IIHF Competition

📋 1 Guidelines

🔗 Connections

Sector

Sports

Region

International

Guideline Year

2015

Language

English

Tags

Sport

Official Websites

Brand Guidelines

2015

Brand Summary

Mission
  • To bring coherence to official IIHF ice hockey competitions and establish the IIHF as the governing body of international ice hockey worldwide, ensuring a recognizable and unified brand across all events and communications.
Core Values
  • coherence
  • recognition
  • visibility
  • professionalism
  • integrity
Target Audience
  • Organizers, participants, and stakeholders of official IIHF ice hockey competitions, including national federations, event hosts, sponsors, and fans.
Personality Traits
  • professional
  • dynamic
  • modern
  • sportive
  • passionate
Visual Identity Overview
  • The IIHF visual identity is built around the shape of an ice rink, with logos adopting this shape for consistency. The brand uses a minimalistic layout, ample white space, and a color palette dominated by blues, whites, and dark accents. Official fonts include Arial Rounded MT Bold and Helvetica Neue. Graphic elements such as swishes and player silhouettes evoke speed, agility, and passion, while strict guidelines ensure clarity, coherence, and quality across all applications.

Categories

Brand Imagery
  • Strictly follow the IIHF logo templates
  • Include elements that relate to hockey, the venue or the host culture
  • Think about influences on logo usage -e.g. successful printing and embroidery
  • Choose simple, strong images
  • Limit the number of colours used fewer is better
  • Preferably use flat colours without shading or colour gradations
  • Be sensitive to other cultures and religions
  • Submit your designs to the IIHF Marketing Department well in advance of use. This will help with optimization of your logo and ease the approval process.
  • Please avoid: Elements from photographs or imported images
  • Please avoid: Images that have small details and fine lines as these are difficult to reproduce
  • Please avoid: An extended colour palette or metallic colours
  • Please avoid: Infringing copyrights when choosing images.
  • Superposed graphic elements should optically remain within the indicated limits!
  • The logotype may never be covered by graphic logo elements, and it should sit on a single colour background
  • The rink is a standard element of the competition logo. Colour and fill elements are free
  • Always keep the logo elements together
  • Assure that the best possible quality for reproduction is obtained
  • Do not use a large logo that wraps around or is partially hidden
  • Be aware that a printed logo does not run over a seam; an embroidered logo may do so only when the quality of the logo is assured
  • Use a logo on one single colour of textile (the apparel may be composed of different colours if you choose so); different colours may be printed in the background
  • Ensure that all elements of the logo are in sharp contrast to the colour of the textile, to ensure visibility
  • Logo white spaces do not have to be respected due to the nature of apparel though do respect the integrity of the logo(s) placed on the item.
Color Palette
  • The structured use of other design elements such as fonts and colours strengthens this relationship.
  • All IIHF standard logos have been created using a combination of official IIHF colours (1 = primary colour; 2 = secondary colour).
  • When designing your logos, we advise you to focus on this official colour palate, to bring coherency and IIHF brand value to your event.
  • Logo states featuring only a secondary colour should use the colour related to the relevant competition, which should be the main colour of the logo, or the IIHF category.
  • All standard competition logos come with a white background frame around the emblem.
  • IIHF Passion: PMS 485® + 15% PMS 282® (or 15% black in CMYK); Process colour values (CMYK): 0/97/100/15; RGB-colour values (on-screen; Adobe® Photoshop value indications): 206/33/31; Hexachromic colour values (web; Adobe® Photoshop value indications): #CE211F
  • IIHF Force: PMS 282®; Process colour values (CMYK): 100/68/0/54; RGB-colour values: 0/45/98; Hexachromic colour values: #002D62
  • IIHF Victory: PMS 7461®; Process colour values (CMYK): 78/28/0/0; RGB-colour values: 21/149/211; Hexachromic colour values: #1595D3
  • IIHF Heritage: PMS 661®; Process colour values (CMYK): 100/69/0/9; RGB-colour values: 0/84/159; Hexachromic colour values: #00549F
  • IIHF Men*: PMS 282®; Process colour values (CMYK): 100/68/0/54; RGB-colour values: 0/45/98; Hexachromic colour values: #002D62
  • IIHF Women: PMS 215®; Process colour values (CMYK): 0/100/35/27; RGB-colour values: 182/0/80; Hexachromic colour values: #B60050
  • IIHF U20: PMS 166®; Process colour values (CMYK): 0/64/100/0; RGB-colour values: 245/123/32; Hexachromic colour values: #F57B20
  • IIHF U18: PMS 364®; Process colour values (CMYK): 65/0/100/42; RGB-colour values: 54/124/43; Hexachromic colour values: #367C2B
