make the pictures vibrant, exciting and exceptional.
  • In order to set Husqvarna apart from the competition and present it clearly as an independent brand, all Husqvarna images have a memorable photographic style: The background of the action pictures is high-contrast, desaturated and has a sepia tone.
  • Textures are laid over the images, which bestow the picture with a vintage character. The rider is largely excluded from this image editing. So that he does not look entirely like a “cut-out”, a few areas, such as mud splashes for example, also have the same colourfulness as the surroundings.
  • The bike and its components are the real stars of the brand; the protagonists around which everything revolves. Therefore, it is extremely important to portray the products as well as possible.
  • Product photos must be sharp.
  • The colours must be as realistic as possible.
  • Neither motorcycles nor parts may appear distorted.
  • Perspectives must be selected for motorcycles in such a way that their shapes and proportions are not modified too severely.
Color Palette
  • The main Husqvarna colour is white.
  • The secondary colour is blue.
  • Yellow is used as an additional decorative colour. However, this may only be employed discreetly. It is used for highlighting.
  • Main colours may only be used in 100 %.
  • Exclusive use must be made of these colours in order to ensure a uniform appearance worldwide.
  • Main colour RAL 9003 Signal white RGB 255/255/255 CMYK 0/0/0/0
  • Secondary colour PANTONE 534 C RAL 5003 Sapphire Blue RGB 0/37/80 CMYK 100/65/0/65
  • Spot colour PANTONE 7406 C RAL 1021 Rape Yellow RGB 255/209/0 CMYK 0/17/100/0
  • Additional colour black PANTONE Black 6 C RAL 9005 Jet black RGB 0/0/0 CMYK 30/10/10/100
  • PANTONE Cool Gray 10 C RAL 7011 Iron grey RGB 135/135/135 CMYK 0/0/0/60
  • PANTONE Cool Gray 6 C RAL 7004 Signal grey RGB 176/176/176 CMYK 0/0/0/40
  • PANTONE Cool Gray 4 C RAL 7038 Agate grey RGB 208/208/208 CMYK 0/0/0/25
  • PANTONE Cool Gray 1 C RAL 7035 Light grey RGB 236/236/236 CMYK0/0/0/10
  • Experience has shown that it is very difficult to achieve the precise result for pantone blue and pantone yellow in the offset printing process.
  • consequently, the optimum colour density for the respective pantone colours is determined by means of proofs.
  • This must be taken into consideration in all printing with special colours, since the hues can vary greatly!
  • PANTONE 534 C CCI 1.90 Gretag 1.85 L: 25.70 a: 1.25 b: -25.30
  • PANTONE 7406 C CCI 1.60 Gretag 1.35 L: 81.20 a: 7.50 b: 84.00
  • The dominant colour here is Husqvarna Blue.
Typography
  • Helvetica is used as the corporate font for Husqvarna. It is timeless, easily legible and available in various faces.
  • As few different font faces and sizes as possible (max. 4) should be used in a single document.
  • The font sizes within the layout should be differentiated clearly on a hierarchical basis. Headlines the largest, then subheadlines, copy, etc.
  • Large and as bold as possible typography should be employed at Husqvarna. This applies especially to headlines.
  • Headlines and subheadlines are always written in upper case.
  • Helvetica Neue 45 Light
  • Helvetica Neue 46 Light Italic
  • Helvetica Neue 75 Bold
  • Helvetica Neue 57 Condensed
  • Helvetica Neue 47 Light Condensed
  • Helvetica Neue 77 Bold Condensed
  • helvetica Neue 75 bold for Headlines.
  • Headlines are always set in capital letters.
  • Helvetica neue 45 Light for copy and subheadlines.
  • Headline 20 pt, line spacing 15 pt Subheadline 15 pt, line spacing 15 pt Copy 10 pt, line spacing 15 pt
  • Helvetica Neue 77 Bold Condensed HELVETICA Neue 47 CONDENSED LIGHT Tables, technical data, if necessary in the case of lots of information with little available space.
  • Helvetica Neue 46 Light Italic for picture captions and quotes.
  • Picture captions 8 pt, line spacing 12 pt
  • To emphasize the history of Husqvarna, a Serif font is used for headlines in all offroad materials, which takes account of the heritage sentiment.
