Impinj

Official Websites

• https://www.impinj.com
• http://www.impinj.com

Brand Guidelines

2021

Brand Summary

Mission

• Connect Every_Thing. Our inventions bring all things online, expanding the Internet’s reach by 1000x. We enable amazing things to happen by connecting the unconnected, not just dreaming but doing it in ways no one else can. Together with our partners, we solve for a better understanding of our world and how things move through it.

Core Values

• Innovative
• Future-Forward
• Vibrant
• Trustworthy
• Transformative
• Honest
• Confident
• Synergistic
• Dynamic
• Flexible
• Inspiring
• Energetic
• Connected
• Intelligent
• Accessible
• Effective
• Performant
• Modest

Target Audience

• Companies and partners seeking to connect everyday items to applications for improved efficiencies, increased sales, and enhanced customer experiences across industries such as inventory management, asset management, and shipment verification.

Personality Traits

• Innovative
• Future-Forward
• Vibrant
• Trustworthy
• Transformative
• Honest
• Confident
• Synergistic
• Dynamic
• Flexible
• Inspiring
• Energetic
• Connected
• Intelligent
• Accessible
• Effective
• Performant
• Modest

Visual Identity Overview

• Clean, modern, and technology-oriented visual identity with a dominant use of primary color palettes (blues, teals, grays), a flexible helix graphic element symbolizing connectivity and clarity, clear logo usage rules, and a typographic system based on Roboto Sans and Roboto Slab for contrast and tone. Brand imagery includes authentic, abstract, and product photography, with guidelines for clarity, color, and composition.

Categories

Brand Imagery

• Photography selection is important in conveying the Impinj brand message.
• Images should be uncluttered to maximize the legibility of the subject. Consider how the relationship of the headline, body copy, design elements, and logo lockup will appear.
• Images should be clear and uncluttered. Avoid muted or black and white photography and strive for photography that matches the Impinj brand color palette.
• Impinj photography selection falls into three categories: Authentic, Abstract and Product.
• Authentic -natural and in the moment, our photos should never appear staged. Avoid cliches and visual metaphors. Avoid artificial lighting and make the most of natural light. Show real people, in real situations and environments, shot in a realistic style. Use authentic photos for industry and solutions, partner and product, to help communicate tangible ideas.
• Abstract -light and airy our photos should feel open and full of possibility. Elements such as stars, clouds and natural textures. Should depict a feeling that does not have an immediate association to anything physical. Does not require literal association.
• Product -product imagery conveys the technical nature of our products and brand attributes of our company. Product imagery can be represented with photography, illustrations, or icons.
• Feature shots of natural interactions between real people.
• Images should be uncluttered to maximize clarity.
• Subject matter and scenarios should feel authentic.
• Represent diversity in gender, ethnicity, and age. See diversity guidelines: https://docs.impinj.com/x/A6cFCg
• Avoid stereotypes in age and gender roles.
• Should feature real people of all shapes and sizes
• Avoid images with people posing for the camera.
• Avoid subject matter with unclear/complex narratives.
• Typical stock photography cliches and stereotypes.
• Over-stylized, effect-heavy photography.
• Obvious manipulation of photography.
• Effects such as lens flairs. Keep lighting natural.

