Hyundai Wia

Official Websites

• https://www.hyundai-wia.com
• https://en.hyundai-wia.com
• http://www.hyundai-wia.com
• https://en.hyundai-wia.com/main/main.asp
• https://www.hyundai-wia.com/main/main.asp
• https://cn.hyundai-wia.com/main/main.asp

Brand Guidelines

2016

Brand Summary

Mission

• To realize the dream of mankind by creating a new future through ingenious thinking and continually challenging new frontiers [^1].

Core Values

• Unlimited Sense of Responsibility
• Realization of Possibilities
• Respect for Mankind [^2]

Target Audience

• Global customers and stakeholders, including employees, visitors, and business partners, with a focus on both internal and external communication [^3].

Personality Traits

• Innovative
• Responsible
• Customer-focused
• Challenging
• Creative [^4][^2]

Visual Identity Overview

• The visual identity is defined by a modern, clean design system centered on the HYUNDAI WIA symbol mark, which uses a distinctive dark blue and red color palette, exclusive typefaces, strict logo usage rules, and consistent application across signage, packaging, uniforms, vehicles, and promotional materials [^4].

Categories

Brand Imagery

• HYUNDAI WIA’s symbol mark is the largest brand equity of Hyundai Motors Group, which is one of the elements to best show formative characteristics and symbolism. When applying, you should follow the regulations and principles and prevent damages of images caused by distortion, deformation, abuse, and etc.
• Regulations for Minimum Size 3.5mm
• When producing Hyundai Wia in Korean, the word ‘Dai’ of ‘Hyundai’ should be the standard in alignment and assuming the height of the word ‘Dai’ as X, the space between ‘Hyun’ and ‘Dai’ should be o.2X. Since its hard to set standard outline due to the hangul’s characteristic, set the alignment in accordance with the font size and line length.
• The safe area is to secure minimum space to be able to represent image of the symbol mark.
• When the symbol mark color needs to be used in different colors please follow the below regulation. Only able to use black, silver, gold and white color.
• When the logo color needs to be used in different colors please follow the below regulation. Only able to use black, silver, gold and white color.
• To obtain clear visibility, the symbol mark should be complied with following regulations for background color.
• When printing with black-and-white printing, the symbol mark should be represented with negative if the brightness of the background exceeds 40%.
• Regulations for prohibited applications are an example page of misuse and abuse of the symbol mark. By understanding examples in this article, applications should be managed to be maintained properly and correctly.
• Exclusive colors of symbol mark are systemized by applying conditions of regulations to express and manage optimum colors for the mark. When using, color code as below should be applied.
• Pantone 288C Process Color : C100+M70+K30 RGB Color : R0+G40+B122
• Pantone 186C Process Color : M100+Y100 RGB Color : R255+G0+B0
• Pantone 420C Process Color : K15 RGB Color : R217+G217+B217
• Pantone 421C Process Color : K30 RGB Color : R179+G179+B179
• Pantone 425C Process Color : K60 RGB Color : R102+G102+B102
• Pantone 872C
• Pantone 877C

Color Palette

• When printing in color, you should use the color number specified in this manual.
• When the symbol mark color needs to be used in different colors please follow the below regulation. Only able to use black, silver, gold and white color.
• When the logo color needs to be used in different colors please follow the below regulation. Only able to use black, silver, gold and white color.
• To obtain clear visibility, the symbol mark should be complied with following regulations for background color.
• When printing with black-and-white printing, the symbol mark should be represented with negative if the brightness of the background exceeds 40%.
• Exclusive colors of symbol mark are systemized by applying conditions of regulations to express and manage optimum colors for the mark. When using, color code as below should be applied.
• HYUNDAI WIA BLUE Pantone 288C Process Color : C100+M70+K30 RGB Color : R0+G40+B122
• HYUNDAI WIA RED Pantone 186C Process Color : M100+Y100 RGB Color : R255+G0+B0
• HYUNDAI WIA LIGHT GRAY Pantone 420C Process Color : K15 RGB Color : R217+G217+B217
• HYUNDAI WIA GRAY Pantone 421C Process Color : K30 RGB Color : R179+G179+B179
• HYUNDAI WIA DARK GRAY Pantone 425C Process Color : K60 RGB Color : R102+G102+B102
• HYUNDAI WIA GOLD Pantone 872C
• HYUNDAI WIA SILVER Pantone 877C
• Exclusive colors for the sign are systemized by applying conditions of medium against application regulation for application, expression, and management of optimum color for internal and external signs. When using, color code as below should be applied.
• When designing signs, painting color should be selected by color code above, which should be applied by minimizing its margin of error.
• Pantone 405C Pantone 403C Pantone 401C
• Pantone 186C Pantone 109C BALCK
• Caution colors should be applied to the signs that represent danger and warning of the plant, both inside and outside.

