Joomla!

Official Websites

• https://www.joomla.org
• https://www.joomla.org/about-joomla
• https://www.opensourcematters.org
• https://tm.joomla.org/trademark-policy.html
• http://opensourcematters.org/legal/trademark
• http://www.joomla.org

Brand Guidelines

2015

Categories

Brand Voice

• Tone Contemporary, brilliant, friendly.

• Tone Confident, formal, serious.

• Source Sans Pro Bold Confident, important, powerful.
• Source Sans Pro Light Informal, friendly, modern.
• Source Sans Pro Regular Friendly, descriptive, calm.
• Merriweather Bold Serious, bold, incisive.
• Merriweather Light Important, friendly, official.
• Merriweather Regular Friendly, formal, consistent.
• Our communication must always have a friendly and inspiring tone of voice. We also need to keep in mind that our community is made up of different cultures, so we should always be culturally-sensitive in the way we choose words and combine them with images.

Brand Imagery

• The relationship (size, positioning and colours) of these elements should never be altered in any way. When possible, the logo should appear in its full-colour horizontal version. The signature is available with and without the tagline.
• When used as part of the signature, the colours of the brand mark should never be altered in any way. Joomla! has two different brand marks, the flat version (official) and 3D version (optional).
• We ask that you avoid using both of the brand mark styles in a given project. Instead, we recommend choosing one of the one of the two brand marks for each specific design project in order to give a consistent and coherent representation of our brand.
• When used alone, the Joomla! brandmark must appear with the TM (trademark) symbol.
• The tagline should appear on all marketing materials.
• The tagline should be positioned under the logotype and left-justified in alignment with the “J” in Joomla!
• The tagline should be centered under the logotype.
• The tagline’s typeface is Source Sans Pro Regular, designed by Paul D. Hunt for Adobe. It is a sans serif typeface intended to work well in user interfaces. Do not use a different typeface other than the one displayed here.
• The colours of the signature are not meant to be changed or altered in any way.
• Do not transpose or change the colours in anyway.
• Do not apply gradients to the signature.
• Do not change the direction or colour of the glossy effect on the 3D brand mark.
• Do not use the signature on a background colour that makes the signature, or any part of it, hard to see or read.
• Do not use the signature on a busy photograph or patterned background.
• Do not add any outlines, strokes, glows or dropshadows to the signature in order to improve visibility on non-approved backgrounds.
• The Joomla! signature can be reproduced on these four recommended background colours.
• Always try to choose a background colour that matches the brand colours.
• When using background images, always make sure that the signature is in a prominent position and that it is always recognisable and visible.
• Make sure to choose an image which is not too busy and does not have a large area of contrast.
• Choose images that have warm, bright colours. No washed-out tones. Backgrounds can be sharp or blurry.
• The tone should be friendly, inspiring, confident, down-to-earth, and professional, but cosy.
• Place the logo in an area where it is clearly visible.
• Pick the version of the logo that best matches the background colours.
• You may have a beautiful image but no ideal space for the Joomla! signature. Use a colourful background or transparent layers that allow the signature to be clearly visible.
• The height of the empty area around the signature should be half of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 2cm thick around the signature, isolating it from all other imagery, graphics or page trim.
• The same thing is done to calculate the empty space needed around the vertical signature as is done with the horizontal signature (see previous page).
• When used on its own, the Joomla! brand mark should always be treated with respect. Isolating the brand mark in this way protects it from being distorted by other imagery, graphics and page trim. Only the Joomla! logotype may be placed closer to the brand mark.
• The height of the empty area around the sig­nature should be a quarter of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 1cm thick around the brandmark, isolating it from all other imagery, graphics or page trim.
• The standard full-colour horizontal version of the signature must never be used at a width of less than 70mm.
• The standard single-colour horizontal version of the signature must never be used at a width of less than 60mm.
• The optional full-colour vertical version of the signature must never be used at a width of less than 45mm.
• The optional single-colour vertical version of the signature must never be used at a width of less than 60mm.
• The standard full-colour and single-colour horizontal version of the signature must never be used at a width of less than 190px.
• The optional full-colour and single-colour vertical version of the signature must never be used at a width of less than 130px.
• The small use horizontal full-colour version must never be used at a width of less than 35mm or 100px (72dpi)
• The small use horizontal single-colour version must never be used at a width of less than 30mm or 90px (72dpi).
• The standard single-colour vertical version of the signature must never be used at a width of less than 60mm.
• The flat brand mark, both the full-colour and single-colour versions, must never be used at a width of less than 28 mm.
• When using the brand mark in a size smaller than that indicated above, we recommend the removal of the TM indicia.
• We recommend always ensuring that all logos appear equal in stature and that the partner logo does not extend into the empty space required around the Joomla! signature.
• Never attempt to create the signature. Never combine the logo with any other logo or with any text other than the tagline.
• Do not rotate the brandmark. Do not stretch, condense or distort the signature, or any part of it, in any way.
• Do not add other elements to the brandmark. Do not transpose the colours. Do not apply any effect that can compromise the clarity of the logo.
• Do not resize the tagline. Do not change the spacing between the individual elements or characters.
• Do not place the signature, or any part of it, at an angle other than horizontal.
• Do not use photocopied, faxed, low-resolution or other low-quality artwork.
• Do not use the TM version.
• Do not repeat, rotate or combine the logotype to create motifs and patterns.
• While you can use the brandmark alone, the logotype must alwasy be used along with the brand mark.
• Do not visually associate our logotype with different marks.
• Do not use the brand mark with the TM next to the Joomla! logotype.
• Do not alter the font or change the typography of the tagline when it is used as part of the signature. Never forget the “…” at the beginning of the tagline.
• Do not hide, crop or remove any part of the signature.
• Do not replace the registration mark with other marks. Be sure to always use the most updated version of the signature.
• We do prefer pictures that represent our principles: teamwork, cultural diversity, collaboration and a friendly environment. We do prefer daylight, or natural light, over artificial sources of light in images. Colours should be vivid, bright and sharp. Avoid washed-out colours and heavily filtered images.