Color Palette

• IMPINJ RED (Primary) PANTONE 032C HEX #F7323F RGB 247.50.63 CMYK 0.93.76.0
• IMPINJ GRAY (Primary) PANTONE 425 C HEX #545759 RGB 84.87.89 CMYK 66.56.53.29
• The primary color palette should be dominant in all design efforts. The secondary color palette provides more ways to add depth and highlights to your design. These colors should be applied sparingly to accent the primary color palette.
• THIS PAGE SHOWS AN APPROXIMATE RATIO OF RECOMMENDED BRAND COLOR USAGE THROUGHOUT ALL BRAND COMMUNICATIONS.
• THE SIZE OF EACH COLOR BLOCK REPRESENTS THE APPROXIMATE RATIO OF HOW COLOR SHOULD BE USED IN DESIGN.
• W IMPINJ DARK BLUE (Primary) PANTONE 648 C HEX #173F67 RGB 23.63.103 CMYK 100.77.35.22
• W IMPINJ DARK TEAL (Primary) PANTONE 2238 C HEX #006E78 RGB 0.110.120 CMYK 90.42.46.12
• IMPINJ BLUE (Primary) PANTONE 2144 C HEX #146EAA RGB 20.110.170 CMYK 90.55.8.0
• BW IMPINJ TEAL (Primary) PANTONE 3541 C HEX #009B9D RGB 0.155.157 CMYK 80.18.40.0
• BW IMPINJ GRAY (Primary) Black (40%) HEX #999999 RGB 153.153.153 CMYK 0.0.0.40
• Black (60%) #666666 102.102.102 0.0.0.60
• Black (80%) #333333 51.51.51 0.0.0.80
• IMPINJ LIGHT TEAL (Primary) PANTONE #7465 C HEX #34BDB4 RGB 52.189.180 CMYK 68.0.35.0
• IMPINJ LIGHT BLUE (Primary) PANTONE 2192 C HEX #109BD4 RGB 16.155.212 CMYK 75.24.0.0
• WHITE
• *B/W: B for black text, W for white text. Those text colors can only be used on top of certain colors.
• W IMPINJ DARK FUSCIA (Secondary) PANTONE 234 C HEX #A3075E RGB 163.7.94 CMYK 33.100.38.10
• W IMPINJ DARK ORANGE (Secondary) PANTONE 718 C HEX #D84D00 RGB 216.77.0 CMYK 0.83.100.10
• IMPINJ FUSCIA (Secondary) PANTONE 225 C HEX #D23683 RGB 210.54.131 CMYK 10.92.15.0
• IMPINJ YELLOW (Secondary) PANTONE 108 C HEX #FFD200 RGB 255.210.0 CMYK 0.15.100.0
• Secondary Color Use Cases Possible uses.. 1. Accent color 2. Text callouts 3. Illustrations 4. Graphs/charts Avoid.. 1. Using secondary palette on primary headlines/designs 2. Using secondary palette for the Impinj logo 3. Using secondary palette as a full page background color 4. Using multiple secondary palette colors on top of each other
• Don’t mix colors from the primary and secondary palette•
• Do not use colors in the secondary color palette.
• Avoid using dark multi-colored logo on dark background. X
• Avoid using dark logo on similar color background. X
• Avoid using white logo on light colored background. X
• Do not use a patterned background. X
• Avoid using dark colored logo on dark colored background.

Typography

• The fonts identified on this page are the primary typefaces allowed within the Impinj design system. The Impinj typographic system is composed of two typeface families: ROBOTO SANS and ROBOTO SLAB. The elegant sharpness of ROBOTO SANS provides a contemporary sophistication and should be considered for primary usage. ROBOTO SLAB shares the elegance of ROBOTO SANS, but has more humanistic features. Together these fonts provide contrast as a technique to provide the appropriate tone.
• You may use any size and variation of the approved fonts, provided they support a clear hierarchy and an appropriate balance between content and brand.
• When standard system fonts must be used, these alternative fonts can be used. Arial should be used in place of Roboto Sans and Rockwell can be used in place of Roboto Slab. These fonts come preinstalled in most applications including: 1. Word documents 2. Excel spreadsheets and forms 3. PowerPoint presentations 4. Email communications
• Impinj brand fonts may be used in the four combinations seen here. ROBOTO SANS is considered the primary font, it or ROBOTO SLAB can be used exclusively within a single piece, or they can be combined to juxtapose information. The sharpness of ROBOTO SANS can be softened with the humanistic character of ROBOTO SLAB. The examples below demonstrate a sharp-to-soft spectrum of using ROBOTO SANS or ROBOTO SLAB exclusively, and what mixed font applications can provide. Rather than having strict roles within the system, the two typefaces can be thought of as allowing for a variety of expression and functionality within the design system.
• ROBOTO SANS Display Type: Titles, subtitles, headers, quotes Supporting Type: body copy, captions
• ROBOTO SLAB Display Type: Titles, subtitles, headers, quotes Supporting Type: body copy, captions

