JGI

📋 1 Guidelines

🔗 Connections

Sector

Research

Region

Usa

Guideline Year

2013

Language

English

Tags

Biology Science

Official Websites

Brand Guidelines

2013

Brand Summary

Mission
  • The Joint Genome Institute logo takes an evolutionary step into the future, while staying true to the strength of its past. It possesses smooth, flowing lines that pay tribute to the helical sculpture that is the centerpiece of the institute. Energy and movement spiral at its core, with colors that portray life, water, earth and sun. The guidelines emphasize protecting the JGI brand and using the identity with great care [^1].
Core Values
  • evolution
  • strength
  • energy
  • movement
  • life
  • water
  • earth
  • sun
Target Audience
  • Individuals and organizations involved in genomic science and technology, including scientific researchers, collaborators, and stakeholders in the United States Department of Energy [^2].
Personality Traits
  • modern
  • scientific
  • professional
  • dynamic
  • minimalistic
  • clarity
  • geometric simplicity
Visual Identity Overview
  • The visual identity is clean, modern, and minimalistic, with a focus on clarity and geometric simplicity. It features a stylized DNA helix with colored circles representing molecular concepts, a consistent color palette, and professional typography. The logo and layouts emphasize scientific and institutional branding [^3].

Categories

Brand Imagery
  • The image should feature a stylized, abstract representation of a double helix or DNA strand, characterized by two intertwined, curved ribbons in shades of gray, producing a sense of depth and movement. Against this background, there should be four prominent, solid-colored circles of varying sizes and colors: a large green circle, a slightly smaller orange circle, a much smaller yellow circle, and a medium-sized blue circle, positioned in a way that suggests an arrangement around the helix structure with the green and orange circles more centrally located, and the yellow and blue circles slightly offset to the periphery. The circles should be smooth and uniformly colored, with no visible textures or gradients, and they should appear as if floating around or overlaying part of the helix. The overall aesthetic is clean, modern, and minimalistic, with a focus on clarity and geometric simplicity to emphasize biological or molecular concepts.
  • The image should feature an abstract design composed of several geometric shapes with varying colors and sizes on a predominantly white background. There should be four circles: one large green circle positioned towards the bottom right, a medium-sized blue circle toward the top right with a thin black line extending from it, a smaller orange circle located above and slightly to the left of the green circle, and the smallest yellow circle situated beneath the orange circle. Curving, sweeping shapes in shades of black, dark gray, and light gray weave through and around these circles, creating a dynamic, flowing composition that suggests movement and contrast. The overall arrangement emphasizes a central, curved, ribbon-like element that loops around and intersects with the circles, lending a sense of depth and layering to the design.
  • The image features a logo for the Joint Genome Institute, with the acronym ‘JGI’ prominently displayed in bold, uppercase letters, followed by the full institution name ‘JOINT GENOME INSTITUTE’ in smaller uppercase text, aligned rightward. The logo includes a colorful graphic representation of a DNA double helix, composed of interconnected dots in blue, green, orange, and purple, forming a stylized twisting structure positioned to the left of the text. Above the main logo, a small rectangular inset contains three connected labels: ‘indicia’, ‘initialismo’, and ‘icon’, each linked by dashed lines to their respective labels, indicating different components of the logo design. To the right of the main text, there’s a dashed line extending horizontally, ending with labels specifying ’logotype’ and ‘DOE tag’ beneath the line. The entire composition is set against a plain white background, emphasizing the clarity and professional design of the logo and annotations.
