International Potato Center

Official Websites

• https://cipotato.org
• https://cipotato.org/cip-branding
• http://cipotato.org

Brand Guidelines

2016

Brand Summary

Mission

• CIP delivers innovative science-based solutions to enhance access to affordable nutritious food, foster inclusive sustainable business and employment growth, and drive climate resilience of root and tuber agri-food systems [^1].

Core Values

• innovation
• sustainability
• inclusivity
• nutrition
• climate resilience
• global collaboration

Target Audience

• Stakeholders in agriculture research, including national and regional research institutes, civil society organizations, academia, development organizations, the private sector, and communities in Africa, Asia, and Latin America [^2].

Personality Traits

• scientific
• collaborative
• global
• inclusive
• resilient

Visual Identity Overview

• The visual identity features a logo with orange and brown colors representing potato and sweetpotato, a stylized figure (Papa Arariwa) holding root crops, and a clean, modern design. The color palette includes warm hues and watercolor textures, with consistent use of Square and Myriad Pro fonts. The brand emphasizes clarity, professionalism, and a harmonious, inviting atmosphere across all communications .

Categories

Logo Usage

• CIP logo and name are registered trademarks in Peru and other countries. Furthermore, CIP’s symbol is protected by copyright worldwide. Therefore any alteration, distortion, recreation, translation, or misuse is strictly prohibited.
• A number of digital file formats are available for download at www.cipotato.org/branding. Each of the files available is optimized for a variety of applications, for both print and on­screen communications, to ensure easy adherence to these guidelines. Do not re-create the logo under any circumstances.
• The official logo must always appear in full color.
• The black logo can be used when necessary.
• The logo can be used in white on top of any color.
• To maximize the impact of the logo there must always be a minimum amount of clear space surrounding the logo. This clear space protects the image from being obscured by nearby text or pictures. The minimum clear space required is the ‘C’ in International Potato Center.
• A minimum print size has been established to ensure legibility.
• Minimum height= 1.7 cm
• Minimum width = 4 cm
• The CIP logo must be placed in the upper center, in a white, orange or brown field. It may also be placed in 10% of any color.
• The CIP logo always appears in the upper center in a white field. Other logos must be placed at the bottom of the cover.
• The CIP Mission and Vision must always appear on the backcover along with the CIP and CGIAR logos.

Color Palette

• The CIP logo should be reproduced in full color. These colors serve as the source for our standard color palette. These colors should be employed throughout CIP communications and are equivalent to the PANTONE® numbers listed in the table below.
• For four-color process printing refer to the CMYK values shown.
• For desktop publishing, such as Word or PowerPoint®, refer to RGB (print/on-screen).
• For web applications, refer to Hexadecimal Web values.
• Primary color palette PANTONE: 1505 C C:00 | M:65 | Y:100 | K:00 R:238 | G:114 | B:3 HEX: #EE7203 PANTONE: 1545 C C:00 | M:65 | Y:100 | K:75 R:93 | G:46 | B:0 HEX: #5D2E00
• Secondary color palette Used for publications and other applications PANTONE: 364 C C:73 I M:09 I Y:94 I K:39 R:52 I G:117 I B:45 HEX: #34752D PANTONE: 1795 C C:00 I M:90 I Y:100 I K:00 R:230 I G:51 I B:18 HEX: #E53212 PANTONE: 2607 C C:80 I M:100 I Y:00 I K:10 R:86 I G:33 I B:122 HEX: #56217A PANTONE: 354 C C:80 I M:00 I Y:100 I K:00 R:19 I G:165 I B:56 HEX: #l 2A537 PANTONE: 1665 C C:00 I M:75 I Y:100 I K:00 R:234 I G:91 I B:12 HEX: #EASA0B PANTONE: 192 C C:00 I M:100 I Y:70 I K:00 R:228 I G:00 I B:58 HEX: #E4003A PANTONE: 369 C C:60 I M:00 I Y:100 I K:00 R:118 I G:184 I B:42 HEX:#76B82A PANTONE: 152 C C:00 I M:50 I Y:100 I K:00 R:243 I G:146 I B:00 HEX:#F39200 PANTONE: Pro Mag. C C:00 I M:100 I Y:00 I K:00 R:230 I G:00 I B:126 HEX:#E6007E PANTONE: 376 C C:40 I M:00 I Y:100 I K:00 R:175 I G:202 I B:11 HEX: #AFCA0A PANTONE: 137 C C:00 I M:30 I Y:100 I K:00 R:251 I G:186 I B:00 HEX:#FBBA00 PANTONE: Pro. Cyan C C:100 I M:00 I Y:00 I K:00 R:00 I G:159 I B:227 HEX: #009FE3

Typography

• CIP has typography standards to ensure brand consistency across all printed materials. ypography is an extremely important design element not to be overlooked. The font amily, Square and Myriad Pro, have been established as the CIP logo standard.
• As a general rule, Square and Myriad Pro should be used for headlines. For subheads and body text Myriad Pro is recommended. lf the Myriad Pro font family is not available Arial is an acceptable and commonly available substitute.
• yriad Pro SemiboldCondensed ABCDEFGHIJKLMNOPQRSTUVWXYZ12345678
• yriad Pro BoldCondensed ABCDEFGHIJKLMNOPQRSTUVWXYZ12345678
• yriad Pro BlackCondensed ABCDEFGHIJKLMNOPQRSTUVWXYZ12345678
• yriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ12345678
• yriad Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ12345678
• yriad Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ12345678
• riad Pro Black ABCDEFGHIJKLMNOP RSTUVWXYZ12345678

