Interreg

📋 1 Guidelines

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Sector

Public sector

Region

International

Guideline Year

2017

Language

English

Tags

Institution

Official Websites

Brand Guidelines

2017

Brand Summary

Mission
  • The Danube Transnational Programme promotes economic, social, and territorial cohesion in the Danube Region through policy integration in selected fields, aiming to foster collaboration and integration across national, regional, and local authorities and other relevant actors on matters of strategic importance for the area [^1].
Core Values
  • Innovation
  • Social responsibility
  • Environmental and cultural responsibility
  • Connectivity
  • Energy responsibility
  • Good governance
  • Collaboration
  • Integration
Target Audience
  • Eligible partners from 9 EU countries and 5 non-EU countries in the Danube basin territory, including national, regional, and local authorities, as well as other relevant actors involved in transnational projects [^2].
Personality Traits
  • Professional
  • Collaborative
  • Modern
  • Inclusive
  • Responsible
Visual Identity Overview
  • The visual identity is defined by a clean, modern, and balanced layout featuring abstract, curved, concentric arc shapes in green, teal, gray, and yellow, symbolizing diversity, connectivity, and movement. The logo incorporates the Interreg brand, the EU emblem, and project acronyms in thematic colors. Typography is standardized with Montserrat and Arial fonts, and strict guidelines ensure consistent application across all materials [^3].

