Invictus Intergalactic Federation

📋 1 Guidelines

🔗 Connections

Sector

Gaming Entertainment

Region

International

Guideline Year

2022

Language

English

Tags

Entertainment

Official Websites

Brand Guidelines

2022

Brand Summary

Mission
  • Invictus Intergalactic Federation was founded on strong military values, leveraging over 30 years of combined experience from its military members, and is focused around Star Citizen™ while constantly evolving with the space sim environment [^1].
Core Values
  • military experience
  • evolution
  • knowledge
  • skill
  • consistency
  • exploration
  • boldness
  • officiality
Target Audience
  • Individuals and communities involved in Star Citizen™ and space simulation games, particularly those who value military structure and experience [^2].
Personality Traits
  • bold
  • official
  • inspiring
  • adventurous
  • futuristic
  • authoritative
Visual Identity Overview
  • The visual identity centers on a circular emblem inspired by real-world military branches, featuring stylized rocket ships, stars, and clouds, with a monochromatic palette (navy blue, black, white) and clean, bold typography. Logos are used sparingly and with strict guidelines for scale, placement, and color to maintain consistency and officiality [^3].

Categories

Brand Imagery
  • Motivational Quote Scene - The image should display a scene with a prominent depiction of a motivational quote or statement. This quote should be centrally placed, written in bold, clear typography to ensure legibility. The background might be a subtle, gradient sky color, such as soft blue fading into white or a light pastel hue, possibly with abstract or minimalistic graphic elements like subtle clouds or light rays to add visual interest without overpowering the text. Surrounding the text, there could be simple, decorative elements like small icons, symbols, or minimal illustrations that relate to motivation, success, or growth, such as a small upward arrow, a star, or a leaf. The overall composition aims to create an inspiring and uplifting aesthetic, encouraging viewers to focus on the message.
  • Intergalactic Federation Logo - The image should depict a circular emblem or logo with a dark blue or black background. Inside the circle, there are three stylized rocket ships with pointed noses and fins, traveling diagonally from the bottom-left to the top-right, leaving trails behind them. The rockets should appear to be in motion, heading towards the upper right corner of the circle. Surrounding the rockets, there are small stars scattered across the circle, some larger and others smaller, creating a cosmic scene. At the bottom of the circle, there are cloud-like shapes indicating they are launching from the clouds or ground. Around the inner edge of the circle, the text reads ‘INVINCTUS INTERGALACTIC FEDERATION’ at the top arc and ‘BOLDY TO THE STARS’ at the bottom arc, both in uppercase, bold font. The overall design gives a sense of space exploration, adventure, and boldness, emphasizing intergalactic travel.
  • Intergalactic Federation Emblem - The image should feature a circular emblem with a bold outer ring containing the text ‘INVICTUS INTERGALACTIC FEDERATION’ at the top and ‘BOLDLY TO THE STARS’ at the bottom, both in uppercase and evenly spaced around the circle. Inside the circle, there should be a stylized depiction of a celestial scene showing several shooting stars with elongated trails pointing diagonally upward from the bottom left to the top right, indicating motion toward the upper right section of the emblem. The background within the inner circle should be filled with small, scattered stars of varying sizes, creating a depiction of the night sky. On the left side of the inner circle, there should be a cluster of clouds with curved, rounded contours, partially obscuring the base of the shooting stars’ trails. The entire design should be monochromatic, using black and white to emphasize the contrast, with the celestial elements clearly distinguishable from the textual border. The style should be bold and graphic, with clean lines and a sense of depth created by the overlapping clouds and star trails, conveying a futuristic and adventurous theme.
  • Intergalactic Emblem - The image depicts a circular emblem featuring a stylized space scene. The outer ring of the emblem contains text in uppercase, reading ‘INVICITUS INTERGALACTIC FEDERATION’ at the top and ‘BOLDLY TO THE STARS’ at the bottom, separated by small stars. The inner circle illustrates a cosmic landscape with three large, stylized rocket ships or spacecraft flying diagonally from bottom left to upper right. These spacecraft have a streamlined, simple design with triangular fins, and are accompanied by several smaller stars scattered across the background. On the lower left side, there are clouds or possibly planetary atmospheres, rendered as a series of rounded, interconnected shapes with shading that suggests depth. A small crescent moon or planet is visible among the clouds. The background is filled with tiny dots representing distant stars. The scene portrays motion towards the upper right, implying speed and exploration. The tones are monochromatic, primarily black and white, with contrasts and shading emphasizing depth, motion, and celestial elements.
Color Palette
  • Navy Blue was selected as our primarycolor. Blue and Sky Blue are accent colors, and should be treated as such. Black and White are universal, and were implimented to keep consistency.
  • #black
  • #0a2537
  • #2384c4
  • #d6efff
  • #white
Typography
  • We use San Francisco Pro as our primary typeface. We love that it strikes a balance between being a well-crafted, instantly recognizable brand typeface and one that has a friendly character.
  • San Francisco comes in the following weights that can be utilized for your work.
  • Bold
  • RegularLight
  • We use Amarillo USAF as our Reserved typeface. Inspired by the United States Air Force aircraft lettering, Amarillo USAF was selected to be our reserve typeface.
  • Only to be used for Official use cases which may include titles, logo word-mark, headers, and approved documents.
  • This font only comes in bold.

