Official Websites

• https://www.paralympic.org/home
• http://www.paralympic.org
• https://www.paralympic.org

Brand Guidelines

2019

Brand Summary

Mission

• To lead the Paralympic Movement, oversee the delivery of the Paralympic Games and support members to enable para athletes to achieve sporting excellence, aiming for an inclusive world through para sport [^1].

Core Values

• courage
• determination
• inspiration
• equality

Target Audience

• Persons with disabilities, para athletes, and the global community interested in inclusion, diversity, and sporting excellence [^2].

Personality Traits

• bold
• uplifting
• relentless
• authentic

Visual Identity Overview

• The visual identity centers on the Paralympic symbol (three colored crescents: red, blue, green), vibrant core colors, clear space and alignment rules, and consistent logo lock-ups. The style is dynamic, clean, and emphasizes movement, diversity, and clarity [^3].

Categories

Brand Voice

• We want people to sit up and take notice of our work. We challenge how people think and act towards disability. We don’t do anything by half, the impact of our work is meaningful and transformational.
• We celebrate diversity and champion positive change.
• In pursuit of inclusion and excellence, we always aim to initiate progress. We always look to how we can make a difference.
• We are always grounded in reality and the authentic stories of our athletes and community. We communicate with honesty, integrity and transparency.

Brand Imagery

• The main identifier of the Paralympic Movement is our Paralympic symbol.
• The Paralympic symbol has been revised in 2019 to strengthen its appearance and future-proof it as we continue to grow as a Movement.
• The form has been redrawn so that each of the three individual elements are exactly the same. The spacing and geometry has also been refined so that the three Agitos are now rotating around a shared central point.
• The colours have been updated to match the vibrant Paralympic values. In the interests of sustainability and reducing ink when printing, we have adopted the red, blue and green used by the International Olympic Committee in the Olympic Rings.
• Please take care to use the correct Paralympic symbol.
• Always keep the clear space free of any other design elements
• The Paralympic symbol should be centred vertically or horizontally wherever possible
• To ensure the Paralympic symbol is always prominent there is an isolation area around it. The isolation area is ¼ of the height of the symbol around each edge. No other element should encroach on this area.
• Use the Paralympic symbol on white backgrounds.
• Use the white symbol on areas of solid colour or clear areas of the brand patterns.
• Use the symbol in a single brand colour (including black) on materials with print restrictions.
• Use the symbol in white on clear areas of photography.
• Do not use the three-colour symbol on coloured backgrounds.
• Do not place the symbol on complicated areas of the brand patterns.
• Do not use the symbol in a non-brand colour.
• Do not place the symbol on complicated areas of photography.
• The Paralympic symbol is the heart of the Paralympic Movement. The utmost care should be taken to ensure that it is always presented consistently.

Color Palette

• The colours have been updated to match the vibrant Paralympic values. In the interests of sustainability and reducing ink when printing, we have adopted the red, blue and green used by the International Olympic Committee in the Olympic Rings.
• Our core colours are red, blue and green. Each colour has a dark version that can be used to create depth and emphasis within layouts.
• Note: Colour pairings should not be mixed e.g. ‘Paralympic blue’ should not be paired with ‘Paralympic dark red’.
• PARALYMPIC BLACK Pantone 7547 C:0 M:0 Y:0 K:100 R:36 G:46 B:53 #242E35
• PARALYMPIC GREY 50% Pantone 7547 C:0 M:0 Y:0 K:50 R:146 G:150 B:154 #92969a
• PARALYMPIC RED Pantone 192 C:0 M:94 Y:65 K:0 R:238 G:51 B:78 #EE334E
• PARALYMPIC DARK RED Pantone 221 C:9 M:100 Y:26 K:38 R:145 G:0 B:72 #910048
• PARALYMPIC BLUE Pantone 3005 C:100 M:37 Y:0 K:0 R:0 G:129 B:200 #0081C8
• PARALYMPIC DARK BLUE Pantone 541 C:100 M:58 Y:9 K:46 R:0 G:60 B:113 #003C71
• PARALYMPIC GREEN Pantone 355 C:100 M:0 Y:100 K:0 R:0 G:166 B:81 #00A651
• PARALYMPIC DARK GREEN Pantone 330 C:90 M:21 Y:60 K:65 R:0 G:83 B:76 #00534C
• Do not use the three-colour symbol on coloured backgrounds.
• Do not use the symbol in a non-brand colour.

