If U Care Share

📋 1 Guidelines

🔗 Connections

Sector

Healthcare Ngo

Region

United kingdom

Guideline Year

2019

Language

English

Tags

Ngo

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • Providing prevention, intervention training, and support for those affected by suicide. Supporting emotional well-being in young people and those affected by suicide [^1].
Core Values
  • care
  • share
  • support
  • prevention
  • intervention
  • empathy
Target Audience
  • Young people and individuals affected by suicide, as well as those seeking emotional well-being support [^2].
Personality Traits
  • empathetic
  • supportive
  • caring
  • open
  • inclusive
Visual Identity Overview
  • The brand uses a consistent green and white color palette, clean and bold typography (Poppins SemiBold and Regular), and a suite of logos and icons with clear space and minimum size guidelines. Visuals emphasize clarity, simplicity, and emotional support, with print and digital adaptations [^3].

Categories

Logo Usage
  • The full colour logos are the primary versions of our logos and should be used whenever possible. The mono versions of our logos are used only for black and white publications when the full colour logos cannot be reproduced. The white versions of our logos are for use on dark and coloured backgrounds.
  • An area of clear space should be left around the logo to ensure maximum clarity. The clear space is dictated by the size of the size of the ‘u’. As this logo hangs off the top edge of materials, a clear space is not needed at the top of the logo.
  • An area of clear space should be left around the icon to ensure maximum clarity. The clear space is dictated by the size of the size of the inside tail of the ‘u’.
  • An area of clear space should be left around the logotype to ensure maximum clarity. The clear space is dictated by the size of the size of the ‘u’.
  • Minimum size guidelines are established to ensure that our logo and icon are legible at all times.
  • There are separate versions of each logo available for print and digital use. CMYK versions are prepared for print and RGB versions are for digital use. There are multiple file formats, such as EPS, PNG and SVG available for both colour options.
  • The full logo should be used when its it can sit top left and hang off the edge of the asset.
  • The icon logo should be used when space is limited and where displaying the full name is not crucial.
  • The logotype can be used when the logo cannot hang off the top edge, or if the ‘u’ has been used elsewhere as a device.
Color Palette
  • Colour breakdowns Primary C82 M5 Y99 KO RO G168 B77 #OOA84D PANTONE 7738C C50 MO Y98 KO R140 G198 B64 #8CC640 PANTONE368C Secondary C82 M53 Y4 KO R52 G113 B178 #3471B2 PANTONE7683C C60 MlO Yll KO R91 G182 B212 #5BB6D4 PANTONE 2915C C5 M80Y85 KO R229 G89 B58 #E5593A PANTONE 7597C CO M61 Y75 KO R244 G130 B78 #F4824E PANTONE 1635C C87 M33 Y45 K8 RO G126 B132 #007E84 PANTONE 7717C C76 M2 Y50 KO RO G180 B156 #00B49C PANTONE 7472C
Typography
  • For headlines and sublines, we use Poppins SemiBold and for body copy, we use Poppins Regular.
  • Poppins SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
  • Poppins Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Iconography
  • An area of clear space should be left around the icon to ensure maximum clarity. The clear space is dictated by the size of the size of the inside tail of the ‘u’.
  • Minimum size guidelines are established to ensure that our logo and icon are legible at all times.
  • Print: 20mm
  • Digital: 100px
  • The icon logo should be used when space is limited and where displaying the full name is not crucial.
Visual Style
  • The full colour logos are the primary versions of our logos and should be used whenever possible. The mono versions of our logos are used only for black and white publications when the full colour logos cannot be reproduced. The white versions of our logos are for use on dark and coloured backgrounds.
  • An area of clear space should be left around the logo to ensure maximum clarity. The clear space is dictated by the size of the size of the ‘u’. As this logo hangs off the top edge of materials, a clear space is not needed at the top of the logo.
  • An area of clear space should be left around the icon to ensure maximum clarity. The clear space is dictated by the size of the size of the inside tail of the ‘u’.
  • An area of clear space should be left around the logotype to ensure maximum clarity. The clear space is dictated by the size of the size of the ‘u’.
  • Minimum size guidelines are established to ensure that our logo and icon are legible at all times.
  • There are separate versions of each logo available for print and digital use. CMYK versions are prepared for print and RGB versions are for digital use. There are multiple file formats, such as EPS, PNG and SVG available for both colour options.
  • For headlines and sublines, we use Poppins SemiBold and for body copy, we use Poppins Regular.
  • C82 M5 Y99 K0 R0 G168 B77 #00A84D PANTONE 7738C
  • C50 M0 Y98 K0 R140 G198 B64 #8CC640 PANTONE368C
  • C82 M53 Y4 K0 R52 G113 B178 #3471B2 PANTONE7683C
  • C60 M10 Y11 K0 R91 G182 B212 #5BB6D4 PANTONE 2915C
  • C5 M80 Y85 K0 R229 G89 B58 #E5593A PANTONE 7597C
  • C0 M61 Y75 K0 R244 G130 B78 #F4824E PANTONE 1635C
  • C87 M33 Y45 K8 R0 G126 B132 #007E84 PANTONE 7717C
  • C76 M2 Y50 K0 R0 G180 B156 #00B49C PANTONE 7472C
  • The full logo should be used when its it can sit top left and hang off the edge of the asset.
  • The icon logo should be used when space is limited and where displaying the full name is not crucial.
  • The logotype can be used when the logo cannot hang off the top edge, or if the ‘u’ has been used elsewhere as a device.
🐛 Report