Logo Usage

• The lmpinj logo should appear prominently on all lmpinj communications. This primary logo is available in two­color (red and gray), or in one-color. The two-color logo is preferred when used on a white background. Use the white logo on dark colored backgrounds, and gray logo for 1-color applications.
• IMPINJ RED (Primary) PANTONE 032C HEX #F7323F RGB 247.50.63 CMYK 0.93.76.0
• IMPINJ GRAY (Primary) PANTONE 425 C HEX #545759 RGB 84.87.89 CMYK 66.56.53.29
• Avoid using dark multi-colored logo on dark background. X
• Avoid using dark logo on similar color background. X
• Avoid using white logo on light colored background. X
• Do not use a patterned background. X
• Do not use any outlined version of the logo. X
• Do not use colors in the secondary color palette. X
• Don’t mix colors from the primary and secondary palette•
• Avoid using dark colored logo on dark colored background.
• To ensure proper legibility, the Impinj logo should always appear according to the following rules.
• The X height of the baseline to the ascender of the “IMPINJ” letter-form defines the clearspace of the logotype. Nothing should impede this space. The logo can scale up to any size.
• Minimum Size The Impinj logo should be no smaller than three-quarters of an inch, or 100px in length.
• Avoid using secondary palette for the Impinj logo

Tone And Messaging

• The Impinj brand is more than a logo. It’s how people experience our company.
• We’ve developed a clean and modern brand identity system that provides designers the ability to create clear and unique communications.
• Innovative Future-Forward Vibrant Trustworthy Transformative Honest Confident Synergistic Dynamic Flexible Inspiring Energetic Connected Intelligent Accessible Effective Performant Modest
• Our inventions bring all things online -Expanding the Internet’s reach by 1 000x.
• We enable amazing things to happen by connecting the unconnected. We don’t just dream it, we do it. In ways that no one else can.
• Together with our partners, we solve for a better understanding of our world and how things move through it.
• The elegant sharpness of ROBOTO SANS provides a contemporary sophistication and should be considered for primary usage. ROBOTO SLAB shares the elegance of ROBOTO SANS, but has more humanistic features. Together these fonts provide contrast as a technique to provide the appropriate tone.
• You may use any size and variation of the approved fonts, provided they support a clear hierarchy and an appropriate balance between content and brand.
• Impinj brand fonts may be used in the four combinations seen here. ROBOTO SANS is considered the primary font, it or ROBOTO SLAB can be used exclusively within a single piece, or they can be combined to juxtapose information. The sharpness of ROBOTO SANS can be softened with the humanistic character of ROBOTO SLAB. The examples below demonstrate a sharp-to-soft spectrum of using ROBOTO SANS or ROBOTO SLAB exclusively, and what mixed font applications can provide. Rather than having strict roles within the system, the two typefaces can be thought of as allowing for a variety of expression and functionality within the design system.
• Roboto Sans: Technical, Modern, Edgy, Sharp
• Roboto Slab: Empathy, Human, Personal, Soft

Brand Values

• Innovative Future-Forward Vibrant Trustworthy Transformative Honest Confident Synergistic Dynamic Flexible Inspiring Energetic Connected Intelligent Accessible Effective Performant Modest

