Indian Motorcycle Riders Group

📋 1 Guidelines

🔗 Connections

Sector

Sports Automobile

Region

Usa

Guideline Year

2015

Language

English

Tags

Community Transport

Official Websites

Brand Guidelines

2015

Categories

Brand Imagery
  • No Native American references, imagery or iconography can be used on any product or in any communications.This includes words, images of people and the use of symbols, e.g., arrows or headdresses.
  • Trademarks may not be altered in any way and cannot be used in combination with any other words or graphics.
  • Always use the ® symbol as prescribed below in all chapter communications and marketing materials.
  • These are the core colors of our brand.
  • Primary Color: Crimson Steed Red PMS 202 C; C=9 M=100Y=64 K=48 (PMS 202 CP) R=134 G=38 B=51 Fashion & Home Cotton 19-1656 TPX
  • Secondary Color: Brown PMS 476 C; C=30 M=71Y=75 K=81 (PMS 476 CP) R=78 G=54 B=41 Fashion & Home Cotton 19-1218 TPX
  • Secondary Color: Gold PMS 131 C; C=2 M=39Y=100 K=10 (PMS 131 CP) R=204 G=138 B=0 Fashion & Home Cotton 15-0953 TPX
  • Secondary Color: Cream PMS 155 C; C=0 M=12Y=34K=0 (PMS 155 CP) R=239 G=209 B=159 Fashion & Home Cotton 12-0815 TPX
  • Secondary Color: Cool Gray PMS Cool Gray 5 C=13 M=9Y=10K=27 (PMS Cool Gray 5 CP) R=169 G=171 B=172 Fashion & Home Cotton 14-4203 TPX
  • Secondary Color: White
  • Secondary Color: Bone C=0M=1Y=10K=0 R=255 G=251 B=234
  • Don’t hide it. The Indian Motorcycle Riders Group® (“IMRG”) must be surrounded by an exclusion zone or clear space, never use less than this specific minimum space.
  • Clear space is equal to the height of RIDERS GROUP
  • Minimum Size Usage This is the recommended size for the Indian Motorcycle Riders Group® logo. This minimum size ensures the elements of the logo are retained. If you want to use the logo in a smaller application, it would need to be approved by Indian Motorcycle® to ensure clarity and definition. When the corporate logo is used in a smaller format, each of the elements of the logo must be retained. This includes the Indian, Motorcycle and® elements. Scale the® to ensure it is legible. All logo applications are subject to full approval. As a guide, when the ® becomes illegible, it can be scaled up to a size of no more than 75% of the size of the MOTORCYCLE lettering.
  • Do not redesign, combine or alter the Indian Motorcycle Riders Group® logo in any way. Any use of Indian Motorcycle® logos or trademarks that do not comply with the guidelines in this document is not authorized. The use of trademarks across chapters is subject to full approval by Indian Motorcycle®.
Color Palette
  • These are the core colors of our brand.
  • Primary Color: Crimson Steed Red PMS 202 C; C=9 M=100Y=64 K=48 (PMS 202 CP) R=134 G=38 B=51 Fashion & Home Cotton 19-1656 TPX
  • Secondary Color: Brown PMS 476 C; C=30 M=71Y=75 K=81 (PMS 476 CP) R=78 G=54 B=41 Fashion & Home Cotton 19-1218 TPX
  • Secondary Color: Gold PMS 131 C; C=2 M=39Y=100 K=10 (PMS 131 CP) R=204 G=138 B=0 Fashion & Home Cotton 15-0953 TPX
  • Secondary Color: Cream PMS 155 C; C=0 M=12Y=34K=0 (PMS 155 CP) R=239 G=209 B=159 Fashion & Home Cotton 12-0815 TPX
  • Secondary Color: Cool Gray PMS Cool Gray 5 C=13 M=9Y=10K=27 (PMS Cool Gray 5 CP) R=169 G=171 B=172 Fashion & Home Cotton 14-4203 TPX
  • Secondary Color: White
  • Secondary Color: Bone C=0 M=1 Y=10 K=0 R=255 G=251 B=234
  • All chapter customizations must use approved colors and typefaces, and is subject to approval by Indian Motorcycle®. For questions or to submit your logo for review, please contact brand@indianmotorcycle.com.
  • DO NOT change the logo colors
Typography
  • Each typeface has specific and approved uses to drive consistency and brand identity.
  • HOBOKEN HIGH SANS Headline Use www.lineto.com • Used primarily in headlines • Shows power, craftsmanship and refinement Headline Style Setting: ALL CAPS Tracking: 25–50 pt.