  • ABCDefghijklm nopqrstuvwxyz 1234567890

Logo Usage
  • This logo is to be placed on bright backgrounds. This is a official seal. Its to be used sparingly and for official cases/works only.
  • Do not use the full color logo where the background clashes with the logo colors.
  • We have 3 variations of our logo. The Navy Blue and Black logo are prefered to be used on brightly colored backgrounds.
  • The white logo is to be used on dark backgrounds, that also includes our Navy Blue color.
  • Although these are alternates, they are to be used sparingly. These two variations include the patch style, as well as the simplified version of the logo.
  • Logo Lock-upWe have two logos that utilize our brand in a more formal and official capacity. These are to be used on official documents, letterheads, or to display/promote the organization in a positive light.The two variations include the stacked logo and the horizontal logo.
  • We have a strict scale format that we require everyone to follow.
  • The logo scales down in halves, down to a 1/8th. Please reference this scale for all further scales’ in this guide.
  • The letters are also a good scaling tool and can be used for reference. The larger “P” is half the size of the logo and should only be used for main titles or partnership names.
  • The smaller “p” is a quarter of the full logo size. This is to be used as sub-text, usually placed below the main title/text. The only exception is the full organization name.
  • There must be a minimum space surrounding the stacked and horizontal logos.The bottom text is half the size of the logo, and the top is 1/4th. Combined, you must center them on the logo.
  • For all partner lock-ups, it is required that you leave half a logo-width of space between all edges of the logo lock-up.
  • The “2 logo width” is showing that 2 smaller logos should be able to fit within the main logo size. This is to keep consistency between all works. For more information about scale, please reference the page “Introducing our scale.”
  • A simple horizontal logo should always be scaled to the vertical height of our logo.
  • When using a simple logo, all elements (including small particles that may be apart of the logo) are to be scaled down to the vertical height of our logo.
  • For horizontal logos and word-mark logos, the same guidelines apply. The logo must be scaled down to the vertical height of our logo.
  • Stacked logos must also be scaled down to the vertical height of our logo so that the logos are the same size in thier entirety.
  • To keep all things simple, you must scale down your logo, no matter the width and height, down to the vertical height of our logo.
  • It is our preference that our white logo be used in conjunction with our partners logos on a dark or black background. If it’s to be used on a image, please reference the Logo | Partner lock-up scale page.
  • It is encouraged that when using a white logo, the partners logo be white as well to have continuity throughout.
  • The divider size shall not exceed 10px
  • When displaying the logo along with our partners logos, it is acceptable to use their colors. Only display on bright backgrounds. That does not include images or video(s) unless approved.
  • The divider should always be the color of the logo or black/white.
  • Don’t alter or misuse the logo. You have better things to do.
  • To keep consistency between all brands and partnerships, we do not allow alterations to the logo. This also applies to the partner logos when next to the INVFED logo.
  • All posibilities are not listed and common sense should be used.
  • Digital presentationWhen properly displaying the logo on digital work, the logo placement must be 2 smaller letters, or half the logo width. For more information on scale, reference our “Introducing our scale” page.
  • The three prefered placements are top left, top right, and bottom right. If nessesary, it is acceptable to place the logo on the bottom left.It is our recomendation that when selecting a logo to use, consider the color of the logo. Do not allow the colors of the logo / word-mark to clash with the background of the image or work its being placed on.
Tone And Messaging
  • The image should display a scene with a prominent depiction of a motivational quote or statement. This quote should be centrally placed, written in bold, clear typography to ensure legibility. The background might be a subtle, gradient sky color, such as soft blue fading into white or a light pastel hue, possibly with abstract or minimalistic graphic elements like subtle clouds or light rays to add visual interest without overpowering the text. Surrounding the text, there could be simple, decorative elements like small icons, symbols, or minimal illustrations that relate to motivation, success, or growth, such as a small upward arrow, a star, or a leaf. The overall composition aims to create an inspiring and uplifting aesthetic, encouraging viewers to focus on the message.
  • Invictus Intergalactic Federation was founded on strong military values. Formulated with over 30 years of combined experience, our military members have poured out their knowledge and skills from real experiences. We are focused around Star Citizen™ and are constantly evolving around the ever changing space sim.
Brand Values
  • Invictus Intergalactic Federation was founded on strong military values. Formulated with over 30 years of combined experience, our military members have poured out their knowledge and skills from real experiences. We are focused around Star Citizen™ and are constantly evolving around the ever changing space sim.
Visual Style
  • This is our full color logo. This logo is to be placed on bright backgrounds. This is a official seal. Its to be used sparingly and for official cases/works only.
  • Do not use the full color logo where the background clashes with the logo colors.
  • We have 3 variations of our logo. The Navy Blue and Black logo are prefered to be used on brightly colored backgrounds.
  • The white logo is to be used on dark backgrounds, that also includes our Navy Blue color.
  • Although these are alternates, they are to be used sparingly. These two variations include the patch style, as well as the simplified version of the logo.