Typography

• NEW HERO SUPER Upper case Letter spacing: 50/1000em (Optical) Line heights: 100%
• NEW HERO REGULAR Sentence case Letter spacing: 25/1000em (Optical) Line heights: 120%

Logo Usage

• The main identifier of the Paralympic Movement is our Paralympic symbol.
• The Paralympic symbol has been revised in 2019 to strengthen its appearance and future-proof it as we continue to grow as a Movement.
• The form has been redrawn so that each of the three individual elements are exactly the same. The spacing and geometry has also been refined so that the three Agitos are now rotating around a shared central point.
• The colours have been updated to match the vibrant Paralympic values. In the interests of sustainability and reducing ink when printing, we have adopted the red, blue and green used by the International Olympic Committee in the Olympic Rings.
• Please take care to use the correct Paralympic symbol.
• CLEAR SPACE Always keep the clear space free of any other design elements
• The Paralympic symbol should be centred vertically or horizontally wherever possible
• To ensure the Paralympic symbol is always prominent there is an isolation area around it. The isolation area is ¼ of the height of the symbol around each edge. No other element should encroach on this area.
• Use the Paralympic symbol on white backgrounds.
• Use the white symbol on areas of solid colour or clear areas of the brand patterns.
• Use the symbol in a single brand colour (including black) on materials with print restrictions.
• Use the symbol in white on clear areas of photography.
• Do not use the three-colour symbol on coloured backgrounds.
• Do not place the symbol on complicated areas of the brand patterns.
• Do not use the symbol in a non-brand colour.
• Do not place the symbol on complicated areas of photography.
• The Paralympic symbol is the heart of the Paralympic Movement. The utmost care should be taken to ensure that it is always presented consistently.

Tone And Messaging

• We want people to sit up and take notice of our work. We challenge how people think and act towards disability. We don’t do anything by half, the impact of our work is meaningful and transformational.
• We celebrate diversity and champion positive change.
• In pursuit of inclusion and excellence, we always aim to initiate progress. We always look to how we can make a difference.
• We are always grounded in reality and the authentic stories of our athletes and community. We communicate with honesty, integrity and transparency.

Brand Values

• The Paralympic symbol is the heart of our identity, symbolising the Paralympic values of courage, determination, inspiration and equality. It is given pride of place on all International Paralympic Committee (IPC) materials.

• COURAGE DETERMINATION INSPIRATION EQUALITY

Visual Style

• The form has been redrawn so that each of the three individual elements are exactly the same. The spacing and geometry has also been refined so that the three Agitos are now rotating around a shared central point.
• The colours have been updated to match the vibrant Paralympic values. In the interests of sustainability and reducing ink when printing, we have adopted the red, blue and green used by the International Olympic Committee in the Olympic Rings.
• Please take care to use the correct Paralympic symbol.
• Always keep the clear space free of any other design elements
• The Paralympic symbol should be centred vertically or horizontally wherever possible
• To ensure the Paralympic symbol is always prominent there is an isolation area around it. The isolation area is ¼ of the height of the symbol around each edge. No other element should encroach on this area.
• Use the Paralympic symbol on white backgrounds.
• Use the white symbol on areas of solid colour or clear areas of the brand patterns.
• Use the symbol in a single brand colour (including black) on materials with print restrictions.
• Use the symbol in white on clear areas of photography.
• Do not use the three-colour symbol on coloured backgrounds.
• Do not place the symbol on complicated areas of the brand patterns.
• Do not use the symbol in a non-brand colour.
• Do not place the symbol on complicated areas of photography.
• The utmost care should be taken to ensure that it is always presented consistently.
• Pantone 7547 C:0 M:0 Y:0 K:100 R:36 G:46 B:53 #242E35
• 50% Pantone 7547 C:0 M:0 Y:0 K:50 R:146 G:150 B:154 #92969a
• Pantone 192 C:0 M:94 Y:65 K:0 R:238 G:51 B:78 #EE334E
• Pantone 221 C:9 M:100 Y:26 K:38 R:145 G:0 B:72 #910048
• Pantone 3005 C:100 M:37 Y:0 K:0 R:0 G:129 B:200 #0081C8
• Pantone 541 C:100 M:58 Y:9 K:46 R:0 G:60 B:113 #003C71
• Pantone 355 C:100 M:0 Y:100 K:0 R:0 G:166 B:81 #00A651
• Pantone 330 C:90 M:21 Y:60 K:65 R:0 G:83 B:76 #00534C
• Our core colours are red, blue and green. Each colour has a dark version that can be used to create depth and emphasis within layouts.
• Note: Colour pairings should not be mixed e.g. ‘Paralympic blue’ should not be paired with ‘Paralympic dark red’.
• Upper case Letter spacing: 50/1000em (Optical) Line heights: 100%
• Sentence case Letter spacing: 25/1000em (Optical) Line heights: 120%