Visual Style

• The Impinj logo should appear prominently on all Impinj communications. This primary logo is available in two­color (red and gray), or in one-color. The two-color logo is preferred when used on a white background. Use the white logo on dark colored backgrounds, and gray logo for 1-color applications.
• IMPINJ RED (Primary) PANTONE 032C HEX #F7323F RGB 247.50.63 CMYK 0.93.76.0
• IMPINJ GRAY (Primary) PANTONE 425 C HEX #545759 RGB 84.87.89 CMYK 66.56.53.29
• Avoid using dark multi-colored logo on dark background. X
• Avoid using dark logo on similar color background. X
• Avoid using white logo on light colored background. X
• Do not use a patterned background. X
• Do not use any outlined version of the logo. X
• Do not use colors in the secondary color palette. X
• Don’t mix colors from the primary and secondary palette•
• Avoid using dark colored logo on dark colored background.
• To ensure proper legibility, the Impinj logo should always appear according to the following rules.
• The X height of the baseline to the ascender of the “IMPINJ” letter-form defines the clearspace of the logotype. Nothing should impede this space. The logo can scale up to any size.
• Minimum Size The Impinj logo should be no smaller than three-quarters of an inch, or 100px in length.
• The primary color palette should be dominant in all design efforts. The secondary color palette provides more ways to add depth and highlights to your design. These colors should be applied sparingly to accent the primary color palette.
• THIS PAGE SHOWS AN APPROXIMATE RATIO OF RECOMMENDED BRAND COLOR USAGE THROUGHOUT ALL BRAND COMMUNICATIONS.
• THE SIZE OF EACH COLOR BLOCK REPRESENTS THE APPROXIMATE RATIO OF HOW COLOR SHOULD BE USED IN DESIGN.
• Avoid.. 1. Using secondary palette on primary headlines/designs 2. Using secondary palette for the Impinj logo 3. Using secondary palette as a full page background color 4. Using multiple secondary palette colors on top of each other
• As a rule, the Helix should never show more than 50% of its entire form. To execute this effectively, position the Helix to utilize the art board edge, and scale appropriately.
• The Helix is flexible in how it is positioned. It can be rotated and scaled, used in any corner or edge. It should be placed to support content (headlines, imagery, or illustrations), and be considered a secondary design element to the lmpinj logo and color palette. The Helix helps to heighten the visibility of lmpinj’s brand in a competitive context. It is used to create an immediate recognition in brand communications.
• The following examples are acceptable combinations of color usage. Background: IMPINJ DARK BLUE Helix WHITE Background: WHITE Helix: IMPINJ BLUE Background: IMPINJ LIGHT TEAL Helix: WHITE Background: IMPINJ BLUE Helix WHITE Background: IMPINJ DARK BLUE Helix IMPINJ LIGHT TEAL Background: WHITE Helix: IMPINJ TEAL Background: IMPINJ LIGHT TEAL Helix IMPINJ LIGHT TEAL (50% TINT) Background: IMPINJ BLUE Helix IMPINJ BLUE (50% TINT)
• It’s encouraged to use the Helix with abstract, brand approved photography. Pay attention to the clarity of and contrast of the Helix in relationship to the image. Look for color combinations that are complimentary between brand­approved color and photography.
• Never stretch or distort the Helix X
• Only use one instance of the Helix at a time X
• Avoid tight cropping of the Helix X
• Avoid occupying too much of any given layout X
• Never show too much of the Helix X
• Avoid obscuring detail in the Helix (too small) X
• Avoid colors with images that reproduce poorly X
• Avoid placement in busy or contrasting settings X
• Spot illustrations use lmpinj Dark Blue as the dominant color. Secondary colors may be used to highlight a specific element. Secondary colors should be used only to aid communication and not to decorate. Shades of lmpinj Dark Blue can be used as background fills. 10% and 20% variations work well. Line weights should be limited to two stroke weights with the lighter weight being half that of the heavier weight. Rounded corners and endcaps should always be used.
• Use rounded corners Use rounded endcaps Use two stroke weights with the lighter being half that of the heavier weight
• Images should be uncluttered to maximize the legibility of the subject. Consider how the relationship of the headline, body copy, design elements, and logo lockup will appear.
• Images should be clear and uncluttered. Avoid muted or black and white photography and strive for photography that matches the Impinj brand color palette.
• Authentic -natural and in the moment, our photos should never appear staged. Avoid cliches and visual metaphors. Avoid artificial lighting and make the most of natural light. Show real people, in real situations and environments, shot in a realistic style. Use authentic photos for industry and solutions, partner and product, to help communicate tangible ideas.
• Abstract -light and airy our photos should feel open and full of possibility. Elements such as stars, clouds and natural textures. Should depict a feeling that does not have an immediate association to anything physical. Does not require literal association.
• Product -product imagery conveys the technical nature of our products and brand attributes of our company. Product imagery can be represented with photography, illustrations, or icons.
• Feature shots of natural interactions between real people.
• Images should be uncluttered to maximize clarity.
• Subject matter and scenarios should feel authentic.
• Represent diversity in gender, ethnicity, and age.
• Avoid stereotypes in age and gender roles.
• Should feature real people of all shapes and sizes
• Avoid.. 1. Images with people posing for the camera. 2. Subject matter with unclear/complex narratives. 3. Typical stock photography cliches and stereotypes. 4. Over-stylized, effect-heavy photography. 5. Obvious manipulation of photography. 6. Effects such as lens flairs. Keep lighting natural.