  • The image should feature the bold, stylized text ‘JGI’ in a large, black font, with each letter distinctly recognizable and evenly spaced, placed horizontally across the image. To the right of the text, there should be an abstract depiction of a DNA double helix, rendered in black, with two twisting strands intertwined vertically, forming a recognizable helical shape. The DNA structure should include several circular base pairs along the strands, with varying sizes to suggest depth and dimension, connected by the twisting strands. The background must be plain white to emphasize the black design elements, ensuring high contrast and clarity. The overall composition should be balanced, with the text occupying the left portion and the DNA helix on the right, creating a visual connection between the letters and the genetic theme.
Color Palette
  • An official color palette was developed to represent our brand. The colors chosen reflect the dynamism and excitement of the Molecular Foundry. In order to maintain consistency, it’s important to use only the approved colors as outlined below.
  • CMYK 70 / 63 / 62 / 58
  • CMYK 62 / 55 / 54 / 28
  • CMYK 46 / 38 / 38 / 2
  • CMYK 0 / 65 / 100 / 15
  • CMYK 50 / 20 / 5 / 25
  • CMYK 46 / 8 / 100 / 0
  • CMYK 0 / 30 / 80 / 0
  • RGB 52 / 52/ 52
  • RGB 90 /90 / 90
  • RGB 145 / 144 / 144
  • RGB 211 / 105 / 27
  • RGB 100 / 140 / 170
  • RGB 153 / 189 / 60
  • RGB 253 / 186 / 77
  • PMS Black
  • PMS Cool Gray 11C
  • PMS Cool Gray 8C
  • PMS 173C
  • PMS 652C
  • PMS 397C
  • PMS 143C
  • For PowerPoint use darker blue and green.
  • DO NOT replace colors
  • DO NOT use the logo against a background with insufficient contrast or conflicting color
Typography
  • There are two approved font families in the JGI typography system: Myriad Pro and Trade Gothic Condensed. These two font families were chosen to complement the identity and help convey the character of the brand. It’s important to use them as outlined to maintain consistency within layouts.
  • Arial is a universally-available font. It is used in place of JGI’s official fonts, Myriad Pro and Trade Gothic Condensed, in PowerPoint projects.
  • OPENING SLIDE TITLE: 32 pt. Bold, White, with Shadow.
  • OPENING SLIDE SUBTITLE: 20 pt. White, with Shadow.
  • SLIDE TITLE: 32 pt. Bold, White with Shadow.
  • SUBSUBTITLE: 20 pt. Gray R90 / G90 / B90.
  • TEXT AND BULLETS: 18 pt. Gray R90 / G90 / B90, with Orange Bullets.
  • FOOTER: 8 pt. Black.
  • SLIDE TITLE: 88 pt. Bold, White.
  • SLIDE SUBTITLE 1: 72 pt. White.
  • SLIDE SUBTITLE 2: 54 pt. White.
  • HEADINGS: 32 pt. Bold, White.
  • TEXT AND BULLETS: 24 pt. Black, with Black Bullets.
  • FOOTER: 24 pt. Bold, White.
  • Arial is a universally-available font. It is used in place of JGI’s official fonts, Myriad Pro and Trade Gothic Condensed, in MicroSoft Word memos and letterheads.
  • JGI HEADER: 10 pt. White.
  • JGI MEMO: 22 pt. Bold, Blue.
  • JGI TEXT: 11 pt. Black.
  • JGI FOOTER: 10 pt. Bold, Blue R100 / G140 / B170.
  • LINES: .75 pt. Gray R90 / G90 / B90.
  • Trade Gothic Bold, 10 pt.
  • Trade Gothic Condensed No. 18, 10 pt.
  • 1 line space
  • Trade Gothic Condensed No. 18, 10 pt. 1.2 line spacing
  • TEXT COLOR: Black 80%
Logo Usage
  • The JGI Logo is the combination of four separate elements: The initialism and the icon (which constitute the indicia), next to the logotype and the DOE tag. The full-color logo shown below is the primary and preferred visual identification.
  • Preferred / Use this preferred logo whenever possible
  • Horizontal CMYK
  • Horizontal 1-Color Black
  • Horizontal 1-Color Grayscale
  • Horizontal 1-Color White (for use on dark backgrounds)
  • Stacked CMYK with and without DOE tag
  • Stacked 1-Color Black with and without DOE tag
  • Stacked 1-Color Grayscale with and without DOE tag
  • Stacked 1-Color White with and without DOE tag (for use on dark backgrounds)
  • 1-Color Black
  • 1-Color White (for use on dark backgrounds)
  • CMYK
  • 1-Color Grayscale