  • Homestead font is very striking in terms of appearance and it creates an interesting contrast to the simple Helvetica. In doing so, it distinguishes itself with a high legibility level.
  • font should play an important role throughout the whole layout. Headlines can be set left-aligned or justified. Do not use any centred alignment.
  • In order to maintain a compact impression, the selected line spacing in headlines should not be too large. See example of use.
  • In general, the selected line spacing in copy should not be too large, whether it be for brochures, word templates or PowerPoint. Max. factor: 1.7 (font size to line spacing).
  • Exception: tables
  • Headline 63 pt / line spacing 52 pt Subheadline: 29 pt / line spacing 28 pt
  • If a system font is required, e.g. in powerpoint documents or email signatures, Helvetica is replaced with Arial.
  • In general, the selected line spacing in copy should not be too large, whether it be for brochures, word templates or powerpoint. max. factor: 1.7 (font size to line spacing).
  • Arial
  • Arial Bold
  • Arial Narrow
Logo Usage
  • The Husqvarna logo exists in two different formats: the vertical logo and the horizontal logo.
  • The logos always have the trademark sign®.
  • Husqvarna Motorcycles GmbH is not the owner of the trademark, it is owned by Husqvarna AB in Sweden. As the mere licensee Husqvarna Motorcycles GmbH is only entitled to use the “Husq­varna” trademarks in accordance with the guidelines of Husqvarna AB.
  • Husqvarna Motorcycles GmbH is not entitled to register trademarks or domains or other projects containing the wording “HUSQVARNA” without prior permission of Husqvarna AB. In case of enquiries please contact Husqvarna Sales Manager.
  • The emblem in the Husqvarna logo may be used separately as a graphic element solely on products (incl. packagings).
  • The emblem is not an alternative for the logo and can not replace the Husqvarna Motorcycles Logo. Any exceptions can only be made by Husqvarna HQ.
  • The Husqvarna logo has a clearly defined clearance. Visually, this clearance should be as smooth as possible and must not contain any lettering or graphic lines whatsoever, which compete with the logo.
  • The “H” of the logo emblem defines the size of the clear­ance. The top, left and right side clearance corresponds to an H-emblem rotated by 90°. At the bottom, the clearance corresponds to the H-emblem with its upper edge flush with the descender of the Husqvarna letter “q”.
  • Here, the “H” of the Husqvarna lettering defines the size of the clearance. The clearance above corresponds to an “H” rotat­ed by 90°, calculated from the top edge of the lettering. Below, the height of the clearance also corresponds to the overturned “H”, calculated from the lower edge of the Husqvarna letter “q”.
  • The width of the “H” defines the clearance to the left and right. On the right, the outer edge of the “a” is considered as an internal dimension.
  • The legibility of the Husqvarna logo must always be ensured. In other words, the contrast between logo and background must be as high as possible.
  • The background and its structure must be selected to be as smooth as possible.
  • If the background is too dark, the white Husqvarna logo must be used. Ideally, the logo sits on either a white or a blue background.
  • Optimal contrast between the logo and the background
  • Minimum contrast between the logo and the background
  • Contrast between the logo and the background too low
  • The Husqvarna logo should always appear at the bottom right. However, it can also be placed at the top right. The size of the Husqvarna logo depends on the width of the format: On A4, the logo width is 40 mm. On formats smaller than A4, the logo width (logo incl. clearance) corresponds to 1/4 of the document width. On formats larger than A4, the logo width (logo incl. clearance) corresponds to 1/5 of the document width.
  • On formats smaller than A4, the logo width (logo incl. clearance) corresponds to 1/4 of the document width.
  • The Husqvarna logo can be placed at the top or bottom right. The size of the Husqvarna logo depends on the width of the format: On all landscape formats, the logo width (logo incl. clearance) corresponds to 1/6 of the document width. Exception: On A4, the logo width is 40 mm.
  • The Husqvarna logo can be placed at the top or bottom right. It should always be located in the right-hand corner. Exception: rear side of folders -here, the logo is located in the bottom left-hand corner.
  • When positioning the logo, sufficient distance must be maintained in relation to other elements.
Brand Values
  • A consistent brand presence is the key to success for Husqvarna. This CD manual is one of the prerequisites for assuring a harmonious market presence. By establishing uniform guidelines and values, we can achieve our goals for the future. Husqvarna will excel once again and reconnect with the victories and glory days of its past.