Iconography

• Icons should be used to enhance usability and simplify communication

Layout And Composition

• The X height of the baseline to the ascender of the “IMPINJ” letter-form defines the clearspace of the logotype. Nothing should impede this space. The logo can scale up to any size.
• The Impinj logo should be no smaller than three-quarters of an inch, or 100px in length.
• The Helix is flexible in how it is positioned. It can be rotated and scaled, used in any corner or edge. It should be placed to support content (headlines, imagery, or illustrations), and be considered a secondary design element to the lmpinj logo and color palette. The Helix helps to heighten the visibility of lmpinj’s brand in a competitive context. It is used to create an immediate recognition in brand communications.
• As a rule, the Helix should never show more than 50% of its entire form. To execute this effectively, position the Helix to utilize the art board edge, and scale appropriately.
• Never stretch or distort the Helix
• Only use one instance of the Helix at a time
• Avoid tight cropping of the Helix
• Avoid occupying too much of any given layout
• Never show too much of the Helix
• Avoid obscuring detail in the Helix (too small)
• Avoid colors with images that reproduce poorly
• Avoid placement in busy or contrasting settings

2017

Brand Summary

Mission

• Impinj connects the items businesses create, manage, transport or sell, delivering real-time information about each item’s unique identity, location, and authenticity. By connecting these items to enterprise applications, companies can improve efficiencies, increase sales, and delight customers. Impinj provides solutions for inventory management, patient safety, asset tracking, and item authentication across diverse sectors such as apparel, medical supplies, automobile parts, food, and luggage [^1].

Core Values

• innovation
• efficiency
• connectivity
• accuracy
• customer delight

Target Audience

• Businesses and organizations seeking real-time item intelligence and digital integration for inventory management, asset tracking, patient safety, and authentication in industries including retail, healthcare, logistics, manufacturing, and food service [^2].

Personality Traits

• modern
• professional
• bold
• technological
• connected

Visual Identity Overview

• The Impinj brand visual identity is defined by a modern, professional look with overlapping geometric shapes in shades of blue, a simple and recognizable logo, a flexible color palette, consistent typography, distinctive photography, flat iconography, and a unique weave pattern. The visual style emphasizes clarity, sophistication, and technological innovation [^3].

Categories

Brand Imagery

• Powerful, distinctive, relevant imagery is a large component of the lmpinj identity system. We use photos that capture the real world we live in and environments where our solutions have clear impact.
• We use bold, bright photos to inspire and connect with customers. lmpinj photography should convey depth of vision, happy customers and real world spaces where our technology works.
• When selecting photography for lmpinj communications look for images that help tell a visually rich environmental story, including engaged people and relevant industry scenario spaces.

