Ivy Tech

Official Websites

• https://www.ivytech.edu
• https://www.ivytech.edu/indianapolis
• http://ivytech.edu

Brand Guidelines

2018

Brand Summary

Mission

• To create a consistent and uniform identity for Ivy Tech Community College across all locations, ensuring clarity, simplicity, and institutional branding in all applications and communications.

Core Values

• consistency
• clarity
• simplicity
• professionalism
• institutional identity

Target Audience

• Students, faculty, staff, and the broader community served by Ivy Tech Community College, including prospective students and partners.

Personality Traits

• professional
• clean
• minimalistic
• modern
• educational

Visual Identity Overview

• The visual identity centers on a stylized tree or plant emblem, bold serif typography, and a color palette dominated by shades of green, gray, black, and white. The logo is used in both horizontal and vertical versions, with strict guidelines for color, sizing, and placement to maintain brand consistency.

Categories

Logo Usage

• The following guidelines are designed to ensure consistency of appearance, color, and positioning of the logo. Please note that the logo is trademarked and campus or statewide marketing departments should approve all logo usage prior to production.
• The logo should be reproduced only from the master artwork provided electronically. The icon and logotype should never be redrawn.
• Whenever practical, the icon and the logotype should be used together. There may be instances, however, when the icon may appear alone—primarily when the logotype will be reproduced too small or at too far a distance to be seen clearly (flags are just one example of an appropriate use of the icon by itself).
• To ensure maximum flexibility, there are multiple approved versions of the Ivy Tech logo. When photocopying the logo, the black logo should be used on the master copy, unless a color copier is being used to ensure an approved usage of a logo version.
• When using a horizontal logo, the width must never be less than 2". When using a vertical logo, the width must never be less than .75".
• EPS files are vector, meaning they can be scaled to any size while remaining perfectly crisp. This is the preferred file format for sending to outside vendors and for professional printed material.
• JPG and PNG files are bitmap, and should only be used at the supplied dimensions or smaller, as they will appear pixelized if enlarged. These are acceptable for web use and internally printed documents ONLY.
• The 1-color and 2-color EPS logos are built to utilize the Pantone color system (a very precise color-matching system). The 4-color EPS logos are built for regular CMYK printing. So while the 2-color and 4-color logos may look identical in this document, they will appear slightly different when printed professionally.
• Use the 4-color logo for materials that will be printed in regular 4-color CMYK.
• Use the 2-color logo for materials that will be printed in 2-color or 5-color (CMYK + Pantone 342C).
• When in doubt, consult your print shop.
• The reversed-out white logo should be used sparingly and is not generally preferred.
• The JPG and PNG logo files are built in RGB color mode, which is suitable for web and internal use ONLY.
• For more on colors, see the Color Usage Guide (p. 17).
• PANTONE: 342 C CMYK: 96, 34, 82, 26 RGB: 0, 102, 72 HEX: #006648
• PANTONE: Black CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HEX: #000000
• PANTONE: Black (50%) CMYK: 0, 0, 0, 50 RGB: 147, 149, 152 HEX:#939598
• To avoid improper use of the logo, always adhere to the basic guidelines set forth in this style guide. A few examples of common logo errors are shown on these two pages.
• An important rule to remember is that the logo should always be treated as a symbol, not as a word in a phrase, sentence or headline. The logo may be used in the masthead of a newsletter, but only if it is treated as a separate design element, not incorporated into the actual name of the newsletter.
• Do not use different type fonts for the logotype either in upper or lower case.
• Do not change the proportion or position of the icon and logotype.
• Do not print the logo in any color other than the colors specified in this style guide.
• When using the logo as part of an address, do not also write out the Ivy Tech name.
• Do not crop off the white border around the logo, especially when it is set against a non-white background.
• Do not position the logo too close to other symbols or logos.
• Do not position the logo vertically or at an angle.
• Do not use low-resolution digital versions of the logo (i.e. low-resolution JPG or PNG) files for printed materials.
• Do not change proportions of the logo when resizing.
• All outdoor signage must use the statewide Ivy Tech Community College logo. If usage is limited to text, the name “Ivy Tech Community College” must be used.
• When color is available, the logo should be reproduced only in the color combinations shown on the approved logos. Colors other than green, gray, black, and white should never be used.
• For signs with a horizontal orientation, use a horizontal version of the logo; for signs with a vertical orientation, use a vertical version.
• All signage must be approved by the Ivy Tech Community College Marketing Department before production.
• Whenever possible, use the official Ivy Tech Community College of Indiana logo featured in this style guide. As stated earlier, the logo’s cumulative impact is stronger when it is used consistently. If you believe there is a need to use something other than the official logo, please contact the Ivy Tech Community College Systems Office Marketing Department.
• Remember that the statewide logo should never be less than 2˝ wide when using the horizontal version and .75˝ wide when using the vertical version.
• When choosing a color for the item, green, gray, black, and white are strongly preferred. In all cases where the logo is used, it must be reproduced only in the color combinations shown on the approved logos. The logo should never be reproduced in colors other than green, gray, black, and white.
• Embossing, debossing, foil stamping (gold and silver), and metallic finishes are permissible for promotional items (i.e. notebooks, binders, padfolios).
• When choosing a color for the item, green, gray, black, and white are recommended. In all cases where the logo is used, it must be reproduced only in the color combinations shown on the approved logos. The logo should never be reproduced in colors other than green, gray, black, and white.