  • In order to strengthen the brand and to position and differentiate products clearly in the market, all communications -both internal and external -must reflect the company’s core values.
Visual Style
  • The Husqvarna logo exists in two different formats: the vertical logo and the horizontal logo.
  • The logos always have the trademark sign®.
  • The emblem in the Husqvarna logo may be used separately as a graphic element solely on products (incl. packagings).
  • The emblem is not an alternative for the logo and can not replace the Husqvarna Motorcycles Logo. Any exceptions can only be made by Husqvarna HQ.
  • The Husqvarna logo has a clearly defined clearance. Visually, this clearance should be as smooth as possible and must not contain any lettering or graphic lines whatsoever, which compete with the logo.
  • The “H” of the logo emblem defines the size of the clearance. The top, left and right side clearance corresponds to an H-emblem rotated by 90°. At the bottom, the clearance corresponds to the H-emblem with its upper edge flush with the descender of the Husqvarna letter “q”.
  • Here, the “H” of the Husqvarna lettering defines the size of the clearance. The clearance above corresponds to an “H” rotat­ed by 90°, calculated from the top edge of the lettering. Below, the height of the clearance also corresponds to the overturned “H”, calculated from the lower edge of the Husqvarna letter “q”. The width of the “H” defines the clearance to the left and right. On the right, the outer edge of the “a” is considered as an internal dimension.
  • The legibility of the Husqvarna logo must always be ensured. In other words, the contrast between logo and background must be as high as possible.
  • The background and its structure must be selected to be as smooth as possible.
  • If the background is too dark, the white Husqvarna logo must be used. Ideally, the logo sits on either a white or a blue background.
  • Optimal contrast between the logo and the background
  • Minimum contrast between the logo and the background
  • Contrast between the logo and the background too low
  • The Husqvarna logo should always appear at the bottom right. However, it can also be placed at the top right. The size of the Husqvarna logo depends on the width of the format: On A4, the logo width is 40 mm. On formats smaller than A4, the logo width (logo incl. clearance) corresponds to 1/4 of the document width. On formats larger than A4, the logo width (logo incl. clearance) corresponds to 1/5 of the document width.
  • On formats smaller than A4, the logo width (logo incl. clearance) corresponds to 1/4 of the document width.
  • The Husqvarna logo can be placed at the top or bottom right. The size of the Husqvarna logo depends on the width of the format: On all landscape formats, the logo width (logo incl. clearance) corresponds to 1/6 of the document width. Exception: On A4, the logo width is 40 mm.
  • The Husqvarna logo can be placed at the top or bottom right. It should always be located in the right-hand corner. Exception: rear side of folders -here, the logo is located in the bottom left-hand corner.
  • The main Husqvarna colour is white.
  • The secondary colour is blue.
  • Yellow is used as an additional decorative colour. However, this may only be employed discreetly. It is used for highlighting.
  • Main colours may only be used in 100 %.
  • Exclusive use must be made of these colours in order to ensure a uniform appearance worldwide.
  • RAL 9003 Signal white RGB 255/255/255 CMYK 0/0/0/0
  • PANTONE 534 C RAL 5003 Sapphire Blue RGB 0/37/80 CMYK 100/65/0/65
  • PANTONE 7406 C RAL 1021 Rape Yellow RGB 255/209/0 CMYK 0/17/100/0
  • PANTONE Black 6 C RAL 9005 Jet black RGB 0/0/0 CMYK 30/10/10/100
  • PANTONE Cool Gray 10 C RAL 7011 Iron grey RGB 135/135/135 CMYK 0/0/0/60
  • PANTONE Cool Gray 6 C RAL 7004 Signal grey RGB 176/176/176 CMYK 0/0/0/40
  • PANTONE Cool Gray 4 C RAL 7038 Agate grey RGB 208/208/208 CMYK 0/0/0/25
  • PANTONE Cool Gray 1 C RAL 7035 Light grey RGB 236/236/236 CMYK0/0/0/10
  • Experience has shown that it is very difficult to achieve the precise result for pantone blue and pantone yellow in the offset printing process.
  • Consequently, the optimum colour density for the respective pantone colours is determined by means of proofs.
  • This must be taken into consideration in all printing with special colours, since the hues can vary greatly!
