IBM

Official Websites

• https://www.ibm.com
• https://www.ibm.com/cloud
• https://www.ibm.com/watsonx
• https://www.ibm.com/quantum
• https://quantum.cloud.ibm.com
• http://www.ibm.com
• https://www.ibm.com/uk-en
• https://www.ibm.com/us-en
• https://www.ibm.com/de-de

Brand Guidelines

2022

Brand Summary

Mission

• To ensure accurate and consistent communication of IBM’s role and contribution in marketing collaborations by providing clear guidelines for the use of IBM trademarks and logos by third parties [^1].

Core Values

• clarity
• integrity
• brand protection
• collaboration

Target Audience

• Third-party companies and organizations authorized to use IBM trademarks in joint marketing, events, presentations, proposals, and collateral [^2].

Personality Traits

• professional
• precise
• authoritative
• collaborative

Visual Identity Overview

• The IBM visual identity centers on the 8-bar logo, with strict rules for clear space, color usage, equal prominence among partner logos, and avoidance of misuse. The design is minimalistic, clean, and corporate, emphasizing optical integrity and clarity in all applications [^3].

Categories

Logo Usage

• Always use the IBM trademark with descriptive text to clearly identify IBM’s role or contribution. For instance, use the IBM trademark near a paragraph or statement describing IBM’s role and contribution.
• Always place the IBM trademark in a secondary position within the body of the communication. The trademark should not appear in a fixed area, such as the masthead of a newsletter, or in the left or right navigation of a web page.
• When the IBM trademark is used with multiple third-party trademarks, IBM’s collective role should be identified in associated text. Examples of IBM roles include board member, sponsor or supporter.
• Where IBM’s trademark is displayed with third-party trademarks, the IBM trademark may not be subordinate to or dominant over those of the other equivalent third-party trademarks. For instance, the displayed trademarks should all be equally prominent with no individual trademark dominating the others. IBM asks for equal visual weight, not equal size, since the size, color and shape of different trademarks will impact their prominence.
• Always allow a clear space around the IBM trademark that is equal to or greater than the height of the trademark in use.
• If the IBM trademark is used as a linking device on the internet, it must always link to www.ibm.com.
• “X” is clear space equal to the height of the “I” in “IBM”.
• The IBM 8-bar logo must always include the register mark.
• There are two distinct versions of the IBM 8-bar logo—positive and reversed. The subtle but important differences between the two versions ensure optical integrity when placed on light or dark backgrounds. Always be sure to use the appropriate logo version for the background you’re placing it on.
• Blue 60 PMS: 2132 RGB: r15 g98 b254 CMYK: c80 m60 y0 k0
• Don’t create your own version of the IBM trademark.
• Don’t change the size, color or proportion of the artwork provided.
• Don’t use any IBM trademark with visual design elements, such as the IBM 8-bar logo, within the structure of a sentence, a title or in conjunction with another company’s logo design. In such cases, if appropriate, use the corresponding IBM wordmark, if any, in text only. For example, use the letters “IBM” in text.
• Don’t use any IBM trademark in a manner that is likely to dilute, defame, disparage or harm the reputation of IBM.
• Don’t incorporate any IBM trademark into your communication identity, name or imagery.
• Don’t use any IBM trademark in a manner that may cause confusion as to the source or origin of the communication. For example, don’t use the IBM trademark in the masthead or signature position.
• Don’t use any IBM trademark as part of your entity name, trademark name, product or service name, domain name, trade dress or any other designation.

Color Palette

• There are two distinct versions of the IBM 8-bar logo—positive and reversed. The subtle but important differences between the two versions ensure optical integrity when placed on light or dark backgrounds. Always be sure to use the appropriate logo version for the background you’re placing it on.
• Blue 60 PMS: 2132 RGB: r15 g98 b254 CMYK: c80 m60 y0 k0

Merchandise Guidelines

• When working with IBM logo merchandise, make sure you follow these rules:
• — Don’t reproduce merchandise displaying any IBM trademark unless you receive explicit permission from IBM in a written agreement. Contact your IBM sponsor about permission.
• — When you are authorized to use the IBM trademark on merchandise, keep in mind that the IBM trademark can only be used on reusable items, such as tote bags, folders or reusable water bottles. Don’t use any IBM trademark on disposable items, such as, but not limited to, paper napkins, cardboard cups, candy wrappers or similar items.
• — Don’t use any IBM trademark on merchandise sold for profit at or for events.
• — Don’t use any IBM trademark on any Bluetooth or wireless device, or any items that have a lithium battery without prior approval.
• — Don’t use the registration mark on clothing as it is difficult to perfect with embroidery.
• — Don’t use the registration mark on smaller items where it may not print clearly due to its size, such as on pens and so on. If you’re unsure, you can check with the merchandise team.
• Contact logostor@us.ibm.com for any questions or approvals.
• Carefully consider placement, size and relationship with other logos.
• Any time two or more logos are required on promotional merchandise, a relationship tagline is mandatory.
• Don’t use the IBM trademark on disposable items.
• Don’t use the IBM trademark on any items that plugs into a wall socket.