Color Palette

• Colour is a strong, communicative element of any brand identity. It unifies an identity, enhances brand association and accelerates differentiation.
• The Joomla! signature is made up of an attractive and dynamic palette that brings colour and vibrance to all communication materials.
• The harmonious blend of colours allow for great flexibility in design while providing a consistent brand colour scheme for all communications.
• When used correctly, the logo colour palette generates a strong brand unity and creates visually stunning materials that reflect the brand name.
• There is natural inconsistency in colour across different media and printing processes. These listed colour values should help to provide the best colour consistency possible.
• The colours here represent the coated colour swatches (C). When printing the Joomla! signature on uncoated white stock, substitute Pantone Coated colours with Pantone Uncoated colour(U).
• The colours below should dominate in every piece you create that uses the Joomla! flat signature.
• PANTONE 369C PANTONE 130C CMYK 6©/©/100/0 CMYK 0/40/85/0 RGB 122/193/67 RGB 249/165/65 HEX #7ac143 HEX #f9a541
• PANTONE 284C PANTONE 485C CMYK 70/35/0/0 CMYK 0/90/100/0 RGB 80/145/205 RGB 244/67/33 HEX #5091cd HEX #f44321
• The colours below dominate in every piece you create that uses the Joomla! 3D signature.
• PANTONE 369C PANTONE 1235C
• CMYK 57/0/100/0 CMYK 0/35/85/0 RGB 90/164/38 RGB 252/143/48 HEX #5aa426 HEX #fc8f30
• PANTONE 284C PANTONE 172C
• CMYK 68/34/0/0 CMYK 0/90/86/10 RGB 13/109/171 RGB 229/38/38 HEX #Od6dab HEX #e42626
• The existing Joomla! brand colour palette has been expanded to be visually exciting and represent the diversity, passion and enthusiasm of our community.
• We encourage you to use our palette in a creative way to bring cohesion to the brand and richness to our message.
• When combining colours, use a creative mix of dynamic and neutral colours.
• PANTONE Cool Gray 11C CMYK 65/60/50/55 RGB 67/62/66 HEX #433E42
• PANTONE 5295C CMYK10/10/10/20 RGB 195/195/195 HEX #C3C3C3
• PANTONE Cool Gray 7C CMYK 10/10/10/50 RGB 153/153/153 HEX #999999
• PANTONE Cool Gray 3C CMYK 0/0/0/10 RGB 236/236/236 HEX #ECECEC
• PANTONE 282C CMYK 90/80/40/40 RGB 37/48/79 HEX #25304f
• PANTONE 646C CMYK 80/50/20/0 RGB 64/118/162 HEX #4076a2
• PANTONE 2925C CMYK 80/40/0/0 RGB 35/131/198 HEX #2383c6
• PANTONE 291C CMYK 40/10/0/0 RGB 145/197/234 HEX #91c5ea
• The colours of the signature are not meant to be changed or altered in any way.
• Do not transpose or change the colours in anyway.
• Do not apply gradients to the signature.
• Do not change the direction or colour of the glossy effect on the 3D brand mark.
• Do not use the signature on a background colour that makes the signature, or any part of it, hard to see or read.
• Do not use the signature on a busy photograph or patterned background.
• Do not add any outlines, strokes, glows or dropshadows to the signature in order to improve visibility on non-approved backgrounds.
• The Joomla! signature can be reproduced on these four recommended background colours.
• Always try to choose a background colour that matches the brand colours.
• We have defined a core set of colours for you to start with. Be creative!
• Always try to choose a background colour that matches the brand colours and your communication.
• Choose images that have warm, bright colours. No washed-out tones. Backgrounds can be sharp or blurry.
• Colours should be vivid, bright and sharp. Avoid washed-out colours and heavily filtered images.
• Yes! Just make sure to use colours/hues that are related to our palette of primary, secondary and tertiary colours, to ensure your design matches our brandmark and existing communications standards.