  • PANTONE 534 C CCI 1.90 Gretag 1.85 L: 25.70 a: 1.25 b: -25.30
  • PANTONE 7406 C CCI 1.60 Gretag 1.35 L: 81.20 a: 7.50 b: 84.00
  • The Husqvarna claim should be used wherever possible on all materials. It is always set in upper case Helvetica Bold font.
  • Its position and size can vary depending on the object where it is applied.
  • The following is recommended and should be used as the orientation for the correct use: Its width corresponds: In the case of landscape formats, to one third of the document height. In the case of portrait formats, to one quarter of the format width.
  • As a graphic element, it has a coloured surface. This should be bled-off as much as possible.
  • The claim is generally set in Husqvarna Blue when it sits on white. In negative form, the line remains yellow. The lettering is white.
  • In 10 applications, both the claim and the line are 100% in special colour. 100% black with a fax; 100% blue, e.g. inside notepads.
  • The height of the line always corresponds to the height of the lettering. The spacing between the line and the claim is always half its height.
  • The Husqvarna claim is placed centrally and bled-off.
  • In the case of landscape formats, to one third of the document height.
  • In the case of portrait formats, to one quarter of the format width.
  • Helvetica is used as the corporate font for Husqvarna. It is timeless, easily legible and available in various faces.
  • As few different font faces and sizes as possible (max. 4) should be used in a single document.
  • The font sizes within the layout should be differentiated clearly on a hierarchical basis. Headlines the largest, then subheadlines, copy, etc.
  • Large and as bold as possible typography should be employed at Husqvarna. This applies especially to headlines.
  • Headlines and subheadlines are always written in upper case.
  • Headlines are always set in capital letters.
  • Helvetica neue 45 Light for copy and subheadlines.
  • Headline 20 pt, line spacing 15 pt Subheadline 15 pt, line spacing 15 pt Copy 10 pt, line spacing 15 pt
  • Helvetica Neue 77 Bold Condensed HELVETICA Neue 47 CONDENSED LIGHT Tables, technical data, if necessary in the case of lots of information with little available space.
  • Helvetica Neue 46 Light Italic for picture captions and quotes.
  • Picture captions 8 pt, line spacing 12 pt
  • To emphasize the history of Husqvarna, a Serif font is used for headlines in all offroad materials, which takes account of the heritage sentiment.
  • Homestead font is very striking in terms of appearance and it creates an interesting contrast to the simple Helvetica. In doing so, it distinguishes itself with a high legibility level.
  • font should play an important role throughout the whole layout. Headlines can be set left-aligned or justified. Do not use any centred alignment.
  • In order to maintain a compact impression, the selected line spacing in headlines should not be too large. See example of use.
  • In general, the selected line spacing in copy should not be too large, whether it be for brochures, word templates or PowerPoint. Max. factor: 1.7 (font size to line spacing).
  • Headline 63 pt / line spacing 52 pt Subheadline: 29 pt / line spacing 28 pt
  • If a system font is required, e.g. in powerpoint documents or email signatures, Helvetica is replaced with Arial.
  • In general, the selected line spacing in copy should not be too large, whether it be for brochures, word templates or powerpoint. max. factor: 1.7 (font size to line spacing).
  • Brand character can also be communicated and cultivated using pictures.
  • The Husqvarna action pictures are authentic, pro­fessional and realistic. On the one hand, pictures should whet the appetite for riding and reflect the lifestyle, but, on the other hand, also clearly illustrate the capabilities of the motorcycle.
  • The action photos cut-out should be selected as far as possible in such a way that it can be seen where the rider comes from and where he’s riding to.
  • The picture should have a clear depth of field in order to define a foreground and a background. A dramatic atmosphere and an interesting perspective make the pictures vibrant, exciting and exceptional.
  • In order to set Husqvarna apart from the competition and present it clearly as an independent brand, all Husqvarna images have a memorable photographic style: The background of the action pictures is high-contrast, desaturated and has a sepia tone.
  • Textures are laid over the images, which bestow the picture with a vintage character. The rider is largely excluded from this image editing. So that he does not look entirely like a “cut-out”, a few areas, such as mud splashes for example, also have the same colourfulness as the surroundings.
  • Product photos must be sharp.
  • The colours must be as realistic as possible.
  • Neither motorcycles nor parts may appear distorted.