Layout And Composition

• Always keep the clear space free of any other design elements
• The Paralympic symbol should be centred vertically or horizontally wherever possible
• To ensure the Paralympic symbol is always prominent there is an isolation area around it. The isolation area is ¼ of the height of the symbol around each edge. No other element should encroach on this area.
• Use the Paralympic symbol on white backgrounds.
• Use the white symbol on areas of solid colour or clear areas of the brand patterns.
• Use the symbol in a single brand colour (including black) on materials with print restrictions.
• Use the symbol in white on clear areas of photography.
• Do not use the three-colour symbol on coloured backgrounds.
• Do not place the symbol on complicated areas of the brand patterns.
• Do not use the symbol in a non-brand colour.
• Do not place the symbol on complicated areas of photography.

2017

Brand Summary

Mission

• To enable Para athletes to achieve sporting excellence and inspire and excite the world [^1].

Core Values

• Courage
• Determination
• Inspiration
• Equality [^2]

Target Audience

• Athletes with an impairment, sports fans, and the global community seeking inspiration and inclusivity through sport [^3].

Personality Traits

• Triumphant
• Dynamic
• International
• Courageous
• Persevering [^4]

Visual Identity Overview

• The brand is visually dynamic, featuring the three Agitos symbol in red, blue, and green, with a focus on clarity, motion, and inclusivity. The visual style emphasizes athletes, triumph, and international diversity, using a consistent color palette and defined typography [^5].

Categories

Brand Voice

• Our tone of voice is an important part of who we are and how we connect with people. It is based on our ideas and values, and focuses on educating and inspiring others.
• The more consistent everyone in the Paralympic Movement is with written words, the more likely it is that people will understand what makes it special. The Paralympic Movement needs a strong verbal identity that we all understand and know how to use.
• In all communication, some words stand out as underlying the Paralympic identity. The way we express ourselves has to have a high impact and be inspirational so that people understand what is important to us and our athletes. We are understanding and open -yet assertive.
• How does ‘high impact’ sound? It’s active and dynamic, not weak and unfocused.
• How does ‘inspirational’ sound? It’s about being creative and inventive and having the energy and dynamism to make it happen. It’s about striving to focus on the positives, rather than the negatives.
• How does ‘understanding and open -yet assertive’ sound? In summary: • Straightforward Clear, uncomplicated, easy to understand. • Friendly Inclusive, welcoming, supportive.

Brand Imagery

• Photos play an important part in all Paralympic communication material. Photos can tell a story and may have a higher impact than words alone. They carry emo­tions and help us to express how we want to be seen by others. The content of an image is taken in at a glance and there is no room for subtlety, so please ensure you use these guidelines when selecting photos, supporting our strong visual identity. Key things to remember: • In all photographs the athlete should be the central focus, not his or her impairment • The athlete’s impairment should not be concealed but demonstrated in a self-confident and self-evident manner • Genders, nationalities, sports and impairment types etc. should always be treated equally
• The photos we use are physical and triumphant, dynamic, and international.
• Photos must be relevant to the region in which they are used or seen, e.g. a poster for European Championships should show a European athlete.
• Courageous and persevering -the athletes show grit and are determined to win.
• Winning, overcoming obstacles and achieving the maximum: this is what triumphant is all about.
• Vivid and moving rather than stale or stationary. Dynamic also implies change and forward progression, activity and power.
• Show athletes from every nation and cultural background -make sure you do not focus on one group but show the variety of all nations: striving for excellence applies to everyone.
• Use photos that tell a story or communicate an important message.
• Use photos that display the athlete in the best possible light.
• Do not crop out the impairment.
• Do not scale the photos unproportionally.
• If you need to mirror a photo, please make sure you do not mirror any letters, numbers or the Paralympic symbol.

Color Palette

• The IPC is represented by three primary colours. These colours are defined as follows: Paralympic red PANTONE 1805 C C 0% M 98% Y 75% K22% R 170 G 39 B 47 HTML aa272f HKS22 RAL3002 Paralympic blue PANTONE 2945 C C 100% M 60% YO% K5% ROG 84 B 159 HTML 00549f HKS39 RAL 5002 Paralympic green PANTONE 348 C C 92% M 0% Y 84% K 20% ROG 133 B 66 HTML008542 HKS57 RAL 6029
• Secondary colours Shades of the 3 primary colours.
• Shades of black.
• The coloured version of the Paralympic symbol is preferred and should be used wherever possible because it includes the Paralympic colours, which are an important part of the brand. This version may only be used on a plain white back­ground.
• The monochrome version is an alternative to the coloured version. Choose either white or black, depending on which version provides the better contrast against the given background.
• Please use the coloured version of the Para­lympic symbol on a plain white background only (white paper, white flags, .. .)
• The monochrome version is an alternative to the coloured version. Choose either white or black, depending on which version provides the better contrast against the given back­ground.
• Do not use the coloured Paralympic symbol on any background other than white. Do not use it on patterns or images.
• Use the black symbol when the background is less then 50 per cent and the white symbol when it is more than 50 per cent black tone.
• Do not change the order of the three colours.
• Do not outline or change colours.