  • IIHF WU18: PMS 2602®; Process colour values (CMYK): 63/100/0/3; RGB-colour values: 121/40/140; Hexachromic colour values: #79288C
  • IIHF Decision: Black; CMYK 0/0/0/100; RGB 0/0/0; HEXA #000000 * Note: IIHF Men (secondary colour) is the same as IIHF Force (primary colour).
  • IIHF Justice: White; CMYK 0/0/0/0; RGB 255/255/255; HEXA #FFFFFF
  • Limit the number of colours used fewer is better
  • Preferably use flat colours without shading or colour gradations
  • Please avoid: An extended colour palette or metallic colours
  • The logotype may never be covered by graphic logo elements, and it should sit on a single colour background
  • Colour and fill elements are free
Typography
  • Arial Rounded is further used in the date and venue descriptions of all official IIHF World Championship logos. This information is set according to strict indications available in the templates. Arial Rounded is NOT used anywhere else.
  • All official, professionally printed communication pieces communicating the IIHF brand are set in one of the weights of the Helvetica Neue family.
  • Running texts are set in Helvetica Neue 45 Light, in general at a 70% tint of black. The italic version (Helvetica Neue 46 Light Italic) can be used to highlight certain texts but the use of italics should stay low key in order to keep a visual balance in the texts.
  • Medium (65) and Bold (75) can be used to emphasize texts and titles. No strict rules are to be followed concerning these. Italic versions may be used sparsely and in general italics are not used in titles.
  • Any of the other weights (ultra light, thin, roman, heavy) may be used as well, taking into account that there should be sufficient visual difference between highlights in texts. Helvetica Neue Ultra Light and Thin should only be used for larger titles due to its fragile character at smaller sizes.
  • Type should not to be stretched, squeezed, pulled, nor should any text decoration effects be used (e.g. shadow, 3dimensional effects, pattern fills, etc).
  • Arial Rounded MT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 éèëïüöäáß
  • Helvetica Neue 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 éèëïüöäáß
  • Helvetica Neue 65 Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 éèëïüöäáß
  • Helvetica Neue 75 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 éèëïüöäáß
  • Free choice of colour Arial Rounded MT Bold Size and placement fixed
  • Superposed graphic elements should optically remain within the indicated limits!
  • Free choice of colour Size fixed; may be moved slightly Only use when logo is registered
  • Always in black Arial Rounded MT Bold Size and placement fixed
  • Always in 60% black Arial Rounded MT Bold Size and placement fixed
  • As a starting point, all text sizes and interline are the same as on the vertical logo; all text is flush left. The entire text block will fit in the height of the emblem; when needed, spacing may be altered between city name and Division lines, or a space may be added after the year.
Logo Usage
  • The IIHF identity builds around the shape of an ice rink, which is the common visual denominator between all identities of official IIHF competitions. The entire IIHF brand architecture adopts this shape as the base of all of its logos ensuring a clear visual relationship within the IIHF family. The structured use of other design elements such as fonts and colours strengthens this relationship.
  • The IIHF will supply standard competition logos for the official IIHF Continental Cup, IIHF lnline Hockey World Championship and IIHF Ice Hockey World Championships at division level.
  • The logos for these competitions are managed and made available in usable formats by the IIHF Marketing Department.
  • All official IIHF Ice Hockey World Championships logos are copyright protected by the relevant international intellectual property laws. These IIHF competition emblems should always carry the registered trademark ® symbol in the bottom right corner and the graphic specifications in this manual should be respected at all times.
  • The competition logos come in the usual vertical and horizontal versions. For some of the horizontal logos, the font size has been increased to improve the balance.
  • The competition logos come in prepared states that reflect different reproduction requirements.
  • Top division IIHF Ice Hockey World Championships are allowed to create their own logo. To assist, the IIHF has established a logo design template to ensure coherency of the IIHF brand worldwide. Prior to use, the logo needs to be presented to the IIHF Marketing Department for approval.
  • It is always a good idea to protect an original creation and thus register the logo at least at national level. Only in this case can the ®-symbol be placed. Free low-profile protection can be obtained by using the ©-symbol.
  • IIHF logotype will remain white in all logo applications
  • The logotype may never be covered by graphic logo elements, and it should sit on a single colour background
