Iran Air

Official Websites

• https://www.iranair.com
• http://www.iranair.com

Brand Guidelines

2017

Brand Summary

Mission

• To provide safe, reliable, and comfortable aviation transportation services for domestic and international routes, fulfilling the needs of Iranians and connecting with neighboring and distant countries while observing safety principles [^1].

Core Values

• safety
• comfort
• national pride
• professionalism
• consistency

Target Audience

• Iranians seeking domestic and international air travel, as well as international passengers on 28 international and 26 domestic routes [^2].

Personality Traits

• trustworthy
• professional
• dynamic
• proud
• modern

Visual Identity Overview

• IranAir’s visual identity centers on the iconic Homa griffin logo, inspired by Persian mythology, rendered in dark blue and white. The brand uses a structured layout system, a defined color palette, and consistent logo applications to convey professionalism, national pride, and modernity. Visual elements include corporate backgrounds, signature systems, and clear guidelines for logo usage and co-branding [^3].

Categories

Logo Usage

• The most appropriate colour and format shall be chosen according to production specifications. Below you can see the different references for correct application.
• Some countries are legally obliged to use the Registered Trademark. Use only if legally required.
• We can align the logo vertical when needed due to space restrictions.
• We use the monochromatic, black and white version when we are not working with colour (i.e. in the press).
• We use a silver option in special cases in merchandising.
• According to the production specification, we can choose between the direct ink version (Pantone) or the four colour version (CMYK) for printing application. For on-screen viewing, we use the RGB version.

Color Palette

• The IranAir colour palette contains 4 colours: _ Main colour: IranAir Dark Blue and IranAi White _ 2 secondary colours: IranAir Blue and IranAir Grey. IranAir Dark Blue and white is the main colour and should be used for all corporate applications. It must also be present in all graphic applications.
• In many cases, IranAir Grey or Blue will serve as a negative (background) to the IranAir Dark Blue or IranAir White to create more sophisticated pieces. Additionally there is a palette of 10 supporting colours. Please refer to the following pages for specific instructions on when to use the supporting colours.
• IranAir Dark Blue PANTONE DS187-1 C CMYK: 100/100/0/40 RGB: 27/20/100
• White PANTONE DS325-9 C CMYK: 0/0/0/0 RGB: 255/255/255
• Blue PANTONE DS218-2 C CMYK: 79/33/0/0 RGB:23/141/205 HTML: # 1c8dc7
• Grey PANTONE DS67-9 C CMYK: 6/5/6/0 RGB: 236/235/232 HTML: # ecebe8
• If the need arises to incorporate a fifth colour, Orange is the first option from the palette, followed by Royal Blue. These 2 colours shall only be used when it is not possible to represent the content using only the main colour and the secondary colours. A fourth palette of supporting greys has been created as well for digital environments.
• Do not forget that these last two palettes are used on a smaller scale and their use is strictly limited to charts, infographics and digital environments.
• IranAir Dark Blue PANTONE DS187-1 C CMYK: 100/100/0/40 RGB: 27/20/100 HTML: # 1b1464 White PANTONE DS325-9 C CMYK: 0/0/0/0 RGB: 255/255/255 HTML: # ffffff
• Royal Blue PANTONE DS232-3 C CMYK: 75/0/0/0 RGB: 0/192/243 HTML: # 00c0f3
• Light Blue PANTONE DS239-5 C CMYK: 48/0/9/0 RGB:122/208/228 HTML: # 7ad0e4
• Turquoise Green PANTONE DS244-4 C CMYK:77/15/28/4 RGB:2 0/157/173 HTML: # 149dad
• Light Green PANTONE DS258-8 C CMYK:27/0/15/0 RGB:184/225/220 HTML: B8E1DC
• Green PANTONE DS295-2 C CMYK:48/8/81/0 RGB: 145/188/96 HTML: # 91bc60
• Purple PANTONE DS176-1 C CMYK:73/93/0/0 RGB: 104/58/150 HTML: # 683a96
• Dark Red PANTONE DS104-1 C CMYK: 21/99/61/13 RGB:176/31/73 HTML: # b01f49
• Yellow PANTONE DS5-3 C CMYK: 0/11/80/0 RGB: 255/221/79 HTML: # ffdd4f
• Orange PANTONE DS232-3 C CMYK: 0/40/100/0 RGB: 250/166/26 HTML: # faa61a
• Below you can see how to correctly apply the supporting colours, always starting with IranAir Dark Blue and IranAir White and IranAir Blue and IranAir Grey.

Visual Style

• The griffin atop the Persepolis column has three distinct characteristics: an eagle’s head, a cow’s ears and a horse’s mane. Without legs, according to some accounts, the griffin never rests, living its entire life flying invisibly high above the earth, and never alighting on the ground. The color offered by the designer was turquoise. But now our logo is dark blue.
• On this page you can see the different versions of the IranAir logo, in the corporate colours, in positive and negative, and respective versions in black and white. The most appropriate colour and format shall be chosen according to production specifications. Below you can see the different references for correct application.
• Registered trademark Some countries are legally obliged to use the Registered Trademark. Use only if legally required.
• Vertical alignment We can align the logo vertical when needed due to space restrictions.
• Black and white We use the monochromatic, black and white version when we are not working with colour (i.e. in the press).
• Silver We use a silver option in special cases in merchandising.
• CMYK or PMS Vs RGB According to the production specification, we can choose between the direct ink version (Pantone) or the four colour version (CMYK) for printing application. For on-screen viewing, we use the RGB version.

Co Branding

• We define co-branding as the association of two or more brands with the objective of enhancing the value of both, building a more attractive joint offering and obtaining greater profitability from the relationship. Our brand as well as our partner’s brand should occupy the same total area (50-50) and are separated by a vertical line, maintaining an established clear space below both. Here you can see examples of block areas with different shapes but same total area:
• A PROPER APPLICATION WILL GUARANTEE VISIBILITY AND CONSISTENCY We’ve developed a system that aims to be respectful with both identities. Keep in mind that any time we do something different we might be damaging or minimising the impact of both brands. These are a few examples of what we should not do.
• We should always build co-branding in horizontal.
• We will always employ the same style and dividing line.
• We should respect the normalised size of the logo.
• We should not include logos inside any other shape.

Brand Imagery

• Remember that IranAirs’ photographic style does not include: 1 Photographs that are posed, artificial and/ or posed looking directly at the camera. 2 Wide or narrow-angle photography, so as to avoid distorting the image. 3 Photographs of landscapes with static shapes. 4 Illustrations or other motifs included within the photograph itself. 5 3D photo-compositions, special effects or photographic retouching that creates artificial environments. 6 Photographs should reflect the 21st century. Avoid objects that are obsolete or outdated. 7 Do not create mosaic or collage with multiple images.

Additional Properties