Typography

• Please use only the recommended typography for all our communications.
• The primary typeface chosen to communicate the Joomla! voice is Source Sans Pro. From body copy to headlines, from print to web, this typeface will cover all design needs.
• Source Sans Pro is an open source type family designed by Paul D. Hunt. It is classified as sans serif and it was developed to work well both for print and screen usage.
• The family currently includes six weights, from ExtraLight to Black, in upright and italic styles.
• Contemporary, brilliant, friendly.
• Headlines, body copy.
• The Source Sans family is available for use on the web via font hosting services including Typekit, WebInk, and Google Web Fonts.
• Because Joomla! is used around the world, we chose a font that supports a wide variety of languages using Latin script, including Western and Eastern European languages, Vietnamese, and the pinyin Romanization of Chinese.
• Other typefaces can be used when a language isn’t supported by the main primary typeface.
• These are the preferred typefaces that should be used when Source Sans Pro is unavailable.
• Helvetica offers many weights which allow for a lot of design flexibility for all graphic communications.
• Lato is a sans serif typeface family designed by Łukasz Dziedzic.
• Lato consists of five weights (plus corresponding italics). Hairline style should not be used.
• The secondary typeface adds a more formal and confident tone to any graphic, when needed.
• Merriweather is an open source typeface family designed by Eben Sorkin. It is classified as serif and it was developed to be highly legible both in print and on a screen.
• The family currently includes 4 weights, from Light to Ultra Bold, in upright and italic styles.
• Confident, formal, serious.
• Body copy and small text.
• The Merriweather family is available for use on the web via font hosting services including Typekit, WebInk, and Google Web Fonts.
• Merriweather supports a limited number of languages.
• Other typefaces can be used when a language isn’t supported by the main secondary typeface.
• One of the two typefaces described below should be used when Merriweather is unavailable.
• Georgia is a transitional serif typeface designed in 1993 by Matthew Carter for Microsoft.
• Georgia consists of 2 weights (and related italics).
• Libre Baskerville is a serif typeface family designed by Impallari Type. Libre Baskerville consists of 2 weights (plus normal italics).
• Source Sans Pro is a sans serif typeface which has a fresh, modern and friendly tone.
• Not all the weights available are described below, but feel free to find new and original combinations depending on the aesthetic direction you would like to give your design. You can also use primary and secondary typefaces in the same design, but make sure they are balanced and give the right tone of voice to the message.
• Merriweather is a serif typeface which has a formal, serious and official tone.
• Not all the weights available are described below, but feel free to find new and original combinations depending on the aesthetic direction you would like to give your design. You can also use primary and secondary typefaces in the same design, but make sure they are balanced and give the right.