Typography

• In order to have one look and feel, it is essential to define a common typography that is used for all communication material such as letterheads, presentations, pro­motional materials. In all the IPC’s printed material the justified font Trade Gothic Next LT Pro is used Trade Gothic Next LT Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
• For all Powerpoint presentations and email correspondence Calibri is used instead Calibri Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
• Trade Gothic Next LT Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
• Calibri Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Logo Usage

• The coloured version of the Paralympic symbol is preferred and should be used wherever possible because it includes the Paralympic colours, which are an important part of the brand. This version may only be used on a plain white background.
• The monochrome version is an alternative to the coloured version. Choose either white or black, depending on which version provides the better contrast against the given background.
• Please use the coloured version of the Paralympic symbol on a plain white background only (white paper, white flags, .. .)
• Do not use the coloured Paralympic symbol on any background other than white. Do not use it on patterns or images.
• Use the black symbol when the background is less then 50 per cent and the white symbol when it is more than 50 per cent black tone.
• Do not change the order of the three colours.
• In order for a brand to be recognised, its symbols must always look the same. This is why the Paralympic symbol must not be changed or altered in any way.
• Do not rearrange the single elements.
• Do not rotate.
• Do not outline or change colours.
• Do not combine.
• Do not use drop shadows.
• Do not crop.
• Do not scale unproportionally.
• Do not use unofficial logo versions.
• Do not use the Paralympic symbol in a transparent way.
• Do not integrate graphic elements around the Paralympic symbol, or place them in front or behind it.
• Do not use the Agitos individually.
• The Paralympic symbol must always be used in its current official versions.
• In order for a brand to be recognised, its symbols must always look the same. This is why outdated Paralympic symbol variations must not be used.
• Do not use the Paralympic symbol with the acronym ‘IPC’
• Do not use the Paralympic symbol with ‘International Paralympic Committee’ in the top right corner
• Do not use the Paralympic symbol with the motto ‘Spirit in Motion’
• Do not use the Paralympic symbol with both ‘IPC’ and ‘www.paralympic.org’
• Do not use the Paralympic symbol with both ‘IPC’ and ‘International Paralympic Committee’
• Written approval from the IPC is required to use the Paralympic symbol. Applications for approval must be made prior to the start of production or printing.
• Minimum size: 10mm/120px in width
• Isolation area: a clear space surrounding the Paralympic symbol with the size of at least one grid unit. See section “The Paralympic symbol. Layout grid”.
• For colour and monochrome version usage guidelines refer to the sections “Official versions.” to “Outdated variations.”
• Minimum size: 15mm/180px in width
• Minimum size: 21mm/250px in width
• Minimum size: 90cm in width. An exception are applications where the lock-up has great visibility on camera for example at picture opportunity locations.
• Minimum size: llmm/130px in height (horizontal version) 20mm/200px in height (vertical version)
• Minimum size (Paralympic symbol): 15mm/180px in width
• A Paralympic emblem is an integrated design associating the three Agitos with another distinctive element. A Paralympic emblem must be created by an NPC, regional organisation and Organising Committee for the Olympic and Paralympic Games (OCOG) and is subject to the approval of the IPC prior to any usage.
• The three Agitos contained in such an emblem must appear in its entirety and must not be altered in any way.
• The distinctive element of the emblem must not contain mottos, designations or other generic expressions which give the impression of being universal or international in nature.
• The IPC can approve the design of a Paralympic emblem at its sole discretion and as it considers that such emblem is distinct from other Paralympic emblems.
• The area covered by the Paralympic symbol contained in the Paralympic Games emblem must be one third of the total area.
• The emblem must be designed in such a way that it is clearly identifiable as being connected with the Paralympic Games organised by the OCOG concerned.
• The distinctive element of the emblem cannot be limited to the sole name, or abbreviation of such name, of the country of the OCOG concerned.
• Each National Paralympic Committee (NPC) has its own emblem. The design incorporates the Paralympic symbol, the official organisation’s name, including the word ‘Paralympic’ (if the language of the NPC is not English, an English version must also be provided -both languages may appear on the same emblem) and one or more distinctive elements to identify the respective country.
• The emblem must not contain mottos, designations or other generic expressions which give the impression of being universal or international in nature.
• NPC emblem designs should therefore not focus on one sport (e.g. wheelchair sports) but remain general.
• The area covered by the Paralympic symbol contained in the NPC emblem must be one third of the total area.
• The emblem must be designed in such a way that it is clearly identified as being connected with the country or territory of the NPC concerned.
• The distinctive element of the emblem cannot be limited to the sole name, or abbreviation of such name, of the country of the NPC concerned.
• The distinctive element of the emblem must not make reference to the Paralympic Games or to a specific date or event so as to be limited in time.
• Minimum size: 10.5mm in height
• The emblem shall consist of the Paralympic symbol accompanied with the title (Region) Paralympic Committee as the distinctive element.