  • Free choice of colour Arial Rounded MT Bold Size and placement fixed
  • Superposed graphic elements should optically remain within the indicated limits!
  • Free choice of colour Size fixed; may be moved slightly Only use when logo is registered
  • Always in black Arial Rounded MT Bold Size and placement fixed
  • Always in 60% black Arial Rounded MT Bold Size and placement fixed
  • The rink is a standard element of the competition logo. Colour and fill elements are free
  • As a starting point, all text sizes and interline are the same as on the vertical logo; all text is flush left. The entire text block will fit in the height of the emblem; when needed, spacing may be altered between city name and Division lines, or a space may be added after the year.
  • Strictly follow the IIHF logo templates
  • Include elements that relate to hockey, the venue or the host culture
  • Think about influences on logo usage -e.g. successful printing and embroidery
  • Choose simple, strong images
  • Limit the number of colours used fewer is better
  • Preferably use flat colours without shading or colour gradations
  • Be sensitive to other cultures and religions
  • Submit your designs to the IIHF Marketing Department well in advance of use. This will help with optimization of your logo and ease the approval process.
  • Please avoid: Elements from photographs or imported images
  • Please avoid: Images that have small details and fine lines as these are difficult to reproduce
  • Please avoid: An extended colour palette or metallic colours
  • Please avoid: Infringing copyrights when choosing images.
  • All IIHF standard logos have been created using a combination of official IIHF colours (1 = primary colour; 2 = secondary colour).
  • When designing your logos, we advise you to focus on this official colour palate, to bring coherency and IIHF brand value to your event.
  • Logo states featuring only a secondary colour should use the colour related to the relevant competition, which should be the main colour of the logo, or the IIHF category.
  • All standard competition logos come with a white background frame around the emblem.
  • Logos for top division events should be prepared in both vertical and horizontal formats, as well as mini and condensed.
  • The digital files of these logo states should be saved as vector files (in .eps or .ai; allowing for unlimited enlargement) as well as single-layer, fixed files (in .jpg) in the definition and colour system needed.
  • To ensure the clarity of the official IIHF competition logos when used in a small format, all elements should obey the below rules to ensure clarity.
  • Minimal sizes for official I/HF competition logos: Emblem min. 15 mm (all printing qualities), Emblem min. 10 mm (high quality printing, special occasion only mini logos), Emblem min. 16 mm (low and flexible quality printing)
  • To ensure your logos are communicating effectively, it is important that you respect some simple white space rules. These rules give you the opportunity to keep the background of your logos free of any non-competition related visuals.
  • Any branding element that is directly related to the competition (colour, shape or imagery) or the IIHF brand (secondary branding elements) can enter the clear space, but anything unrelated to the competition could disturb the interpretation of the logo (or brand) and thus is to be kept outside of the indicated clear space limits.
  • Optimal clear space 50% of height of 0 IIHF 2015 All blue cartridges are 100% of emblem ICE HOCKEY WORLD CHAMPIONS CZECH REPUBL Prague -Ostrava ICE HOCKEY WORLD CHAMPIONSHIP CZECH REPUBLIC Prague -Ostrava Red cartridges are 50% of emblem
Brand Values
  • The IIHF brand architecture brings coherence to official IIHF ice hockey competitions and helps establish the IIHF as the governing body of international ice hockey worldwide.
  • The IIHF identity builds around the shape of an ice rink, which is the common visual denominator between all identities of official IIHF competitions. The entire IIHF brand architecture adopts this shape as the base of all of its logos ensuring a clear visual relationship within the IIHF family. The structured use of other design elements such as fonts and colours strengthens this relationship.
  • This approach will ensure a coherent, recognizable brand throughout all IIHF competitions and IIHF events: a truly branded house.
  • By following these guidelines you will be able to build an official competition brand that is clearly related to the IIHF. The strength of the IIHF brand will reflect positively on your competition, increasing recognition and visibility.
  • When designing your logos, we advise you to focus on this official colour palate, to bring coherency and IIHF brand value to your event.
Visual Style
  • The IIHF identity builds around the shape of an ice rink, which is the common visual denominator between all identities of official IIHF competitions. The entire IIHF brand architecture adopts this shape as the base of all of its logos ensuring a clear visual relationship within the IIHF family. The structured use of other design elements such as fonts and colours strengthens this relationship.