Typography

• HYUNDAI WIA’s Korean logo is designed with Hyundai harmony letter, and exclusive typeface of the group. When using, do not use different type of font.
• When producing Hyundai Wia in Korean, the word ‘Dai’ of ‘Hyundai’ should be the standard in alignment and assuming the height of the word ‘Dai’ as X, the space between ‘Hyun’ and ‘Dai’ should be o.2X. Since its hard to set standard outline due to the hangul’s characteristic, set the alignment in accordance with the font size and line length.
• Calligraphy style for internal and external signs of HYUNDAI WIA should use Hyundai Harmony letter, an exclusive typeface of the group.
• Hyundai harmony L
• Hyundai harmony M
• Hyundai harmony B

Logo Usage

• When applying, you should follow the regulations and principles and prevent damages of images caused by distortion, deformation, abuse, and etc.
• Regulations for Minimum Size: 3.5mm
• The safe area is to secure minimum space to be able to represent image of the symbol mark.
• When producing Hyundai Wia in Korean, the word ‘Dai’ of ‘Hyundai’ should be the standard in alignment and assuming the height of the word ‘Dai’ as X, the space between ‘Hyun’ and ‘Dai’ should be o.2X. Since its hard to set standard outline due to the hangul’s characteristic, set the alignment in accordance with the font size and line length.
• HYUNDAI WIA’s Korean logo is designed with Hyundai harmony letter, and exclusive typeface of the group. When using, do not use different type of font.
• When the symbol mark color needs to be used in different colors please follow the below regulation. Only able to use black, silver, gold and white color.
• When the logo color needs to be used in different colors please follow the below regulation. Only able to use black, silver, gold and white color.
• To obtain clear visibility, the symbol mark should be complied with following regulations for background color.
• When printing with black-and-white printing, the symbol mark should be represented with negative if the brightness of the background exceeds 40%.
• Regulations for prohibited applications are an example page of misuse and abuse of the symbol mark. By understanding examples in this article, applications should be managed to be maintained properly and correctly.
• Exclusive colors of symbol mark are systemized by applying conditions of regulations to express and manage optimum colors for the mark. When using, color code as below should be applied.
• Main Color: HYUNDAI WIA BLUE Pantone 288C Process Color : C100+M70+K30 RGB Color : R0+G40+B122
• Main Color: HYUNDAI WIA RED Pantone 186C Process Color : M100+Y100 RGB Color : R255+G0+B0
• Sub Color: Pantone 420C Process Color : K15 RGB Color : R217+G217+B217
• HYUNDAI WIA LIGHT GRAY Pantone 421C Process Color : K30 RGB Color : R179+G179+B179
• HYUNDAI WIA DARK GRAY Pantone 425C Process Color : K60 RGB Color : R102+G102+B102
• HYUNDAI WIA GOLD Pantone 872C
• HYUNDAI WIA SILVER Pantone 877C

Tone And Messaging

• The symbol mark is the most important factor of HYUNDAI WIA CI design system, which is an expression of our strong will to be a prominent in the global era. HYUNDAI WIA’s suspicious dark blue is a promise to aim to implement social responsibility of the corporation and to give full satisfactions to all our customers as the first priority, and the red motif at the upper center of which represents HYUNDAI WIA’s energy leading future with creative thinking and challenges.

Brand Values

• The symbol mark is the most important factor of HYUNDAI WIA CI design system, which is an expression of our strong will to be a prominent in the global era. HYUNDAI WIA’s suspicious dark blue is a promise to aim to implement social responsibility of the corporation and to give full satisfactions to all our customers as the first priority, and the red motif at the upper center of which represents HYUNDAI WIA’s energy leading future with creative thinking and challenges.