Logo Usage

• The relationship (size, positioning and colours) of these elements should never be altered in any way. When possible, the logo should appear in its full-colour horizontal version. The signature is available with and without the tagline.
• In case horizontal space is limited, a vertical version is available.
• The Joomla! signature in black and white is for applications where full-colour is not an option or is not desired. The signature is available with and without the tagline.
• When used as part of the signature, the colours of the brand mark should never be altered in any way. Joomla! has two different brand marks, the flat version (official) and 3D version (optional).
• We ask that you avoid using both of the brand mark styles in a given project. Instead, we recommend choosing one of the one of the two brand marks for each specific design project in order to give a consistent and coherent representation of our brand.
• When used alone, the Joomla! brandmark must appear with the TM (trademark) symbol.
• The tagline should appear on all marketing materials.
• Exceptions to this requirement are informational materials such as signage, product guides, stationary, business cards, documentation and the organization website.
• The tagline should be positioned under the logotype and left-justified in alignment with the “J” in Joomla!
• The tagline should be centered under the logotype.
• The tagline’s typeface is Source Sans Pro Regular, designed by Paul D. Hunt for Adobe. It is a sans serif typeface intended to work well in user interfaces. Do not use a different typeface other than the one displayed here.
• The Joomla! logo must always appear with the common registered mark ( R ). The registered trademark notice is aligned with the top right of the exclamation point. This is standard in both versions of the logo. The colour of the indicia should always be the colour of the the Joomla! logotype.
• Do not use the Joomla! logo with the trademark (TM). This version has been retired and should not be used.
• The colours of the signature are not meant to be changed or altered in any way.
• Do not transpose or change the colours in anyway.
• Do not apply gradients to the signature.
• Do not change the direction or colour of the glossy effect on the 3D brand mark.
• Do not use the signature on a background colour that makes the signature, or any part of it, hard to see or read.
• Do not use the signature on a busy photograph or patterned background.
• Do not add any outlines, strokes, glows or dropshadows to the signature in order to improve visibility on non-approved backgrounds.
• The Joomla! signature can be reproduced on these four recommended background colours. Always try to choose a background colour that matches the brand colours.
• When using background images, always make sure that the signature is in a prominent position and that it is always recognisable and visible.
• Make sure to choose an image which is not too busy and does not have a large area of contrast.
• Choose images that have warm, bright colours. No washed-out tones. Backgrounds can be sharp or blurry.
• Place the logo in an area where it is clearly visible.
• Pick the version of the logo that best matches the background colours.
• You may have a beautiful image but no ideal space for the Joomla! signature. Use a colourful background or transparent layers that allow the signature to be clearly visible.
• The Joomla! signature is strong and clean and should always be treated with respect in its usage. Isolating the signature in this way protects it from being distorted by other imagery, graphics and page trim. Only the Joomla! website address or the tagline may be placed closer to the signature.
• The height of the empty area around the signature should be half of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 2cm thick around the signature, isolating it from all other imagery, graphics or page trim.
• The Joomla! signature is a clean and strong element and should be treated with respect in all usages. Isolating the signature in this way protects it from being distorted by other imagery, graphics and page trim. Only the Joomla! website address or the tagline may be placed closer to the signature.
• The same thing is done to calculate the empty space needed around the vertical signature as is done with the horizontal signature (see previous page).
• When used on its own, the Joomla! brand mark should always be treated with respect. Isolating the brand mark in this way protects it from being distorted by other imagery, graphics and page trim. Only the Joomla! logotype may be placed closer to the brand mark.
• The height of the empty area around the sig­nature should be a quarter of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 1cm thick around the brandmark, isolating it from all other imagery, graphics or page trim.
• The Joomla! signature should be sized for clear legibility, taking into account the minimum amount of empty space required around it. Let good legibility be your guide when sizing the Joomla! signature.
• The standard full-colour horizontal version of the signature must never be used at a width of less than 70mm.
• The standard single-colour horizontal version of the signature must never be used at a width of less than 60mm.
• The optional full-colour vertical version of the signature must never be used at a width of less than 45mm.
• The optional single-colour vertical version of the signature must never be used at a width of less than 60mm.
• When using the Joomla! signature on the web, it needs to be sized for clear legibility, taking into account the minimum amount of empty space required around it. A clearly legible logo with empty space around it is always more visually appealing than a logo that is sized too large for the space available, making it look cluttered and harder to read.
• The standard full-colour and single-colour horizontal version of the signature must never be used at a width of less than 190px.
• The optional full-colour and single-colour vertical version of the signature must never be used at a width of less than 130px.
• It may be necessary to use the Joomla! signature at a width narrower than that specified. In this case, we recommend removing both the registered indicia and the tagline, as both elements may be hard to read.
• The small use horizontal full-colour version must never be used at a width of less than 35mm or 100px (72dpi)
• The small use horizontal single-colour version must never be used at a width of less than 30mm or 90px (72dpi).
• The standard single-colour vertical version of the signature must never be used at a width of less than 60mm.
• When space does not allow for the Joomla! signature to be large enough to be readable, or when otherwise desirable, the Joomla! bran mark can be used alone.
• The flat brand mark, both the full-colour and single-colour versions, must never be used at a width of less than 28 mm.
• When using the brand mark in a size smaller than that indicated above, we recommend the removal of the TM indicia.
• Some examples of when to use the brand mark without the TM include when it is used as a social media avatar, icon, or favicon.
• The Joomla! signature may be used alongside partners’ logotypes. We recommend always ensuring that all logos appear equal in stature and that the partner logo does not extend into the empty space required around the Joomla! signature.
• Consistent presentation of our logo is important and helps promote recognition of the the Joomla! brand. The examples below and on the following pages can help members of the Joomla! community avoid misuse of the logo.
• Never attempt to create the signature. Never combine the logo with any other logo or with any text other than the tagline.
• Do not re-configure or alter it in any way. Do not rotate the brandmark. Do not stretch, condense or distort the signature, or any part of it, in any way.
• Do not modify the brand mark. Do not add other elements to the brandmark. Do not transpose the colours. Do not apply any effect that can compromise the clarity of the logo.
• Do not change proportions between the signature elements. Do not resize the tagline. Do not change the spacing between the individual elements or characters.
• Do not rotate the signature. Do not place the signature, or any part of it, at an angle other than horizontal.
• Do not use a low-quality signature. Do not use photocopied, faxed, low-resolution or other low-quality artwork.
• Do not use old versions. Do not use the TM version.
• Do not create a pattern out of the logotype. Do not repeat, rotate or combine the logotype to create motifs and patterns.
• Do not use the logotype alone. While you can use the brandmark alone, the logotype must alwasy be used along with the brand mark.
• Do not use other brandmarks. Do not visually associate our logotype with different marks.
• Do not combine registration marks. Do not use the brand mark with the TM next to the Joomla! logotype.
• Do not modify the tagline. Do not alter the font or change the typography of the tagline when it is used as part of the signature. Never forget the “…” at the beginning of the tagline.
• Do not crop or remove elements. Do not hide, crop or remove any part of the signature.
• Do not replace the registration mark. Do not replace the registration mark with other marks. Be sure to always use the most updated version of the signature.

