Inner-City Arts

Official Websites

• https://inner-cityarts.org
• http://www.inner-cityarts.org

Brand Guidelines

2017

Brand Summary

Mission

• To engage young people in the creative process in order to shape a society of creative, confident and collaborative individuals [^1].

Core Values

• creativity
• confidence
• collaboration
• vibrancy
• dynamic
• multi-faceted
• transformational
• integrity
• accessibility
• community
• education
• personal growth
• honoring human capacity for creativity
• value cultivation in education of young people [^2]

Target Audience

• Young people, especially children and youth in Los Angeles, including those with Limited English Proficiency who are at risk of academic failure .

Personality Traits

• vibrant
• dynamic
• multi-faceted
• transformational
• creative
• confident
• collaborative
• spirited
• personable
• light
• flexible [^2]

Visual Identity Overview

• The visual identity is bold, energetic, and vibrant, featuring large block letters in red, orange, and yellow, with dynamic, irregular arrangements. The logo is inspired by architectural forms and the creative environment, using clean geometric lines and a modern aesthetic. The color palette is primarily Pantone Red 032 U, Pantone 172 U, and Pantone Orange 021 U. Typography centers on Gotham Black and Gotham Bold for headlines, and Adelle Sans for body text. Visual style emphasizes creativity, movement, and urban artistic expression [^5].

Categories

Brand Imagery

• FOR PRINT I 300 DPI
• FOR EMAIL I 72 DPI
• FOR WEB I 72 DPI
• All photographs must be approved by Inner­City Arts and any individuals depicted must consent via photo release. Image resolutions must be appropriate to the image’s application.
• For photo permission and approval, contact communications@inner-cityarts.org.
• Photographs can be masked in simple shapes.

Color Palette

• SPOT COLOR PANTONE RED 032 U PANTONE 172 U PANTONE ORANGE 021 U
• PROCESS COLOR C O / M 90 / y 86 / K 0 C O/M 66 / y 88 / K 0 C O / M 53 / y 100 / K 0
• SECONDARY COLOR C O / M O / y O / K 60 C O / M O / y O / K 30
• These 3 colors are our primary brand colors. The logo should not appear in any other hues except for when converted to white or, in some cases, a solid pre-approved color to match specific marketing collateral.
• 3 COLOR LOGO Color logo should be presented with our 3 colors
• 1 COLOR LOGO One color logo should be presented with Pantone Orange 021 U or C0/M66/Y88/K0
• 1 COLOR LOGO One-color logo over dark-color background should be presented in white.

Typography

• DISPLAY FONT | GOTHAM BLACK
• HEADLINE FONT | GOTHAM BOLD
• Inner-City Arts primarily uses Gotham bold and Gotham black – bold, clear, and impactful – for headlines and in titles. Adelle Sans – clean, spirited, personable, light and flexible – is used as our main paragraph and body text in documents.
• When neither fonts are available, a standard sans serif font, such as Helvetica and Arial, are acceptable in document applications.
• PARAGRAPH 1 - HEADLINE | GOTHAM BOLD
• PARAGRAPH 2 | ADELLE SANS - REGULAR
• QUOTES | GOTHAM BOOK

Logo Usage

• Color logo should be presented with our 3 colors
• One color logo should be presented with Pantone Orange 021 U or C0/M66/Y88/K0
• One-color logo over dark-color background should be presented in white.
• If placed on photography, ensure there is a strong enough contrast between the logo (in black or white) and the image.
• Logo should have a minimum of a quarter inch space padding.
• LOGO SHOULD NOT BE SMALLER THAN THIS SIZE
• Never assign a new unapproved color to the logo or alter its transparency without permission. Never add-to, remove, or create design elements around the icon, unless otherwise approved.
• The printing or sale of any Inner-City Arts-branded merchandise without permission and approval from Inner-City Arts is strictly prohibited.
• Any mention of our organization and/or our logo should be excluded from any marketing or promotional material that is vulgar, sexually explicit, or references drug-use or adult content.
• To make any use of our marks in a way that is not covered by these guidelines, please contact us at communications@inner-cityarts.org and include a visual mockup.
• These 3 colors are our primary brand colors. The logo should not appear in any other hues except for when converted to white or, in some cases, a solid pre-approved color to match specific marketing collateral.

Brand Values

• In many ways, the Inner-City Arts brand is more than just a logo or font; our brand is the sum of who we are and what we do. Vibrant, dynamic, multi-faceted and representative of our transformational creative space, our brand identity is essential in communicating our values as an organization.
• We created this document in order to share our branding standards and aid partners, supporters and third parties in promoting Inner-City Arts. These guidelines are provided to keep our brand focused and aligned with our vision. We appreciate your collaboration in maintaining the integrity of our visual identity.
• We believe that the arts and creativity are transformational. Inner-City Arts envisions a society that honors the human capacity for creativity, and values its cultivation in the education of young people.
• Our mission is to engage young people in the creative process in order to shape a society of creative, confident and collaborative individuals.

Visual Style

• SPOT COLOR PANTONE RED 032 U PANTONE 172 U PANTONE ORANGE 021 U
• PROCESS COLOR C O / M 90 / y 86 / K 0 C O/M 66 / y 88 / K 0 C O / M 53 / y 100 / K 0
• SECONDARY COLOR C O / M O / y O / K 60 C O / M O / y O / K 30
• Color logo should be presented with our 3 colors
• One color logo should be presented with Pantone Orange 021 U or C0/M66/Y88/K0
• One-color logo over dark-color background should be presented in white.
• If placed on photography, ensure there is a strong enough contrast between the logo (in black or white) and the image.
• Logo should have a minimum of a quarter inch space padding.
• LOGO SHOULD NOT BE SMALLER THAN THIS SIZE
• Never assign a new unapproved color to the logo or alter its transparency without permission. Never add-to, remove, or create design elements around the icon, unless otherwise approved.
• The printing or sale of any Inner-City Arts-branded merchandise without permission and approval from Inner-City Arts is strictly prohibited.
• Any mention of our organization and/or our logo should be excluded from any marketing or promotional material that is vulgar, sexually explicit, or references drug-use or adult content.

Layout And Composition

• Logo should have a minimum of a quarter inch space padding.
• LOGO SHOULD NOT BE SMALLER THAN THIS SIZE
• If placed on photography, ensure there is a strong enough contrast between the logo (in black or white) and the image.

Brand Extensions

• Inspired by the relationship between our campus and logo, our design team utilized the lines, shapes and design of our spaces to develop logos for each program within our organization.
• The initial lines drawn from the space transform, find balance, and take shape as a sub logo to visually express the program it is representing.

Additional Properties

Revenue History

Total Assets History