Intel Pentium 4

Official Websites

• https://www.intel.com/pressroom/archive/releases/2000/dp112000.htm

Brand Guidelines

2001

Brand Summary

Mission

• To build recognition, trust, and the strength of both the Intel Pentium brand family and the Intel corporate brand, fortifying Intel’s brand and technology leadership positions through proper and consistent use of its brand identity in all communications.

Core Values

• recognition
• trust
• consistency
• technology leadership
• premium quality

Target Audience

• Individuals and organizations involved in the development of communications, advertising, and marketing materials for Intel Pentium 4 products.

Personality Traits

• intelligent
• precise
• premium
• modern
• technologically advanced

Visual Identity Overview

• The visual identity is defined by a consistent use of Intel Blue, Orange, and Gray color palette, dimensional logo artwork, clear and solid backgrounds, and modern packaging designs that emphasize the brand name and product variant. Guidelines ensure proper logo usage, sizing, backgrounds, and artwork formats to maintain a premium and technologically advanced brand image.

Categories

Logo Usage

• The key to the success of the Intel® Pentium® 4 brand is proper and consistent use of its brand identity. This identity, used in text and represented by design elements, is the extension of the brand in all communications. Consistent brand expression based on these guidelines will build recognition, trust, and the strength of both the Intel Pentium brand family and the Intel corporate brand, fortifying Intel’s brand and technology leadership positions.
• Intel Blue: Visually match hue to the Intel Blue swatch provided in the Intel Pentium 4 logo packet.
• To maintain the legibility of the Intel® Pentium® 4 brand, minimum size requirements have been set for logo reproduction in various applications.
• Minimum size is 7/8" (2.223 cm) wide for print-version files.*
• A 60 pixel high version is available for use in all Web advertisements and e-Commerce.
• The 5/8" logo may only be used for Agent Print ad spaces that measure less than 24 sq. in. (151 sq. cm). All other Direct and Agent Print ads and Direct Mail must use the 7/8" logo. Effective March 1, 2002.
• Whenever possible, place the Intel® Pentium® 4 logo on a clean, clear, solid background. The background should be white or a solid color that offers good contrast. In the rare instance where the logo is used on a photographic or patterned image, ensure that there is significant contrast between the background and the logo.
• Place the logo on a white or a solid background of good contrast.
• Place the logo on a patterned background of significant contrast.
• Do not redraw or modify the logo in any way. Leave existing trademark symbols intact. Use artwork exactly as provided.
• In order to successfully reproduce this logo in print, the files have been created in RASTER format, as opposed to vector format, using Adobe Photoshop* 5. Earlier versions of Adobe Photoshop* can be used to open the 4-color files, but it is recommended that you use Adobe Photoshop* 5 whenever possible. All of these files are exported EPS files and should be used as placed graphics in page layout and illustration software. Do NOT open a file with Adobe Illustrator* and resave it as an Adobe Illustrator* EPS file. This will result in an unusable file or one that generates incorrect results.
• The files have been created at 300 dpi and can be scaled down without compromising the file quality. However, these files are not upwardly scalable. While some raster files can be scaled up slightly (10%), it is NOT recommended because there is fine reverse type in the art that will be compromised if scaled up. Therefore, it is important that you download the appropriately sized file for your specific application. For your convenience, the logo library provides a range of sizes from which the files can be scaled down. Use the full-color logo, as specified on page 10, whenever possible.
• Again, please note: The files are raster, NOT VECTOR.
• The Web versions use standard Web-safe colors; as a result, the colors of the Web versions are slightly different from the printed versions.
• EPS files (Mac and PC files available) Colors: C,M,Y,K Available sizes: 7/8" and 5/8"* widths
• EPS files (Mac and PC files available) for one-color applications only Available sizes: 7/8" and 5/8"* widths
• GIF files (flat art) Available size: - 60 pixel height
• SWF files and EPS source file (flat art) Available SWF size: - 60 pixel height

