ISPE

📋 1 Guidelines

🔗 Connections

Sector

Healthcare Ngo

Region

Usa

Guideline Year

2016

Language

English

Tags

Chemical

Official Websites

Brand Guidelines

2016

Brand Summary

Mission
  • To lead scientific, technical, and regulatory advancement throughout the entire pharmaceutical lifecycle, connecting pharmaceutical knowledge and ensuring consistency in communications and branding elements.
Core Values
  • quality
  • integrity
  • consistency
  • global engagement
  • innovation
Target Audience
  • Members, Affiliates, Chapters, and professionals in the pharmaceutical engineering and regulatory fields, as well as organizations and individuals involved in pharmaceutical communications.
Personality Traits
  • professional
  • modern
  • innovative
  • global
  • expert
Visual Identity Overview
  • The visual identity centers on a stylized globe logo with blue gradients, bold sans-serif typography (Gotham), a defined color palette (dark blue, light blue, gray, black), and consistent use of wavy gradient textures. The brand emphasizes clarity, professionalism, and global reach, with strict guidelines for logo usage, color proportions, and layout.

Categories

Brand Imagery
  • To protect the strength and integrity of the logo, a minimal clear space area, free of competing visual elements, should be maintained. The represents the minimum protection space around the logo. is equal to 2/3 the height of the letter ‘E’ in the ISPE logo.
  • To ensure its impact and legibility, the logo should be no less than 1.5 inch wide.
  • Any modification, even minor, of the logo’s design, proportions, spacing, or colors can reduce its impact and diminish its authenticity.
  • Do not deform the logo, change its color, use shading, add a contour effect, modify the typeface, or apply any gradient effect other than the one presented in the official version.
  • Do not position it at an angle or vertically. The symbol and the acronym must always be used together, positioned and proportioned as presented in this guidelines manual.
  • If the logo is applied to a background, make sure there is sufficient contrast between the background and the logo.
  • You must respect the logo’s protection space as presented on page 6.
  • The official colors for the ISPE logo are: a dark blue (PMS 2945C) a light blue (PMS 306C) and a black 80% (PMS Black)
  • It is preferable that the ISPE logo be reproduced in its official color palette. However, if not possible, a black and gray version, and a reversed version of the logo are acceptable.
  • The complementary colors should be used as accent colors or to create a temporary brand for special events, awards or programs. Please refer to the color proportion chart for guidance.
  • Close to ISPE’s official gray color, the tints may be used to create transparencies and background visual effects.
  • White, dark blue, light blue, and gray are the predominant colors of our brand.
  • Created to strengthen the identity and increase brand recognition, the wavy gradient textures become an integral part of the ISPE’s new branding. This common graphic texture will provide a unified look and feel throughout ISPE’s marketing and communication documents. The texture is made of flexible, organic shapes and consists of the superposition of PMS 2945C to PMS 306C gradients, using a multiply effect to obtain different tints.
  • The wavy gradients should always be applied on a white background but can overlap a picture or be overlapped by pictures.
  • It can be used on document covers and posters to create an attractive design.
  • The color should always be a gradient of the official blue colors.
  • The waves should always be positioned in the lower right corner of the layout.
  • The two waves should always be combined as presented on the previous page. Using only one of the waves is not permitted.
  • Using the wavy gradients texture pattern many times on the same layout is not permitted.
  • Do not stretch, deform, or change the texture.
Color Palette
  • The official colors for the ISPE logo are: a dark blue (PMS 2945C) a light blue (PMS 306C) and a black 80% (PMS Black)
  • The blue gradient is a dynamic tone that gives impact to the globe symbol. The gray color creates a soft balance in the logo.
  • PMS 2945C CMYK 100/52/2/12 RGB 0/84/159 HEX 00549f
  • PMS 306C CMYK 79/0/6/5 RGB 0/185/228 HEX 00b9e4
  • Black 80% CMYK 0/0/0/80 RGB 70/70/70 HEX 464646
  • It is preferable that the ISPE logo be reproduced in its official color palette.
  • However, if not possible, a black and gray version, and a reversed version of the logo are acceptable.
