Intel Centrino

Official Websites

• https://www.intel.com

Brand Guidelines

2003

Brand Summary

Mission

• Intel® Centrino™ mobile technology is designed from the ground up to deliver the optimal mobile computing experience, including performance, battery life, small and innovative form factors, and wireless connectivity. Its visual identity signals a fundamental shift in Intel’s product brand hierarchy, illustrating freedom and flexibility inherent in mobile computing [^1].

Core Values

• performance
• battery life
• innovation
• wireless connectivity
• quality
• technological leadership

Target Audience

• Individuals and organizations seeking advanced mobile computing solutions with high performance, long battery life, innovative form factors, and reliable wireless connectivity [^2].

Personality Traits

• dynamic
• innovative
• precise
• flexible
• trustworthy

Visual Identity Overview

• The visual identity features dynamic, precision-tuned shapes, primarily using Intel Blue to reinforce corporate brand connection and magenta to distinguish the Centrino brand. The logo is composed of overlapping speech bubble-like elements, with clear guidelines for color palette, sizing, backgrounds, clear space, and correct usage to ensure consistency and recognition [^3].

Categories

Color Palette

• The Intel® Centrino™ brand will only be promoted in the supporting company of the Intel Inside® brand. While Intel Blue is used to reinforce the connection to the Intel® corporate brand, magenta is used to distinguish this new and innovative brand from other processor brands in Intel’s product hierarchy.
• Intel Blue represents the inherent quality and technological leadership that is consistent with Intel’s other processor brands.
• CMYK = 100, 40, 0, 0
• RGB = 0, 51, 255
• Magenta is utilized to effectively differentiate the Intel® Centrino™ brand from other processor brands.
• CMYK = 0, 100, 0, 0
• RGB = 255, 0, 153
• The use of black ensures the clarity and readability of the modifier.
• CMYK = 0, 0, 0, 100
• RGB = 0, 0, 0

Logo Usage

• The Intel® Centrino™ brand will only be promoted in the supporting company of the Intel Inside® brand. While Intel Blue is used to reinforce the connection to the Intel® corporate brand, magenta is used to distinguish this new and innovative brand from other processor brands in Intel’s product hierarchy.
• Intel Blue represents the inherent quality and technological leadership that is consistent with Intel’s other processor brands. CMYK = 100, 40, 0, 0 RGB = 0, 51, 255
• Magenta is utilized to effectively differentiate the Intel® Centrino™ brand from other processor brands. CMYK = 0, 100, 0, 0 RGB = 255, 0, 153
• The use of black ensures the clarity and readability of the modifier. CMYK = 0, 0, 0, 100 RGB = 0, 0, 0
• To maintain the legibility of the Intel® Centrino™ logo, minimum size requirements have been set for logo reproduction in various applications.
• For most print applications, the minimum size is 1" (2.54 cm) wide. The 3/4" logo may only be used for Agent Print ad spaces that measure less than 24 sq. in. (151 sq. cm). All other Direct and Agent Print ads and Direct Mail must use the 1" logo.
• A 90-pixel high version (which includes 1 “n” of white space) is available for use in Web applications. A 60-pixel high version is available for banner ads.
• Whenever possible, place the Intel® Centrino™ logo on a clean, clear, white background. In the instance where the logo is used on a colored, photographic, or patterned background, a white, radius-cornered box (which is built into the logo file) must be maintained.
• As much as possible, place the logo on a white background.
• Make sure to use the provided white-space element in the logo file when placing on a colored, photographic, or patterned background.
• To reinforce communication goals and maintain the strength of the Intel® Centrino™ brand identity, set the logo apart from surrounding design elements by maintaining a constant clear space around it.
• In all applications of the Intel Centrino logo, the clear space surrounding the logo is equal to the height of one “n” in “Centrino”.
• Do not redraw or modify the logo in any way. Leave existing trademark symbols intact. Use artwork exactly as provided.
• The Intel® Centrino™ mobile technology logo print files have been created in vector format using Adobe Illustrator* 8. The print files are exported EPS files. You can use them as placed graphics in most page layout and illustration software. In order to maintain a consistent impression of the logo, certain aspects of it have been optimized at each size. Therefore: • Scale each logo file up to the next largest size only. • For logos needing to be larger than 7.5" wide, use the 7.5" wide version and scale up. When the logo is scaled to a very large size, this may require that it be manipulated so that the trademark symbol does not appear disproportionately large.
• Print: Process Color Format: EPS Colors: C,M,K Available sizes:* 3/4", 1", and 7.5" widths
• Print: Grayscale Format: EPS Color: K Available sizes:* 3/4", 1", and 7.5" widths
• Web: RGB Format: GIF Colors: R,G,B** Available sizes: 90 and 60 pixel heights
• Rich Media: RGB Format: SWF Colors: R,G,B** Available size: 60 pixels high
• The 3/4" logo may only be used for Agent Print ad spaces that measure less than 24 sq. in. (151 sq. cm). All other Direct and Agent Print ads and Direct Mail must use the 1" logo.
• The Web versions use standard Web-safe colors; as a result, the colors of the Web versions are slightly different from the printed versions.

Visual Style

• The Intel® Centrino™ brand will only be promoted in the supporting company of the Intel Inside® brand. While Intel Blue is used to reinforce the connection to the Intel® corporate brand, magenta is used to distinguish this new and innovative brand from other processor brands in Intel’s product hierarchy.
• Intel Blue represents the inherent quality and technological leadership that is consistent with Intel’s other processor brands. CMYK = 100, 40, 0, 0 RGB = 0, 51, 255
• Magenta is utilized to effectively differentiate the Intel® Centrino™ brand from other processor brands. CMYK = 0, 100, 0, 0 RGB = 255, 0, 153
• The use of black ensures the clarity and readability of the modifier. CMYK = 0, 0, 0, 100 RGB = 0, 0, 0
• To maintain the legibility of the Intel® Centrino™ logo, minimum size requirements have been set for logo reproduction in various applications.
• For most print applications, the minimum size is 1" (2.54 cm) wide. The 3/4" logo may only be used for Agent Print ad spaces that measure less than 24 sq. in. (151 sq. cm). All other Direct and Agent Print ads and Direct Mail must use the 1" logo.
• A 90-pixel high version (which includes 1 “n” of white space) is available for use in Web applications. A 60-pixel high version is available for banner ads.
• Whenever possible, place the Intel® Centrino™ logo on a clean, clear, white background. In the instance where the logo is used on a colored, photographic, or patterned background, a white, radius-cornered box (which is built into the logo file) must be maintained.
• As much as possible, place the logo on a white background.
• Make sure to use the provided white-space element in the logo file when placing on a colored, photographic, or patterned background.

Additional Properties