Interreg Europe

🔗 Connections

Sector

Region

Guideline Year

Language

Tags

Official Websites

Brand Guidelines

2019

Brand Summary

Mission

To provide a unified and professional visual identity for Interreg Europe projects, ensuring clarity, consistency, and compliance with European Union branding requirements [^1].

Core Values

collaboration
clarity
professionalism
compliance
innovation

Target Audience

Project partners, stakeholders, and organizations involved in Interreg Europe initiatives, as well as the broader European public and regional authorities [^2].

Personality Traits

modern
neutral
friendly
versatile
innovative

Visual Identity Overview

The visual identity is built around clean, modern layouts, a defined color palette, consistent logo usage, and clear typography. It emphasizes the use of topic-specific colors, geometric shapes (such as origami and hexagons), and simple, easily recognizable icons. Logos are designed to be stand-alone, with strict rules for their presentation and background usage. The overall style is professional, minimalistic, and visually cohesive across all materials [^3].

Categories

Logo Usage

Project logos are designed to be ‘stand-alone’. The logos must be used by projects without adding the the programme logo. Furthermore, projects should NOT use the 4-colour origami as part of their own branding. Only the relevant colour scheme linked to the topic in which their project is approved should be used. The EU flag and reference to the European Regional Development Fund must always be used together with the project logo.
Projects are provided with ten logo version files: 1. Vector: Project Logo in CMYK 2. Vector: Project Logo in Greyscale 3. Vector: Project Logo in Black & white 4. Vector: Project Logo with EU Flag in CMYK 5. Vector: Project Logo with EU Flag in Greyscale 6. Vector: Project Logo with EU Flag in Black & white 7. JPG: Project Logo in Color 8. JPG: Project Logo with EU Flag in Color 9. PNG: Project Logo in Color 10. PNG: Project Logo with EU Flag in Color
In addition, the EU flag with ERDF reference is also available as a separate vector, jpg and png file, in colour and black & white, to allow for all permutations as described in the brand guidelines. Please note that vector files are generally required for printing, and for all professional graphic design work. PNG and JPG are for electronic use. PNG is recommended for websites.

Color Palette

The Interreg Europe colour palette consists of seven unique colours.
Projects should only use their topic colour as dominating colour and add other colours - if needed - from the additional coulour palette.
If neutral colours are needed, for example to create an infographic, these additional colours can be used.
These colours may also be used on the website, brochures or other publications.
Light grey, medium grey, light blue should be used with care.
Only the relevant colour scheme linked to the topic in which their project is approved should be used.
Projects should NOT use the 4-colour origami as part of their own branding.
All graphics or main headline colours in the compound of each topic should be made from the colour of the relevant topics (see colour palette on page 7).
See Pantone PMS, 4-colour process, RGB and Hexa colour specifications on page 7.
Project identities are using the topic colours as defined on page 9.
All graphics or main headline colours should be made from the colours of the related topic.
Project logos have to use the topic’s shade of grey as defined on page 9.

Typography

All typefaces must never be distorted in any way.
For project identity the typeface Montserrat has been chosen as it is visually similar to the Interreg logo.
The typeface for all other applications from body text to headlines is Open Sans. It has a neutral, yet friendly appearance suitable for all applications. Its broad variety of weights and styles makes it very versatile. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. Both typefaces are available for free, including web font kits.
Arial has been selected as the primary corporate typeface of Interreg Europe because of its general availability and contemporary and unique feel and look. It should be used as the primary typeface in all publications and publicity material.
Please note that these fonts must not be condensed, expanded or digitally manipulated in any way.
For most uses, typeface colour must be black on white background.
Project acronym in Montserrat aligned right
Project acronym in Montserrat font

Visual Style

Project logos are designed to be ‘stand-alone’. The logos must be used by projects without adding the the programme logo. Furthermore, projects should NOT use the 4-colour origami as part of their own branding. Only the relevant colour scheme linked to the topic in which their project is approved should be used. The EU flag and reference to the European Regional Development Fund must always be used together with the project logo.
Projects are provided with ten logo version files: 1. Vector: Project Logo in CMYK 2. Vector: Project Logo in Greyscale 3. Vector: Project Logo in Black & white 4. Vector: Project Logo with EU Flag in CMYK 5. Vector: Project Logo with EU Flag in Greyscale 6. Vector: Project Logo with EU Flag in Black & white 7. JPG: Project Logo in Color 8. JPG: Project Logo with EU Flag in Color 9. PNG: Project Logo in Color 10. PNG: Project Logo with EU Flag in Color
In addition, the EU flag with ERDF reference is also available as a separate vector, jpg and png file, in colour and black & white, to allow for all permutations as described in the brand guidelines. Please note that vector files are generally required for printing, and for all professional graphic design work. PNG and JPG are for electronic use. PNG is recommended for websites.
Light grey, medium grey, light blue should be used with care.

Iconography

lnterreg Europe competency is presented by four topics, each having its own icon: [1l Research and innovation [2l SME competitiveness [3J Low-carbon economy (4] Environment and resource efficiency They should illustrate the topic as a reference to the European Commission policy. All graphics or main headline colours in the compound of each topic should be made from the colour of the relevant topics (see colour palette on page 7). Icons for reproduction are available from lnterreg Europe. Do not modify nor create other icons. See Pantone PMS, 4-colour process, RGB and Hexa colour specifications on page 7.
Usage of icons is encouraged. Icons should be simple and have a clear and easily understandable meaning. A similar style shall be kept if new icons are created.

Layout And Composition

Project logos are designed to be ‘stand-alone’. The logos must be used by projects without adding the the programme logo. Furthermore, projects should NOT use the 4-colour origami as part of their own branding. Only the relevant colour scheme linked to the topic in which their project is approved should be used. The EU flag and reference to the European Regional Development Fund must always be used together with the project logo.
Projects are provided with ten logo version files: 1. Vector: Project Logo in CMYK 2. Vector: Project Logo in Greyscale 3. Vector: Project Logo in Black & white 4. Vector: Project Logo with EU Flag in CMYK 5. Vector: Project Logo with EU Flag in Greyscale 6. Vector: Project Logo with EU Flag in Black & white 7. JPG: Project Logo in Color 8. JPG: Project Logo with EU Flag in Color 9. PNG: Project Logo in Color 10. PNG: Project Logo with EU Flag in Color
In addition, the EU flag with ERDF reference is also available as a separate vector, jpg and png file, in colour and black & white, to allow for all permutations as described in the brand guidelines. Please note that vector files are generally required for printing, and for all professional graphic design work. PNG and JPG are for electronic use. PNG is recommended for websites.
Light grey, medium grey, light blue should be used with care.