Indonesian AID

📋 1 Guidelines

🔗 Connections

Sector

Public sector

Region

Indonesia

Guideline Year

2021

Language

English

Tags

Ngo

Official Websites

Brand Guidelines

2021

Brand Summary

Mission
  • To actively participate in international development cooperation, embodying the mandate of Indonesia’s constitution to promote general welfare, educate the nation, and contribute to world order through aid and collaboration [^1].
Core Values
  • cooperation
  • helping
  • friendship
  • energy
  • enthusiasm
  • motivation
  • inspiration
  • optimism
  • positivity
  • international outreach
  • national identity
  • unity
  • strength
  • passion
  • warmth
  • action
  • uplift
  • support
  • professionalism
  • clarity
  • movement
  • progress
  • Pancasila principles
  • diplomacy
  • global impact [^2]
Target Audience
  • Global communities and foreign governments or agencies seeking international development cooperation and aid, with a focus on bridging social gaps and reducing poverty .
Personality Traits
  • energetic
  • motivational
  • inspirational
  • warm
  • optimistic
  • professional
  • clear
  • dynamic
  • friendly
  • helpful
  • active
  • modern [^2]
Visual Identity Overview
  • The brand uses vibrant red, orange, and yellow gradients, stylized flame and Garuda motifs, bold modern typography, and clean layouts to convey energy, movement, national identity, and global outreach. The logo and visual elements emphasize clarity, professionalism, and a sense of action and support [^5].