Visual Style

• Solid Brown Background - A single solid color background filling the entire image with a consistent dark brown hue, uniform in shade and without any textures, gradients, or additional visual elements.
• Watercolor-themed Contents Header - The image should depict a background with a watercolor texture featuring warm hues of orange, pink, peach, and hints of soft green blending seamlessly in an abstract, painterly style. The top portion of the image contains the word ‘Contents’ written in a clean, white, sans-serif font, centrally positioned horizontally but toward the lower part of the upper half, with a smooth and modern appearance. The overall composition emphasizes a soft, artistic aesthetic suitable for a section header or title page within a creative or design-oriented document. The colors are gentle and muted, creating a harmonious, inviting atmosphere without any additional objects or textual elements present in the background.
• The base color of the logo is orange and brown, to represent potato and sweetpotato.
• The logo for the International Potato Center is comprised of the following elements: • The Symbol: A square with corner elements, containing the figure of the potato guardian Papa Arariwa, holding both a potato and a sweetpotato. • The Logotype: is the text International Potato Center and the Spanish acronym CIP • The Tagline: A CGIAR Research Center
• The official logo must always appear in full color.
• The black logo can be used when necessary.
• The logo can be used in white on top of any color.
• To maximize the impact of the logo there must always be a minimum amount of clear space surrounding the logo. This clear space protects the image from being obscured by nearby text or pictures. The minimum clear space required is the ‘C’ in International Potato Center.
• A minimum print size has been established to ensure legibility. Minimum height= 1.7 cm Minimum width = 4 cm
• CIP has typography standards to ensure brand consistency across all printed materials. Typography is an extremely important design element not to be overlooked. The font family, Square and Myriad Pro, have been established as the CIP logo standard.
• As a general rule, Square and Myriad Pro should be used for headlines. For subheads and body text Myriad Pro is recommended. If the Myriad Pro font family is not available Arial is an acceptable and commonly available substitute.
• The CIP logo should be reproduced in full color. These colors serve as the source for our standard color palette. These colors should be employed throughout CIP communications and are equivalent to the PANTONE® numbers listed in the table below.
• For four-color process printing refer to the CMYK values shown. For desktop publishing, such as Word or PowerPoint®, refer to RGB (print/on-screen). For web applications, refer to Hexadecimal Web values.
• Primary color palette PANTONE: 1505 C C:00 | M:65 | Y:100 | K:00 R:238 | G:114 | B:3 HEX: #EE7203 PANTONE: 1545 C C:00 | M:65 | Y:100 | K:75 R:93 | G:46 | B:0 HEX: #5D2E00
• Secondary color palette Used for publications and other applications PANTONE: 364 C C:73 I M:09 I Y:94 I K:39 R:52 I G:117 I B:45 HEX: #34752D PANTONE: 1795 C C:00 I M:90 I Y:100 I K:00 R:230 I G:51 I B:18 HEX: #E53212 PANTONE: 2607 C C:80 I M:100 I Y:00 I K:10 R:86 I G:33 I B:122 HEX: #56217A PANTONE: 354 C C:80 I M:00 I Y:100 I K:00 R:19 I G:165 I B:56 HEX: #12A537 PANTONE: 1665 C C:00 I M:75 I Y:100 I K:00 R:234 I G:91 I B:12 HEX: #EASA0B PANTONE: 192 C C:00 I M:100 I Y:70 I K:00 R:228 I G:00 I B:58 HEX: #E4003A PANTONE: 369 C C:60 I M:00 I Y:100 I K:00 R:118 I G:184 I B:42 HEX:#76B82A PANTONE: 152 C C:00 I M:50 I Y:100 I K:00 R:243 I G:146 I B:00 HEX:#F39200 PANTONE: Pro Mag. C C:00 I M:100 I Y:00 I K:00 R:230 I G:00 I B:126 HEX:#E6007E PANTONE: 376 C C:40 I M:00 I Y:100 I K:00 R:175 I G:202 I B:11 HEX: #AFCA0A PANTONE: 137 C C:00 I M:30 I Y:100 I K:00 R:251 I G:186 I B:00 HEX:#FBBA00 PANTONE: Pro. Cyan C C:100 I M:00 I Y:00 I K:00 R:00 I G:159 I B:227 HEX: #009FE3
• The modular grid should be divided horizontally into seven rows and vertically into six columns futher subdivided in three main columns.
• The CIP logo must be placed in the upper center, in a white, orange or brown field. It may also be placed in 10% of any color.

Layout And Composition

• To maximize the impact of the logo there must always be a minimum amount of clear space surrounding the logo. This clear space protects the image from being obscured by nearby text or pictures. The minimum clear space required is the ‘C’ in International Potato Center.
• A minimum print size has been established to ensure legibility.
• Minimum height= 1.7 cm
• Minimum width = 4 cm
• The modular grid should be divided horizontally into seven rows and vertically into six columns futher subdivided in three main columns.
• The CIP logo must be placed in the upper center, in a white, orange or brown field. It may also be placed in 10% of any color.
• All publications-including reports, studies, papers etc. must follow these branding standards. The CIP logo always appears in the upper center in a white field. Other logos must be placed at the bottom of the cover.
• The CIP Mission and Vision must always appear on the backcover along with the CIP and CGIAR logos.

Brand Values

• A healthy, inclusive and resilient world through root and tuber systems.
• CIP delivers innovative science-based solutions to enhance access to affordable nutritious food, foster inclusive sustainable business and employment growth, and drive climate resilience of root and tuber agri-food systems.

Additional Properties