Idaho State University

Official Websites

• https://www.isu.edu
• http://www.isu.edu

Brand Guidelines

2019

Brand Summary

Mission

• The document does not explicitly state a mission or purpose statement.

Target Audience

• The guidelines are intended for university departments, divisions, schools, and marketing/communications staff, suggesting the target audience is internal stakeholders responsible for brand implementation [^1].

Personality Traits

• robust
• friendly
• clean
• pure
• sophisticated
• informal
• bold
• strong

Visual Identity Overview

• The visual identity is defined by bold, geometric logos (including the University Mark and Bengal logo), a distinctive color palette centered on ‘Roarange’ orange and ‘Bengal Black’, and a typographic system using Museo Slab, Museo Sans, and Museo fonts. The style emphasizes simplicity, clarity, and high contrast, with strict rules for logo usage, color variations, and clear space. Visual applications include banners, wearables, digital graphics, and print materials, all designed to maintain consistency and impact [^2].

Categories

Color Palette

• Orange / Black This primary full color logo application should be used in most applications with white or light backgrounds.
• Black / 1-color The black / 1-color logo can be used for grayscale applications i.e. for faxes and black and white advertisements.
• Reversed application The reversed logo application should be used on dark backgrounds where the primary full color logo isn’t legible enough to read.
• White application The white logo application can also be used on applications with busy or dark backgrounds.
• The official ISU colors are Roarange and Bengal Black. Precise color matching can be difficult depending on the medium, art or effects being used. The Office of Marketing and Communications recommends the following colors for their proven versatility and consistency across multiple mediums.
• ROARANGE PMS 165 CMYK: 0, 65, 100, 0 RGB: 244, 121, 32 Web: #F47920
• BENGAL BLACK PROCESS BLACK RGB: 0, 0, 0 Web: #000000 CMYK: 0, 0, 0, 100
• GROWLING GRAY 60% PROCESS BLACK CMYK: 0, 0, 0, 60 RGB: 130, 130, 130 Web: #828282
• ROARANGE LIGHT PMS 715 CMYK: 0, 46, 85, 0 RGB: 246, 146, 64 Web: #f69240
• GROWLING GRAY MEDIUM 40% PROCESS BLACK CMYK: 0, 0, 0, 40 RGB: 167, 167, 167 Web: #A7A7A7
• GROWLING GRAY LIGHT 10% PROCESS BLACK CMYK: 0, 0, 0, 10 RGB: 230, 231, 232 Web: #E6E7E8
• WHITE CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 Web: #FFFFFF
• Do not change logo colors.

Typography

• Fonts and typography play an important role in communicating the right tone, personality or idea from our brand to our audience.
• Museo Slab is the robust yet friendly slab serif typeface used in the main logotype of the Idaho State University logo and throughout the ISU branding.
• This font works well for headlines and body copy larger than 10 points. Looks best in upper and lower case (not all caps).
• *In rare circumstances where our brand typefaces are inaccessible or incompatible, a suitable replacement font can be downloaded at no charge via Google Fonts. Roboto Slab is our approved slab serif font that will cover most typographic needs and can be found at the following url: www. fonts.google.com/specimen/Roboto+Slab
• Museo Sans is the clean, pure sans-serif counterpart to Museo Slab, used across the ISU branding.
• This font works well in caps for subheads, for copy smaller than 10 points and for large amounts of copy.
• *In rare circumstances where our brand typefaces are inaccessible or incompatible, a suitable replacement font can be downloaded at no charge via Google Fonts. Roboto is our approved sans serif font that will cover most typographic needs and can be found at the following url: www.fonts. google.com/specimen/Roboto
• Museo falls between Museo Slab and Museo Sans, taking parts from both families to create a sophisticated, but more informal font.
• This font works well for headlines and shorter amounts of copy.
• *In rare circumstances where our brand typefaces are inaccessible or incompatible, a suitable replacement font can be downloaded at no charge via Google Fonts. Roboto is our approved sans serif font that will cover most typographic needs and can be found at the following url: www.fonts.google.com/ specimen/Roboto
• Veneer Clean is the font used for the ROAR campaign. It is a very bold, strong font and should be used sparingly—ideally in headlines and simple, singular, bold statements which need to stand out.
• *In rare circumstances where our brand typefaces are inaccessible or incompatible, a suitable replacement font can be downloaded at no charge via Google Fonts. Roboto Condensed is our approved condensed sans serif font that will cover most typographic needs and can be found at the following url: www.fonts.google.com/specimen/ Roboto+Condensed
• These design samples help demonstrate the hierarchy and impact relationships possible with the approved typographic families.
• Use type selections, size relationships and negative space to strike the right design solution.