Tone And Messaging

• The tone should be friendly, inspiring, confident, down-to-earth, and professional, but cosy.
• Source Sans Pro is a sans serif typeface which has a fresh, modern and friendly tone.
• Source Sans Pro Bold Confident, important, powerful.
• Source Sans Pro Light Informal, friendly, modern.
• Source Sans Pro Regular Friendly, descriptive, calm.
• Merriweather is a serif typeface which has a formal, serious and official tone.
• Merriweather Bold Serious, bold, incisive.
• Merriweather Light Important, friendly, official.
• Merriweather Regular Friendly, formal, consistent.
• Our communication must always have a friendly and inspiring tone of voice. We also need to keep in mind that our community is made up of different cultures, so we should always be culturally-sensitive in the way we choose words and combine them with images.

Brand Values

• Key Joomla! Values Freedom Equality Trust Community Collaboration Usability

Visual Style

• The relationship (size, positioning and colours) of these elements should never be altered in any way. When possible, the logo should appear in its full-colour horizontal version. The signature is available with and without the tagline.
• When used as part of the signature, the colours of the brand mark should never be altered in any way. Joomla! has two different brand marks, the flat version (official) and 3D version (optional).
• We ask that you avoid using both of the brand mark styles in a given project. Instead, we recommend choosing one of the one of the two brand marks for each specific design project in order to give a consistent and coherent representation of our brand.
• The tagline should appear on all marketing materials.
• The tagline should be positioned under the logotype and left-justified in alignment with the “J” in Joomla!
• The tagline should be centered under the logotype.
• The tagline’s typeface is Source Sans Pro Regular, designed by Paul D. Hunt for Adobe. It is a sans serif typeface intended to work well in user interfaces. Do not use a different typeface other than the one displayed here.
• Whenever you refer to Joomla! in prominent locations, such as in headings and graphics, the use of the exclamation mark “!” as part of the name is mandatory.
• The Asenine Wide font used for the Joomla! word mark is considered a branding typeface associated with the Joomla! name and trademark. The use of this typeface is reserved exclusively for the Joomla! word mark and the signature. Usage as title font for headings and graphics or in connection with other content are not allowed.
• Do not use Asenine Wide for your business signature
• Do not use the typeface to brand your company and your products as Joomla! related products without specific authorization of the Joomla! Project.
• Do not use Asenine Wide in graphics
• Do not use the typeface for headings and graphics or in connection with other content.
• Use Asenine Wide only on graphics and signatures approved by the Joomla! Project
• Use the typeface for project-approved and Joomla-related brand, like JoomlaDay.
• The Joomla! logo must always appear with the common registered mark ( R ). The registered trademark notice is aligned with the top right of the exclamation point. This is standard in both versions of the logo. The colour of the indicia should always be the colour of the the Joomla! logotype.
• Do not use the Joomla! logo with the trademark (TM). This version has been retired and should not be used.
• Colour is a strong, communicative element of any brand identity. It unifies an identity, enhances brand association and accelerates differentiation.
• The Joomla! signature is made up of an attractive and dynamic palette that brings colour and vibrance to all communication materials.
• The harmonious blend of colours allow for great flexibility in design while providing a consistent brand colour scheme for all communications.
• When used correctly, the logo colour palette generates a strong brand unity and creates visually stunning materials that reflect the brand name.
• There is natural inconsistency in colour across different media and printing processes. These listed colour values should help to provide the best colour consistency possible.
• The colours here represent the coated colour swatches (C). When printing the Joomla! signature on uncoated white stock, substitute Pantone Coated colours with Pantone Uncoated colour(U).
• The colours below should dominate in every piece you create that uses the Joomla! flat signature.
• The colours below dominate in every piece you create that uses the Joomla! 3D signature.
• The existing Joomla! brand colour palette has been expanded to be visually exciting and represent the diversity, passion and enthusiasm of our community.
• We encourage you to use our palette in a creative way to bring cohesion to the brand and richness to our message.
• When combining colours, use a creative mix of dynamic and neutral colours.
• The colours of the signature are not meant to be changed or altered in any way.
• Do not transpose or change the colours in anyway.
• Do not apply gradients to the signature.
• Do not change the direction or colour of the glossy effect on the 3D brand mark.
• Do not use the signature on a background colour that makes the signature, or any part of it, hard to see or read.
• Do not use the signature on a busy photograph or patterned background.
• Do not add any outlines, strokes, glows or dropshadows to the signature in order to improve visibility on non-approved backgrounds.
• The Joomla! signature can be reproduced on these four recommended background colours.
• Always try to choose a background colour that matches the brand colours.
• We have defined a core set of colours for you to start with. Be creative!
• Always try to choose a background colour that matches the brand colours and your communication.
• When using background images, always make sure that the signature is in a prominent position and that it is always recognisable and visible.
• Make sure to choose an image which is not too busy and does not have a large area of contrast.
• Choose images that have warm, bright colours. No washed-out tones. Backgrounds can be sharp or blurry.
• The tone should be friendly, inspiring, confident, down-to-earth, and professional, but cosy.
• Place the logo in an area where it is clearly visible.
• Pick the version of the logo that best matches the background colours.
• You may have a beautiful image but no ideal space for the Joomla! signature. Use a colourful background or transparent layers that allow the signature to be clearly visible.
• Please use only the recommended typography for all our communications.
• Position text in a way that it is visible and visually balances the image.
• The Joomla! signature is strong and clean and should always be treated with respect in its usage.
• Isolating the signature in this way protects it from being distorted by other imagery, graphics and page trim. Only the Joomla! website address or the tagline may be placed closer to the signature.
• The height of the empty area around the signature should be half of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 2cm thick around the signature, isolating it from all other imagery, graphics or page trim.
• The Joomla! signature is a clean and strong element and should be treated with respect in all usages.
• The same thing is done to calculate the empty space needed around the vertical signature as is done with the horizontal signature (see previous page).
• When used on its own, the Joomla! brand mark should always be treated with respect.
• Isolating the brand mark in this way protects it from being distorted by other imagery, graphics and page trim. Only the Joomla! logotype may be placed closer to the brand mark.
• The height of the empty area around the sig­nature should be a quarter of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 1cm thick around the brandmark, isolating it from all other imagery, graphics or page trim.
• The Joomla! signature should be sized for clear legibility, taking into account the minimum amount of empty space required around it.
