ITMO University

📋 1 Guidelines

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Sector

University Education

Region

Russia

Guideline Year

2022

Language

Russian

Tags

University Education

Official Websites

Brand Guidelines

2022

Brand Summary

Mission
  • To provide a fun and personal experience through customizable avatars and digital expression tools.
Core Values
  • fun
  • personalization
  • creativity
  • community
  • safety
Target Audience
  • Individuals seeking playful, personalized digital avatars and expressive tools, including users of Snapchat and related platforms.
Personality Traits
  • friendly
  • playful
  • approachable
  • creative
Visual Identity Overview
  • The Bitmoji brand features a vibrant, playful visual style with a focus on minimalistic, cartoon-like avatars, a distinctive green brand color, multicolored wordmark bar, and clean, modern typography. Visual assets emphasize clarity, vibrancy, and a digital, approachable aesthetic.

Categories

Color Palette
  • Bitmoji Green is our brand color. It appears in our app icon, as well as many of our visual assets.
  • HEX#39CA8E
  • CMYK 18, 21, 0, 12
  • PANTONE: 2412 C
  • This color palette is used in the Bitmoji wordmark.
  • HEX #2E3945 is used in the dark version of the word mark. HEX #FFFFFF is used in the light version of the word mark.
  • The other four colors are used in the bar beneath the text “Bitmoji.”
  • HEX#2E3945
  • HEX #FFFFFF
  • CMYK 33, 17, 0, 73
  • CMYK 0, 0, 0, 0
  • PANTONE: 432C I
  • PANTONE: n/a
  • HEX #2E3945 CMYK 33, 17, 0, 73 PANTONE: 432C
  • HEX#2ECC71 CMYK 77, 0, 45, 20 PANTONE: 7479C
  • HEX #F1C40F CMYK 0, 19, 94, 5 PANTONE: 109C
  • HEX#E74C3C CMYK 0, 67, 74, 9 PANTONE: 172C
  • Never show the Bitmoji word mark in any color other than what is in the Press Kit.
  • On a dark background, use the wordmark in light text
  • On a midtone color background, use the word mark in light text
  • On a white background, use the word mark in dark text
Typography
  • For titles, headlines, and body copy, use Avenir Next.
  • It’s a friendly, casual, and straightforward typeface that complements the Bitmoji brand.
  • Never show the Bitmoji word mark in any color other than what is in the Press Kit.
  • On a dark background, use the wordmark in light text
  • On a midtone color background, use the word mark in light text
  • On a white background, use the word mark in dark text
  • HEX #2E3945 is used in the dark version of the word mark. HEX #FFFFFF is used in the light version of the word mark.
  • DARK TEXT HEX#2E3945 WHITE TEXT HEX #FFFFFF
  • CMYK 33, 17, 0, 73 CMYK 0, 0, 0, 0
  • PANTONE: 432C I PANTONE: n/a
Logo Usage
  • Bitmoji is represented by an app icon and a wordmark. The Bitmoji logos symbolize a fun and personal experience. Use the full-color Bitmoji app icon when displayed alongside other app icons.
  • DON’T apply outlines DON’T add drop shadows or other special effects
  • DON’T transform or distort in any way -e.g. skew, rotate, stretch
  • DON’T alter any elements -e.g. the face in the app icon
  • DON’T add or subtract elements -e.g. removing the rainbow bar from the word mark or adding facial features to the app icon
  • DON’T modify transparency
  • DON’T type the word Bitmoji and connect it to the logo
  • DON’T contain in a shape -e.g. putting the logo in a circle or box
  • The Bitmoji word mark either has dark or light text as found in the Press Kit.
  • Never show the Bitmoji word mark in any color other than what is in the Press Kit.
  • On a dark background, use the wordmark in light text
  • On a midtone color background, use the word mark in light text
  • On a white background, use the word mark in dark text
  • Everyone needs some personal space, including the Bitmoji logo. When you’re using the Bitmoji logo with other graphic elements, make sure you give it some room to breathe. The empty space around the logo should be at least 50% of the width of the logo. To ensure the logo maintains its visual impact, do not make the logo any smaller than a quarter inch or 18 pixels wide.
  • .25in or 18px MINIMUM SIZE CLEAR SPACE AND MINIMUM SIZE Only display the Bitmoji logo alongside the Snapchat app icon and Spectacles logo as shown here.
  • You may display the Bitmoji logo side-by-side with other logos. If you include the Bitmoji logo next to other logos, please display it in the same size as other logos. Don’t display the Bitmoji logo larger than your own marks or branding.
Tone And Messaging
  • “Bitmoji” can refer to the product, the app, personalized stickers, or your avatar.