  • We have a strict scale format that we require everyone to follow.
  • The logo scales down in halves, down to a 1/8th. Please reference this scale for all further scales’ in this guide.
  • The letters are also a good scaling tool and can be used for reference. The larger “P” is half the size of the logo and should only be used for main titles or partnership names.
  • The smaller “p” is a quarter of the full logo size. This is to be used as sub-text, usually placed below the main title/text. The only exception is the full organization name.
  • There must be a minimum space surrounding the stacked and horizontal logos.The bottom text is half the size of the logo, and the top is 1/4th. Combined, you must center them on the logo.
  • For all partner lock-ups, it is required that you leave half a logo-width of space between all edges of the logo lock-up.
  • The “2 logo width” is showing that 2 smaller logos should be able to fit within the main logo size. This is to keep consistency between all works. For more information about scale, please reference the page “Introducing our scale.”
  • A simple horizontal logo should always be scaled to the vertical height of our logo.
  • When using a simple logo, all elements (including small particles that may be apart of the logo) are to be scaled down to the vertical height of our logo.
  • For horizontal logos and word-mark logos, the same guidelines apply. The logo must be scaled down to the vertical height of our logo.
  • Stacked logos must also be scaled down to the vertical height of our logo so that the logos are the same size in thier entirety.
  • To keep all things simple, you must scale down your logo, no matter the width and height, down to the vertical height of our logo.
  • It is our preference that our white logo be used in conjunction with our partners logos on a dark or black background. If it’s to be used on a image, please reference the Logo | Partner lock-up scale page.
  • It is encouraged that when using a white logo, the partners logo be white as well to have continuity throughout.
  • The divider size shall not exceed 10px
  • When displaying the logo along with our partners logos, it is acceptable to use their colors. Only display on bright backgrounds. That does not include images or video(s) unless approved.
  • The divider should always be the color of the logo or black/white.
  • Don’t alter or misuse the logo. You have better things to do.
  • To keep consistency between all brands and partnerships, we do not allow alterations to the logo. This also applies to the partner logos when next to the INVFED logo.
  • All posibilities are not listed and common sense should be used.
  • Navy Blue was selected as our primarycolor. Blue and Sky Blue are accent colors, and should be treated as such. Black and White are universal, and were implimented to keep consistency.
  • #black
  • #0a2537
  • #2384c4
  • #d6efff
  • #white
  • We use San Francisco Pro as our primary typeface.We love that it strikes a balance between being a well-crafted, instantly recognizable brand typeface and one that has a friendly character.
  • San Francisco comes in the following weights that can be utilized for your work.
  • Bold
  • RegularLight
  • We use Amarillo USAF as our Reserved typeface.Inspired by the United States Air Force aircraft lettering, Amarillo USAF was selected to be our reserve typeface.
  • Only to be used for Official use cases which may include titles, logo word-mark, headers, and approved documents.
  • This font only comes in bold.
Layout And Composition
  • We have a strict scale format that we require everyone to follow.
  • The logo scales down in halves, down to a 1/8th. Please reference this scale for all further scales’ in this guide.
  • The letters are also a good scaling tool and can be used for reference. The larger “P” is half the size of the logo and should only be used for main titles or partnership names.
  • The smaller “p” is a quarter of the full logo size. This is to be used as sub-text, usually placed below the main title/text. The only exception is the full organization name.
  • There must be a minimum space surrounding the stacked and horizontal logos.The bottom text is half the size of the logo, and the top is 1/4th. Combined, you must center them on the logo.
  • For all partner lock-ups, it is required that you leave half a logo-width of space between all edges of the logo lock-up.
  • The “2 logo width” is showing that 2 smaller logos should be able to fit within the main logo size. This is to keep consistency between all works. For more information about scale, please reference the page “Introducing our scale.”
  • A simple horizontal logo should always be scaled to the vertical height of our logo.
  • When using a simple logo, all elements (including small particles that may be apart of the logo) are to be scaled down to the vertical height of our logo.
  • For horizontal logos and word-mark logos, the same guidelines apply. The logo must be scaled down to the vertical height of our logo.
  • Stacked logos must also be scaled down to the vertical height of our logo so that the logos are the same size in thier entirety.
  • To keep all things simple, you must scale down your logo, no matter the width and height, down to the vertical height of our logo.
  • It is our preference that our white logo be used in conjunction with our partners logos on a dark or black background. If it’s to be used on a image, please reference the Logo | Partner lock-up scale page.
  • It is encouraged that when using a white logo, the partners logo be white as well to have continuity throughout.
  • The divider size shall not exceed 10px
  • When displaying the logo along with our partners logos, it is acceptable to use their colors. Only display on bright backgrounds. That does not include images or video(s) unless approved.
  • The divider should always be the color of the logo or black/white.
  • Don’t alter or misuse the logo. You have better things to do.
  • To keep consistency between all brands and partnerships, we do not allow alterations to the logo. This also applies to the partner logos when next to the INVFED logo.
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