  • Perspectives must be selected for motorcycles in such a way that their shapes and proportions are not modified too severely.
Layout And Composition
  • The Husqvarna logo has a clearly defined clearance. Visually, this clearance should be as smooth as possible and must not contain any lettering or graphic lines whatsoever, which compete with the logo.
  • The “H” of the logo emblem defines the size of the clearance. The top, left and right side clearance corresponds to an H-emblem rotated by 90°. At the bottom, the clearance corresponds to the H-emblem with its upper edge flush with the descender of the Husqvarna letter “q”.
  • Here, the “H” of the Husqvarna lettering defines the size of the clearance. The clearance above corresponds to an “H” rotat­ed by 90°, calculated from the top edge of the lettering. Below, the height of the clearance also corresponds to the overturned “H”, calculated from the lower edge of the Husqvarna letter “q”.
  • The width of the “H” defines the clearance to the left and right. On the right, the outer edge of the “a” is considered as an internal dimension.
  • The legibility of the Husqvarna logo must always be ensured. In other words, the contrast between logo and background must be as high as possible.
  • The background and its structure must be selected to be as smooth as possible.
  • If the background is too dark, the white Husqvarna logo must be used. Ideally, the logo sits on either a white or a blue background.
  • Optimal contrast between the logo and the background
  • Minimum contrast between the logo and the background
  • Contrast between the logo and the background too low
  • The Husqvarna logo should always appear at the bottom right. However, it can also be placed at the top right. The size of the Husqvarna logo depends on the width of the format: On A4, the logo width is 40 mm. On formats smaller than A4, the logo width (logo incl. clearance) corresponds to 1/4 of the document width. On formats larger than A4, the logo width (logo incl. clearance) corresponds to 1/5 of the document width.
  • On formats smaller than A4, the logo width (logo incl. clearance) corresponds to 1/4 of the document width.
  • The Husqvarna logo can be placed at the top or bottom right. The size of the Husqvarna logo depends on the width of the format: On all landscape formats, the logo width (logo incl. clearance) corresponds to 1/6 of the document width. Exception: On A4, the logo width is 40 mm.
  • The Husqvarna logo can be placed at the top or bottom right. It should always be located in the right-hand corner. Exception: rear side of folders -here, the logo is located in the bottom left-hand corner.
  • Wrong size
  • Wrong position
  • Wrong clearance
  • As a special distinguishing feature, the Husqvarna “Authorised Dealer” sublogo has a different format and a thicker outer contour. It also consists of the brand logo sitting, in accordance with the clearance rules, in a blue area. “Authorised Dealer” sits centred in a white area below, the height of which corresponds to 1/2 X.
  • In order to ensure legibility, a minimum size must be observed: height 17 mm
  • The logo can be employed in different ways. Its inner surface need not necessarily be white, but it must always have sufficient contrast to the blue and can also be used in negative.
  • The main Husqvarna colour is white. The secondary colour is blue. Yellow is used as an additional decorative colour. However, this may only be employed discreetly. It is used for highlighting. Main colours may only be used in 100 %. Exclusive use must be made of these colours in order to ensure a uniform appearance worldwide.
  • Experience has shown that it is very difficult to achieve the precise result for pantone blue and pantone yellow in the offset printing process. consequently, the optimum colour density for the respective pantone colours is determined by means of proofs. This must be taken into consideration in all printing with special colours, since the hues can vary greatly!
  • The Husqvarna claim should be used wherever possible on all materials. It is always set in upper case Helvetica Bold font. Its position and size can vary depending on the object where it is applied. The following is recommended and should be used as the orientation for the correct use: Its width corresponds: In the case of landscape formats, to one third of the document height. In the case of portrait formats, to one quarter of the format width. Basically the guidelines for the correct use vary for different formats and different ways of applications (printed materials, merchandising, graphics, posters, etc.) and are not strictly defined. The size and position of the claim should be adjusted to the respective product. However, the given examples should be followed as guidelines.The goal is to find a visually harmonious solution, depending on the various productions or objects where applied.
  • As a graphic element, it has a coloured surface. This should be bled-off as much as possible.
  • The claim is generally set in Husqvarna Blue when it sits on white. In negative form, the line remains yellow. The lettering is white.
  • In 10 applications, both the claim and the line are 100% in special colour. 100% black with a fax; 100% blue, e.g. inside notepads.