  • All official IIHF Ice Hockey World Championships logos are copyright protected by the relevant international intellectual property laws. These IIHF competition emblems should always carry the registered trademark ® symbol in the bottom right corner and the graphic specifications in this manual should be respected at all times.
  • The competition logos come in the usual vertical and horizontal versions. For some of the horizontal logos, the font size has been increased to improve the balance.
  • The competition logos come in prepared states that reflect different reproduction requirements.
  • Top division IIHF Ice Hockey World Championships are allowed to create their own logo. To assist, the IIHF has established a logo design template to ensure coherency of the IIHF brand worldwide. Prior to use, the logo needs to be presented to the IIHF Marketing Department for approval.
  • It is always a good idea to protect an original creation and thus register the logo at least at national level. Only in this case can the ®-symbol be placed. Free low-profile protection can be obtained by using the ©-symbol.
  • IIHF logotype will remain white in all logo applications. The logotype may never be covered by graphic logo elements, and it should sit on a single colour background.
  • Free choice of colour Arial Rounded MT Bold Size and placement fixed
  • Superposed graphic elements should optically remain within the indicated limits!
  • Free choice of colour Size fixed; may be moved slightly Only use when logo is registered
  • Always in black Arial Rounded MT Bold Size and placement fixed
  • Always in 60% black Arial Rounded MT Bold Size and placement fixed
  • The rink is a standard element of the competition logo. Colour and fill elements are free
  • As a starting point, all text sizes and interline are the same as on the vertical logo; all text is flush left. The entire text block will fit in the height of the emblem; when needed, spacing may be altered between city name and Division lines, or a space may be added after the year.
Iconography
  • Strictly follow the IIHF logo templates
  • Include elements that relate to hockey, the venue or the host culture
  • Think about influences on logo usage -e.g. successful printing and embroidery
  • Choose simple, strong images
  • Limit the number of colours used fewer is better
  • Preferably use flat colours without shading or colour gradations
  • Be sensitive to other cultures and religions
  • Submit your designs to the IIHF Marketing Department well in advance of use. This will help with optimization of your logo and ease the approval process.
  • Please avoid: Elements from photographs or imported images
  • Please avoid: Images that have small details and fine lines as these are difficult to reproduce
  • Please avoid: An extended colour palette or metallic colours
  • Please avoid: Infringing copyrights when choosing images.
  • IIHF logotype will remain white in all logo applications
  • The logotype may never be covered by graphic logo elements, and it should sit on a single colour background
  • Superposed graphic elements should optically remain within the indicated limits!
  • The rink is a standard element of the competition logo. Colour and fill elements are free
  • Always in black Arial Rounded MT Bold Size and placement fixed
  • Always in 60% black Arial Rounded MT Bold Size and placement fixed
  • As a starting point, all text sizes and interline are the same as on the vertical logo; all text is flush left. The entire text block will fit in the height of the emblem; when needed, spacing may be altered between city name and Division lines, or a space may be added after the year.
Layout And Composition
  • The IIHF identity builds around the shape of an ice rink, which is the common visual denominator between all identities of official IIHF competitions. The entire IIHF brand architecture adopts this shape as the base of all of its logos ensuring a clear visual relationship within the IIHF family. The structured use of other design elements such as fonts and colours strengthens this relationship.
  • The competition logos come in the usual vertical and horizontal versions. For some of the horizontal logos, the font size has been increased to improve the balance.
  • Top division IIHF Ice Hockey World Championships are allowed to create their own logo. To assist, the IIHF has established a logo design template to ensure coherency of the IIHF brand worldwide. Prior to use, the logo needs to be presented to the IIHF Marketing Department for approval.
  • IIHF logotype will remain white in all logo applications
  • The logotype may never be covered by graphic logo elements, and it should sit on a single colour background
  • Free choice of colour Arial Rounded MT Bold Size and placement fixed
  • Superposed graphic elements should optically remain within the indicated limits!
