Indian Institute of Technology Hyderabad

Official Websites

• https://iith.ac.in
• https://www.iith.ac.in
• https://ir.iith.ac.in
• http://www.iith.ac.in
• http://iith.ac.in

Brand Guidelines

2011

Brand Summary

Mission

• To create an institute that provides a space for free and uninhibited thinking, fostering inventions and innovations, and enabling faculty and students to experiment with novel ideas without fear of failure, ultimately supporting high-level research and technology creation.

Core Values

• inventions
• innovations
• expansion of intellectual ability
• creativity
• research
• scientific discovery
• quality education
• guiding light
• growth
• strength

Target Audience

• Faculty, students, graphic designers, professional printers, DTP operators, visual artists, signboard artists, and the general public involved in the communication and reproduction of the logo.

Personality Traits

• contemporary
• innovative
• open
• expansive
• creative
• intellectual
• modern
• minimalist

Visual Identity Overview

• The visual identity centers on a stylized logo featuring a red circle (sun) above an open book with orange and yellow pages, symbolizing knowledge, energy, and growth. The design is modern, minimalist, and uses vibrant colors to convey importance and institutional identity. The logo is used with strict guidelines for proportions, color palette, typography, and margin space to ensure consistency and clarity across applications.

Categories

Brand Imagery

• The design comprises of two parts, the logo mark on top and centrally aligned text at the bottom. The standard logo should have both the components together.

Color Palette

• The warm and radiating colour scheme is derived from the vibrant sunlight (which also reflects the geographical climate of the city).
• CYAN 0 MAGENTA 90 YELLOW 100 BLACK 0
• C 0 M 80 Y 100 K 0
• C 0 M 60 Y 100 K 0
• C 0 M 40 Y 100 K 0
• C 0 M 20 Y 100 K 0
• C 100 M 100 Y 0 K 0

Typography

• The text should have central alignment and must be centrally aligned to the logo mark. It should also follow the same dimensions and proportion as specified on the following page with respect to the logo mark.
• CDAC GIST Yogesh Bold 22 pts
• Frutiger 67 Bold Condensed 22 pts

Logo Usage

• The standard logo should have both the components together.
• The logo should adhere to the following dimensions and proportions. It is designed with certain logic and purpose. It should never be distorted or deformed under any circumstances or for any purpose.
• DO NOT STRETCH THE LOGO
• The text should have central alignment and must be centrally aligned to the logo mark. It should also follow the same dimensions and proportion as specified on the following page with respect to the logo mark.
• The logo should have enough margins around it to ensure good visibility. This provides a breathing space for the logo and also helps it to stand out from the contents that compete with it. For better visual clarity, the surrounding clear space should at least be 1/8th the height of logo to rest of the content.
• The logo should be used within a white rectangular box with margins as specifi ed above in case of distinct background colour or that has the same colours as in the logo (see illustration next page).
• The logo must be used proportionally alongside other IITs and organizational logos. Both the standard and shorter version of the logo can used whichever is found appropriate.

Brand Values

• The brief was to design a contemporary logo for IIT Hyderabad which is different from the conventional logos of established IITs. The logo should reflect its mission with emphasis on Inventions and innovations.
• Inventions and innovations are key words on which the foundation of IIT Hyderabad is based. These are also key drivers for the vision of IIT Hyderabad. Our endeavour is to create an institute that will provide a space for free and uninhibited thinking, a space where faculty and students can experiment with novel ideas without the fear of failure. It is our firm belief that such an ambience will foster highest level of research: blue sky research as well as developmental research leading to proof of concepts and prototypes.
• IIT Hyderabad will always strive to offer an innovative environment to realize the dreams of its faculty and students for higher knowledge, dreams for scientific discovery, and for technology creation.
• The design philosophy of the logo is based on the two key words ‘Inventions and Innovations’, the foundation and vision of IIT Hyderabad. It is depicted using two i’s with common dot above them. These letters emanates outwards on either directions signifying expansion and growth of that knowledge. This reflects the core values of the institute where it fosters and facilitates in expanding ones intellectual ability, creativity, research and scientifi c discoveries.

Visual Style

• The logo is aesthetically designed with an objective to provide a good visual appearance. It is important that the reproduction of logo must be consistent across mediums to maintain the coherent visual identity. And for the logo to be registered and memorable its usage needs to be standardized. The design guidelines provided in the booklet aims to ensure its proper usage.
• The simple guidelines will help standardize the visual representation and application of the logo. The booklet is especially for the persons involved in the communication and reproduction of the logo such as graphic designers, professional printers, DTP operators, visual artists and signboard artists. It would also help general public to use the logo in an appropriate and visually consistent manner. Please read the guidelines carefully for the correct usage of the logo.
• The design philosophy of the logo is based on the two key words ‘Inventions and Innovations’, the foundation and vision of IIT Hyderabad. It is depicted using two i’s with common dot above them. These letters emanates outwards on either directions signifying expansion and growth of that knowledge. This reflects the core values of the institute where it fosters and facilitates in expanding ones intellectual ability, creativity, research and scientific discoveries.
• The identity is a symbolic representation of a person reading a book. This indicates imparting knowledge through quality education. The logo has also been envisaged with another deeper and philosophical meaning. The circle in the logo depicts the sun, the primary source of energy. The portrayal of sun symbolizes guiding light, force, creation, growth and strength. The warm and radiating colour scheme is derived from the vibrant sunlight (which also reflects the geographical climate of the city).
• The two letters of i’s are placed together in such a way that it forms the letter ‘H’ – acronym of Hyderabad.
• The design comprises of two parts, the logo mark on top and centrally aligned text at the bottom. The standard logo should have both the components together.
• The logo should adhere to the following dimensions and proportions. It is designed with certain logic and purpose. It should never be distorted or deformed under any circumstances or for any purpose.
• DO NOT STRETCH THE LOGO
• The logo should have enough margins around it to ensure good visibility. This provides a breathing space for the logo and also helps it to stand out from the contents that compete with it. For better visual clarity, the surrounding clear space should at least be 1/8th the height of logo to rest of the content.
• The logo should be used within a white rectangular box with margins as specifi ed above in case of distinct background colour or that has the same colours as in the logo (see illustration next page).
• The logo must be used proportionally alongside other IITs and organizational logos. Both the standard and shorter version of the logo can used whichever is found appropriate.

Layout And Composition

• The design comprises of two parts, the logo mark on top and centrally aligned text at the bottom. The standard logo should have both the components together.

Additional Properties

Employees History