Color Palette

• LOGO COLOR OPTIONS Due to the variety of logo usage needs and the many reproduction options, you will need to select the artwork most appropriate for your specific need. Please refer to the Logo Usage Quick Reference Guide (p. 5) for recommended uses for each version.
• LOGO COLOR K Black 1 C 1-color (PMS 342C) 2C 2-color (PMS 342C + black) CMYK 4-color process W White (reversed) RGB Digital color (JPGs/PNGs only)
• The 1-color and 2-color EPS logos are built to utilize the Pantone color system (a very precise color-matching system). The 4-color EPS logos are built for regular CMYK printing. So while the 2-color and 4-color logos may look identical in this document, they will appear slightly different when printed professionally.
• • Use the 4-color logo for materials that will be printed in regular 4-color CMYK. • Use the 2-color logo for materials that will be printed in 2-color or 5-color (CMYK + Pantone 342C). • When in doubt, consult your print shop.
• The reversed-out white logo should be used sparingly and is not generally preferred.
• The JPG and PNG logo files are built in RGB color mode, which is suitable for web and internal use ONLY.
• For more on colors, see the Color Usage Guide (p. 17).
• LOGO COLOR USAGE # IVY TECH GREEN PANTONE: 342 C CMYK: 96, 34, 82, 26 RGB: 0, 102, 72 HEX: #006648 # BLACK PANTONE: Black CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HEX: #000000 # IVY TECH GREY PANTONE: Black (50%) CMYK: 0, 0, 0, 50 RGB: 147, 149, 152 HEX:#939598
• Do not print the logo in any color other than the colors specified in this style guide.
• When color is available, the logo should be reproduced only in the color combinations shown on the approved logos. Colors other than green, gray, black, and white should never be used.
• In all cases where the logo is used, it must be reproduced only in the color combinations shown on the approved logos. The logo should never be reproduced in colors other than green, gray, black, and white.
• When choosing a color for the item, green, gray, black, and white are strongly preferred.
• When choosing a color for the item, green, gray, black, and white are recommended.

Typography

• Fonts fall into two basic groups: serif and sans-serif. Serifs are the small lines tailing from the edges of letters. A font without serifs is called sans-serif, from the French sans (“without”). It is best to use both serif and sans-serif fonts in a complementary fashion, rather than solely one or the other.
• The Arial typeface comprises many styles: Regular, Italic, Medium, Medium Italic, Bold, Bold Italic, Black, Black Italic, Extra Bold, Extra Bold Italic, Light, Light Italic, Narrow, Narrow Italic, Narrow Bold, Narrow Bold Italic, Condensed, Light Condensed, Bold Condensed, and Extra Bold Condensed. The extended Arial type family includes more styles: Rounded (Light, Regular, Bold, Extra Bold); Monospaced (Regular, Oblique, Bold, Bold Oblique). Many of these have been issued in multiple font configurations with different degrees of language support. The most widely used and bundled Arial fonts are Arial Regular, Italic, Bold, and Bold Italic; the same styles of Arial Narrow; and Arial Black. More recently, Arial Rounded has also been widely bundled.
• The sans-serif Avenir has six weights, ranging from Light to Black. Avenir is recommended as the basic body copy font for Ivy Tech pieces, and is also a common font for headlines (usually in all caps, with a Heavy or Black weight). In fact, this style guide uses various forms of Avenir for the vast majority of copy and headlines. If Avenir is unavailable, another simple sans-serif font (such as Helvetica or Arial) may be substituted.
• DIN 1451, another sans-serif font, is used primarily for headlines (usually in all caps) and appears in many Ivy Tech wordmarks. Due to its thick, compressed nature, it should not be used for body copy.