Categories

Logo Usage
  • The logo must be always visible in a prominent place and with a comparable size to other logos used. The Danube Transnational Programme logo already respects all the programme requirements, and all approved projects are obliged to use it on all their communication materials (both hard copy and electronic as well as to display it in events).
  • DTP projects are not allowed to develop their own project logo. Developing a logo is costly, it has a limited lifetime and so many logos bring confusion to the audience. For this reason and in order to limit costs, projects will share the programme’s brand just adding the project acronym below in the colours of the priority each project belongs to.
  • A specific logo might exceptionally be considered for an output/result with a lifetime going beyond the project if well justified in the application form and approved by the Joint Secretariat.
  • The logo of the project should not be recreated in any circumstance. Only the logo version presented in this manual is the correct one, only this one should be used and only in English.
  • The project logo must be always included in all communication materials produced both at programme and project level. It must be placed in a central and visible top position of the material (in the first/main page) and it can never be smaller than any other logo included in the same material.
  • Except very specific cases, all projects funded by the programme are not allowed to create their own logo. They have to use instead the programme logo including the reference to the project acronym below (see image). This reference needs to be written in the colour of the matching thematic priority the project belongs to.
  • The elements of the logo represent a unit which is defined as invariable. They must not be shown separately. The composition of the logo elements follows specific rules and must not be changed.
  • The basic unit used for the definition of the logo composition is the width of the letter “e” This measure is used to define the space between the elements as well as the clear space around the logo.
  • The space between the logotype and the European flag equals two thirds of the basic unit. The height of the flag is the same as the letter"I".
  • The European Union reference is aligned with the descender of the letter “g”. It is always exactly as wide as the European flag. Following the regulation, the European Union reference is set in Arial.
  • A clear space of at least one basic unit in height and width must remain around the logo. Within this area no other graphic elements or logos must be placed. Likewise, this zone has to be observed for the positioning distance to the page margins. This clear space area shown opposite is the minimum clear space -it is recommended to increase this space wherever possible.
  • For the project acronym also the typeface Montserrat was chosen as it is visually similar to the lnterreg logo. The project name is written below the programme name in Montserrat Regular, at a cap height that is the same as of the programme name with a letter spacing of -20. The distance from the baseline of the programme name to the cap height of the project name is 1/2 of the basic unit. The colour has to match the colour of the project’s main thematic priority.
  • The standard logo is the full colour version. This version should be used whenever possible. Ideally the logo should be used on white backgrounds only. Using the logo on a coloured background is possible if there is no alternative, but it has to be a very light background.
  • For single colour reproductions, a greyscale / black and white/ 1-colour (reflex blue) logo version of the logo should be used. These versions should only be used whenever full colour is not available. These versions are recommended when applied through serigraphy and engraving procedures or/and on restrictive surfaces of certain materials -fax, stickers -whenever the full-color version of the logo cannot be applied.
  • This version of the logo should be used whenever we are using reflex blue background.
  • The minimum usable size of the Interreg logo is 38,1 mm.
  • From this data we get the minimum usable DTP logo size as 45,5 mm.
  • In special cases (for the production of small items such as pens and pen-drives etc.), when there is no larger space for placing the logo, an exceptional use is allowed and accepted.
  • For those cases, if the mention ‘European Union’ under the EU flag is not visible, this text can be omitted, but the EU flag cannot be left out in any circumstances. Otherwise, if it is visible according to the used material and the quality of the printing, it should be included.
  • Some logo versions are proposed which are exceptionally allowed to be used when small-sized logo for very small items apply.
  • The colour scheme was developed to clearly label the thematic priorities axes of the programme. The colours were chosen to create a harmonic system with colours that match each other and provide good contrast to the central brand and colours of Interreg.
  • Except very specific cases, all projects funded by the programme are not allowed to create their own logo. They have to use instead the programme logo including the reference to the project acronym. This reference needs to be written in the colour of the matching thematic priority the project belongs to.
  • Spot colours. For special printing, the PANTONE colour scale will be used.
  • Process-colour printing, 100 colour gradations per channel. C = cyan, M = magenta, Y = yellow, K = black The CMYK colours code will be used for all printed materials.
  • System similar to RGB, however with gradations from “00” to “FF” (hexadecimal) per channel. This system is preferably employed for designing websites.
  • Colour sample for monitor display with 256 gradations per channel R = red, G = green, B = blue
  • On the website and other electronic applications, the RGB colour scale, created through graphic software colour conversion, will be used.