  • Rockwell Body Copy Use www.myfonts.com • Used for body copy • Not to be used in headlines
  • Knockout Ornamental Copy Use www.typography.com • Ornamental • Secondary font • Not to be used as feature font (e.g. image descriptions, legalese)
  • All chapter customizations must use approved colors and typefaces, and is subject to approval by Indian Motorcycle®. For questions or to submit your logo for review, please contact brand@indianmotorcycle.com.
Logo Usage
  • No Native American references, imagery or iconography can be used on any product or in any communications.This includes words, images of people and the use of symbols, e.g., arrows or headdresses.
  • Trademarks may not be altered in any way and cannot be used in combination with any other words or graphics.
  • Always use the ® symbol as prescribed below in all chapter communications and marketing materials.
  • Don’t hide it. The Indian Motorcycle Riders Group® (“IMRG”) must be surrounded by an exclusion zone or clear space, never use less than this specific minimum space.
  • Clear space is equal to the height of RIDERS GROUP
  • Minimum Size Usage This is the recommended size for the Indian Motorcycle Riders Group® logo. This minimum size ensures the elements of the logo are retained. If you want to use the logo in a smaller application, it would need to be approved by Indian Motorcycle® to ensure clarity and definition. When the corporate logo is used in a smaller format, each of the elements of the logo must be retained. This includes the Indian, Motorcycle and® elements. Scale the® to ensure it is legible. All logo applications are subject to full approval. As a guide, when the ® becomes illegible, it can be scaled up to a size of no more than 75% of the size of the MOTORCYCLE lettering.
  • Do not redesign, combine or alter the Indian Motorcycle Riders Group® logo in any way. Any use of Indian Motorcycle® logos or trademarks that do not comply with the guidelines in this document is not authorized. The use of trademarks across chapters is subject to full approval by Indian Motorcycle®.
  • DO NOT change the logo colors DO NOT change the DO NOT create logo “lockups” by DO NOT deconstruct the logo or type size proportion adding text or symbols in close proximity to the logo
  • All chapter customizations must use approved colors and typefaces, and is subject to approval by Indian Motorcycle®. For questions or to submit your logo for review, please contact brand@indianmotorcycle.com.
Tone And Messaging
  • As long as there have been American motorcycles, there have been Indian Motorcycle® riders. Riders who made the Indian Motorcycle® brand what it is. Riders who know you can’t buy character.You build it. One ride at a time. Every time you throw a leg over an Indian motorcycle, you’re helping to build the Indian Motorcycle® brand. You join legendary riders like the Jackpine Gypsies, Erwin “Cannonball” Baker and Ed “Iron man” Kretz. Riders who made Indian Motorcycle® the legendary brand it is today. A brand that never settles for less than the best. A brand that honors its past, but is firmly focused on that long, winding ribbon of asphalt that lies ahead.
  • Riders are the Heart and Soul of Indian Motorcycle® .
  • Indian Motorcycle® , the Indian Motorcycle Riders Group® , local chapters and sponsoring dealers have all worked hard to build and maintain a positive image of Indian Motorcycle® riders. That’s why we want to make sure the Indian Motorcycle Riders Group® logo, Indian Motorcycle® brand, logos and trademarks are treated with the respect they deserve.
  • No Native American references, imagery or iconography can be used on any product or in any communications.This includes words, images of people and the use of symbols, e.g., arrows or headdresses.
  • Don’t hide it. The Indian Motorcycle Riders Group® (“IMRG”) must be surrounded by an exclusion zone or clear space, never use less than this specific minimum space.