Tone And Messaging

• Our tone of voice is an important part of who we are and how we connect with people. It is based on our ideas and values, and focuses on educating and inspiring others.
• The more consistent everyone in the Paralympic Movement is with written words, the more likely it is that people will understand what makes it special. The Paralympic Movement needs a strong verbal identity that we all understand and know how to use.
• In all communication, some words stand out as underlying the Paralympic identity. The way we express ourselves has to have a high impact and be inspirational so that people understand what is important to us and our athletes. We are understanding and open -yet assertive.
• How does ‘high impact’ sound? It’s active and dynamic, not weak and unfocused.
• How does ‘inspirational’ sound? It’s about being creative and inventive and having the energy and dynamism to make it happen. It’s about striving to focus on the positives, rather than the negatives.
• How does ‘understanding and open -yet assertive’ sound? In summary: • Straightforward Clear, uncomplicated, easy to understand. • Friendly Inclusive, welcoming, supportive.

Brand Values

• Values - Equality - Determination - Courage - Inspiration
• Ultimately, we strive for the Paralympic symbol to be universally recognised throughout the world as representing sporting excellence and the Paralympic values of courage, determination, inspiration and equality.
• Building greater awareness and understanding of the Paralympic brand and its values was one of six strategic goals the IPC set in 2011.
• The Paralympic Movement builds a bridge which links sport with social awareness to help forge a path for this change and spread the message of respect and equal opportunity for all individuals.
• The Paralympic Movement’s ultimate aspiration is: To make for a more inclusive society for people with an impairment through Para sport.
• Athletes in the Paralympic Movement demonstrate courage and determination and they inspire all mankind to believe that anything is possible. The Paralympic brand is a bridge which links sport with social awareness to challenge stereotypes and ultimately leads to equality. Determination Equality Inspiration Courage
• Para athletes through their performances showcase to the world what can be achieved when testing your body to its absolute limits. Determination
• Para athletes have a unique strength of character that combines mental toughness, physical ability and outstanding agility to produce sporting performances that regularly redefine the boundaries of possibility. Inspiration
• As role models, Para athletes maximise their abilities, thus empowering and exciting others to participate in sport. Equality
• Through sport Para athletes challenge stereotypes and transform attitudes, helping to increase inclusion by breaking down social barriers and discrimination towards people with an impairment.
• Courage and perseverance are at the heart of Paralympic values and imply a sense of ‘grit’ and determination which is embodied by the athletes.
• The Paralympic brand is not visually stale or stationary but rather implies a sense of change and forward progression.
• Every country has athletes with an impairment; the attitude of some culture may differ from others, but striving for excellence applies to everyone.

