Official Websites
Brand Guidelines
2016
Brand Summary
Mission
- To present a common front and advance Hustler’s brand image through consistent, professional visual identity standards in all corporate communications [^1].
Core Values
- professionalism
- consistency
- recognizability
- effective visual identity
Target Audience
- Dealers, management, designers, staff, and anyone creating Hustler-related materials [^2].
Personality Traits
- strong
- highly recognizable
- effective
- energetic
- aggressive
Visual Identity Overview
- The Hustler brand uses a clean, minimalistic design with a focus on a bold logo, a striking yellow and black color palette, and clear, modern typography. Visual consistency is emphasized through strict logo usage, color, and font guidelines [^3].
Categories
Logo Usage
- Because it’s visual weight is balanced, this logo works best in the center of the page or center aligned with your content. In most cases the vertical logo is not the best choice for use in corners or along the right or left edge of the page. The Hustler logo is available for download at: https://ad-materials.hustlerturf.com
- Always maintain clear space around the logo to protect it from distracting graphics or typography. This will allow it to stand out. The clear space requirements delineated here should be observed except in the case of rare, pre-approved exceptions.
- Clear space around the vertical logo should be equal to at least one third of the height of the logo.
- □ = 1/3 LOGO HEIGHT
- The minimum size of the vertical logo should not be less than 7/16 inch in height for print usage.
- For Web use, the minimum size of the logo should not be less than 60 pixels in height.
Color Palette
- Using color consistently is one of the easiest ways to build brand recognition. For this reason, it is important when creating Hustler related materials to use only the Hustler color palette provided. Allow our primary brand color to make an impact by surrounding it with our neutral color palette. For example, when displaying a product shot from our line of mowers let the mower become the point of focus by using yellow sparingly elsewhere on the page. Secondary hues of the Hustler yellow may be used but should remain in a supporting role to the primary yellow making up no more than a quarter of the yellow on a page.
- HUSTLER YELLOW PANTONE 123 C C:O M:20 Y:l00 K:O R:255 G:203 B:5 95% BLACK WHITE
- The colors shown here and throughout this manual have not been evaluated by PANTONE, Inc. for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® is the property of Pantone, Inc.
Typography
- The typography of the Hustler Visual Identity Standards system is composed of two core font families. These are Roboto and Roboto Condensed along with their specific family-member variants, which are detailed below. The Roboto font family does not come standard on most computers but is available free for download at fonts.google.com. If you have questions regarding the instalation of these fonts please contact the Hustler Marketing Department.
- ROBOTO THIN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- ROBOTO LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- ROBOTO REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- ROBOTO MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- ROBOTO BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- ROBOTO BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- ROBOTO CONDENSED LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- ROBOTO CONDENSED REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
- ROBOTO CONDENSED BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Co Branding
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Visual Style
- Because it’s visual weight is balanced, this logo works best in the center of the page or center aligned with your content. In most cases the vertical logo is not the best choice for use in corners or along the right or left edge of the page.
- Always maintain clear space around the logo to protect it from distracting graphics or typography. This will allow it to stand out. The clear space requirements delineated here should be observed except in the case of rare, pre-approved exceptions.
- Clear space around the vertical logo should be equal to at least one third of the height of the logo.
- The minimum size of the vertical logo should not be less than 7/16 inch in height for print usage.
- For Web use, the minimum size of the logo should not be less than 60 pixels in height.