  • The colour scheme of the symbol, the 4 colours of the 4 splashes, are determined according to the 4 colours of the priorities covered by the Danube Transnational Programme.
  • According to Article 4 point 5 of the Commission Implementing Regulation No 821/2014: “If other logos are displayed in addition to the Union emblem, the Union emblem shall have at least the same size, measured in height or width, as the biggest of the other logos.”
  • All DTP projects must strictly follow the above-mentioned article. Taking this into consideration, if a DTP project would like to display in its materials any additional logo (e.g. the partner institution one), the EU emblem included in the project logo (in other words: DTP logo including the project acronym) should be of at least the same size in height OR width as other logos displayed. Thus, other logos cannot exceed the EU emblem in height or width. The logo is normally considered to be only the graphic element and not the name of the institution.
  • The information and communication rules of the Danube Transnational Programme do not require the use or display of any additional logo apart from the project logo (in other words: DTP logo including the project acronym and the EU emblem) to be “always clearly visible and placed in a prominent position” as well as the funding information (specification somewhere in the material/document of the ERDF, IPA and ENI funds received).
Color Palette
  • The colour scheme was developed to clearly label the thematic priorities axes of the programme. The colours were chosen to create a harmonic system with colours that match each other and provide good contrast to the central brand and colours of Interreg.
  • Except very specific cases, all projects funded by the programme are not allowed to create their own logo. They have to use instead the programme logo including the reference to the project acronym. This reference needs to be written in the colour of the matching thematic priority the project belongs to.
  • Spot colours. For special printing, the PANTONE colour scale will be used.
  • Process-colour printing, 100 colour gradations per channel. C = cyan, M = magenta, Y = yellow, K = black The CMYK colours code will be used for all printed materials.
  • System similar to RGB, however with gradations from “00” to “FF” (hexadecimal) per channel. This system is preferably employed for designing websites.
  • Colour sample for monitor display with 256 gradations per channel R = red, G = green, B = blue On the website and other electronic applications, the RGB colour scale, created through graphic software colour conversion, will be used.
  • The colour scheme of the symbol, the 4 colours of the 4 splashes, are determined according to the 4 colours of the priorities covered by the Danube Transnational Programme.
  • Pantone: 109 C, 382 C, Cool Gray 4 C, 3145 C CMYK: 0/24/93/0, 49/0/99/0, 12/8/9/23, 87/32/35/16 HEX: #fdc608, #98c222, #bbbcbc, 3c7486 RGB: 253/198/8, 152/194/34, 187/188/188, 60/116/134
Typography
  • For programme and project logos (programme and project name) and the reference “Programme co-funded by the European Union” the typeface Montserrat was chosen as it is visually similar to the Interreg logo.
  • The font can be downloaded here: Montserrat: http://www.fontsquirrel.com/fonts/montserrat
  • NOTE: the reference to the European Union under the flag uses the typeface Arial as described in art 4, §4 of the Commission implementing regulation (EU) No 821/2014. This font must not be changed.
  • logo extensions (programme names, project names, reference to the funding)
  • This reference to the European EU funding should be written in the typeface Montserrat.
  • In the case of Word and PPT documents, Monserrat font can be substituted by Cambria
  • The colour of the text can be · white · reflex blue · grey (CMYK 0.0.0.50)
  • As for the position, the fund mention must be placed on the left bottom of the page. In case the slogan is already placed there, it can be written under the name of the project or vertivally on the right hand side of the layout.
  • For the project acronym also the typeface Montserrat was chosen as it is visually similar to the lnterreg logo. The project name is written below the programme name in Montserrat Regular, at a cap height that is the same as of the programme name with a letter spacing of -20. The distance from the baseline of the programme name to the cap height of the project name is 1/2 of the basic unit. The colour has to match the colour of the project’s main thematic priority.
  • The European Union reference is aligned with the descender of the letter “g”. It is always exactly as wide as the European flag. Following the regulation, the European Union reference is set in Arial.
Visual Style
  • The picture should feature a clean, professional design associated with the Danube Transnational Programme. It will include the logos at the top, with the ‘interreg’ logo on the left, comprising a stylized, multi-colored swirl symbol and the word ‘interreg’ in lowercase, next to the European Union flag logo on the right. Beneath the logos, the text ‘Danube Transnational Programme’ should be displayed, followed by the larger text ‘Guidelines for projects’ to indicate the document’s purpose. The background should be primarily white with abstract, curved, concentric arc shapes in four distinct colors—green, teal, gray, and yellow—representing diversity and connectivity. These arcs should be arranged in a dynamic, overlapping fashion with the green and teal arcs being prominent, positioned towards the left and right respectively, while gray arcs are placed towards the upper right, and yellow arcs towards the bottom right, creating a sense of movement and cohesion. The overall layout should be balanced, modern, and visually appealing, emphasizing the themes of collaboration and integration within the transnational framework.