  • The complementary colors should be used as accent colors or to create a temporary brand for special events, awards or programs. Please refer to the color proportion chart for guidance.
  • Close to ISPE’s official gray color, the tints may be used to create transparencies and background visual effects.
  • PMS 390C CMYK 24/0/98/8 RGB 182/191/0 HEX b6bf00
  • PMS 2593C CMYK 67/91/0/0 RGB 128/55/155 HEX 80379b
  • PMS 7408C CMYK 0/30/99/0 RGB 242/175/0 HEX f2af00
  • PMS 3125C CMYK 89/0/20/0 RGB 10/176/202 HEX 0aafca
  • PMS 1795C CMYK 0/96/90/2 RGB 205/32/44 HEX cd202c
  • BLACK 60%
  • BLACK 40%
  • BLACK 20%
  • BLACK 10%
  • White, dark blue, light blue, and gray are the predominant colors of our brand.
Typography
  • ISPE’s official typeface is Gotham. Communication tools such as stationery, brochures and others are produced with this font.
  • Gotham Bold is used mainly in titles, introductory texts, and signage.
  • Gotham Book is used for body text to guaranty easier reading.
  • Arial typeface should be used for documents that can be edited. This ensures that the greatest possible number of users will see the document as it was designed.
  • Arial is mostly used in titles, introductory texts, and signage.
  • A serif typeface is recommended for larger documents. Georgia is used as body text to guarantee easier reading.
  • Arial, a websafe font, is used for all HTML text, including body text, headers, captions, and links.
  • The typeface for the tagline is Gotham Book. The tagline should be written in title case.
Logo Usage
  • ISPE logo(s) are not to be used to imply or suggest endorsement of any product, person, property, or service not provided by ISPE.
  • The logo(s) may not be used in a way that is confusing, misleading, or disparaging.
  • The logo(s) cannot be altered or modified in any manner, including being combined with other elements or rearranged in any way.
  • Affiliates and Chapters are encouraged to employ the ISPE logo in developing their corporate identity.
  • ISPE’s Affiliates and Chapters do not need approval or license to use the ISPE registered logo(s) for official uses if used in accordance with the graphics standards set forth in this policy and in the ISPE Brand/Style Guide.
  • Affiliates and Chapters who wish to create an ISPE look or Affiliate/Chapter logo, or newsletter masthead, are asked to contact the ISPE Marketing/Communications Department for assistance with design.
  • Members are not permitted to use the ISPE logo on items such as, but are not limited to, personal stationery, business cards, advertisements, or other property. If a Member wishes to indicate that he/she is a Member of ISPE on printed material, he/she must do so in wording only. For example, the piece would read “Member of ISPE” without a logo.
  • If a individual or company does not follow this policy and uses the ISPE logo without permission the following actions will be taken by ISPE: • A cease and desist letter will be issued to the member stating that he/she is not in compliance with the ISPE logo policy. • If a member does not follow the first cease and desist letter, the Society’s attorney will issue a second letter. • If a member or company does not cease and desist, ISPE reserves the right to terminate membership and/or pursue legal action.
  • Organizations, unless licensed by ISPE, cannot use the ISPE logo(s) on any organization materials such as, but not limited to, brochures, stationery, business cards, equipment, giveaways, banners, and advertising materials.
  • If an organization or individual has received special recognition from ISPE, they may note it by stating it in wording form only without the use of the logo. In addition, the year in which the recognition was received must be included. For example, an organization that is recognized as ISPE Company of the Year in 2011 may only use the wording “2011 ISPE Company of the Year” on their materials. ISPE headquarters’ approval is required for this type of use.
  • Use of the ISPE logo(s) on company web sites is restricted to links leading to www.ispe.org. Use of the logo(s) for this purpose is subject to ISPE review and approval. Web sites must be submitted for approval to ISPE. The use of ISPE logo(s) on a company’s web site should NOT be positioned in a way that could be misconstrued as an endorsement of the company by ISPE.
  • ISPE does not permit the use of the logo on any souvenir, or items for sale, unless the vendor is approved by ISPE.
  • All other requests for logo usage must have prior approval by ISPE’s Marketing/ Communications Department.