Color Palette

• The Intel® Pentium® 4 brand color palette expresses the intelligence, precision, and premium nature of the Intel Pentium 4 brand. Use these colors as indicated here to consistently and powerfully express the brand’s identity.
• Intel Blue** Orange Gray

• Pantone*	C M Y K	R G B
  N/A	100, 40, 0, 0	0, 51, 255
  Pantone 165	0, 70, 100, 0	255, 102, 0
  Pantone Cool Gray 7	0, 0, 0, 47	153, 153, 153

• *Pantone is Pantone Inc.’s check-standard trademark for color standards and color-related products and services.
• **Intel Blue: Visually match hue to the Intel Blue swatch provided in the Intel Pentium 4 logo packet.
• The Intel Pentium 4 logo elevates the use of Intel Blue to enrich the overall brand communication.
• Orange is impactful and expresses the premium performance of the brand.
• Gray is used to reflect dimensionality and to reinforce technological precision.
• The Web versions use standard Web-safe colors; as a result, the colors of the Web versions are slightly different from the printed versions.

Packaging Design

• The Intel® Pentium® 4 brand color palette expresses the intelligence, precision, and premium nature of the Intel Pentium 4 brand. Use these colors as indicated here to consistently and powerfully express the brand’s identity. Intel Blue** Orange Gray

  Pantone*	C M Y K	R G B
  N/A	100, 40, 0, 0	0, 51, 255
  Pantone 165	0, 70, 100, 0	255, 102, 0
  Pantone Cool Gray 7	0, 0, 0, 47	153, 153, 153

  *Pantone is Pantone Inc.’s check-standard trademark for color standards and color-related products and services. **Intel Blue: Visually match hue to the Intel Blue swatch provided in the Intel Pentium 4 logo packet.
• Minimum size is 7/8" (2.223 cm) wide for print-version files.* A 60 pixel high version is available for use in all Web advertisements and e-Commerce. 7/8" for print 60 pixels high for Web *The 5/8" logo may only be used for Agent Print ad spaces that measure less than 24 sq. in. (151 sq. cm). All other Direct and Agent Print ads and Direct Mail must use the 7/8" logo. Effective March 1, 2002.
• Whenever possible, place the Intel® Pentium® 4 logo on a clean, clear, solid background. The background should be white or a solid color that offers good contrast. In the rare instance where the logo is used on a photographic or patterned image, ensure that there is significant contrast between the background and the logo.
• Do not redraw or modify the logo in any way. Leave existing trademark symbols intact. Use artwork exactly as provided.
• In order to successfully reproduce this logo in print, the files have been created in RASTER format, as opposed to vector format, using Adobe Photoshop* 5. Earlier versions of Adobe Photoshop* can be used to open the 4-color files, but it is recommended that you use Adobe Photoshop* 5 whenever possible. All of these files are exported EPS files and should be used as placed graphics in page layout and illustration software. Do NOT open a file with Adobe Illustrator* and resave it as an Adobe Illustrator* EPS file. This will result in an unusable file or one that generates incorrect results.
• The files have been created at 300 dpi and can be scaled down without compromising the file quality. However, these files are not upwardly scalable. While some raster files can be scaled up slightly (10%), it is NOT recommended because there is fine reverse type in the art that will be compromised if scaled up. Therefore, it is important that you download the appropriately sized file for your specific application. For your convenience, the logo library provides a range of sizes from which the files can be scaled down. Use the full-color logo, as specified on page 10, whenever possible.
• The Web versions use standard Web-safe colors; as a result, the colors of the Web versions are slightly different from the printed versions. *The 5/8" logo may only be used for Agent Print ad spaces that measure less than 24 sq. in. (151 sq. cm). All other Direct and Agent Print ads and Direct Mail must use the 7/8" logo. Effective March 1, 2002.