Visual Style

• When printing in color, you should use the color number specified in this manual.
• HYUNDAI WIA’s symbol mark is the largest brand equity of Hyundai Motors Group, which is one of the elements to best show formative characteristics and symbolism. When applying, you should follow the regulations and principles and prevent damages of images caused by distortion, deformation, abuse, and etc.
• Regulations for Minimum Size: 3.5mm
• When producing Hyundai Wia in Korean, the word ‘Dai’ of ‘Hyundai’ should be the standard in alignment and assuming the height of the word ‘Dai’ as X, the space between ‘Hyun’ and ‘Dai’ should be o.2X. Since its hard to set standard outline due to the hangul’s characteristic, set the alignment in accordance with the font size and line length.
• The safe area is to secure minimum space to be able to represent image of the symbol mark.
• HYUNDAI WIA’s Korean logo is designed with Hyundai harmony letter, and exclusive typeface of the group. When using, do not use different type of font.
• When the symbol mark color needs to be used in different colors please follow the below regulation. Only able to use black, silver, gold and white color.
• When the logo color needs to be used in different colors please follow the below regulation. Only able to use black, silver, gold and white color.
• To obtain clear visibility, the symbol mark should be complied with following regulations for background color.
• When printing with black-and-white printing, the symbol mark should be represented with negative if the brightness of the background exceeds 40%.
• Regulations for prohibited applications are an example page of misuse and abuse of the symbol mark. By understanding examples in this article, applications should be managed to be maintained properly and correctly.
• Exclusive colors of symbol mark are systemized by applying conditions of regulations to express and manage optimum colors for the mark. When using, color code as below should be applied.
• HYUNDAI WIA BLUE Pantone 288C Process Color : C100+M70+K30 RGB Color : R0+G40+B122
• HYUNDAI WIA RED Pantone 186C Process Color : M100+Y100 RGB Color : R255+G0+B0
• HYUNDAI WIA LIGHT GRAY Pantone 420C Process Color : K15 RGB Color : R217+G217+B217
• HYUNDAI WIA GRAY Pantone 421C Process Color : K30 RGB Color : R179+G179+B179
• HYUNDAI WIA DARK GRAY Pantone 425C Process Color : K60 RGB Color : R102+G102+B102
• HYUNDAI WIA GOLD Pantone 872C
• HYUNDAI WIA SILVER Pantone 877C
• Exclusive colors for the sign are systemized by applying conditions of medium against application regulation for application, expression, and management of optimum color for internal and external signs. When using, color code as below should be applied.
• When designing signs, painting color should be selected by color code above, which should be applied by minimizing its margin of error.
• Caution colors should be applied to the signs that represent danger and warning of the plant, both inside and outside.
• Calligraphy style for internal and external signs of HYUNDAI WIA should use Hyundai Harmony letter, an exclusive typeface of the group.

Iconography

• For pictogram applied to internal and external signs, below data should be reflected in the design if required.

Layout And Composition

• When applying, you should follow the regulations and principles and prevent damages of images caused by distortion, deformation, abuse, and etc.
• Regulations for Minimum Size 3.5mm
• Application Method of Group’s Logo 40% 60% H 0.5H
• When producing Hyundai Wia in Korean, the word ‘Dai’ of ‘Hyundai’ should be the standard in alignment and assuming the height of the word ‘Dai’ as X, the space between ‘Hyun’ and ‘Dai’ should be o.2X. Since its hard to set standard outline due to the hangul’s characteristic, set the alignment in accordance with the font size and line length.
• Safe Area 1H 1H 1H 1H H The safe area is to secure minimum space to be able to represent image of the symbol mark.
• Applied elements should be arranged in regulated space, 8mm for left/right, 5mm for top/bottom.
• CI should not exceed specified range (width 37mm, height 9mm).
• Space to apply slogan Its width is 90mm and height is 50mm.
• CI should not exceed specified range (width 25mm, height 9mm).

Packaging Design

• A shopping bag is to protect contents and to carry out souvenirs at events which have an important role promoting the company image of HYUNDAI WIA.
• Size 200×85×270
• Paper 180 snow paper
• Coating Matt
• Print Offset printing
• Size 280×91×380
• Size 475×130×365
• A paper cup is to be conveniently used for employees and customers. As it exposes company’s identity when using it, natural promotional effect may be expected as well as employee loyalty. When producing it, unified image of HYUNDAI WIA should be represented to the public, by complying with related regulations such as size, color, printing, and etc.
• Size 70×70
• Print Pantone color printing
• A wrapping paper is used for wrapping souvenirs or products for visitors or customers at various events. Considering it is used for promotional purposes, wrapping paper should be produced based on the suggested design and requires particular attention in production to create a consistent image of HYUNDAI WIA.

