JB Hi-Fi Solutions

📋 1 Guidelines

🔗 Connections

Sector

Consulting Hardware

Region

Australia

Guideline Year

2019

Language

English

Tags

Corporate

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • To create uniformity in the visual image of JB Hi-Fi Solutions and ensure that every point of contact reflects the same tone, mood, and identity, capturing an emotional connection with consumers beyond rational features and benefits [^1].
Core Values
  • Consistency
  • Visibility
  • Emotional connection
  • Uniform identity
  • Powerful marketing possibilities
  • Personal preferences
  • Values
  • Lifestyles [^2]
Target Audience
  • Individuals and businesses seeking technology solutions, including education institutions, insurance companies, and general consumers, with a focus on those who value modern, collaborative, and efficient environments [^3].
Personality Traits
  • Modern
  • Soft
  • Joyful
  • Professional
  • Collaborative
  • Inclusive
  • Dynamic [^4]
Visual Identity Overview
  • The visual identity is characterized by a bright yellow primary color palette, bold black typography, consistent logo usage, modern and high-quality imagery, and a clean, professional layout style. The brandmark is strictly regulated for appearance, proportion, orientation, and clear space. Secondary colors and iconography support a unique, recognizable style [^3].

Categories

Brand Voice
  • Brands are icons of our society reflecting our personal preferences, values and lifestyles.
  • A brand is not something tangible, such as a label, logo, style and feature; it does not consist of rational features and benefits. A brand is created in the hearts and minds of the consumer. Brands are an emotional connection – beyond rational reasoning and logic, product superiority, product attributes, or technical specifications alone.
  • The importance of building JB Hi-Fi Solutions’ brand identity is vital to our success as an organisation. It reflects the mood and tone to be captured in whatever piece of communication – advertising, newsletters, brochures, signs, websites, etc. Branding captures the thought that every point of contact that an individual has with JB Hi-Fi Solutions should reflect the same tone. But, having the same tone doesn’t necessarily mean that every piece of communication must look the same.
Brand Imagery
  • The style of the imagery should be modern, soft and joyful. Tacky, corny and older styles of stock photography and graphics should be avoided.
  • High quality images should always be used unless no other option is possible.
  • For print, images should be 300dpi and CMYK.
  • Photography from image bank websites should be carefully selected and approved before use. This is to ensure the brand’s look and feel is respected.
  • The below are examples of photography styles that do not support the brand and should be avoided.
Color Palette
  • PRIMARY COLOUR PALETTE 100% CMYK 2 9 100 0 RGB 255 220 0 PMS Yellow C CMYK 65 0 0 0 RGB 32 196 244 PMS 65% of PANTONE Process Cyan C CMYK 0 0 0 100 RGB 0 0 0 PMS Black C CMYK 91 72 0 0 RGB 41 89 169
  • SECONDARY COLOUR PALETTE CMYK 32 26 26 0 RGB 177 176 176 CMYK 100 0 29 0 RGB 0 171 191 CMYK 60 100 26 11 RGB 119 36 108 CMYK 0 70 50 0 RGB 243 113 109 CMYK 58 0 55 8 RGB 100 181 138 CMYK 0 60 100 0 RGB 255 131 0 CMYK 20 30 0 0 RGB 199 178 214 CMYK 0 100 0 0 RGB 236 0 140 CMYK 87 20 44 2 RGB 0 149 149 CMYK 98 82 36 25 RGB 27 58 98 CMYK 2 36 0 0 RGB 240 179 209
Typography
  • For continuity and simplicity, we use only one typeface in our communications. This applies to business documents, correspondence, promotional materials, displays, stationery, signs etc with the execption of the substitue/web safe font.
  • When the primary font is not available or cannot be read by a program eg. email sigantures, Futura must be used as its replacement.
  • Gilroy Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
  • Gilroy Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
  • Futura Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
  • Futura Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Logo Usage
  • The master brand should not be used at a size smaller than 45mm in width.
  • Consistent application of the logos will reinforce JB Hi-Fi Solutions as a brand. As shown above, the brandmark should always have a minimum of clearance space around it. No visual elements should ever encroach the clear space area. This ensures clarity of communication and prevents the logo from becoming lost or crowded.
  • Do not change the appearance, shape, colour or size of any element of the brandmark.
  • Do not change the proportions of any part of the logo in relation to the other parts.
  • Do not change the orientation of the logo. It must always be horizontal and never rotated.
  • Do not change the order of the brandmark elements.
Tone And Messaging
  • Brands are icons of our society reflecting our personal preferences, values and lifestyles. A brand is not something tangible, such as a label, logo, style and feature; it does not consist of rational features and benefits. A brand is created in the hearts and minds of the consumer. Brands are an emotional connection – beyond rational reasoning and logic, product superiority, product attributes, or technical specifications alone. The importance of building JB Hi-Fi Solutions’ brand identity is vital to our success as an organisation. It reflects the mood and tone to be captured in whatever piece of communication – advertising, newsletters, brochures, signs, websites, etc. Branding captures the thought that every point of contact that an individual has with JB Hi-Fi Solutions should reflect the same tone. But, having the same tone doesn’t necessarily mean that every piece of communication must look the same.
Brand Values
  • Brands are icons of our society reflecting our personal preferences, values and lifestyles.
  • A brand is not something tangible, such as a label, logo, style and feature; it does not consist of rational features and benefits. A brand is created in the hearts and minds of the consumer. Brands are an emotional connection – beyond rational reasoning and logic, product superiority, product attributes, or technical specifications alone.