Artwork Formats

• THE LOGO LIBRARY CONSISTS OF THE FOLLOWING:
• Print 4/C: EPS files (Mac and PC files available) Colors: C,M,Y,K Available sizes: 7/8" and 5/8"* widths
• Grayscale (halftone): EPS files (Mac and PC files available) for one-color applications only Available sizes: 7/8" and 5/8"* widths
• Web: GIF files (flat art) Available size: - 60 pixel height
• Web Rich Media: SWF files and EPS source file (flat art) Available SWF size: - 60 pixel height
• The Web versions use standard Web-safe colors; as a result, the colors of the Web versions are slightly different from the printed versions.
• The 5/8" logo may only be used for Agent Print ad spaces that measure less than 24 sq. in. (151 sq. cm). All other Direct and Agent Print ads and Direct Mail must use the 7/8" logo. Effective March 1, 2002.

Visual Style

• The Intel® Pentium® 4 brand color palette expresses the intelligence, precision, and premium nature of the Intel Pentium 4 brand. Use these colors as indicated here to consistently and powerfully express the brand’s identity.
• Intel Blue** Orange Gray
• Pantone* C M Y K R G B N/A 100, 40, 0, 0 0, 51, 255 Pantone 165 0, 70, 100, 0 255, 102, 0 Pantone Cool Gray 7 0, 0, 0, 47 153, 153, 153
• **Intel Blue: Visually match hue to the Intel Blue swatch provided in the Intel Pentium 4 logo packet.
• The Intel Pentium 4 logo elevates the use of Intel Blue to enrich the overall brand communication.
• Orange is impactful and expresses the premium performance of the brand.
• Gray is used to reflect dimensionality and to reinforce technological precision.
• To maintain the legibility of the Intel® Pentium® 4 brand, minimum size requirements have been set for logo reproduction in various applications.
• Minimum size is 7/8" (2.223 cm) wide for print-version files.*
• A 60 pixel high version is available for use in all Web advertisements and e-Commerce.
• The 5/8" logo may only be used for Agent Print ad spaces that measure less than 24 sq. in. (151 sq. cm). All other Direct and Agent Print ads and Direct Mail must use the 7/8" logo. Effective March 1, 2002.
• Whenever possible, place the Intel® Pentium® 4 logo on a clean, clear, solid background. The background should be white or a solid color that offers good contrast. In the rare instance where the logo is used on a photographic or patterned image, ensure that there is significant contrast between the background and the logo.
• Place the logo on a white or a solid background of good contrast.
• Place the logo on a patterned background of significant contrast.
• The following are examples of unacceptable expressions of the Intel® Pentium® 4 logo. Do not use these or other treatments that weaken the consistency of the Intel Pentium and Intel brand identities.
• Do not redraw or modify the logo in any way. Leave existing trademark symbols intact. Use artwork exactly as provided.
• In an effort to continually upgrade the premium impression of our brand, the Intel® Pentium® 4 logo has been created as dimensional art. The Intel Pentium 4 logo library is made up of various electronic files for specific use in print and onscreen applications. In order to successfully reproduce this logo in print, the files have been created in RASTER format, as opposed to vector format, using Adobe Photoshop* 5. Earlier versions of Adobe Photoshop* can be used to open the 4-color files, but it is recommended that you use Adobe Photoshop* 5 whenever possible. All of these files are exported EPS files and should be used as placed graphics in page layout and illustration software. Do NOT open a file with Adobe Illustrator* and resave it as an Adobe Illustrator* EPS file. This will result in an unusable file or one that generates incorrect results.
• The files have been created at 300 dpi and can be scaled down without compromising the file quality. However, these files are not upwardly scalable. While some raster files can be scaled up slightly (10%), it is NOT recommended because there is fine reverse type in the art that will be compromised if scaled up. Therefore, it is important that you download the appropriately sized file for your specific application. For your convenience, the logo library provides a range of sizes from which the files can be scaled down. Use the full-color logo, as specified on page 10, whenever possible.
• Again, please note: The files are raster, NOT VECTOR.
• The Web versions use standard Web-safe colors; as a result, the colors of the Web versions are slightly different from the printed versions.

Additional Properties