Signage System

• OUTDOOR SIGNAGE SYSTEM • Exterior Channel Signs • Exterior Channel Signs l Production structure • Main Entrance Nameplate • Sign Board l Building • Sign Board l Application Criteria • Sign Board l Production Structure • Directional Sign (One Way) • Directional Sign (Two Way) • Directional Sign l Application Criteria • Directional Sign l Two Type • Directional Sign l Production Structure • Speed Limit Sign • Speed Limit Sign l Production Structure • Identity Pass Info Sign • Parking Info Sign
• Based on the main road, the sign needs to be hung on the exterior wall of the building toward the road. When attaching the sign it is necessary to consider which part has a larger floating population and more traffic flow.
• Material LED Panels
• The recommended position for the exterior channel sign is left side of the wall, but the position could be changed to the right wall in case of bad visibility.
• Material LED panels
• When producing exterior signs, standard specifications should be followed.
• ① THK 1.2 mm stainless, bending process + finishing with white coating ② THK 4.5 mm, attachment of sheet for white-lights on the light diffusion PC ③ 3CHIP LED module ④ Anchor bolt for constructing walls ⑤ Purchase of water-proof SMOS ⑥ THK 2 mm 30 X 30 stainless angle pipe
• A nameplate is located at each entrance of workplace, which is a key factor to recognize HYUNDAI WIA. Based on examples in this article, the proportion and size of the sign should be produced and installed by adjustment and observations.
• Material Stainless steel / Sheet cutting
• The sign board is to guide visitors of HYUNDAI WIA. According to the conditions, the proportion and size should be produced and installed after observation and adjustment based on examples in this article. Special cautions should be required to construct it, and it should be fixed to withstand external impacts.
• 1.2X 1.2X Machine Tool Machine Tool 0.4X 1X Business Div. Plant C 공작기계사업본부 공작기계 C동 1.5X 1.2X Machining Center Assembly Shop 머시닝 센터 조립장 Machine Tool Business Managing Team 공작기계사업관리팀 0.8X Machining Center Machine Tools Production Managing Team 가공 센터 공작기계생산관리팀 1X Machine Tool Sales Team 공작기계국내영업팀 Machine Tool Production Technology Team 공작기계생산기술팀 Production 1 Dept. 생산1부 ① Finishing with white sheet cutting ② LA942, finishing with sheet cutting ③ THK 1.2 mm stainless bending processing + Pantone 405 C finishing with gloss painting ④ THK 1.2 mm stainless bending processing + Pantone 403 C finishing with matt painting
• Follow the production the structure, when producing exterior signs.
• ① THK 2mm 40X40 angle pipe ② THK 10mm laser processing of iron plate ③ CON 1:2:3 ④ L 40X40X3T STEEL ANGLE ⑤ Ø19mm STAINLESS STEEL ANCHOR BOLT/NUT FIX
• One way directional sign is used when guiding one way. Information elements are applied on the upper side of the board and its direction is applied on the lower side.
• ① Finishing with white sheet cutting ② LA942, finishing with sheet cutting ③ THK 1.2 mm stainless bending processing + Pantone 405 C finishing with gloss painting ④ THK 1.2 mm stainless bending processing + Pantone 403 C finishing with matt painting
• Two way directional sign is used when guiding both directions. Information elements are applied on the upper side of the board and its direction is applied on the lower side. The gap between two modules maintains 100mm.
• Follow the application criteria, when producing directional sign.
• If there are lots of information to add on the board the base line can be extended as below.
• Baseline Extended line
• Follow the production structure, when producing directional sign.
• ① THK 2mm 40X40 angle pipe ② THK 10mm laser processing for iron plate ③ CON 1:2:3 ④ L 40X40X3T STEEL ANGLE ⑤ Ø19mm STAINLESS STEEL ANCHOR BOLT/NUT FIX
• A the speed limit sign is movable and should be printed in both sides; front and back.
• ① Finishing with the actual image cutting ② LA9402, finishing with sheet cutting ③ THK 1.2 mm stainless bending processing + Pantone 405 C finishing with gloss painting ④ THK 1.2 mm stainless bending processing + Pantone 403 C finishing with matt painting ⑤ Finishing with white sheet cutting
• Follow the production structure, when producing speed limit sign.
• ① After bending processing of THK 1.2 mm stainless, painting with the specified color ② THK 2MM 30X30 angle pipe ③ THK 10MM laser processing for iron plate
• An identity pass info sign is movable and should be printed in both sides; front and back.
• ① LA 9402, finishing with sheet cutting ② Finishing with white sheet cutting ③ THK 1.2 mm stainless bending processing + Pantone 405 C finishing with gloss painting ④ THK 1.2 mm stainless bending processing + Pantone 403 C finishing with matt painting
• A parking info sign is movable and should be printed in both sides; front and back.

Uniform Guidelines

• Uniforms help instill a sense of unity and pride in HYUNDAI WIA employees. Externally, they are an important medium to enhance the image of unified customer service through direct contact with customers. Particular attention must be given to display a neat and friendly image to customers at all times.
• It should be produced based on the suggested design and requires accurate and coherent compositions as well as close management to create a proper image of HYUNDAI WIA.
• Production workers Summer uniform Color : light grey Material : T/R cool tropical (Polyester 65%, rayon 35%)
• Supervisory workers Color : blue-sky Material : Oxford
• Spring/Fall uniform Color : light grey Material : Thin Ramiyon Others : luminous safe line on the back side
• Winter uniform Color : dark-blue Material : Cycos TG Others : bending in the waist
• Winter uniform Color : black Material : Polyester 100% Others : string on the inside hemlines/ double banding on the inside sleeve

Vehicle Branding

• Vehicles play a functional role while also serving as a moving advertising medium which externally delivers the corporate image of HYUNDAI WIA.
• Add Advertisement Contents

Additional Properties

Revenue History