Color Palette

• There is an impactful, flexible set of color values available as part of the Impinj brand design system. The palette ranges are formulated to work together and integrate with other visual elements to project a consistent brand character and memorable aesthetic.
• Pantone: 7463 c C: 100 M: 81 Y: 43 K: 44 R: 0 G: 43 B: 73 HEX: 002b49
• Pantone: 314 c C: 87 M: 41 Y: 22 K: 1 R: 0 G: 124 B: 164 HEX: 007da4
• Pantone: 3282 c C: 86 M: 30 Y: 54 K: 8 R: 0 G: 131 B: 123 HEX: 00837b
• Pantone: 3272 c C: 80 M: 14 Y: 44 K: 1 R: 0 G: 161 B: 155 HEX: 00a19b
• Pantone: 312 c C: 75 M: 14 Y: 11 K: 0 R: 0 G: 167 B: 206 HEX: 00a7ce
• Pantone: 311 c C: 69 M: 0 Y: 11 K: 0 R: 0 G: 193 B: 222 HEX: 00c1de
• Pantone: 3252 c C: 65 M: 0 Y: 29 K: 0 R: 28 G: 207 B: 201 HEX: 1ccfc9
• Pantone: 310 c C: 53 M: 0 Y: 11 K: 0 R: 103 G: 207 B: 223 HEX: 67cfe3
• Pantone: 7544 c C: 57 M: 41 Y: 34 K: 4 R: 119 G: 134 B: 146 HEX: 778692
• Pantone: 7542 c C: 36 M: 18 Y: 18 K: 0 R: 166 G: 187 B: 195 HEX: a6bbc3
• Pantone: 7541 c C: 13 M: 7 Y: 8 K: 0 R: 218 G: 223 B: 225 HEX: dadfe1
• C: 7 M:3 Y:3 K:0 R: 234 G:239 B:242 HEX: eaeff2
• Pantone: Cool gray 10 c C: 61 M: 52 Y: 48 K: 19 R: 100 G: 101 B: 105 HEX: 646569
• Pantone: Red 032 c C:0 M: 93 Y:76 K:0 R: 247 G: 50 B: 63 HEX: f7323f
• Red value only for use for accent color. Should not be used as a primary color for graphics.
• Our color system is designed to allow myriad combinations of transparent layering as part of the overall brand design language. These transparent overlays should be used as thematic supporting elements across design.
• Brand colors in the same value range can be blended to create a more dynamic background element.
• Select brand colors can be blended and combined with photography to create a rich branded color overlay treatment.
• Brand color fades can be applied to photos to create contrast areas for additional content elements.
• 50%-75% opacity, linear fade to transparent 7463c
• Different brand color combinations can be used along with varying transparencies to introduce variety in treatment of the weave pattern across communications.

Typography

• Proxima Nova is the primary Impinj type family. Use a combination of appropriate weights for all print, collateral, display and environmental design.
• *Proxima Nova is not a standard system font. It should not be used for shared documents such as PowerPoint and MSWord. Arial is our standard system font.
• Open Sans is the standard font used on the Impinj website
• *Open Sans is not a standard system font. It should not be used for shared documents such as PowerPoint and MSWord. Arial is our standard system font.
• Proxima Nova Light
• Proxima Nova Regular
• Proxima Nova Medium
• Proxima Nova Semibold
• Proxima Nova Bold
• Proxima Nova Black
• *Italic wieghts not shown, but available for use.
• Open Sans Light
• Open Sans Regular
• Open Sans Regular Italic
• Open Sans Semibold
• Open Sans Semibild Italic
• Open Sans Bold

Logo Usage

• Please follow these guidelines to comply with required logo usage standards.
• Standard - two color Our two color logo is our default brand mark and should be used as primary and whenever possible. It should only be placed on a white or light colored background.
• Gray - one color When a second ink color isn’t available, you may print the logo in gray. It should only be placed on a white or light colored background.
• White - one color Where contrast is limited, the white reversed logo may be used on top of brand color or image. The white logo should only be used when design conditions impede the use of the primary standard logo.
• The Impinj logo is used across media in a variety of marketing materials and presentations. Please ensure that the mark is used properly by following these usage guidelines.
• We respect our logo by giving it some breathing room. The minimum clear space around the logo is equivalent to twice the width of the ‘I’ character.
• Logo placement is dictated by the areas of a composition that provide ideal readability and contast. Observe the clear space rules and attampt to allign the logo to a typographic grid.
• Never alter the orginal logo artwork, including new colors, proportions or effects
• Ensure proper contrast with background colors
• Allow for clear space around edges of logo
• Do not place logo over busy background elements or images