• Let good legibility be your guide when sizing the Joomla! signature.
• The standard full-colour horizontal version of the signature must never be used at a width of less than 70mm.
• The standard single-colour horizontal version of the signature must never be used at a width of less than 60mm.
• The optional full-colour vertical version of the signature must never be used at a width of less than 45mm.
• The optional single-colour vertical version of the signature must never be used at a width of less than 60mm.
• When using the Joomla! signature on the web, it needs to be sized for clear legibility, taking into account the minimum amount of empty space required around it.
• A clearly legible logo with empty space around it is always more visually appealing than a logo that is sized too large for the space available, making it look cluttered and harder to read.
• The standard full-colour and single-colour horizontal version of the signature must never be used at a width of less than 190px.
• The optional full-colour and single-colour vertical version of the signature must never be used at a width of less than 130px.
• It may be necessary to use the Joomla! signature at a width narrower than that specified. In this case, we recommend removing both the registered indicia and the tagline, as both elements may be hard to read.
• The small use horizontal full-colour version must never be used at a width of less than 35mm or 100px (72dpi)
• The small use horizontal single-colour version must never be used at a width of less than 30mm or 90px (72dpi).
• The standard single-colour vertical version of the signature must never be used at a width of less than 60mm.
• Our brand mark is extremely recognisable and captures the essence of our community. When space does not allow for the Joomla! signature to be large enough to be readable, or when otherwise desirable, the Joomla! bran mark can be used alone.
• The flat brand mark, both the full-colour and single-colour versions, must never be used at a width of less than 28 mm.
• When using the brand mark in a size smaller than that indicated above, we recommend the removal of the TM indicia.
• Some examples of when to use the brand mark without the TM include when it is used as a social media avatar, icon, or favicon.
• The Joomla! signature may be used alongside partners’ logotypes. We recommend always ensuring that all logos appear equal in stature and that the partner logo does not extend into the empty space required around the Joomla! signature.
• Consistent presentation of our logo is important and helps promote recognition of the the Joomla! brand.
• Never attempt to create the signature. Never combine the logo with any other logo or with any text other than the tagline.
• Do not re-configure or alter it in any way. Do not rotate the brandmark. Do not stretch, condense or distort the signature, or any part of it, in any way.
• Do not modify the brand mark. Do not add other elements to the brandmark. Do not transpose the colours. Do not apply any effect that can compromise the clarity of the logo.
• Do not change proportions between the signature elements. Do not resize the tagline. Do not change the spacing between the individual elements or characters.
• Do not rotate the signature. Do not place the signature, or any part of it, at an angle other than horizontal.
• Do not use a low-quality signature. Do not use photocopied, faxed, low-resolution or other low-quality artwork.
• Do not use old versions. Do not use the TM version.
• Do not create a pattern out of the logotype. Do not repeat, rotate or combine the logotype to create motifs and patterns.
• Do not use the logotype alone. While you can use the brandmark alone, the logotype must alwasy be used along with the brand mark.
• Do not use other brandmarks. Do not visually associate our logotype with different marks.
• Do not combine registration marks. Do not use the brand mark with the TM next to the Joomla! logotype.
• Do not modify the tagline. Do not alter the font or change the typography of the tagline when it is used as part of the signature. Never forget the “…” at the beginning of the tagline.
• Do not crop or remove elements. Do not hide, crop or remove any part of the signature.
• Do not replace the registration mark. Do not replace the registration mark with other marks. Be sure to always use the most updated version of the signature.
• The primary typeface chosen to communicate the Joomla! voice is Source Sans Pro. From body copy to headlines, from print to web, this typeface will cover all design needs.
• Source Sans Pro is an open source type family designed by Paul D. Hunt. It is classified as sans serif and it was developed to work well both for print and screen usage.
• The family currently includes six weights, from ExtraLight to Black, in upright and italic styles.
• Contemporary, brilliant, friendly.
• Headlines, body copy.
• The Source Sans family is available for use on the web via font hosting services including Typekit, WebInk, and Google Web Fonts.
• Because Joomla! is used around the world, we chose a font that supports a wide variety of languages using Latin script, including Western and Eastern European languages, Vietnamese, and the pinyin Romanization of Chinese.
• Other typefaces can be used when a language isn’t supported by the main primary typeface. These are the preferred typefaces that should be used when Source Sans Pro is unavailable.
• Helvetica offers many weights which allow for a lot of design flexibility for all graphic communications.
• Lato is a sans serif typeface family designed by Łukasz Dziedzic. Lato consists of five weights (plus corresponding italics). Hairline style should not be used.
• The secondary typeface adds a more formal and confident tone to any graphic, when needed. Merriweather is an open source typeface family designed by Eben Sorkin. It is classified as serif and it was developed to be highly legible both in print and on a screen.
• The family currently includes 4 weights, from Light to Ultra Bold, in upright and italic styles.
• Confident, formal, serious.
• Body copy and small text.
• The Merriweather family is available for use on the web via font hosting services including Typekit, WebInk, and Google Web Fonts.
• Merriweather supports a limited number of languages.
• Other typefaces can be used when a language isn’t supported by the main secondary typeface. One of the two typefaces described below should be used when Merriweather is unavailable.
• Georgia is a transitional serif typeface designed in 1993 by Matthew Carter for Microsoft. Georgia consists of 2 weights (and related italics).
• Libre Baskerville is a serif typeface family designed by Impallari Type. Libre Baskerville consists of 2 weights (plus normal italics).
• Source Sans Pro is a sans serif typeface which has a fresh, modern and friendly tone. Not all the weights available are described below, but feel free to find new and original combinations depending on the aesthetic direction you would like to give your design. You can also use primary and secondary typefaces in the same design, but make sure they are balanced and give the right tone of voice to the message.
• Merriweather is a serif typeface which has a formal, serious and official tone. Not all the weights available are described below, but feel free to find new and original combinations depending on the aesthetic direction you would like to give your design. You can also use primary and secondary typefaces in the same design, but make sure they are balanced and give the right .
• Our communication must always have a friendly and inspiring tone of voice. We also need to keep in mind that our community is made up of different cultures, so we should always be culturally-sensitive in the way we choose words and combine them with images.
• We do prefer pictures that represent our principles: teamwork, cultural diversity, collaboration and a friendly environment. We do prefer daylight, or natural light, over artificial sources of light in images. Colours should be vivid, bright and sharp. Avoid washed-out colours and heavily filtered images.

