Icelandic

📋 1 Guidelines

🔗 Connections

Sector

Food

Region

Iceland

Guideline Year

2017

Language

English

Tags

Food beverage

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • To represent Icelandic’s heritage and quality in the fishing industry, emphasizing immaculate quality and sustainable fish and seafood, rooted in the historical fishing nation of Iceland and 75 years of experience.
Core Values
  • quality
  • heritage
  • sustainability
  • trust
  • contemporary relevance
Target Audience
  • Seafood suppliers and customers globally who value quality, sustainability, and Icelandic heritage.
Personality Traits
  • modern
  • efficient
  • forward-thinking
  • trustworthy
  • minimalistic
Visual Identity Overview
  • The visual identity centers on bold, minimalistic design elements, including a corporate logo, communication logo, and brand symbol inspired by Icelandic landscapes. The color palette features dark blue, gentle gold, muted silver, and teal, with geometric sans-serif typography (Futura) and structured logo usage. Packaging design emphasizes clean layouts, cool tones, and geometric motifs.

Categories

Brand Imagery
  • We have specified a region surrounding the logo that cannot be filled with design elements, text, etc. This ensures that our logo is prominent within communication elements and on packaging.
  • We have specified a region surrounding both elements of the communication logo that cannot be filled with design elements, text, etc. This ensures that our logo and brand symbol are prominent and consistent on all communication material.
  • The Icelandic communication logo has been introduced to take further advantage of our Icelandic heritage and open the brand up to a multi-category adventure. The brand symbol of the dynamic Icelandic landscape gives more depth and interest to our brand story and represents our ever-evolving nature.
  • The communication logo is made up of a simplified Icelandic logotype and the brand symbol. The blue box and wave from the corporate logo have been taken away to give more freedom within the design of our communication materials, allowing us to use this logo more freely.
  • The dark blue colour represents the North Atlantic Ocean – the source of our immaculate quality and sustainable fish and seafood. The colour is the same as our corporate logo, and can be used as a base colour, in figures, headers, packaging labels etc.
  • CMYK: 100 / 80 / 35 / 20
  • RGB: 24 / 58 / 100
  • HEX: #183a64
  • Thegentle goldcolouris takenfromourheroproduct – fresh cod - and is used as an accent colour within Icelandic’s design.
  • Muted silver is representative of the different varieties of fish with silver details. The silver colour is used for body text to soften our written communication.
  • CMYK: 35 / 45 / 65 / 30
  • RGB: 142 / 112 / 78
  • HEX: #8e704e
  • P Cool Gray 1 1 C
  • CMYK: 0 / 0 / 0 / 79
  • RGB: 77 / 79 / 83
  • HEX: #4D4F53
  • P 3262 C
  • CMYK: 75 / 0 / 32 / 0
  • RGB: 0 / 192 / 181
  • HEX: #00C0B5
Color Palette
  • The Icelandic brand colours have been derived from a number of inspirational sources, which reflect Icelandic and our brand story.
  • The dark blue colour represents the North Atlantic Ocean – the source of our immaculate quality and sustainable fish and seafood. The colour is the same as our corporate logo, and can be used as a base colour, in figures, headers, packaging labels etc.
  • Thegentle goldcolouris takenfromourheroproduct – fresh cod - and is used as an accent colour within Icelandic’s design.
  • Muted silver is representative of the different varieties of fish with silver details. The silver colour is used for body text to soften our written communication.
  • CMYK: 100 / 80 / 35 / 20
  • RGB: 24 / 58 / 100
  • HEX: #183a64
  • CMYK: 35 / 45 / 65 / 30
  • RGB: 142 / 112 / 78
  • HEX: #8e704e
  • CMYK: 0 / 0 / 0 / 79
  • RGB: 77 / 79 / 83
  • HEX: #4D4F53
  • CMYK: 75 / 0 / 32 / 0
  • RGB: 0 / 192 / 181
  • HEX: #00C0B5
Typography
  • Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It is based on geometric shapes that became representative of visual elements of the Bauhaus design style.
  • The typography has an appearance of efficiency and forwardness and we have therefore used it to create a modern expression of the Icelandic brand within written communication.