  • Sometimes you may need to refer to Bitmoji and our other products and features. To discuss them I you may explain how your product is integrated with Bitmoji, or describe your product as it relates to Bitmoji.
  • DO • Use the full name “Bitmoji” without any modification • Capitalize the word “Bitmoji,” except when you’re referring to Bitmoji’s web address bitmoji.com • Refer to stickers as Bitmoji stickers
  • DON’T • Modify the word “Bitmoji” in any way, such as by capitalizing the “M”, adding extra characters, or separating it into two words (i.e. BitMoji, Bitemoji, Bit Moji) • Translate “Bitmoji” • Refer to your avatar as a Bitmoji avatar • Display the word “Bitmoji” in the same font size and style as the content surrounding it -e.g. within an article, title, or report
  • Friendmoji is special because friendship is special!
  • DO • Use the full name “Friendmoji” without any modification • Capitalize the word “Friendmoji” • Refer to Friendmoji as a product of Bitmoji or Snap Inc.
  • DON’T • Modify the word “Friendmoji” in any way, such as by capitalizing the “M” or separating it into two words (i.e. FriendMoji, Friend Moji, Friend mojo) • Translate “Friendmoji”
  • DO • Use the full name “Actionmoji” without any modification • Capitalize the word “Actionmoji” • Refer to Actionmoji as a product of Bitmoji or Snap Inc.
  • DON’T • Modify the word “Actionmoji” in any way, such as by capitalizing the “M” or separating it into two words (i.e., ActionMoji, Action Moji, Action moji) • Translate “Actionmoji”
  • DO • Use the full name “Bitmoji Stories” or “Bitmoji TV” without any modification • Translate “Bitmoji Stories” and “Bitmoji TV” • Capitalize the words “Bitmoji Stories” and “Bitmoji TV” as shown • Refer to Bitmoji Stories and Bitmoji TV as products of Bitmoji or Snap Inc.
  • DO • Capitalize the avatar style names: Bitmoji Deluxe, Bitmoji Classic, and Bitstrips
  • DON’T • Translate the Avatar Style names
Visual Style
  • DON’T apply outlines DON’T add drop shadows or other special effects
  • DON’T transform or distort in any way -e.g. skew, rotate, stretch
  • DON’T alter any elements -e.g. the face in the app icon
  • DON’T add or subtract elements -e.g. removing the rainbow bar from the word mark or adding facial features to the app icon
  • DON’T modify transparency
  • DON’T type the word Bitmoji and connect it to the logo
  • DON’T contain in a shape -e.g. putting the logo in a circle or box
  • The Bitmoji word mark either has dark or light text as found in the Press Kit.
  • Never show the Bitmoji word mark in any color other than what is in the Press Kit.
  • On a dark background, use the wordmark in light text
  • On a midtone color background, use the word mark in light text
  • On a white background, use the word mark in dark text
  • The empty space around the logo should be at least 50% of the width of the logo.
  • To ensure the logo maintains its visual impact, do not make the logo any smaller than a quarter inch or 18 pixels wide.
  • Only display the Bitmoji logo alongside the Snapchat app icon and Spectacles logo as shown here.
  • If you include the Bitmoji logo next to other logos, please display it in the same size as other logos. Don’t display the Bitmoji logo larger than your own marks or branding.
  • Bitmoji Green is our brand color. It appears in our app icon, as well as many of our visual assets.
  • HEX#39CA8E
  • CMYK 18, 21, 0, 12
  • PANTONE: 2412 C
  • HEX #2E3945 is used in the dark version of the word mark. HEX #FFFFFF is used in the light version of the word mark.
  • The other four colors are used in the bar beneath the text “Bitmoji.”
  • DARK TEXT HEX#2E3945 CMYK 33, 17, 0, 73 PANTONE: 432C
  • WHITE TEXT HEX #FFFFFF CMYK 0, 0, 0, 0 PANTONE: n/a
  • HEX #2E3945 CMYK 33, 17, 0, 73 PANTONE: 432C
  • HEX#2ECC71 CMYK 77, 0, 45, 20 PANTONE: 7479C
  • HEX #F1C40F CMYK 0, 19, 94, 5 PANTONE: 109C
  • HEX#E74C3C CMYK 0, 67, 74, 9 PANTONE: 172C
  • For titles, headlines, and body copy, use Avenir Next.
  • It’s a friendly, casual, and straightforward typeface that complements the Bitmoji brand.
Avatar Customization
  • There are three different art styles for Bitmoji avatars. There are 2D and 3D Bitmoji avatars.
  • DO • Capitalize the avatar style names: Bitmoji Deluxe, Bitmoji Classic, and Bitstrips DON’T • Translate the Avatar Style names
  • The art style of your avatar -Bitmoji Deluxe, Bitmoji Classic, and Bitstrips.
  • The section in the Bitmoji app for creating and modifying your avatar and changing outfits.
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