Hygiene of Sweden

📋 1 Guidelines

🔗 Connections

Sector

Consumer goods

Region

Sweden

Guideline Year

2017

Language

English

Tags

Health

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • To present a strong, unified image of Hygiene of Sweden through consistent and controlled visual and verbal elements, reflecting a commitment to quality, consistency, and style [^1].
Core Values
  • quality
  • consistency
  • style
Target Audience
  • Corporate clients and partners seeking professional hygiene solutions, as indicated by the emphasis on corporate identity and professional presentation [^2].
Personality Traits
  • modern
  • refined
  • highly legible
  • fresh
  • appealing
  • timeless
  • professional
Visual Identity Overview
  • The brand uses a clean, modern, and professional visual style with a minimalist logo, a palette dominated by Midnight Blue and Burlywood, and typography featuring Montserrat and Source Sans Pro. The guidelines emphasize clarity, harmony, and a cohesive look across all media [^3].

Categories

Color Palette
  • Color plays an important role in Hygiene of Sweden corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Hygiene of Sweden brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
  • Hygiene of Sweden has two official colors: Midnight Blue and Burlywood.
  • Use them as the dominant color palette for all internal and external visual presentations of the company.
  • PRIMARY COLOR MIDNIGHT BLUE COLOR CODES CMYK C100 M076 Y032 K016 Pantone 287C RG8 R011 G070 8113 Web #Ob4671
  • PRIMARY COLOR BURLYWOOD COLOR CODES CMYK COOS M023 YOSS KOOO Pantone 141C RG8 R235 G196 8107 Web #ebc46b
  • The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Hygiene of Sweden company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.
  • Use them to accent and support the primary color palette.
  • COLOR CODES CMYK C086 M044 Y017 K00l Pantone 2143C RGB R035 G141 B210 Web #238dd2 Tones I COLOR CODES CMYK C070 M019 Y000 K006 Pantone 298C RGB R072 G194 B240 Web #48c2f0 Tones I COLOR CODES CMYK C00l M036 Y084 K000 Pantone 1375C RGB R252 G163 B041 Web #fca329 Tones I COLOR CODES CMYK C029 M000 Y067 K023 Pantone 2276C RGB R139 G196 B065 Web #8bc441 Tones
Typography
  • Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Hygiene of Sweden communications. We have selected Montserrat and Source Sans Pro, which helps inject energy and enthusiasm into the entire Hygiene of Sweden communications, as the primary and secondary corporate typefaces.
  • PRIMARY CORPORATE FONT PRIMARY FONT MONTSERRAT DESIGNER JULIETA ULANOVSKY M 0 NTS E R RAT The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License.
  • Bold A B C D E F G H I J K L M N 0 p Q R s T u vw xv z . a b C d e f g h i J k I m n 0 p q r s t u V w X y z Regular A B C D E F G H I J K L M N 0 p Q R s T u V w X y z a b C d e f h I k I m n 0 r s t u V w X z g J p q y Figures 0 l 2 3 4 5 6 7 8 9 0 Special Characters = 9 64 § $ % & I ( ) 64 11 ¢ [ ] I { } 7 6 .. / « y € ® t Q 1T . + ° a :::: e @ A© f a 0 ¥ C -> V µ 00 … < < > > < ◊
  • SECONDARY CORPORATE FONT PRIMARY FONT SOURCE SANS PRO DESIGNER : PAUL D. HUNT - THE FONT Source Sans Pro is a sans serif typeface created by Paul D. Hunt for Adobe Systems. It is the first open source font family from Adobe, distributed under the SIL Open Font License. The typeface is inspired by the forms of the American Type Founders’ gothics by Morris Fuller Benton with both a larger x-height and character width. It is available in six weights (Regular, ExtraLight, Light, Semibold, Bold, Black) in upright and italic styles.
  • Bold A B C D E F G H I J K L M NOP Q R S T U V W X Y Z a bc de f g hi jk l m n o p qrs t u v wx y z Regular A B C D E F G H I JK LM N O P Q RS T U V jk W X Y Z ab c d e f ghi l m nop q r s t u v wxy z Figures 0 12 3 4 5 6 7 8 9 0 Special Characters !“§$%&/()=?`;: ¡“¶¢[]|{}≠¿‘ «∑€®†Ω¨⁄ø𕱑 æoe@∆ºª©ƒ∂‚å¥≈ç √~µ∞…–≤<>≥˘›‹◊
  • Typographic hierarchy is another form of visual hierarchy, a sub­hierarchy creates contrast between elements. There are a variety of ways hierarchy per se in an overall design project. Typographic hierarchy you can create a sense of hierarchy. Here are some of the most common presents lettering so that the most important words are displayed with techniques for Hygiene of Sweden layouts. the most impact so users can scan text for key information. Typographic CONTEXT TEXT Caption Text Hygiene of Sweden Typo AND INNER HEADLINES Source Sans Pro Regular 6 ptType / 9 pt Leading Copy Text Hygiene of Sweden Typo Source Sans Pro Regular 8 pt Type/ 11 pt Leading Headlines HYGIENE OF SWEDEN Copytext Montserrat Bold -Capital Letters lOpt Type/ lOpt Leading HEADLINES AND Sublines HYGIENE OF SWEDEN TYPO BREAKS Sections Montserrat Bold -Capital Letters 16pt Type/ 16pt Leading Big Headlines and Title HYGIENE OF SWEDEN Montserrat Bold -Capital Letters 34pt Type/ 30 pt Leading
Logo Usage
  • Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
  • The Hygiene of Sweden Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.
  • It has a particular relationship with the Hygiene of Sweden name.