  • The logo is designed to convey strong, positive messages about who we are and what we offer. Our logo represents ISPE. It has been specially designed to symbolize not only our name, but also what we stand for. A modern adaptation of the original ISPE globe reflects our continuous efforts, since 1980, to lead scientific, technical and regulatory advancement throughout the entire pharmaceutical lifecycle.
  • To protect the strength and integrity of the logo, a minimal clear space area, free of competing visual elements, should be maintained. The represents the minimum protection space around the logo. is equal to 2/3 the height of the letter ‘E’ in the ISPE logo.
  • To ensure its impact and legibility, the logo should be no less than 1.5 inch wide.
  • Any modification, even minor, of the logo’s design, proportions, spacing, or colors can reduce its impact and diminish its authenticity.
  • Do not deform the logo, change its color, use shading, add a contour effect, modify the typeface, or apply any gradient effect other than the one presented in the official version.
  • Do not position it at an angle or vertically. The symbol and the acronym must always be used together, positioned and proportioned as presented in this guidelines manual.
  • If the logo is applied to a background, make sure there is sufficient contrast between the background and the logo. You must respect the logo’s protection space as presented on page 6.
Tone And Messaging
  • The logo is designed to convey strong, positive messages about who we are and what we offer. Our logo represents ISPE. It has been specially designed to symbolize not only our name, but also what we stand for. A modern adaptation of the original ISPE globe reflects our continuous efforts, since 1980, to lead scientific, technical and regulatory advancement throughout the entire pharmaceutical lifecycle.
Brand Values
  • The logo is designed to convey strong, positive messages about who we are and what we offer. Our logo represents ISPE. It has been specially designed to symbolize not only our name, but also what we stand for. A modern adaptation of the original ISPE globe reflects our continuous efforts, since 1980, to lead scientific, technical and regulatory advancement throughout the entire pharmaceutical lifecycle.
  • The tagline is made of the three key words that best describe ISPE. They can be used separately or connected, to create a sentence. The tagline lives by itself and therefore is not attached to the logo. It may be used in different sizes and dispositions to reinforce the ISPE values/vision. The typeface for the tagline is Gotham Book. The tagline should be written in title case.
Visual Style
  • To protect the strength and integrity of the logo, a minimal clear space area, free of competing visual elements, should be maintained. The represents the minimum protection space around the logo. is equal to 2/3 the height of the letter ‘E’ in the ISPE logo.
  • To ensure its impact and legibility, the logo should be no less than 1.5 inch wide.
  • Any modification, even minor, of the logo’s design, proportions, spacing, or colors can reduce its impact and diminish its authenticity.
  • Do not deform the logo, change its color, use shading, add a contour effect, modify the typeface, or apply any gradient effect other than the one presented in the official version.
  • Do not position it at an angle or vertically. The symbol and the acronym must always be used together, positioned and proportioned as presented in this guidelines manual.
  • If the logo is applied to a background, make sure there is sufficient contrast between the background and the logo.
  • You must respect the logo’s protection space as presented on page 6.
  • The official colors for the ISPE logo are: a dark blue (PMS 2945C) a light blue (PMS 306C) and a black 80% (PMS Black)
  • The blue gradient is a dynamic tone that gives impact to the globe symbol. The gray color creates a soft balance in the logo.
  • It is preferable that the ISPE logo be reproduced in its official color palette.
  • However, if not possible, a black and gray version, and a reversed version of the logo are acceptable.
  • The complementary colors should be used as accent colors or to create a temporary brand for special events, awards or programs. Please refer to the color proportion chart for guidance.
  • Close to ISPE’s official gray color, the tints may be used to create transparencies and background visual effects.
  • White, dark blue, light blue, and gray are the predominant colors of our brand.
  • ISPE’s official typeface is Gotham. Communication tools such as stationery, brochures and others are produced with this font.
  • Gotham Bold is used mainly in titles, introductory texts, and signage.
  • Gotham Book is used for body text to guaranty easier reading.
