Irish Arts Council

📋 1 Guidelines

🔗 Connections

Sector

Public sector Arts culture

Region

Ireland

Guideline Year

2021

Language

English

Tags

Art Institution

Official Websites

Brand Guidelines

2021

Brand Summary

Mission
  • The Arts Council is the national agency for funding, developing and promoting the arts in Ireland [^1].
Core Values
  • funding
  • development
  • promotion
  • consistency
  • legibility
Target Audience
  • Artists, arts organizations, and stakeholders in Ireland’s arts sector [^2].
Personality Traits
  • professional
  • expressive
  • versatile
  • modern
  • minimalistic
Visual Identity Overview
  • The visual identity centers on a carefully crafted logo, a defined color palette, and the Patron typeface. The logo is used consistently across print and digital media, with clear rules for sizing, positioning, and color usage. The style is clean, modern, and minimalistic, emphasizing legibility and balance [^3].

Categories

Logo Usage
  • The Arts Council logo has been created for use in print and on-screen. The characters have been carefully crafted to ensure balance, legibility and clear reproduction.Therefore, these characters may not be redrawn or rearranged in any way as to do so would affect the aesthetic of the mark.
  • For legibility reasons, the logo should not be printed or displayed on screen below the recommended height. Print 15mm Screen 60px The following is a guide to proportional sizing according to various print formats: DL 15mm A5 15mm A4 21mm A3 30mm A2 42mm A1 60mm A0 80mm
  • The Arts Council Logo should be positioned in the top left, bottom left or bottom right corners of a printed design layout. The logo should be positioned at least the distance of the clearspace from the edge of the page.
  • The Arts Council Logo should be positioned in the top left, bottom left or bottom right corners or the middle centre or middle bottom of a video layout. The logo should be positioned at least the distance of the clearspace from the edge of the frame.
  • When using the Arts Council logo in conjunction with other marks, ensure that it has the same visual weighting, is optically aligned and adheres to the clearspace.
  • The logo should never be rendered smaller than any other mark placed in the same field of vision.
  • It is important that the logo is used correctly and consistently across all applications.The logo should not be altered in any way that will weaken its legibility or render it unrecognisable and should only ever be reproduced from the master artwork supplied.
  • Do not alter the logo or its characters in any way. (Fig A)
  • Do not outline the logo. (Fig B)
  • Do not stretch or distort the logo. (Fig C)
  • Do not reconstruct or improvise the logo. (Fig D)
  • When placed on imagery, the Arts Council logo should appear in black against a light background image, or in white against a dark background image.
  • The black logo should be used on white or light coloured backgrounds. The white logo should be used on black or dark coloured backgrounds.
  • The logo can also be represented in colour. This colour should come from one of the main swatches used in a particular piece.
  • Colour contrast should be considered to ensure there are no problems with legibility.
Color Palette
  • PANTONE 446 CMYK 85 70 55 55 RGB 28 46 57 HEX #1C2E39
  • PANTONE 444 CMYK 80 60 40 20 RGB 62 92 113 HEX #3E5C71
  • PANTONE 420 CMYK 20 20 25 0 RGB 208 196 186 HEX #D0C4BA
  • PANTONE YELLOW CMYK 15 15 100 0 RGB 226 200 0 HEX #E2C800
  • PANTONE 2587 CMYK 60 90 0 0 RGB 133 47 173 HEX #852FAD
  • PANTONE 130 CMYK 0 70 100 0 RGB 234 119 6 HEX #EA7706
  • PANTONE 332 CMYK 70 0 70 0 RGB 2 197 140 HEX #02C58C
  • PANTONE 286 CMYK 90 85 0 0 RGB 46 56 175 HEX #2E38AF
  • PANTONE 1787 CMYK 0 90 70 0 RGB 237 71 74 HEX #ED474A
  • PANTONE COOL GRAY 8 CMYK 50 35 35 0 RGB 141 150 156 HEX #8D969C
  • PANTONE COOL GRAY 6 CMYK 40 25 20 0 RGB 158 173 184 HEX #9EADB8
  • PANTONE COOL GRAY 3 CMYK 10 10 10 0 RGB 231 225 220 HEX #E7E1DC