Categories

Brand Imagery
  • Indonesian AID Logo Design - The image features a vibrant red background with large, abstract, curved white shapes that resemble stylized flames or swooping patterns, extending across the image with a sense of movement and dynamism. In the lower right corner, there is a logo consisting of a white stylized swoosh or flame shape accompanied by text that reads ‘Indonesian AID’ in bold white letters, with smaller text below stating ‘Indonesian Agency for International Development’. The logo and text are positioned in front of the red background, standing out clearly against it. The overall composition balances the large abstract shapes with the smaller logo and text, creating a modern, energetic visual design indicative of a branding or promotional graphic related to Indonesian international aid development efforts.AID from us to the world Indonesian Agency for International Development LOGO Brand Signature/ Primary Logo
  • Indonesian Aid Logo Design - The image should feature a stylized, dynamic flame or swoosh element in shades of red, orange, and yellow, positioned to the left or top of the layout, symbolizing energy or movement. To the right or below this graphic, the word ‘Indonesian’ should be prominently displayed in bold, red text, followed by the word ‘AID’ in a similarly bold, red font. Beneath ‘AID,’ a tagline in smaller, red text reads ‘from us to the world,’ emphasizing the humanitarian or aid-related theme. The overall composition should be clean and professional, emphasizing warmth, urgency, and connection, with a balanced arrangement between the graphic element and the text elements to ensure clarity and impact.Indonesian AI D from us to the world LOGO International Usage National Usage
  • Indonesian Aid Logo Concept - The image should feature a stylized graphic element resembling a dynamic flame or wave, composed of smooth, flowing shapes in gradients of red, orange, and yellow, positioned to the left or above the text. To the right or below this graphic, the text ‘Indonesian AID’ should be prominently displayed, with ‘Indonesian’ in bold, red and orange letters, and ‘AID’ in bold, deeper red. Beneath or adjacent to the main text, a smaller tagline reads ‘from us to the world’ in a more delicate font, colored in red. The overall composition should be balanced and clear, emphasizing the themes of aid, Indonesia, and global outreach, with a clean, professional design suitable for an organizational logo or campaign image.Indonesian AI D from us to the world Indonesian Agency for International Development
  • LDKPI Logo Representation - The image should feature a dynamic and stylized flame graphic composed of three sweeping, curved shapes in shades of red and orange, suggesting motion and energy. To the right of this graphic, there should be bold, uppercase letters spelling ‘LDKPI’ in a gradient of red to orange, creating a vibrant, eye-catching effect. Beneath the main acronym, there should be smaller, lowercase text in red reading ‘dari kita untuk dunia,’ which translates to ‘from us for the world.’ The overall color scheme is warm, using reds, oranges, and yellows, with a clean, professional design that emphasizes energy, movement, and unity. The background should be plain, possibly white, to make the graphic and text stand out clearly, with no additional intricate details.{6ce1 dari kita untuk dunia
Color Palette
  • C .0 R 247 #F70000 M .100 G 0 .100 B 0 Pantone 2347C K .0 ACTION ENERGY WARMTH PASSION INSPIRES C 0 R :255 #FFC200 M 24 :G :194 Y 100 B :0 Pantone 109C K 0
  • C 0 R 10 #0A0A0A M 0 G 10 Pantone Black 6C Y O B 10 K 100 KONFIGURASI LOGO
Typography
  • from us to the world
  • Indonesian AID from us to the world Indonesian Agency for International Development LOGO Brand Signature/ Primary Logo
  • Indonesian AI D from us to the world LOGO International Usage National Usage
  • Indonesian AI D from us to the world Indonesian Agency for International Development
  • LDKPI dari kita untuk dunia
Logo Usage
  • LOGO Brand Signature/ Primary Logo
  • LOGO International Usage National Usage
Tone And Messaging
  • Tagline lndonesian AID (LDKPI) “Dari Kita Untuk Dunia”, di visualisasikan dalam nilai-nilai yang terkandung dalam bentuk dan warna yang merepresentasikan identitas bangsa Indonesia, masyarakat dunia, kerjasama, tolong menolong, persahabatan, energi, semangat, motivasi, inspirasi, untuk dunia yang lebih baik.
  • Perwujudan “diplomasi tangan di atas”, sebagai bentuk peran dan keterlibatan aktif Bangsa Indonesia dalam mendukung pembangunan dunia, terutama untuk mengatasi kesenjangan sosial dan mengurangi kemiskinan.
Brand Values
  • Tagline lndonesian AID (LDKPI) “Dari Kita Untuk Dunia”, di visualisasikan dalam nilai-nilai yang terkandung dalam bentuk dan warna yang merepresentasikan identitas bangsa Indonesia, masyarakat dunia, kerjasama, tolong menolong, persahabatan, energi, semangat, motivasi, inspirasi, untuk dunia yang lebih baik.
  • Logo lndonesian AID (LDKPI) ini merupakan visualisasi dari burung Garuda sebagai identitas Bangsa Indonesia dan simbolisasi “diplomasi tangan di atas”, yang memberikan pesan bahwa Bangsa Indonesia turut berperan aktif dalam pergaulan internasional sebagai wujud amanat UUD 1945.
  • Komitmen Bangsa Indonesia untuk melakukan kerja sama pembangunan internasional, sebagai wujud amanat UUD 1945 untuk turut serta memajukan kesejahteraan umum, mencerdaskan kehidupan bangsa, dan ikut melaksanakan ketertiban dunia. Serta sebagai bentuk aktualisasi dalam membangun kerjasama pembangunan internasional dengan pemberian bantuan dan hibah kepada Pemerintah Asing/ Lembaga Asing
  • Perwujudan “diplomasi tangan di atas”, sebagai bentuk peran dan keterlibatan aktif Bangsa Indonesia dalam mendukung pembangunan dunia, terutama untuk mengatasi kesenjangan sosial dan mengurangi kemiskinan.
Visual Style
  • The image features a vibrant red background with large, abstract, curved white shapes that resemble stylized flames or swooping patterns, extending across the image with a sense of movement and dynamism. In the lower right corner, there is a logo consisting of a white stylized swoosh or flame shape accompanied by text that reads ‘Indonesian AID’ in bold white letters, with smaller text below stating ‘Indonesian Agency for International Development’. The logo and text are positioned in front of the red background, standing out clearly against it. The overall composition balances the large abstract shapes with the smaller logo and text, creating a modern, energetic visual design indicative of a branding or promotional graphic related to Indonesian international aid development efforts.
  • The image should feature a stylized, dynamic flame or swoosh element in shades of red, orange, and yellow, positioned to the left or top of the layout, symbolizing energy or movement. To the right or below this graphic, the word ‘Indonesian’ should be prominently displayed in bold, red text, followed by the word ‘AID’ in a similarly bold, red font. Beneath ‘AID,’ a tagline in smaller, red text reads ‘from us to the world,’ emphasizing the humanitarian or aid-related theme. The overall composition should be clean and professional, emphasizing warmth, urgency, and connection, with a balanced arrangement between the graphic element and the text elements to ensure clarity and impact.
  • The image should feature a stylized graphic element resembling a dynamic flame or wave, composed of smooth, flowing shapes in gradients of red, orange, and yellow, positioned to the left or above the text. To the right or below this graphic, the text ‘Indonesian AID’ should be prominently displayed, with ‘Indonesian’ in bold, red and orange letters, and ‘AID’ in bold, deeper red. Beneath or adjacent to the main text, a smaller tagline reads ‘from us to the world’ in a more delicate font, colored in red. The overall composition should be balanced and clear, emphasizing the themes of aid, Indonesia, and global outreach, with a clean, professional design suitable for an organizational logo or campaign image.
  • The image should feature a dynamic and stylized flame graphic composed of three sweeping, curved shapes in shades of red and orange, suggesting motion and energy. To the right of this graphic, there should be bold, uppercase letters spelling ‘LDKPI’ in a gradient of red to orange, creating a vibrant, eye-catching effect. Beneath the main acronym, there should be smaller, lowercase text in red reading ‘dari kita untuk dunia,’ which translates to ‘from us for the world.’ The overall color scheme is warm, using reds, oranges, and yellows, with a clean, professional design that emphasizes energy, movement, and unity. The background should be plain, possibly white, to make the graphic and text stand out clearly, with no additional intricate details.
🐛 Report