  • Free choice of colour Size fixed; may be moved slightly Only use when logo is registered
  • Always in black Arial Rounded MT Bold Size and placement fixed
  • Always in 60% black Arial Rounded MT Bold Size and placement fixed
  • The rink is a standard element of the competition logo. Colour and fill elements are free
  • As a starting point, all text sizes and interline are the same as on the vertical logo; all text is flush left. The entire text block will fit in the height of the emblem; when needed, spacing may be altered between city name and Division lines, or a space may be added after the year.
Brand Architecture
  • The IIHF brand architecture brings coherence to official IIHF ice hockey competitions and helps establish the IIHF as the governing body of international ice hockey worldwide.
  • The IIHF identity builds around the shape of an ice rink, which is the common visual denominator between all identities of official IIHF competitions. The entire IIHF brand architecture adopts this shape as the base of all of its logos ensuring a clear visual relationship within the IIHF family. The structured use of other design elements such as fonts and colours strengthens this relationship.
  • This approach will ensure a coherent, recognizable brand throughout all IIHF competitions and IIHF events: a truly branded house.
  • By following these guidelines you will be able to build an official competition brand that is clearly related to the IIHF. The strength of the IIHF brand will reflect positively on your competition, increasing recognition and visibility.
  • The competition logos come in prepared states that reflect different reproduction requirements. The different states are available from the IIHF Marketing Department.
  • Top division IIHF Ice Hockey World Championships are allowed to create their own logo. To assist, the IIHF has established a logo design template to ensure coherency of the IIHF brand worldwide. Prior to use, the logo needs to be presented to the IIHF Marketing Department for approval.
  • It is always a good idea to protect an original creation and thus register the logo at least at national level. Only in this case can the ®-symbol be placed. Free low-profile protection can be obtained by using the ©-symbol.
  • IIHF logotype will remain white in all logo applications. The logotype may never be covered by graphic logo elements, and it should sit on a single colour background.
  • Free choice of colour Arial Rounded MT Bold Size and placement fixed
  • Superposed graphic elements should optically remain within the indicated limits!
  • Free choice of colour Size fixed; may be moved slightly Only use when logo is registered
  • Always in black Arial Rounded MT Bold Size and placement fixed
  • Always in 60% black Arial Rounded MT Bold Size and placement fixed
  • The rink is a standard element of the competition logo. Colour and fill elements are free
  • As a starting point, all text sizes and interline are the same as on the vertical logo; all text is flush left. The entire text block will fit in the height of the emblem; when needed, spacing may be altered between city name and Division lines, or a space may be added after the year.
Digital Guidelines
  • The competition logos come in the usual vertical and horizontal versions. For some of the horizontal logos, the font size has been increased to improve the balance.
  • The competition logos come in prepared states that reflect different reproduction requirements. The different states are available from the IIHF Marketing Department.
  • Top division IIHF Ice Hockey World Championships are allowed to create their own logo. To assist, the IIHF has established a logo design template to ensure coherency of the IIHF brand worldwide. Prior to use, the logo needs to be presented to the IIHF Marketing Department for approval.
  • It is always a good idea to protect an original creation and thus register the logo at least at national level. Only in this case can the ®-symbol be placed. Free low-profile protection can be obtained by using the ©-symbol.
  • IIHF logotype will remain white in all logo applications. The logotype may never be covered by graphic logo elements, and it should sit on a single colour background.
  • Free choice of colour Arial Rounded MT Bold Size and placement fixed
  • Superposed graphic elements should optically remain within the indicated limits!
  • Free choice of colour Size fixed; may be moved slightly Only use when logo is registered
  • Always in black Arial Rounded MT Bold Size and placement fixed
  • Always in 60% black Arial Rounded MT Bold Size and placement fixed
  • The rink is a standard element of the competition logo. Colour and fill elements are free
  • As a starting point, all text sizes and interline are the same as on the vertical logo; all text is flush left. The entire text block will fit in the height of the emblem; when needed, spacing may be altered between city name and Division lines, or a space may be added after the year.
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