  • PANTONE COOL GRAY 5 CMYK 0 0 0 20 RGB 221 224 225 HEX #DDE0E1
  • WHITE CMYK 0 0 0 0 RGB 255 255 255 HEX #FFFFFF
  • PANTONE COOL GRAY 1 CMYK 0 0 0 10 RGB 248 246 245 HEX #F8F6F5
  • PANTONE 101 CMYK 0 10 100 0 RGB 255 218 0 HEX #FFDA00
  • PANTONE 1235 CMYK 0 40 100 0 RGB 255 163 0 HEX #FFA300
  • PANTONE 318 CMYK 60 0 30 0 RGB 0 216 200 HEX #00D8C8
  • PANTONE 600 CMYK 0 0 60 0 RGB 255 236 127 HEX #FFEC7F
  • PANTONE 134 CMYK 0 20 60 0 RGB 255 209 127 HEX #FFD17F
  • PANTONE 564 CMYK 60 0 40 0 RGB 105 189 169 HEX #69BDA9
  • PANTONE 7669 CMYK 80 80 0 0 RGB 76 82 160 HEX #4C52A0
  • PANTONE 285 CMYK 90 55 0 0 RGB 0 109 191 HEX #006DBF
  • PANTONE BRIGHT RED CMYK 0 100 100 0 RGB 255 0 13 HEX #FF000D
  • PANTONE 521 CMYK 50 65 10 0 RGB 146 105 161 HEX #9269A1
  • PANTONE 284 CMYK 75 25 0 0 RGB 0 153 226 HEX #0099E2
  • PANTONE 1765 CMYK 0 70 35 0 RGB 252 112 126 HEX #FC707E
  • PANTONE 2645 CMYK 45 45 0 0 RGB 150 141 210 HEX #968DD2
  • PANTONE 551 CMYK 65 10 15 0 RGB 80 178 205 HEX #50B2CD
  • PANTONE 705 CMYK 0 20 0 0 RGB 254 212 216 HEX #FED4D8
  • When placed on imagery, the Arts Council logo should appear in black against a light background image, or in white against a dark background image.
  • The black logo should be used on white or light coloured backgrounds. The white logo should be used on black or dark coloured backgrounds.
  • The logo can also be represented in colour. This colour should come from one of the main swatches used in a particular piece.
  • Colour contrast should be considered to ensure there are no problems with legibility.
Typography
  • Patron is the chosen typeface for The Arts Council and must be used on all external communications. It is an expressive, yet versatile grotesk that is legible in print, web and mobile interfaces.
  • It is available to download at www.milieugrotesque.com
  • Patron Thin & Italic Patron Light & Italic Patron Regular & Italic Patron Medium & Italic Patron Bold & Italic Patron Black & Italic
  • A system font should only be used when absolutely necessary, for instance, in an email signature. In this case, Arial (Regular, Italic, Bold, Bold Italic) should be used to replace Patron.
  • Arial Regular Arial Italic Arial Bold Arial Bold Italic
Visual Style
  • For legibility reasons, the logo should not be printed or displayed on screen below the recommended height. Print 15mm Screen 60px The following is a guide to proportional sizing according to various print formats: DL 15mm A5 15mm A4 21mm A3 30mm A2 42mm A1 60mm A0 80mm
  • The Arts Council Logo should be positioned in the top left, bottom left or bottom right corners of a printed design layout. The logo should be positioned at least the distance of the clearspace from the edge of the page.
  • The Arts Council Logo should be positioned in the top left, bottom left or bottom right corners or the middle centre or middle bottom of a video layout. The logo should be positioned at least the distance of the clearspace from the edge of the frame.
  • When placed on imagery, the Arts Council logo should appear in black against a light background image, or in white against a dark background image.
Layout And Composition
  • For legibility reasons, the logo should not be printed or displayed on screen below the recommended height. Print 15mm Screen 60px The following is a guide to proportional sizing according to various print formats: DL 15mm A5 15mm A4 21mm A3 30mm A2 42mm A1 60mm A0 80mm
  • The Arts Council Logo should be positioned in the top left, bottom left or bottom right corners of a printed design layout. The logo should be positioned at least the distance of the clearspace from the edge of the page.
  • The Arts Council Logo should be positioned in the top left, bottom left or bottom right corners or the middle centre or middle bottom of a video layout. The logo should be positioned at least the distance of the clearspace from the edge of the frame.
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