  • FUTURA BOOK abcdefghijklmnopqrstuvwxyz
  • ABCDEFGHIJKLMNOPQRSTUVWXYZ áæðéííóöþúýýÁÆÐÉÍÍÓÖÞÚÝÝ 1234567890 !”#%&/()=?
  • FUTURA MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ áæðéííóöþúýýÁÆÐÉÍÍÓÖÞÚÝÝ 1234567890 !”#%&/()=?
  • FUTURA BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ áæðéííóöþúýýÁÆÐÉÍÍÓÖÞÚÝÝ 1234567890 !”#%&/()=?
Logo Usage
  • We have specified a region surrounding the logo that cannot be filled with design elements, text, etc. This ensures that our logo is prominent within communication elements and on packaging.
  • We have specified a region surrounding both elements of the communication logo that cannot be filled with design elements, text, etc. This ensures that our logo and brand symbol are prominent and consistent on all communication material.
  • The colour is the same as our corporate logo, and can be used as a base colour, in figures, headers, packaging labels etc.
  • CMYK: 100 / 80 / 35 / 20
  • RGB: 24 / 58 / 100
  • HEX: #183a64
  • The Icelandic corporate logo, corporate logo with denomination, communication logo, simplified logo and brand symbol. The brand elements make up our brand system by which we organize Icelandic’s visual identity.
  • Corporate Logo: ICELANDIC
  • Corporate Logo with Denomination lberica: ICELANDIC • I BE R I C A
  • Corporate Logo with Denomination: ICELANDIC S E A FOOD
  • Communication Logo: ICELANDIC
  • Simplified Logo: ICELANDIC
  • Brand Symbol
  • The core elements of our logo: the name, wave and colours have remained consistent throughout our long and rich history.
  • With a few alterations to ensure contemporary relevance, the logo remains the quality stamp that our customers have always known and trusted.
  • The communication logo is made up of a simplified Icelandic logotype and the brand symbol. The blue box and wave from the corporate logo have been taken away to give more freedom within the design of our communication materials, allowing us to use this logo more freely.
  • The dark blue colour represents the North Atlantic Ocean – the source of our immaculate quality and sustainable fish and seafood.
Visual Style
  • We have specified a region surrounding the logo that cannot be filled with design elements, text, etc. This ensures that our logo is prominent within communication elements and on packaging.
  • We have specified a region surrounding both elements of the communication logo that cannot be filled with design elements, text, etc. This ensures that our logo and brand symbol are prominent and consistent on all communication material.
  • The Icelandic brand colours have been derived from a number of inspirational sources, which reflect Icelandic and our brand story.
  • The dark blue colour represents the North Atlantic Ocean – the source of our immaculate quality and sustainable fish and seafood. The colour is the same as our corporate logo, and can be used as a base colour, in figures, headers, packaging labels etc.
  • The gentle gold colour is taken from our hero product – fresh cod - and is used as an accent colour within Icelandic’s design.
  • Muted silver is representative of the different varieties of fish with silver details. The silver colour is used for body text to soften our written communication.
  • CMYK: 100 / 80 / 35 / 20
  • RGB: 24 / 58 / 100
  • HEX: #183a64
  • CMYK: 35 / 45 / 65 / 30
  • RGB: 142 / 112 / 78
  • HEX: #8e704e
  • CMYK: 0 / 0 / 0 / 79
  • RGB: 77 / 79 / 83
  • HEX: #4D4F53
  • CMYK: 75 / 0 / 32 / 0
  • RGB: 0 / 192 / 181
  • HEX: #00C0B5
Packaging Design
  • We have specified a region surrounding the logo that cannot be filled with design elements, text, etc. This ensures that our logo is prominent within communication elements and on packaging.
  • The dark blue colour represents the North Atlantic Ocean – the source of our immaculate quality and sustainable fish and seafood. The colour is the same as our corporate logo, and can be used as a base colour, in figures, headers, packaging labels etc.
  • Corporate Logo with Denomination lberica ICELANDIC IBERICA
  • Product Image
  • Brand Symbol
  • Blue green line on top and centered bottom of photo. (Height l % of picture height) -Corporate Logo with Denomination lberico -lmage Area Brand symbol 1 1 Product name and text Communication logo -white on blue
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