Logo Usage

• Using the logo properly is a crucial step in upholding the ISU brand. Maintaining a strong brand is aided by careful, consistent design practices.
• The clear space (or whitespace) keeps typography, images or graphic elements from crowding the logo. For the University Mark, use the width of the uppercase “I” in “Idaho” as a base for adding clear space. For the Bengal logo, use the space between the top teeth as a visual guide for how much clear space to add.
• Do not change logo colors.
• Do not crop the logo.
• Maintaining a strong university identity means careful and consistent use of the University Mark Please do not reproduce the logos in any other way than those specified in this manual. The examples shown here, and all other deviations from the guidelines, are prohibited.
• Do not stretch the logo.
• Do not alter or separate the logo parts.
• Do not add strokes or outlines to the logo.
• Do not add drop shadows or other effects.
• Do not add elements to the logo.
• Maintaining a strong university identity means careful and consistent use of the Bengal logo. Please do not reproduce the logos in any other way than those specified in this manual. The examples shown here, and all other deviations from the guidelines, are prohibited.
• Do not add extra strokes or outlines to the logo.
• Do not use the reverse logo on a light background.
• Do not use the standard 1-color logo on a dark background.
• Maintaining a strong university identity means careful and consistent use of the Spirit Marks. Please do not reproduce the marks in any other way than those specified in this manual. The examples shown here, and all other deviations from the guidelines, are prohibited.
• Do not use past versions of the Spirit Mark
• Do not use outdated designs
• Do not use past versions of the Bengal
• Do not use past versions of the University Mark
• Do not use other past logos
• Do not use any past Bengal designs
• The ISU logo suite includes three file formats and three color modes for all logos, to be used for the appropriate application.
• EPS is a vector format that is designed to produce high-resolution graphics for print. It is infinitely scalable—which means it can be used for anything from a business card to a billboard with equal clarity.
• JPEG is a raster image type. JPEGs are primarily used for web and digital photography because of their small file size, but should not be used for printing unless they are used at a small size.
• PNG is another raster image type. The main difference between a PNG and JPG is that a PNG can have a transparent background and is generally larger and higher quality. PNG is ideal for websites because they can be placed over a colored background.
• The CMYK color model is often referred to as four-color process due to the fact that it utilizes four different colored inks to create an array of different hues: cyan, magenta, yellow and black.
• Spot or PMS stands for Pantone Matching System, which is a universal color matching system used primarily in printing.
• The RGB color profile is used exclusively in digital design, as it represents the same colors used in computer screens, televisions and mobile devices. Rather than ink, colors in the RGB (red, blue, green) color wheel are created by blending light itself.

Visual Style

• The vertical University Mark should be used in all vertical and round applications.
• The stacked University Mark should be used for most horizontal applications.
• The wide University Mark should only be used in extreme horizontal applications where the Spirit Mark cannot be included. The Office of Marketing and Communications must approve all uses of the wide configuration.
• The horizontal University Mark should be used for very horizontal applications.
• The Spirit Mark (the “IS”) should appear with the words “Idaho State University on all uses.
• This primary full color logo application should be used in most applications with white or light backgrounds.
• The black / 1-color logo can be used for grayscale applications i.e. for faxes and black and white advertisements.
• The reversed logo application should be used on dark backgrounds where the primary full color logo isn’t legible enough to read.
• The white logo application can also be used on applications with busy or dark backgrounds.

Additional Properties

Employees History