Trademark License Agreement

• Other than fair use, to use any IBM trademark, you must enter into a trademark license agreement with IBM. This agreement defines your business relationship with IBM and the specific license terms, including, but not limited to, the scope of your authorized use of any IBM trademark and the duration of the license such as start and end date.
• Before you start using any IBM trademark, please make sure the appropriate IBM trademark license agreement is put in place between IBM and your company or organization. Contact your IBM sponsor if you do not have an IBM trademark license agreement. Carefully review the agreement and the guidelines and make sure you fully understand the terms and trademark usage requirements.
• To clarify, in the event of any inconsistency between the guidelines and any executed IBM trademark license agreement with respect to the use of any licensed IBM trademark, the license agreement terms prevail.

Attribution Guidelines

• Where space permits, include the IBM trademark attribution statement, shown here, on the communication where the IBM trademark is being used or in the legal attribution segment of the communication.
• Proper attribution statement: [IBM Brand] is a trademark or registered trademark of IBM Corp., in the US or other countries or both.

Creative Review Process

• Before printing or posting communications featuring IBM’s trademarks, you must submit them to your IBM contact for review and approval. In most cases, we will review the submission and reply within 24 hours.

Layout And Composition

• Always place the IBM trademark in a secondary position within the body of the communication. The trademark should not appear in a fixed area, such as the masthead of a newsletter, or in the left or right navigation of a web page.
• Where IBM’s trademark is displayed with third-party trademarks, the IBM trademark may not be subordinate to or dominant over those of the other equivalent third-party trademarks. For instance, the displayed trademarks should all be equally prominent with no individual trademark dominating the others. IBM asks for equal visual weight, not equal size, since the size, color and shape of different trademarks will impact their prominence.
• Always allow a clear space around the IBM trademark that is equal to or greater than the height of the trademark in use.
• “X” is clear space equal to the height of the “I” in “IBM”.
• The IBM 8-bar logo must always include the register mark.
• Don’t use any IBM trademark with visual design elements, such as the IBM 8-bar logo, within the structure of a sentence, a title or in conjunction with another company’s logo design. In such cases, if appropriate, use the corresponding IBM wordmark, if any, in text only. For example, use the letters “IBM” in text.
• Don’t use any IBM trademark in a manner that may cause confusion as to the source or origin of the communication. For example, don’t use the IBM trademark in the masthead or signature position.

UNKNOWN

Brand Summary

Mission

• To ensure accurate and consistent communication of IBM’s role and contribution in marketing collaborations by providing clear guidelines for the use of IBM trademarks and logos by third parties [^1].

Core Values

• clarity
• integrity
• brand protection
• collaboration

Target Audience

• Third-party companies and organizations authorized to use IBM trademarks in joint marketing, events, presentations, proposals, and collateral [^2].

Personality Traits

• professional
• precise
• authoritative
• collaborative

Visual Identity Overview

• The IBM visual identity centers on the 8-bar logo, with strict rules for clear space, color usage, equal prominence among partner logos, and avoidance of misuse. The design is minimalistic, clean, and corporate, emphasizing optical integrity and clarity in all applications [^3].

Categories

Logo Usage

• Always use the IBM trademark with descriptive text to clearly identify IBM’s role or contribution. For instance, use the IBM trademark near a paragraph or statement describing IBM’s role and contribution.
• Always place the IBM trademark in a secondary position within the body of the communication. The trademark should not appear in a fixed area, such as the masthead of a newsletter, or in the left or right navigation of a web page.
• When the IBM trademark is used with multiple third-party trademarks, IBM’s collective role should be identified in associated text. Examples of IBM roles include board member, sponsor or supporter.
• Where IBM’s trademark is displayed with third-party trademarks, the IBM trademark may not be subordinate to or dominant over those of the other equivalent third-party trademarks. For instance, the displayed trademarks should all be equally prominent with no individual trademark dominating the others. IBM asks for equal visual weight, not equal size, since the size, color and shape of different trademarks will impact their prominence.
• Always allow a clear space around the IBM trademark that is equal to or greater than the height of the trademark in use.
• If the IBM trademark is used as a linking device on the internet, it must always link to www.ibm.com.
• “X” is clear space equal to the height of the “I” in “IBM”.
• The IBM 8-bar logo must always include the register mark.
• There are two distinct versions of the IBM 8-bar logo—positive and reversed. The subtle but important differences between the two versions ensure optical integrity when placed on light or dark backgrounds. Always be sure to use the appropriate logo version for the background you’re placing it on.
• Blue 60 PMS: 2132 RGB: r15 g98 b254 CMYK: c80 m60 y0 k0
• Don’t create your own version of the IBM trademark.
• Don’t change the size, color or proportion of the artwork provided.
• Don’t use any IBM trademark with visual design elements, such as the IBM 8-bar logo, within the structure of a sentence, a title or in conjunction with another company’s logo design. In such cases, if appropriate, use the corresponding IBM wordmark, if any, in text only. For example, use the letters “IBM” in text.
• Don’t use any IBM trademark in a manner that is likely to dilute, defame, disparage or harm the reputation of IBM.
• Don’t incorporate any IBM trademark into your communication identity, name or imagery.
• Don’t use any IBM trademark in a manner that may cause confusion as to the source or origin of the communication. For example, don’t use the IBM trademark in the masthead or signature position.
• Don’t use any IBM trademark as part of your entity name, trademark name, product or service name, domain name, trade dress or any other designation.