Visual Style

• The IPC is represented by three primary colours. These colours are defined as follows: Paralympic red PANTONE 1805 C C 0% M 98% Y 75% K22% R 170 G 39 B 47 HTML aa272f HKS22 RAL3002 Paralympic blue PANTONE 2945 C C 100% M 60% YO% K5% ROG 84 B 159 HTML 00549f HKS39 RAL 5002 Paralympic green PANTONE 348 C C 92% M 0% Y 84% K 20% ROG 133 B 66 HTML008542 HKS57 RAL 6029
• Shades of the 3 primary colours.
• Shades of black.
• The coloured version of the Paralympic symbol is preferred and should be used wherever possible because it includes the Paralympic colours, which are an important part of the brand. This version may only be used on a plain white back­ground.
• The monochrome version is an alternative to the coloured version. Choose either white or black, depending on which version provides the better contrast against the given background.
• Please use the coloured version of the Para­lympic symbol on a plain white background only (white paper, white flags, .. .)
• The monochrome version is an alternative to the coloured version. Choose either white or black, depending on which version provides the better contrast against the given back­ground.
• Do not use the coloured Paralympic symbol on any background other than white. Do not use it on patterns or images.
• Use the black symbol when the background is less then 50 per cent and the white symbol when it is more than 50 per cent black tone.
• To integrate the coloured Paralympic symbol into imagery or other designs you can add a white background as shown here.
• Do not change the order of the three colours.
• In order for a brand to be recognised, its symbols must always look the same. This is why the Paralympic symbol must not be changed or altered in any way.
• Do not rearrange the single elements.
• Do not rotate.
• Do not outline or change colours.
• Do not combine.
• Do not use drop shadows.
• Do not crop.
• Do not scale unproportionally.
• Do not use unoffi­cial logo versions.
• Do not use the Paralympic sym­bol in a transpar­ent way.
• Do not integrate graphic elements around the Paralympic symbol, or place them in front or behind it.
• Do not use the Agitos individually.
• The Paralympic symbol must always be used in its current official versions.
• In order for a brand to be recognised, its symbols must always look the same. This is why outdated Paralympic symbol vari­ations must not be used.
• Do not use the Paralympic symbol with the acronym ‘IPC’
• Do not use the Paralympic symbol with ‘International Paralympic Committee’ in the top right corner
• Do not use the Paralympic symbol with the motto ‘Spirit in Motion’
• Do not use the Paralympic symbol with both ‘IPC’ and ‘www.paralympic.org’
• Do not use the Paralympic symbol with both ‘IPC’ and ‘International Paralympic Committee’
• For embroidery use the coloured ver­sion on white background or choose either white or black, depending on which version provides the better con­trast against the given background.
• The white or a light silver version of the Paralympic symbol may be used on dark backgrounds. For white or trans­parent backgrounds the coloured ver­sion is preferred.
• The basis of the grid is always the Paralympic symbol. All other elements are based on its size.
• The grid units define the layout plus isolation area for the Paralympic symbol, including text and design el­ements where applicable.
• The isolation area measures at least one grid unit surrounding the Paralympic symbol, including text and design elements where applicable.
• The coloured version of the Paralympic symbol can only appear on a plain white background.
• Minimum size: 10mm/120px in width
• Isolation area: a clear space surrounding the Paralympic symbol with the size of at least one grid unit.
• For colour and monochrome version usage guidelines refer to the sections “Official versions.” to “Outdated variations.”
• Minimum size: 15mm/180px in width
• Minimum size: 21mm/250px in width
• Minimum size: 90cm in width. An exception are applica­tions where the lock-up has great visibility on camera for example at picture opportunity locations.
• Final design specifications are co-ordinated with our part­ners to align with their respective corporate identity.
• Minimum size: llmm/130px in height (horizontal version) 20mm/200px in height (vertical version)
• Minimum size (Paralympic symbol): 15mm/180px in width
• A Paralympic emblem is an integrated design associating the three Agitos with another distinctive element. A Paralympic emblem must be created by an NPC, regional organisation and Organising Committee for the Olympic and Paralympic Games (OCOG) and is subject to the approval of the IPC prior to any usage.
• The three Agitos contained in such an emblem must appear in its entirety and must not be altered in any way.
• The distinctive element of the emblem must not contain mot­tos, designations or other generic expressions which give the impression of being universal or international in nature.
• The IPC can approve the design of a Paralympic emblem at its sole discretion and as it considers that such emblem is distinct from other Paralympic emblems.
• The area covered by the Paralympic symbol contained in the Paralympic Games emblem must be one third of the total area.
• The emblem must be designed in such a way that it is clearly identifiable as being connected with the Paralympic Games organised by the OCOG concerned.
• The distinctive element of the emblem cannot be limited to the sole name, or abbreviation of such name, of the country of the OCOG concerned.
• Each National Paralympic Committee (NPC) has its own emblem. The design incor­porates the Paralympic symbol, the official organisation’s name, including the word ‘Paralympic’ (if the language of the NPC is not English, an English version must also be provided -both languages may appear on the same emblem) and one or more distinctive elements to identify the respective country. This design element, specific to the country of the NPC should be a clearly identifiable national symbol, such as the flag, national colours, national animal, flower, shield, coat of arms etc. The em­blem must not contain mottos, designations or other generic expressions which give the impression of being universal or international in nature. The IPC-as an umbrella organisation -represents several sports and disability groups. NPC emblem designs should therefore not focus on one sport (e.g. wheelchair sports) but remain general.
• The area covered by the Paralympic symbol contained in the NPC emblem must be one third of the total area.
• The emblem must be designed in such a way that it is clearly identified as being connected with the country or territory of the NPC concerned.
• The distinctive element of the emblem cannot be limited to the sole name, or abbreviation of such name, of the country of the NPC concerned.
• The distinctive element of the emblem must not make reference to the Paralym­pic Games or to a specific date or event so as to be limited in time.
• Minimum size: 10.5mm in height
• The emblem shall consist of the Paralympic symbol accom­panied with the title (Region) Paralympic Committee as the distinctive element.
• The distinctive element of the emblem must not make refer­ence to the Paralympic Games or to a specific date or event so as to be limited in time.
• In order to have one look and feel, it is essential to define a common typography that is used for all communication material such as letterheads, presentations, pro­motional materials. In all the IPC’s printed material the justified font Trade Gothic Next LT Pro is used Trade Gothic Next LT Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
• For all Powerpoint presentations and email correspondence Calibri is used instead Calibri Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
• Trade Gothic Next LT Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
• Calibri Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
• Photos play an important part in all Paralympic communication material. Photos can tell a story and may have a higher impact than words alone. They carry emo­tions and help us to express how we want to be seen by others. The content of an image is taken in at a glance and there is no room for subtlety, so please ensure you use these guidelines when selecting photos, supporting our strong visual identity. Key things to remember: • In all photographs the athlete should be the central focus, not his or her impairment • The athlete’s impairment should not be concealed but demonstrated in a self-confident and self-evident manner • Genders, nationalities, sports and impairment types etc. should always be treated equally
• The photos we use are physical and triumphant, dynamic, and international.
• Photos must be relevant to the region in which they are used or seen, e.g. a poster for European Championships should show a European athlete.
• Courageous and persevering -the athletes show grit and are determined to win.
• Winning, overcoming obstacles and achieving the maximum: this is what triumphant is all about.
• Vivid and moving rather than stale or stationary. Dynamic also implies change and forward progression, activity and power.
• Show athletes from every nation and cultural background -make sure you do not focus on one group but show the variety of all nations: striving for excellence applies to everyone.
• Use photos that tell a story or communicate an important message.
• Use photos that display the athlete in the best possible light.
• Do not crop out the impairment.
• Do not scale the photos unproportionally.
• If you need to mirror a photo, please make sure you do not mirror any letters, numbers or the Paralympic symbol.