  • The importance of building JB Hi-Fi Solutions’ brand identity is vital to our success as an organisation. It reflects the mood and tone to be captured in whatever piece of communication – advertising, newsletters, brochures, signs, websites, etc. Branding captures the thought that every point of contact that an individual has with JB Hi-Fi Solutions should reflect the same tone. But, having the same tone doesn’t necessarily mean that every piece of communication must look the same.
Visual Style
  • The master brand should not be used at a size smaller than 45mm in width.
  • Consistent application of the logos will reinforce JB Hi-Fi Solutions as a brand. As shown above, the brandmark should always have a minimum of clearance space around it. No visual elements should ever encroach the clear space area. This ensures clarity of communication and prevents the logo from becoming lost or crowded.
  • Do not change the appearance, shape, colour or size of any element of the brandmark.
  • Do not change the proportions of any part of the logo in relation to the other parts.
  • Do not change the orientation of the logo. It must always be horizontal and never rotated.
  • Do not change the order of the brandmark elements.
  • CMYK 2 9 100 0
  • RGB 255 220 0 PMS Yellow C
  • CMYK 65 0 0 0 RGB 32 196 244 PMS 65% of PANTONE Process Cyan C
  • CMYK 0 0 0 100 RGB 0 0 0 PMS Black C
  • CMYK 91 72 0 0 RGB 41 89 169
  • CMYK 32 26 26 0 RGB 177 176 176
  • CMYK 100 0 29 0 RGB 0 171 191
  • CMYK 60 100 26 11 RGB 119 36 108
  • CMYK 0 70 50 0 RGB 243 113 109
  • CMYK 58 0 55 8 RGB 100 181 138
  • CMYK 0 60 100 0 RGB 255 131 0
  • CMYK 20 30 0 0 RGB 199 178 214
  • CMYK 0 100 0 0 RGB 236 0 140
  • CMYK 87 20 44 2 RGB 0 149 149
  • CMYK 98 82 36 25 RGB 27 58 98
  • CMYK 2 36 0 0 RGB 240 179 209
Iconography
  • Icons help visually communicate information quickly and effectively, and offer the opportunity for JB Hi-Fi Solutions to own a unique visual style. They also play a significant role in conveying the complexity of our offering.
  • The following examples are a prime example of the illustrative style we choose to employ in our icons.
Layout And Composition
  • Consistent application of the logos will reinforce JB Hi-Fi Solutions as a brand. As shown above, the brandmark should always have a minimum of clearance space around it. No visual elements should ever encroach the clear space area. This ensures clarity of communication and prevents the logo from becoming lost or crowded.
  • The master brand should not be used at a size smaller than 45mm in width.
  • Do not change the appearance, shape, colour or size of any element of the brandmark.
  • Do not change the proportions of any part of the logo in relation to the other parts.
  • Do not change the orientation of the logo. It must always be horizontal and never rotated.
  • Do not change the order of the brandmark elements.
  • Templates can be provided in Word, Powerpoint and Indesign format.
  • To create consistency in JB Hi-Fi Solutions collateral, templates have been designed. The main structure of the templates consist of the brand yellow pixelation at the top of the page with different row number options depending on the page content. For example a full page of yellow pixels would be used as a title or cover page and a page with only one row of pixels would have a large amount of content filling the page below the pixels.
  • Do not create templates yourself.
Infographics Guidelines
  • Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly.
  • JB Hi-Fi Solutions can use infographs in documents to create a more engaging piece of communication for both our customers and internally.
  • It is ideal for the following rules and styles of graphics to be applied where possible in all JB Hi-Fi Solutions communications.
  • Graphs must be coloured in the order shown below when up to 15 colours are needed. If there are only 2 colours needed for a graph then colours 1& 2 will be used, 5 colours 1 -5 used etc.
Document Template Guidelines
  • Templates can be provided in Word, Powerpoint and Indesign format.
  • To create consistency in JB Hi-Fi Solutions collateral, templates have been designed. The main structure of the templates consist of the brand yellow pixelation at the top of the page with different row number options depending on the page content. For example a full page of yellow pixels would be used as a title or cover page and a page with only one row of pixels would have a large amount of content filling the page below the pixels.
  • Do not create templates yourself.
Layout Templates
  • Templates can be provided in Word, Powerpoint and Indesign format.
  • To create consistency in JB Hi-Fi Solutions collateral, templates have been designed. The main structure of the templates consist of the brand yellow pixelation at the top of the page with different row number options depending on the page content. For example a full page of yellow pixels would be used as a title or cover page and a page with only one row of pixels would have a large amount of content filling the page below the pixels.
  • Do not create templates yourself.
  • Consistent application of the logos will reinforce JB Hi-Fi Solutions as a brand. As shown above, the brandmark should always have a minimum of clearance space around it. No visual elements should ever encroach the clear space area. This ensures clarity of communication and prevents the logo from becoming lost or crowded.
  • The master brand should not be used at a size smaller than 45mm in width.
  • Do not change the appearance, shape, colour or size of any element of the brandmark.
  • Do not change the proportions of any part of the logo in relation to the other parts.
  • Do not change the orientation of the logo. It must always be horizontal and never rotated.
  • Do not change the order of the brandmark elements.
  • For print, images should be 300dpi and CMYK.
Digital Layout Guidelines
  • LAYOUT EXAMPLES – DIGITAL
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