Color Palette

• There are two distinct versions of the IBM 8-bar logo—positive and reversed. The subtle but important differences between the two versions ensure optical integrity when placed on light or dark backgrounds. Always be sure to use the appropriate logo version for the background you’re placing it on.
• Blue 60 PMS: 2132 RGB: r15 g98 b254 CMYK: c80 m60 y0 k0

Merchandise Guidelines

• When working with IBM logo merchandise, make sure you follow these rules:
• — Don’t reproduce merchandise displaying any IBM trademark unless you receive explicit permission from IBM in a written agreement. Contact your IBM sponsor about permission.
• — When you are authorized to use the IBM trademark on merchandise, keep in mind that the IBM trademark can only be used on reusable items, such as tote bags, folders or reusable water bottles. Don’t use any IBM trademark on disposable items, such as, but not limited to, paper napkins, cardboard cups, candy wrappers or similar items.
• — Don’t use any IBM trademark on merchandise sold for profit at or for events.
• — Don’t use any IBM trademark on any Bluetooth or wireless device, or any items that have a lithium battery without prior approval.
• — Don’t use the registration mark on clothing as it is difficult to perfect with embroidery.
• — Don’t use the registration mark on smaller items where it may not print clearly due to its size, such as on pens and so on. If you’re unsure, you can check with the merchandise team.
• Contact logostor@us.ibm.com for any questions or approvals.
• Carefully consider placement, size and relationship with other logos.
• Any time two or more logos are required on promotional merchandise, a relationship tagline is mandatory.
• Don’t use the IBM trademark on disposable items.
• Don’t use the IBM trademark on any items that plugs into a wall socket.

Trademark License Agreement

• Other than fair use, to use any IBM trademark, you must enter into a trademark license agreement with IBM. This agreement defines your business relationship with IBM and the specific license terms, including, but not limited to, the scope of your authorized use of any IBM trademark and the duration of the license such as start and end date.
• Before you start using any IBM trademark, please make sure the appropriate IBM trademark license agreement is put in place between IBM and your company or organization. Contact your IBM sponsor if you do not have an IBM trademark license agreement. Carefully review the agreement and the guidelines and make sure you fully understand the terms and trademark usage requirements.
• To clarify, in the event of any inconsistency between the guidelines and any executed IBM trademark license agreement with respect to the use of any licensed IBM trademark, the license agreement terms prevail.

Attribution Guidelines

• Where space permits, include the IBM trademark attribution statement, shown here, on the communication where the IBM trademark is being used or in the legal attribution segment of the communication.
• Proper attribution statement: [IBM Brand] is a trademark or registered trademark of IBM Corp., in the US or other countries or both.

Creative Review Process

• Before printing or posting communications featuring IBM’s trademarks, you must submit them to your IBM contact for review and approval. In most cases, we will review the submission and reply within 24 hours.

Layout And Composition

• Always place the IBM trademark in a secondary position within the body of the communication. The trademark should not appear in a fixed area, such as the masthead of a newsletter, or in the left or right navigation of a web page.
• Where IBM’s trademark is displayed with third-party trademarks, the IBM trademark may not be subordinate to or dominant over those of the other equivalent third-party trademarks. For instance, the displayed trademarks should all be equally prominent with no individual trademark dominating the others. IBM asks for equal visual weight, not equal size, since the size, color and shape of different trademarks will impact their prominence.
• Always allow a clear space around the IBM trademark that is equal to or greater than the height of the trademark in use.
• “X” is clear space equal to the height of the “I” in “IBM”.
• The IBM 8-bar logo must always include the register mark.
• Don’t use any IBM trademark with visual design elements, such as the IBM 8-bar logo, within the structure of a sentence, a title or in conjunction with another company’s logo design. In such cases, if appropriate, use the corresponding IBM wordmark, if any, in text only. For example, use the letters “IBM” in text.
• Don’t use any IBM trademark in a manner that may cause confusion as to the source or origin of the communication. For example, don’t use the IBM trademark in the masthead or signature position.