Iconography

• The IPC is represented by three primary colours. These colours are defined as follows: Paralympic red PANTONE 1805 C C 0% M 98% Y 75% K22% R 170 G 39 B 47 HTML aa272f HKS22 RAL3002 Paralympic blue PANTONE 2945 C C 100% M 60% YO% K5% ROG 84 B 159 HTML 00549f HKS39 RAL 5002 Paralympic green PANTONE 348 C C 92% M 0% Y 84% K 20% ROG 133 B 66 HTML008542 HKS57 RAL 6029 Secondary colours Shades of the 3 primary colours. Shades of black.
• The coloured version of the Paralympic symbol is preferred and should be used wherever possible because it includes the Paralympic colours, which are an important part of the brand. This version may only be used on a plain white back­ground.
• The monochrome version is an alternative to the coloured version. Choose either white or black, depending on which version provides the better contrast against the given background.
• Please use the coloured version of the Para­lympic symbol on a plain white background only (white paper, white flags, .. .)
• Do not use the coloured Paralympic symbol on any background other than white. Do not use it on patterns or images.
• Use the black symbol when the background is less then 50 per cent and the white symbol when it is more than 50 per cent black tone.
• To integrate the coloured Paralympic symbol into imagery or other designs you can add a white background as shown here.
• Do not change the order of the three colours.
• In order for a brand to be recognised, its symbols must always look the same. This is why the Paralympic symbol must not be changed or altered in any way.
• Do not rearrange the single elements.
• Do not rotate.
• Do not outline or change colours.
• Do not combine.
• Do not use drop shadows.
• Do not crop.
• Do not scale unproportionally.
• Do not use unoffi­cial logo versions.
• Do not use the Paralympic sym­bol in a transpar­ent way.
• Do not integrate graphic elements around the Paralympic symbol, or place them in front or behind it.
• Do not use the Agitos individually.
• The Paralympic symbol must always be used in its current official versions.
• In order for a brand to be recognised, its symbols must always look the same. This is why outdated Paralympic symbol vari­ations must not be used.
• Do not use the Paralympic symbol with the acronym ‘IPC’
• Do not use the Paralympic symbol with ‘International Paralympic Committee’ in the top right corner
• Do not use the Paralympic symbol with the motto ‘Spirit in Motion’
• Do not use the Paralympic symbol with both ‘IPC’ and ‘www.paralympic.org’
• Do not use the Paralympic symbol with both ‘IPC’ and ‘International Paralympic Committee’