  • Arial typeface should be used for documents that can be edited. This ensures that the greatest possible number of users will see the document as it was designed.
  • Arial is mostly used in titles, introductory texts, and signage.
  • A serif typeface is recommended for larger documents. Georgia is used as body text to guarantee easier reading.
  • Arial, a websafe font, is used for all HTML text, including body text, headers, captions, and links.
  • The tagline lives by itself and therefore is not attached to the logo. It may be used in different sizes and dispositions to reinforce the ISPE values/vision.
  • The typeface for the tagline is Gotham Book. The tagline should be written in title case.
  • The Affiliate/Chapter logo is used to represent the ISPE Affiliates and Chapters worldwide.
  • This format of the logo is the primary organizational identity element for Affiliates and Chapters. It includes the ISPE symbol, dividing line, country/ region/city name, Affiliate or Chapter designation in this specific order and proportions.
  • The disposition, order of the logo elements, as well as proportions, may never be altered.
  • To protect the strength and integrity of the logo, a minimal clear space area, free of competing visual elements, should be maintained.
  • The represents the minimum protection space around the logo. is equal to 2/3 the height of the letter ‘E’ in the ISPE logo.
  • Created to strengthen the identity and increase brand recognition, the wavy gradient textures become an integral part of the ISPE’s new branding. This common graphic texture will provide a unified look and feel throughout ISPE’s marketing and communication documents. The texture is made of flexible, organic shapes and consists of the superposition of PMS 2945C to PMS 306C gradients, using a multiply effect to obtain different tints.
  • The wavy gradients should always be applied on a white background but can overlap a picture or be overlapped by pictures.
  • It can be used on document covers and posters to create an attractive design.
  • The color should always be a gradient of the official blue colors.
  • The waves should always be positioned in the lower right corner of the layout.
  • The two waves should always be combined as presented on the previous page. Using only one of the waves is not permitted.
  • Using the wavy gradients texture pattern many times on the same layout is not permitted.
  • Do not stretch, deform, or change the texture.
Layout And Composition
  • To protect the strength and integrity of the logo, a minimal clear space area, free of competing visual elements, should be maintained.
  • The ⓔ represents the minimum protection space around the logo. ⓔ is equal to 2/3 the height of the letter ‘E’ in the ISPE logo.
  • To ensure its impact and legibility, the logo should be no less than 1.5 inch wide.
  • Any modification, even minor, of the logo’s design, proportions, spacing, or colors can reduce its impact and diminish its authenticity.
  • Do not deform the logo, change its color, use shading, add a contour effect, modify the typeface, or apply any gradient effect other than the one presented in the official version.
  • Do not position it at an angle or vertically. The symbol and the acronym must always be used together, positioned and proportioned as presented in this guidelines manual.
  • If the logo is applied to a background, make sure there is sufficient contrast between the background and the logo.
  • You must respect the logo’s protection space as presented on page 6.
  • The disposition, order of the logo elements, as well as proportions, may never be altered.
  • Created to strengthen the identity and increase brand recognition, the wavy gradient textures become an integral part of the ISPE’s new branding. This common graphic texture will provide a unified look and feel throughout ISPE’s marketing and communication documents. The texture is made of flexible, organic shapes and consists of the superposition of PMS 2945C to PMS 306C gradients, using a multiply effect to obtain different tints.
  • The wavy gradients should always be applied on a white background but can overlap a picture or be overlapped by pictures.
  • It can be used on document covers and posters to create an attractive design.
  • The color should always be a gradient of the official blue colors.
  • The waves should always be positioned in the lower right corner of the layout.
  • The two waves should always be combined as presented on the previous page. Using only one of the waves is not permitted.
  • Using the wavy gradients texture pattern many times on the same layout is not permitted.
  • Do not stretch, deform, or change the texture.
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