Promotion Insights

Color Analysis

Statistics computed across 1675 images

Tone Distribution

Sample Images

Image 1

IBM VP of Automation Product Management @BillLobig discusses three areas where automation can improve business productivity. Learn more via @thenextweb:

Attributes:

• Caption: A white background with a group of people and objects
• Keywords: white background, people, objects, squares, boxes, circles, lines, blocks, cubes, figures, diagrams, graphs, man sitting, man standing, business, workplace, teamwork, collaboration, communication, problem solving, brainstorming

Image 2

Foundation models have the potential to accelerate innovation and are accessible across industries. Learn from IBM’s Dakshi Agrawal how foundation models can save time and resources:

Attributes:

• Caption: A woman looking through a microscope
• Keywords: microscope, woman, looking, hands, blue, black and white, puzzle pieces, abstract, artistic, creative, imagination, science, technology, experimentation, curiosity, discovery

Image 3

“The CAO’s focus needs to be on digitizing the enterprise. Digitization cannot happen without automation.” Learn from IBM’s @dineshknirmal why appointing a Chief Automation Officer can put your enterprise on a path to success via @thenextweb:

Attributes:

• Caption: Two people talking in front of a computer
• Keywords: woman, man, laptop, computer, whiteboard, conversation, pointing, hand, finger, mouse, screen, keyboard, tablet, cell phone, speech bubbles, purple, blue, white, black, gray, office, meeting, presentation

Image 4

As #COP27 comes to an end today, IBM is announcing new capabilities to help CIOs and IT teams play a more active role in helping their organizations operationalize sustainability. Learn more about the updates to IBM Turbonomic software:

Attributes:

• Caption: A man in a white shirt working on a computer.
• Keywords: computer, laptop, monitor, keyboard, glasses, man, white shirt, desk, workspace, technology, computer screen, computer monitor, computer keyboard, computer mouse, computer mouse pad, computer desk, computer chair, computer setup, computer accessories, computer peripherals, computer equipment, computer workstation

Image 5

As #COP27 comes to an end today, IBM is announcing new capabilities to help CIOs and IT teams play a more active role in helping their organizations operationalize sustainability. Learn more about the updates to IBM Turbonomic software:

Attributes:

• Caption: A man working on a laptop with a large monitor behind him.
• Keywords: laptop, computer, monitor, man, typing, glasses, desk, computer screen, technology, programming, workspace, computer monitor, keyboard, computer screen, computer desk, workspace, technology, programming, typing, glasses

Image 6

“The landmark technology—the smallest, most powerful microchip ever developed—could quadruple the life of cell-phone batteries & slash the carbon footprint of data centers.” Learn why @TIME named IBM’s 2-nm chip one of the best inventions of 2022:

Attributes:

• Caption: A row of blades on a machine.
• Keywords: blades, machine, metal, gray, sharp, edged, pointed, row, long, thin, flat, wide, close, up, view, cut, slice, trim, precise, uniform, repeated, identical

Image 7

Today IBM and @VMware unveiled IBM Cloud for VMware as a Service. Learn how this service will help enterprises modernize workloads and accelerate hybrid cloud adoption:

Attributes:

• Caption: IBM’s VMware server is shown in a close up view of the backside of the server.
• Keywords: IBM, server, VMware, backside, close up

Image 8

Today IBM and @VMware unveiled IBM Cloud for VMware as a Service. Learn how this service will help enterprises modernize workloads and accelerate hybrid cloud adoption:

Attributes:

• Caption: IBM has a lot of servers in their data center
• Keywords: ibm, data center, servers, vmware, virtualization

Image 9

Two European banking groups—RSI and Gruppo BPER—begin their modernization journey with the help of hybrid cloud technology and industry expertise from IBM and @RedHat. Learn more via @Tomgroenfeldt @Forbes:

Attributes:

• Caption: A black and gray Dell server.
• Keywords: ibm, server, storage, black, gray, computer, technology, hardware, data center, business, cloud, enterprise, network, rack, system, infrastructure

Image 10

IBM’s @Gary_D_Cohn and @politico CEO @GoliSheik discussed cybersecurity and how its advances can protect critical data and systems at POLITICO’s AI & Tech Summit. Learn more:

Attributes:

• Caption: Two people are having a conversation on stage
• Keywords: conversation, stage, people, man, woman, chairs, audience, television, microphone, podium, AI, technology, executive, summit, IBM, panel, discussion, interview

… and 1665 more images

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