  • Do not redesign, combine or alter the Indian Motorcycle Riders Group® logo in any way. Any use of Indian Motorcycle® logos or trademarks that do not comply with the guidelines in this document is not authorized. The use of trademarks across chapters is subject to full approval by Indian Motorcycle®.
Brand Values
  • A brand forged by riders since 1901.
  • As long as there have been American motorcycles, there have been Indian Motorcycle® riders. Riders who made the Indian Motorcycle® brand what it is. Riders who know you can’t buy character.You build it. One ride at a time. Every time you throw a leg over an Indian motorcycle, you’re helping to build the Indian Motorcycle® brand. You join legendary riders like the Jackpine Gypsies, Erwin “Cannonball” Baker and Ed “Iron man” Kretz. Riders who made Indian Motorcycle® the legendary brand it is today. A brand that never settles for less than the best. A brand that honors its past, but is firmly focused on that long, winding ribbon of asphalt that lies ahead.
  • Riders are the Heart and Soul of Indian Motorcycle® .
  • Indian Motorcycle® , the Indian Motorcycle Riders Group® , local chapters and sponsoring dealers have all worked hard to build and maintain a positive image of Indian Motorcycle® riders. That’s why we want to make sure the Indian Motorcycle Riders Group® logo, Indian Motorcycle® brand, logos and trademarks are treated with the respect they deserve.
Visual Style
  • No Native American references, imagery or iconography can be used on any product or in any communications.This includes words, images of people and the use of symbols, e.g., arrows or headdresses.
  • Trademarks may not be altered in any way and cannot be used in combination with any other words or graphics.
  • Always use the ® symbol as prescribed below in all chapter communications and marketing materials.
  • These are the core colors of our brand.
  • Primary Color: Crimson Steed Red PMS 202 C; C=9 M=100Y=64 K=48 (PMS 202 CP) R=134 G=38 B=51 Fashion & Home Cotton 19-1656 TPX
  • Secondary Color: Brown PMS 476 C; C=30 M=71Y=75 K=81 (PMS 476 CP) R=78 G=54 B=41 Fashion & Home Cotton 19-1218 TPX
  • Secondary Color: Gold PMS 131 C; C=2 M=39Y=100 K=10 (PMS 131 CP) R=204 G=138 B=0 Fashion & Home Cotton 15-0953 TPX
  • Secondary Color: Cream PMS 155 C; C=0 M=12Y=34K=0 (PMS 155 CP) R=239 G=209 B=159 Fashion & Home Cotton 12-0815 TPX
  • Secondary Color: Cool Gray PMS Cool Gray 5 C=13 M=9Y=10K=27 (PMS Cool Gray 5 CP) R=169 G=171 B=172 Fashion & Home Cotton 14-4203 TPX
  • Secondary Color: White
  • Secondary Color: Bone C=0M=1Y=10K=0 R=255 G=251 B=234
  • Each typeface has specific and approved uses to drive consistency and brand identity.
  • HOBOKEN HIGH SANS Headline Use www.lineto.com • Used primarily in headlines • Shows power, craftsmanship and refinement Headline Style Setting: ALL CAPS Tracking: 25–50 pt.
  • Rockwell Body Copy Use www.myfonts.com • Used for body copy • Not to be used in headlines
  • Knockout Ornamental Copy Use www.typography.com • Ornamental • Secondary font • Not to be used as feature font (e.g. image descriptions, legalese)
  • Don’t hide it. The Indian Motorcycle Riders Group® (“IMRG”) must be surrounded by an exclusion zone or clear space, never use less than this specific minimum space.
  • Clear space is equal to the height of RIDERS GROUP
  • Minimum Size Usage This is the recommended size for the Indian Motorcycle Riders Group® logo. This minimum size ensures the elements of the logo are retained. If you want to use the logo in a smaller application, it would need to be approved by Indian Motorcycle® to ensure clarity and definition. When the corporate logo is used in a smaller format, each of the elements of the logo must be retained. This includes the Indian, Motorcycle and® elements. Scale the® to ensure it is legible. All logo applications are subject to full approval. As a guide, when the ® becomes illegible, it can be scaled up to a size of no more than 75% of the size of the MOTORCYCLE lettering.