Visual Style

• Our two color logo is our default brand mark and should be used as primary and whenever possible. It should only be placed on a white or light colored background.
• When a second ink color isn’t available, you may print the logo in gray. It should only be placed on a white or light colored background.
• Where contrast is limited, the white reversed logo may be used on top of brand color or image. The white logo should only be used when design conditions impede the use of the primary standard logo.
• We respect our logo by giving it some breathing room. The minimum clear space around the logo is equivalent to twice the width of the ‘I’ character.
• Logo placement is dictated by the areas of a composition that provide ideal readability and contast. Observe the clear space rules and attampt to allign the logo to a typographic grid.
• Never alter the orginal logo artwork, including new colors, proportions or effects
• Ensure proper contrast with background colors
• Allow for clear space around edges of logo
• Do not place logo over busy background elements or images

Iconography

• Icons are used extensively across lmpinj communication materials. We use them to graphically convey concepts, identify industries and services, list benefits, indicate actions, display specific objects and support technical diagrams.
• lmpinj icons are flat and consistent in stylistic qualities such as line weight, scale and complexity. They can be filled in primary color values, reversed to white atop a brand color, or faded back with up to 50% transparency.

Layout And Composition

• The minimum clear space around the logo is equivalent to twice the width of the ‘I’ character.
• Logo placement is dictated by the areas of a composition that provide ideal readability and contast. Observe the clear space rules and attampt to allign the logo to a typographic grid.
• Never alter the orginal logo artwork, including new colors, proportions or effects
• Ensure proper contrast with background colors
• Allow for clear space around edges of logo
• Do not place logo over busy background elements or images

Program Logos

• Program logos are available to partners who wish to be involved in the lmpinj ecosystem and/or participate in chan­nel partnership opportunities. These logo “badge” assets can be displayed independantly or as part of a lock-up to show participation in our programs.

Product Lock Ups

• We have created official product lock-up logo assets available for use in the required product marketing communications channels.
• The same logo usage guidelines apply for these assets as with the lmpinj logo.
• *Full collection of product lock-ups not shown

Product Illustrations

• We use detailed illustrations, or “beauty shots” to represent our products across marketing and technical communication materials. The product illustrations are rendered in a consistent 3D visual style and available in two angles.
• *Full collection of product illustrations not shown

Software Icons

• We have a set of icons for use when a graphical representation of our software products is needed.

Product Icons

• A flat set of product icons is available for instances where a simplified depiction of the product is enough to convey the idea. These are used primarily in technical diagrams and product charts. There are two color sets, gray and blue.
• *Full collection of product icons not shown

Weave Pattern

• The weave pattern is a graphic element that ensures the lmpinj visual identity has a distict and recognizable look and feel.
• This is an optional element. It should be used with frequency, but there will be instances that do not call for it or times when including it makes the design too complex.
• The weave pattern is meant to be a very flexible graphical element that can be incorporated into just about any design composition. It is created by intersecting three simple triangular shapes in space on a picture plane.
• The three intersecting triangles can be rotated, scaled and freely edited to create a balanced interaction of shapes. Corner points on the shapes can be repositioned to fit the pattern into the desired work space. Be sure there is enough negative space in the compo­sition to comfortably fit any other required branding, imagery or content.
• Different brand color combinations can be used along with varying transparencies to introduce variety in treatment of the weave pattern across communications.
• The Weave can be overlayed atop photography to infuse lmpinj branding into imagery.

Assets And Resources

• lmpinj logo kit
• lmpinj typeface files
• Product lock-up assets
• lmpinj photo library
• lmpinj icon library
• Product illustrations
• Product icons
• Software icons
• Collateral template files
• PowerPoint template
• For all visual identity assets, contact: brandtools@impinj.com

Additional Properties