  • The elements of the logo represent a unit which is defined as invariable. They must not be shown separately. The composition of the logo elements follows specific rules and must not be changed.
  • The basic unit used for the definition of the logo composition is the width of the letter “e” This measure is used to define the space between the elements as well as the clear space around the logo.
  • The space between the logotype and the European flag equals two thirds of the basic unit. The height of the flag is the same as the letter"I".
  • The European Union reference is aligned with the descender of the letter “g”. It is always exactly as wide as the European flag. Following the regulation, the European Union reference is set in Arial.
  • A clear space of at least one basic unit in height and width must remain around the logo. Within this area no other graphic elements or logos must be placed. Likewise, this zone has to be observed for the positioning distance to the page margins. This clear space area shown opposite is the minimum clear space -it is recommended to increase this space wherever possible.
  • For the project acronym also the typeface Montserrat was chosen as it is visually similar to the lnterreg logo. The project name is written below the programme name in Montserrat Regular, at a cap height that is the same as of the programme name with a letter spacing of -20. The distance from the baseline of the programme name to the cap height of the project name is 1/2 of the basic unit. The colour has to match the colour of the project’s main thematic priority.
Layout And Composition
  • The elements of the logo represent a unit which is defined as invariable. They must not be shown separately. The composition of the logo elements follows specific rules and must not be changed.
  • The basic unit used for the definition of the logo composition is the width of the letter “e”. This measure is used to define the space between the elements as well as the clear space around the logo.
  • The space between the logotype and the European flag equals two thirds of the basic unit. The height of the flag is the same as the letter “I”.
  • The European Union reference is aligned with the descender of the letter “g”. It is always exactly as wide as the European flag. Following the regulation, the European Union reference is set in Arial.
  • A clear space of at least one basic unit in height and width must remain around the logo. Within this area no other graphic elements or logos must be placed. Likewise, this zone has to be observed for the positioning distance to the page margins. This clear space area shown opposite is the minimum clear space - it is recommended to increase this space wherever possible.
  • For the project acronym also the typeface Montserrat was chosen as it is visually similar to the lnterreg logo. The project name is written below the programme name in Montserrat Regular, at a cap height that is the same as of the programme name with a letter spacing of -20. The distance from the baseline of the programme name to the cap height of the project name is 1/2 of the basic unit. The colour has to match the colour of the project’s main thematic priority.
Iconography
  • The symbol in the programme logo represents splashes in the water, thus being clearly linked to the Danube river. This symbol shows how different projects from different countries can create something together putting their individual know-how into a common goal and how the impact of their results can be multiplied and linked to other project results.
  • The standard symbol is the full colour version. This version should be used whenever possible. It is rarely used without the logo. Contrary to the full colour logo version, the full colour symbol can be used on both white and reflex blue backgrounds
  • The greyscale symbol version is used when we want to reach a watermark effect. This is used partly on printed materials and on internal documents. It is always used on white background.
  • This version of the symbol should be used whenever we are using reflex blue background.
  • Pantone Cool Gray 4 C 30 %
  • white20%
  • The colour scheme of the symbol, the 4 colours of the 4 splashes, are determined according to the 4 colours of the priorities covered by the Danube Transnational Programme.
  • Innovative and socially responsible Danube region: Pantone 109 C, CMYK 0/24/93/0, HEX #fdc608, RGB 253/198/8
  • Environment and culture responsible Danube region: Pantone 382 C, CMYK 49/0/99/0, HEX #98c222, RGB 152/194/34
  • Better connected and energy responsible Danube region: Pantone Cool Gray 4 C, CMYK 12/8/9/23, HEX #bbbcbc, RGB 187/188/188
  • Well-governed Danube region: Pantone 3145 C, CMYK 87/32/35/16, HEX 3c7486, RGB 60/116/134
Brand Values
  • The Danube Transnational Programme (2014-2020) is built around four thematic priority axes: 1. Innovative and socially responsible Danube region 2. Environment and culture responsible Danube region 3. Better connected and energy responsible Danube region 4. Well-governed Danube region
  • It is essential that all visual appearance and communication at project level reflect the global objective of the Danube Transnational Programme of promoting economic, social and territorial cohesion in the Danube region. This aim is put in practice through the development of transnational partnerships involving national, regional, local authorities and other relevant actors, on matters of strategic importance for the area.
  • Moreover, all the visual materials under the Danube Transnational Programme “umbrella” must raise the awareness of the EU funding.
  • The colour scheme was developed to clearly label the thematic priorities axes of the programme. The colours were chosen to create a harmonic system with colours that match each other and provide good contrast to the central brand and colours of Interreg.
  • The colour scheme of the symbol, the 4 colours of the 4 splashes, are determined according to the 4 colours of the priorities covered by the Danube Transnational Programme.
🐛 Report