Layout And Composition

• The basis of the grid is always the Paralympic symbol. All other elements are based on its size.
• The grid units define the layout plus isolation area for the Paralympic symbol, including text and design el­ements where applicable.
• The isolation area measures at least one grid unit surrounding the Paralympic symbol, including text and design elements where applicable.
• Grid width (w) = 20 per cent (one fifth) of the Paralympic symbol’s width
• Grid height (h) = 20 per cent (one fifth) of the Paralympic symbol’s height
• Please note that the grey grid on this and all following pages is for explanatory purposes only. The coloured version of the Paralympic symbol can only appear on a plain white background.
• Minimum size: 10mm/120px in width
• Isolation area: a clear space surrounding the Paralympic symbol with the size of at least one grid unit. See section “The Paralympic symbol. Layout grid”.
• Minimum size: 15mm/180px in width
• Minimum size: 21mm/250px in width
• Minimum size: 90cm in width. An exception are applica­tions where the lock-up has great visibility on camera for example at picture opportunity locations.
• Minimum size: llmm/130px in height (horizontal version) 20mm/200px in height (vertical version)
• Minimum size (Paralympic symbol): 15mm/180px in width
• A Paralympic emblem is an integrated design associating the three Agitos with another distinctive element. A Paralympic emblem must be created by an NPC, regional organisation and Organising Committee for the Olympic and Paralympic Games (OCOG) and is subject to the approval of the IPC prior to any usage.
• The three Agitos contained in such an emblem must appear in its entirety and must not be altered in any way.
• The distinctive element of the emblem must not contain mot­tos, designations or other generic expressions which give the impression of being universal or international in nature.
• The area covered by the Paralympic symbol contained in the Paralympic Games emblem must be one third of the total area.
• The emblem must be designed in such a way that it is clearly identifiable as being connected with the Paralympic Games organised by the OCOG concerned.
• The distinctive element of the emblem cannot be limited to the sole name, or abbreviation of such name, of the country of the OCOG concerned.
• The area covered by the Paralympic symbol contained in the NPC emblem must be one third of the total area.
• The emblem must be designed in such a way that it is clearly identified as being connected with the country or territory of the NPC concerned.
• The distinctive element of the emblem cannot be limited to the sole name, or abbreviation of such name, of the country of the NPC concerned.
• The distinctive element of the emblem must not make reference to the Paralym­pic Games or to a specific date or event so as to be limited in time.
• Minimum size: 10.5mm in height
• The emblem shall consist of the Paralympic symbol accom­panied with the title (Region) Paralympic Committee as the distinctive element.
• The distinctive element of the emblem must not make refer­ence to the Paralympic Games or to a specific date or event so as to be limited in time.

Co Branding

• Final design specifications are co-ordinated with our part­ners to align with their respective corporate identity.
• To show affiliation between partners and the IPC, e.g. on: • Communication materials
• Please check the relevant partnership contract for more specific information.
• Requirements • Minimum size: llmm/130px in height (horizontal version) 20mm/200px in height (vertical version) • Isolation area: a clear space surrounding the Paralympic symbol with the size of at least one grid unit. See section “The Paralympic symbol. Layout grid”. • For colour and monochrome version usage guidelines refer to the sections “Official versions.” to “Outdated variations.”
• Approvals Written approval from the IPC is required to use the Paralympic symbol. Applications for approval must be made prior to the start of production or printing.

Brand Partnerships

• Final design specifications are co-ordinated with our part­ners to align with their respective corporate identity.
• To show affiliation between partners and the IPC, e.g. on: • Communication materials
• Please check the relevant partnership contract for more specific information.
• Requirements • Minimum size: llmm/130px in height (horizontal version) 20mm/200px in height (vertical version) • Isolation area: a clear space surrounding the Paralympic symbol with the size of at least one grid unit. See section “The Paralympic symbol. Layout grid”. • For colour and monochrome version usage guidelines refer to the sections “Official versions.” to “Outdated variations.”
• Approvals Written approval from the IPC is required to use the Paralympic symbol. Applications for approval must be made prior to the start of production or printing.
• Requirements • Minimum size (Paralympic symbol): 15mm/180px in width • Isolation area: a clear space surrounding the Paralympic symbol with the size of at least one grid unit. See section “The Paralympic symbol. Layout grid”. • For colour and monochrome version usage guidelines refer to the sections “Official versions.” to “Outdated variations.”

Packaging Design

• A light silver version of the Paralympic symbol may be used on certain mate­rials e.g. gift boxes.
• For embroidery use the coloured ver­sion on white background or choose either white or black, depending on which version provides the better con­trast against the given background.
• The white or a light silver version of the Paralympic symbol may be used on dark backgrounds. For white or trans­parent backgrounds the coloured ver­sion is preferred.
• Written approval from the IPC is required to use the Paralympic symbol. Applications for approval must be made prior to the start of production or printing.

Additional Properties

Revenue History