Visual Style

• The following guidelines are designed to ensure consistency of appearance, color, and positioning of the logo. Please note that the logo is trademarked and campus or statewide marketing departments should approve all logo usage prior to production.
• The logo should be reproduced only from the master artwork provided electronically. The icon and logotype should never be redrawn.
• Whenever practical, the icon and the logotype should be used together. There may be instances, however, when the icon may appear alone—primarily when the logotype will be reproduced too small or at too far a distance to be seen clearly (flags are just one example of an appropriate use of the icon by itself).
• To ensure maximum flexibility, there are multiple approved versions of the Ivy Tech logo. When photocopying the logo, the black logo should be used on the master copy, unless a color copier is being used to ensure an approved usage of a logo version.
• When using a horizontal logo, the width must never be less than 2". When using a vertical logo, the width must never be less than .75".
• EPS files are vector, meaning they can be scaled to any size while remaining perfectly crisp. This is the preferred file format for sending to outside vendors and for professional printed material.
• JPG and PNG files are bitmap, and should only be used at the supplied dimensions or smaller, as they will appear pixelized if enlarged. These are acceptable for web use and internally printed documents ONLY.
• The 1-color and 2-color EPS logos are built to utilize the Pantone color system (a very precise color-matching system). The 4-color EPS logos are built for regular CMYK printing. So while the 2-color and 4-color logos may look identical in this document, they will appear slightly different when printed professionally.
• Use the 4-color logo for materials that will be printed in regular 4-color CMYK.
• Use the 2-color logo for materials that will be printed in 2-color or 5-color (CMYK + Pantone 342C).
• When in doubt, consult your print shop.
• The reversed-out white logo should be used sparingly and is not generally preferred.
• The JPG and PNG logo files are built in RGB color mode, which is suitable for web and internal use ONLY.
• For more on colors, see the Color Usage Guide (p. 17).
• PANTONE: 342 C
• CMYK: 96, 34, 82, 26
• RGB: 0, 102, 72
• HEX: #006648
• PANTONE: Black
• CMYK: 0, 0, 0, 100
• RGB: 0, 0, 0
• HEX: #000000
• PANTONE: Black (50%)
• CMYK: 0, 0, 0, 50
• RGB: 147, 149, 152
• HEX:#939598
• To avoid improper use of the logo, always adhere to the basic guidelines set forth in this style guide. A few examples of common logo errors are shown on these two pages.
• An important rule to remember is that the logo should always be treated as a symbol, not as a word in a phrase, sentence or headline. The logo may be used in the masthead of a newsletter, but only if it is treated as a separate design element, not incorporated into the actual name of the newsletter.
• Do not use different type fonts for the logotype either in upper or lower case.
• Do not change the proportion or position of the icon and logotype.
• Do not print the logo in any color other than the colors specified in this style guide.
• When using the logo as part of an address, do not also write out the Ivy Tech name.
• Do not crop off the white border around the logo, especially when it is set against a non-white background.
• Do not position the logo too close to other symbols or logos.
• Do not position the logo vertically or at an angle.
• Do not use low-resolution digital versions of the logo (i.e. low-resolution JPG or PNG) files for printed materials.
• Do not change proportions of the logo when resizing.
• All outdoor signage must use the statewide Ivy Tech Community College logo. If usage is limited to text, the name “Ivy Tech Community College” must be used.
• When color is available, the logo should be reproduced only in the color combinations shown on the approved logos. Colors other than green, gray, black, and white should never be used.
• For signs with a horizontal orientation, use a horizontal version of the logo; for signs with a vertical orientation, use a vertical version.
• All signage must be approved by the Ivy Tech Community College Marketing Department before production.
• Whenever possible, use the official Ivy Tech Community College of Indiana logo featured in this style guide. As stated earlier, the logo’s cumulative impact is stronger when it is used consistently. If you believe there is a need to use something other than the official logo, please contact the Ivy Tech Community College Systems Office Marketing Department.
• Remember that the statewide logo should never be less than 2˝ wide when using the horizontal version and .75˝ wide when using the vertical version.
• When choosing a color for the item, green, gray, black, and white are strongly preferred. In all cases where the logo is used, it must be reproduced only in the color combinations shown on the approved logos. The logo should never be reproduced in colors other than green, gray, black, and white.
• Embossing, debossing, foil stamping (gold and silver), and metallic finishes are permissible for promotional items (i.e. notebooks, binders, padfolios).
• If usage is limited to text, the name “Ivy Tech Community College” is preferred. (The words “Ivy Tech” can be used if “Ivy Tech Community College” is not a viable option.) Any other designation must always be stacked beneath the “Ivy Tech Community College” name, and must never be larger than the “Ivy Tech Community College” name.
• When choosing a color for the item, green, gray, black, and white are recommended. In all cases where the logo is used, it must be reproduced only in the color combinations shown on the approved logos. The logo should never be reproduced in colors other than green, gray, black, and white.

Additional Properties