  • Do not redesign, combine or alter the Indian Motorcycle Riders Group® logo in any way. Any use of Indian Motorcycle® logos or trademarks that do not comply with the guidelines in this document is not authorized. The use of trademarks across chapters is subject to full approval by Indian Motorcycle®.
  • DO NOT change the logo colors DO NOT change the DO NOT create logo “lockups” by DO NOT deconstruct the logo or type size proportion adding text or symbols in close proximity to the logo
  • All chapter customizations must use approved colors and typefaces, and is subject to approval by Indian Motorcycle®. For questions or to submit your logo for review, please contact brand@indianmotorcycle.com.
Iconography
  • No Native American references, imagery or iconography can be used on any product or in any communications.This includes words, images of people and the use of symbols, e.g., arrows or headdresses.
  • Don’t hide it. The Indian Motorcycle Riders Group® (“IMRG”) must be surrounded by an exclusion zone or clear space, never use less than this specific minimum space.
  • Clear space is equal to the height of RIDERS GROUP
  • Minimum Size Usage This is the recommended size for the Indian Motorcycle Riders Group® logo. This minimum size ensures the elements of the logo are retained. If you want to use the logo in a smaller application, it would need to be approved by Indian Motorcycle® to ensure clarity and definition. When the corporate logo is used in a smaller format, each of the elements of the logo must be retained. This includes the Indian, Motorcycle and® elements. Scale the® to ensure it is legible. All logo applications are subject to full approval. As a guide, when the ® becomes illegible, it can be scaled up to a size of no more than 75% of the size of the MOTORCYCLE lettering.
  • Do not redesign, combine or alter the Indian Motorcycle Riders Group® logo in any way. Any use of Indian Motorcycle® logos or trademarks that do not comply with the guidelines in this document is not authorized. The use of trademarks across chapters is subject to full approval by Indian Motorcycle®.
  • DO NOT change the logo colors DO NOT change the DO NOT create logo “lockups” by DO NOT deconstruct the logo or type size proportion adding text or symbols in close proximity to the logo
  • Additional Design Elements-as long as clear space is maintained around the IMRG logo (equal to the height of RIDERS GROUP), you are able to add other design elements to customize when representing your chapter.
  • Subject to Review-All chapter customizations must use approved colors and typefaces, and is subject to approval by Indian Motorcycle®. For questions or to submit your logo for review, please contact brand@indianmotorcycle.com.
Layout And Composition
  • Don’t hide it. The Indian Motorcycle Riders Group® (“IMRG”) must be surrounded by an exclusion zone or clear space, never use less than this specific minimum space.
  • Clear space is equal to the height of RIDERS GROUP
  • Minimum Size Usage This is the recommended size for the Indian Motorcycle Riders Group® logo. This minimum size ensures the elements of the logo are retained. If you want to use the logo in a smaller application, it would need to be approved by Indian Motorcycle® to ensure clarity and definition. When the corporate logo is used in a smaller format, each of the elements of the logo must be retained. This includes the Indian, Motorcycle and® elements. Scale the® to ensure it is legible. All logo applications are subject to full approval. As a guide, when the ® becomes illegible, it can be scaled up to a size of no more than 75% of the size of the MOTORCYCLE lettering.
  • 1.5" in height
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