Iconography

• The relationship (size, positioning and colours) of these elements should never be altered in any way. When possible, the logo should appear in its full-colour horizontal version. The signature is available with and without the tagline.
• When used as part of the signature, the colours of the brand mark should never be altered in any way. Joomla! has two different brand marks, the flat version (official) and 3D version (optional).
• We ask that you avoid using both of the brand mark styles in a given project. Instead, we recommend choosing one of the one of the two brand marks for each specific design project in order to give a consistent and coherent representation of our brand.
• When used alone, the Joomla! brandmark must appear with the TM (trademark) symbol.
• The colours of the signature are not meant to be changed or altered in any way.
• Do not transpose or change the colours in anyway.
• Do not apply gradients to the signature.
• Do not change the direction or colour of the glossy effect on the 3D brand mark.
• Do not use the signature on a background colour that makes the signature, or any part of it, hard to see or read.
• Do not use the signature on a busy photograph or patterned background.
• Do not add any outlines, strokes, glows or dropshadows to the signature in order to improve visibility on non-approved backgrounds.
• The Joomla! signature can be reproduced on these four recommended background colours. Always try to choose a background colour that matches the brand colours.
• The height of the empty area around the signature should be half of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 2cm thick around the signature, isolating it from all other imagery, graphics or page trim.
• The height of the empty area around the signature should be a quarter of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 1cm thick around the brandmark, isolating it from all other imagery, graphics or page trim.
• The standard full-colour horizontal version of the signature must never be used at a width of less than 70mm. The standard single-colour horizontal version of the signature must never be used at a width of less than 60mm. The optional full-colour vertical version of the signature must never be used at a width of less than 45mm. The optional single-colour vertical version of the signature must never be used at a width of less than 60mm.
• The standard full-colour and single-colour horizontal version of the signature must never be used at a width of less than 190px. The optional full-colour and single-colour vertical version of the signature must never be used at a width of less than 130px.
• The small use horizontal full-colour version must never be used at a width of less than 35mm or 100px (72dpi). The small use horizontal single-colour version must never be used at a width of less than 30mm or 90px (72dpi). The optional full-colour vertical version of the signature must never be used at a width of less than 45mm. The standard single-colour vertical version of the signature must never be used at a width of less than 60mm.
• The flat brand mark, both the full-colour and single-colour versions, must never be used at a width of less than 28 mm.
• When using the brand mark in a size smaller than that indicated above, we recommend the removal of the TM indicia. Some examples of when to use the brand mark without the TM include when it is used as a social media avatar, icon, or favicon.
• Never attempt to create the signature. Never combine the logo with any other logo or with any text other than the tagline.
• Do not rotate the brandmark. Do not stretch, condense or distort the signature, or any part of it, in any way.
• Do not add other elements to the brandmark. Do not transpose the colours. Do not apply any effect that can compromise the clarity of the logo.
• Do not resize the tagline. Do not change the spacing between the individual elements or characters.
• Do not place the signature, or any part of it, at an angle other than horizontal.
• Do not use photocopied, faxed, low-resolution or other low-quality artwork.
• Do not use the TM version.
• Do not repeat, rotate or combine the logotype to create motifs and patterns.
• While you can use the brandmark alone, the logotype must alwasy be used along with the brand mark.
• Do not visually associate our logotype with different marks.
• Do not use the brand mark with the TM next to the Joomla! logotype.
• Do not alter the font or change the typography of the tagline when it is used as part of the signature. Never forget the “…” at the beginning of the tagline.
• Do not hide, crop or remove any part of the signature.
• Do not replace the registration mark with other marks. Be sure to always use the most updated version of the signature.