  • The height of the line always corresponds to the height of the lettering. The spacing between the line and the claim is always half its height.
  • The Husqvarna claim is placed centrally and bled-off. In the case of landscape formats, to one third of the document height. In the case of portrait formats, to one quarter of the format width.
  • Helvetica is used as the corporate font for Husqvarna. It is timeless, easily legible and available in various faces. As few different font faces and sizes as possible (max. 4) should be used in a single document. The font sizes within the layout should be differentiated clearly on a hierarchical basis. Headlines the largest, then subheadlines, copy, etc. Large and as bold as possible typography should be employed at Husqvarna. This applies especially to headlines.
  • Headlines and subheadlines are always written in upper case.
  • Headlines are always set in capital letters.
  • Headline 20 pt, line spacing 15 pt Subheadline 15 pt, line spacing 15 pt Copy 10 pt, line spacing 15 pt
  • Tables, technical data, if necessary in the case of lots of information with little available space.
  • Picture captions 8 pt, line spacing 12 pt
  • To emphasize the history of Husqvarna, a Serif font is used for headlines in all offroad materials, which takes account of the heritage sentiment. Homestead font is very striking in terms of appearance and it creates an interesting contrast to the simple Helvetica. In doing so, it distinguishes itself with a high legibility level. font should play an important role throughout the whole layout. Headlines can be set left-aligned or justified. Do not use any centred alignment.
  • In order to maintain a compact impression, the selected line spacing in headlines should not be too large. See example of use.
  • In general, the selected line spacing in copy should not be too large, whether it be for brochures, word templates or PowerPoint. Max. factor: 1.7 (font size to line spacing).
  • Headline 63 pt / line spacing 52 pt Subheadline: 29 pt / line spacing 28 pt
  • If a system font is required, e.g. in powerpoint documents or email signatures, Helvetica is replaced with Arial. In general, the selected line spacing in copy should not be too large, whether it be for brochures, word templates or powerpoint. max. factor: 1.7 (font size to line spacing).
  • The focus is clearly on the motorcycles. They are the protagonists of the entire communication. Husqvarna motorcycles have no proper names, so the product designation must always be correct and consistent. The suffix (TE/Tc for 2-stroke motorcycles, fE/fc for 4-stroke motorcycles) always comes first, followed by the engine displacement.
  • Brand character can also be communicated and cultivated using pictures. The Husqvarna action pictures are authentic, pro­fessional and realistic. On the one hand, pictures should whet the appetite for riding and reflect the lifestyle, but, on the other hand, also clearly illustrate the capabilities of the motorcycle. The action photos cut-out should be selected as far as possible in such a way that it can be seen where the rider comes from and where he’s riding to. The picture should have a clear depth of field in order to define a foreground and a background. A dramatic atmosphere and an interesting perspective make the pictures vibrant, exciting and exceptional.
  • In order to set Husqvarna apart from the competition and present it clearly as an independent brand, all Husqvarna images have a memorable photographic style: The background of the action pictures is high-contrast, desaturated and has a sepia tone. Textures are laid over the images, which bestow the picture with a vintage character. The rider is largely excluded from this image editing. So that he does not look entirely like a “cut-out”, a few areas, such as mud splashes for example, also have the same colourfulness as the surroundings.
  • Product photos must be sharp. The colours must be as realistic as possible. Neither motorcycles nor parts may appear distorted. Perspectives must be selected for motorcycles in such a way that their shapes and proportions are not modified too severely.
Naming Conventions
  • The focus is clearly on the motorcycles. They are the protagonists of the entire communication. Husqvarna motorcycles have no proper names, so the product designation must always be correct and consistent.
  • The suffix (TE/Tc for 2-stroke motorcycles, fE/fc for 4-stroke motorcycles) always comes first, followed by the engine displacement.
Packaging Design
  • The emblem in the Husqvarna logo may be used separately as a graphic element solely on products (incl. packagings).
  • The emblem is not an alternative for the logo and can not replace the Husqvarna Motorcycles Logo. Any exceptions can only be made by Husqvarna HQ.
Shop System
  • The first real customer contact takes place at the dealer. Therefore, it is absolutely essential to create a uniform worldwide appearance here as well.
  • Guidelines for shop design can be found in the Husqvarna Shop Manual.
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