John Knox Christian School

📋 1 Guidelines

🔗 Connections

Sector

Education

Region

Canada

Guideline Year

2025

Language

English

Tags

Education

Official Websites

Brand Guidelines

2025

Brand Summary

Mission
  • To convey the heart of John Knox Christian School through a vision for holistic, Christ-centred education, reflecting care, warmth, and a sense of belonging, and striving for excellence without elitism in a modern but not stark manner [^1].
Core Values
  • educational excellence
  • Biblical worldview
  • Christ-like character
  • community [^2]
Target Audience
  • Students, families, and community members seeking a Christ-centred, caring, and inclusive educational environment [^3].
Personality Traits
  • warm
  • approachable
  • heartfelt
  • modern
  • caring
  • community-oriented [^3]
Visual Identity Overview
  • The visual identity uses a stylized emblem with sun, cityscape, and landscape elements, a bold and warm color palette centered on red, expressive yet professional typography, and imagery that highlights community, belonging, and growth. The overall style is modern, clean, and inviting, with consistent use of symbols and colors across applications [^5] .

Categories

Brand Voice
  • This brand identity aims to convey the heart of John Knox Christian School: our vision for holistic, Christ-centred education, in a tone that reflects the care, warmth and sense of belonging that marks our community. It conveys excellence without elitism. It feels modern, but not sleek or stark.
Color Palette
  • Our colour palette centres around a Primary Red, which is congruent with classic John Knox colours and branding.
  • We bring dynamism and depth into the palette with a deep teal, salmon, and lemon yellow, which balance our strong, brand red.
  • We use parchment instead of a pure white, which keeps our branding feeling warm and inviting instead of stark and intense.
  • For greatest consistency, use HEX codes for web applications and Pantone for print.
  • Charcoal: CMYK 73 / 67 / 65 / 79, RGB 24 / 24 / 24, HEX #181818, PANTONE BLACK 6 C
  • Primary Red: CMYK 0 / 99 / 94 / 0, RGB 237 / 28 / 40, HEX #ED1C28, PANTONE WARM RED C
  • Deep Teal: CMYK 95 / 40 / 57 / 21, RGB 25 / 101 / 101, HEX #196565, PANTONE 5473 C
  • Salmon: CMYK 0 / 15 / 16 / 0, RGB 248 / 222 / 207, HEX #F8DECF, PANTONE 475 C
  • Lemon: CMYK 4 / 4 / 78 / 0, RGB 246 / 229 / 112, HEX #F6E570, PANTONE 127 C
  • Parchment: CMYK 4 / 3 / 7 / 0, RGB 242 / 240 / 234, HEX #F2F0EA, PANTONE 11-4302 TPG
  • Branded applications should mostly use our Primary Red, Black, and Parchment colours. Our Salmon, Deep Teal and Lemon colours should be used as highlights.
  • Our colours can be used in incremental tints if more contrast is needed. Stick to tints at 80%, 60%, 40% and 20% to maintain consistency.
Typography
  • Headlines (page titles) should use the typeface Larken Medium. This typeface feels expressive yet still professional. It gives our branding a warm, approachable, and heartfelt tone.
  • If Larken Medium is unavailable, use Merriweather Bold, which can be found here: fonts.google.com/specimen/Merriweather
  • Our body text and paragraph headers use the font Poppins, which feels friendly, readable and modern. Its classic, geometric shapes bring balance to our strong headlines. Importantly, its free for download and use through Google Fonts, for anyone who needs to create material for our school.
  • Download the font here: fonts.google.com/specimen/Poppins
  • Use Larken Medium for headlines in a large font size (three times the size of your body text). Font tracking should be set to -20.
  • Use Poppins Regular for headings and pull quotes in a larger font size (twice the size of your body text).
  • Use Poppins Semibold for subheadings and button text. Text should be in uppercase and font tracking should be set to 40.
  • Use Poppins Regular for body text.
  • “Use Poppins Regular for pull quotes”
Logo Usage
  • Clear space is the area surrounding our logo that should be kept free of text or other elements. The minimum clear space is the height of the logotype, as shown in this diagram.
  • The following alternate versions of the logo are included in the branding package.
  • The Brand Badge can be used in print, uniform or other material where you want to display the school’s founding year. The large, expressive typography also adds interest where suitable.
  • The Logomark can be used as a highlight, for example as the crest on uniforms or in the corner of branded material.
  • The logos are also supplied in a Light on Dark format and Black and White format.
  • Changes to our logo diminish its integrity and professionalism. Here are some examples of specific “do nots” for our logo.
  • Whenever you are resizing the logo, always keep it in proportion. Always ensure the text is legible.
  • Do not alter the logo’s colours in anyway
  • Do not lock-up text to the logo
  • Do not add elements or shadows to the logo
  • Do not rotate the logo
  • Do not place the logo in a holding shape
  • Do not alter the logo’s shape in anyway
  • Do not outline the logo
  • Do not change the relationship of the logo’s components
Tone And Messaging
  • This brand identity aims to convey the heart of John Knox Christian School: our vision for holistic, Christ-centred education, in a tone that reflects the care, warmth and sense of belonging that marks our community. It conveys excellence without elitism. It feels modern, but not sleek or stark.
Brand Values
  • This brand identity aims to convey the heart of John Knox Christian School: our vision for holistic, Christ-centred education, in a tone that reflects the care, warmth and sense of belonging that marks our community. It conveys excellence without elitism. It feels modern, but not sleek or stark.
  • Symbol, colour, imagery and typography work together convey our school’s core values: educational excellence, Biblical worldview, Christ-like character and community.
  • While it’s no simple task to distill the essence of a community that includes many people and spans many decades, we believe this branding captures the spirit of John Knox Christian School in beauty and in truth.
Visual Style
  • Clear space is the area surrounding our logo that should be kept free of text or other elements. The minimum clear space is the height of the logotype, as shown in this diagram.
  • The logos are also supplied in a Light on Dark format and Black and White format.
  • Changes to our logo diminish its integrity and professionalism. Here are some examples of specific “do nots” for our logo.
  • Whenever you are resizing the logo, always keep it in proportion. Always ensure the text is legible.
  • Do not alter the logo’s colours in anyway
  • Do not lock-up text to the logo
  • Do not add elements or shadows to the logo
  • Do not rotate the logo
  • Do not place the logo in a holding shape
  • Do not alter the logo’s shape in anyway
  • Do not outline the logo
  • Do not change the relationship of the logo’s components
  • Our colour palette centres around a Primary Red, which is congruent with classic John Knox colours and branding.
  • We bring dynamism and depth into the palette with a deep teal, salmon, and lemon yellow, which balance our strong, brand red.
  • We use parchment instead of a pure white, which keeps our branding feeling warm and inviting instead of stark and intense.
  • For greatest consistency, use HEX codes for web applications and Pantone for print.
  • Branded applications should mostly use our Primary Red, Black, and Parchment colours. Our Salmon, Deep Teal and Lemon colours should be used as highlights.
  • Our colours can be used in incremental tints if more contrast is needed. Stick to tints at 80%, 60%, 40% and 20% to maintain consistency.
🐛 Report