Layout And Composition

• The relationship (size, positioning and colours) of these elements should never be altered in any way. When possible, the logo should appear in its full-colour horizontal version. The signature is available with and without the tagline.
• In case horizontal space is limited, a vertical version is available.
• Isolating the signature in this way protects it from being distorted by other imagery, graphics and page trim. Only the Joomla! website address or the tagline may be placed closer to the signature.
• The height of the empty area around the signature should be half of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 2cm thick around the signature, isolating it from all other imagery, graphics or page trim.
• The same thing is done to calculate the empty space needed around the vertical signature as is done with the horizontal signature (see previous page).
• When used on its own, the Joomla! brand mark should always be treated with respect. Isolating the brand mark in this way protects it from being distorted by other imagery, graphics and page trim. Only the Joomla! logotype may be placed closer to the brand mark.
• The height of the empty area around the sig­nature should be a quarter of the height of the Joomla! mark. For instance, if the Joomla! mark is 4cm tall, there should be an empty space 1cm thick around the brandmark, isolating it from all other imagery, graphics or page trim.
• The Joomla! signature should be sized for clear legibility, taking into account the minimum amount of empty space required around it.
• Let good legibility be your guide when sizing the Joomla! signature.
• The standard full-colour horizontal version of the signature must never be used at a width of less than 70mm.
• The standard single-colour horizontal version of the signature must never be used at a width of less than 60mm.
• The optional full-colour vertical version of the signature must never be used at a width of less than 45mm.
• The optional single-colour vertical version of the signature must never be used at a width of less than 60mm.
• When using the Joomla! signature on the web, it needs to be sized for clear legibility, taking into account the minimum amount of empty space required around it.
• A clearly legible logo with empty space around it is always more visually appealing than a logo that is sized too large for the space available, making it look cluttered and harder to read.
• The standard full-colour and single-colour horizontal version of the signature must never be used at a width of less than 190px.
• The optional full-colour and single-colour vertical version of the signature must never be used at a width of less than 130px.
• It may be necessary to use the Joomla! signature at a width narrower than that specified. In this case, we recommend removing both the registered indicia and the tagline, as both elements may be hard to read.
• The small use horizontal full-colour version must never be used at a width of less than 35mm or 100px (72dpi)
• The small use horizontal single-colour version must never be used at a width of less than 30mm or 90px (72dpi).
• The standard single-colour vertical version of the signature must never be used at a width of less than 60mm.
• The flat brand mark, both the full-colour and single-colour versions, must never be used at a width of less than 28 mm.
• When using the brand mark in a size smaller than that indicated above, we recommend the removal of the TM indicia.
• We recommend always ensuring that all logos appear equal in stature and that the partner logo does not extend into the empty space required around the Joomla! signature.
• Never attempt to create the signature. Never combine the logo with any other logo or with any text other than the tagline.
• Do not rotate the brandmark. Do not stretch, condense or distort the signature, or any part of it, in any way.
• Do not add other elements to the brandmark. Do not transpose the colours. Do not apply any effect that can compromise the clarity of the logo.
• Do not resize the tagline. Do not change the spacing between the individual elements or characters.
• Do not place the signature, or any part of it, at an angle other than horizontal.
• Do not use photocopied, faxed, low-resolution or other low-quality artwork.
• Do not use the TM version.
• Do not repeat, rotate or combine the logotype to create motifs and patterns.
• While you can use the brandmark alone, the logotype must alwasy be used along with the brand mark.
• Do not visually associate our logotype with different marks.
• Do not use the brand mark with the TM next to the Joomla! logotype.
• Do not alter the font or change the typography of the tagline when it is used as part of the signature. Never forget the “…” at the beginning of the tagline.
• Do not hide, crop or remove any part of the signature.
• Do not replace the registration mark with other marks. Be sure to always use the most updated version of the signature.

Additional Properties