  • The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters.
  • The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Midnight Blue, Burlywood and Dark Cyan. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless.
  • The Colours have been selected according to international standards as shown below and are easily implemented.
  • Recommended formats are: .eps I .ai I .png I .jpg I .tiff
  • Attention: Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Hygiene of Sweden Trademark Licensing if you have any questions or need further help.
Tone And Messaging
  • These guidelines describe the visual and verbal elements that represent Hygiene of Sweden corporate identity. This includes our name, logo and other elements such as color, type and graphics.
  • Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.
  • These guidelines reflect Hygiene of Sweden’s commitment to quality, consitency and style.
Brand Values
  • Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.
  • These guidelines reflect Hygiene of Sweden’s commitment to quality, consistency and style.
Visual Style
  • The Hygiene of Sweden brand, including the logo, name, colors and identifying elements, are valuable company assets.
  • Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Hygiene of Sweden name and marks.
  • Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
  • The Hygiene of Sweden Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type.
  • The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters.
  • The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Midnight Blue, Burlywood and Dark Cyan. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless.
  • The Colours have been selected according to international standards as shown below and are easily implemented.
  • Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Hygiene of Sweden Trademark Licensing if you have any questions or need further help.
  • Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Hygiene of Sweden communications. We have selected Montserrat and Source Sans Pro, which helps inject energy and enthusiasm into the entire Hygiene of Sweden communications, as the primary and secondary corporate typefaces.
  • Typographic hierarchy is another form of visual hierarchy, a sub­hierarchy creates contrast between elements. There are a variety of ways hierarchy per se in an overall design project. Typographic hierarchy you can create a sense of hierarchy. Here are some of the most common presents lettering so that the most important words are displayed with techniques for Hygiene of Sweden layouts. the most impact so users can scan text for key information.
  • Caption Text Hygiene of Sweden Typo AND INNER HEADLINES Source Sans Pro Regular 6 ptType / 9 pt Leading Copy Text Hygiene of Sweden Typo Source Sans Pro Regular 8 pt Type/ 11 pt Leading Headlines HYGIENE OF SWEDEN Copytext Montserrat Bold -Capital Letters lOpt Type/ lOpt Leading HEADLINES AND Sublines HYGIENE OF SWEDEN TYPO BREAKS Sections Montserrat Bold -Capital Letters 16pt Type/ 16pt Leading Big Headlines and Title HYGIENE OF SWEDEN Montserrat Bold -Capital Letters 34pt Type/ 30 pt Leading
  • Hygiene of Sweden has two official colors: Midnight Blue and Burlywood.
  • Use them as the dominant color palette for all internal and external visual presentations of the company.
  • Midnight Blue COLOR CODES CMYK C100 M076 Y032 K016 Pantone 287C RG8 R011 G070 8113 Web #Ob4671
  • Burlywood COLOR CODES CMYK COOS M023 YOSS KOOO Pantone 141C RG8 R235 G196 8107 Web #ebc46b
  • The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Hygiene of Sweden company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.
  • Use them to accent and support the primary color palette.
  • COLOR CODES CMYK C086 M044 Y017 K00l Pantone 2143C RGB R035 G141 B210 Web #238dd2 Tones I COLOR CODES CMYK C070 M019 Y000 K006 Pantone 298C RGB R072 G194 B240 Web #48c2f0 Tones I COLOR CODES CMYK C00l M036 Y084 K000 Pantone 1375C RGB R252 G163 B041 Web #fca329 Tones I COLOR CODES CMYK C029 M000 Y067 K023 Pantone 2276C RGB R139 G196 B065 Web #8bc441 Tones
Layout And Composition
  • Typographic hierarchy is another form of visual hierarchy, a sub­hierarchy creates contrast between elements. There are a variety of ways hierarchy per se in an overall design project. Typographic hierarchy you can create a sense of hierarchy. Here are some of the most common presents lettering so that the most important words are displayed with techniques for Hygiene of Sweden layouts. the most impact so users can scan text for key information. Typographic CONTEXT TEXT Caption Text Hygiene of Sweden Typo AND INNER HEADLINES Source Sans Pro Regular 6 ptType / 9 pt Leading Copy Text Hygiene of Sweden Typo Source Sans Pro Regular 8 pt Type/ 11 pt Leading Headlines HYGIENE OF SWEDEN Copytext Montserrat Bold -Capital Letters lOpt Type/ lOpt Leading HEADLINES AND Sublines HYGIENE OF SWEDEN TYPO BREAKS Sections Montserrat Bold -Capital Letters 16pt Type/ 16pt Leading Big Headlines and Title HYGIENE OF SWEDEN Montserrat Bold -Capital Letters 34pt Type/ 30 pt Leading
🐛 Report