  • DO NOT resize the icon
  • DO NOT reposition the icon
  • DO NOT replace colors
  • DO NOT use the logo against a background with insufficient contrast or conflicting color
  • The JGI LOGO requires a safe area of approximately one full-letter height around all text edges, on all four sides. This safe area protects the logo from clutter, impingement and brand confusion when used in conjunction with other graphic elements.
  • Full letter height safe area
  • When the JGI LOGO and Berkeley Lab logo are used together, the Lab logo is placed first. Lab logo height equals the height of the icon. Clearance equals the width of the italic letter “I ”.
  • Letter “I” safe area
  • Height of icon
Visual Style
  • The image should feature a stylized, abstract representation of a double helix or DNA strand, characterized by two intertwined, curved ribbons in shades of gray, producing a sense of depth and movement. Against this background, there should be four prominent, solid-colored circles of varying sizes and colors: a large green circle, a slightly smaller orange circle, a much smaller yellow circle, and a medium-sized blue circle, positioned in a way that suggests an arrangement around the helix structure with the green and orange circles more centrally located, and the yellow and blue circles slightly offset to the periphery. The circles should be smooth and uniformly colored, with no visible textures or gradients, and they should appear as if floating around or overlaying part of the helix. The overall aesthetic is clean, modern, and minimalistic, with a focus on clarity and geometric simplicity to emphasize biological or molecular concepts.
  • The JGI Logo is the combination of four separate elements: The initialism and the icon (which constitute the indicia), next to the logotype and the DOE tag. The full-color logo shown below is the primary and preferred visual identification.
  • Horizontal CMYK
  • Preferred / Use this preferred logo whenever possible
  • Horizontal 1-Color Black
  • Horizontal 1-Color Grayscale
  • Horizontal 1-Color White
  • (for use on dark backgrounds)
  • Stacked CMYK with and without DOE tag
  • Stacked 1-Color Black with and without DOE tag
  • Stacked 1-Color Grayscale with and without DOE tag
  • Stacked 1-Color White with and without DOE tag (for use on dark backgrounds)
  • CMYK
  • 58 / 17 / 0 / 46
  • 45 / 0 / 80 / 35
  • RGB
  • 59 / 110 / 143
  • 96 / 154 / 62
  • PMS
  • 5405C
  • 7490C
  • DO NOT resize the icon
  • DO NOT reposition the icon
  • DO NOT replace colors
  • DO NOT use the logo against a background with insufficient contrast or conflicting color
  • The JGI LOGO requires a safe area of approximately one full-letter height around all text edges, on all four sides. This safe area protects the logo from clutter, impingement and brand confusion when used in conjunction with other graphic elements.
  • Full letter height safe area
  • Letter “I” safe area
  • Height of icon
Layout And Composition
  • The JGI LOGO requires a safe area of approximately one full-letter height around all text edges, on all four sides. This safe area protects the logo from clutter, impingement and brand confusion when used in conjunction with other graphic elements.
  • Full letter height safe area
  • When the JGI LOGO and Berkeley Lab logo are used together, the Lab logo is placed first. Lab logo height equals the height of the icon. Clearance equals the width of the italic letter “I ”.
  • Letter “I” safe area
  • Height of icon
  • All poster layouts have 1" border clearance for framing. Size 42"x36" prints on standard plotter printer paper.
  • All poster layouts have 1" border clearance for framing Size 42"x36" prints on standard plotter printer paper
  • Color, text, information graphics and photography are tools to help make your point, not detract from it. Effects such as 3-D, gradients and unnecessary shadows add clutter, not visual interest. White space serves an important function by creating visual breathing room and focusing the viewer on your content.
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