Jotun

Official Websites

• https://www.jotun.com
• http://www.jotun.com

Brand Guidelines

2016

Brand Summary

Mission

• To enhance the worldwide image of Jotun in the mind of consumers, stand out from competitors, and continually strengthen market positions by protecting property and delivering quality paints and coatings [^1].

Core Values

• care
• boldness
• respect
• loyalty

Target Audience

• Many types of audiences and groups, including consumers, business partners, and industry professionals seeking quality paints and protective coatings [^2].

Personality Traits

• bold
• caring
• respectful
• loyal

Visual Identity Overview

• Jotun’s visual identity is defined by bold, primary colors (red, yellow, blue), a clean and modern logo featuring a stylized penguin, consistent use of corporate typefaces (Frutiger, Times, Verdana), and coordinated layouts across all materials. The brand emphasizes clarity, consistency, and strong visual hierarchy in all applications, from packaging to signage and digital assets [^3].

Categories

Brand Imagery

• The height of the red top panel of the logo is used as a principle for the minimum distance of the blue area around the logo, when blue is used the minimum blue around the logo is same as the height of red stripe, but more blue is also allowed.
• Only these standard sizes are allowed on printed material: 25 mm, 35 mm, 50 mm, 75 mm, 110 mm.
• Logo size on shop posters and display Only these standard sizes are allowed: 250 mm, 400 mm, 520 mm and 780 mm.
• Logo size on billboards and signboards Sizes to be agreed upon as relevant and always as big as possible, and has to be in accordance with regional shop/retail manuals.
• Background for Jotun logo, alternatives: Solid, A4; Gradient, A4.
• Corporate colours Secondary colours □ It is possible to use other colours which are adjusted to products as well as design trends. PANTONE281 C PANTONE 485 C PANTONE 130 C PANTONE 429 C PANTONE 429 C (50 %) PANTONE 429 C (25 %) Grey colours from the CMYK* 100/85/5/35 CMYK* 0/96/100/0 CMYK* 0/35/100/0 CMYK* 21/11/9/23 palette can be used in RO, G38, B100 R213, G43, B30 R240, G171, BO R165, G172, B175 charts, graphics etc. HTML 002664 HTMLDS2B1E HTML FOABOO HTML A5ACAF NCS6040R80B NCS 1090Y 90R NCS 1070Y20R NCS] 3M 100-003 3M 100-368 3M 100-25 Avery 723 Dark Blue** Avery 726 Medium Red** Avery 904 Chrome Yellow** Avery 933 Midnight Blue*** Avery 906 Medium Red*** Avery 904 Chrome Yellow*** LACQUEArt.no. UP3206 1) For Jotun Multicolor Hardware NCS S 2500 N is preferred on tinting machines and shakers. * CMYK-values from PANTONE® color bridge] coated EURO Coates Coating For Jotun Multicolor Colour Bar NCS S 2000 Nor NCS 1000 N are both optional choice, and preferred over the NCS S 2500 N ** Economical -suitable for medium-life indoor and outdoor applications for other colour tools and interiors at POS. *** Expensive -superb quality, up to 12-years’ life even in the most challenging condiotions
• It should always be aimed to obtain a colour that is as close to the standard as possible, and slightly wrong results should never be used as benchmark for new production.
• Logo size on stickers and how to order 25 x 7.3 mm 50 x 14.6 mm 75 x 22 mm 110 x 32 mm 250 x 73 mm 400 x 117 mm 520 x 151 mm 780 x 230 mm
• Stickers are to be printed only in colours (no black/white nor blue/white)
• Signboard on factory/office buildings is preferred with the pay-off “Jotun Protects Property” -also plain signboard might be acceptable, but not preferred.
• The main colour on buildings should be white, RAL 9010 Pure White, with or without the blue contrast colour.
• Recommended Jotun awareness billboards and signboards -ref guidelines for minimum distance of the blue area around the logo Text should only be Jotun pay-off (no segment names to appear under the logo)
• Jotun allows different alternatives of product billboards, and free space for product-message is given. The logo size is to be as big as possible and minimum 2/3 of the length of the billboard (depending on size and shape of actual billboard) -and preferably on a blue background.

Color Palette

• Corporate colours Secondary colours □ It is possible to use other colours which are adjusted to products as well as design trends. PANTONE281 C PANTONE 485 C PANTONE 130 C PANTONE 429 C PANTONE 429 C (50 %) PANTONE 429 C (25 %) Grey colours from the CMYK* 100/85/5/35 CMYK* 0/96/100/0 CMYK* 0/35/100/0 CMYK* 21/11/9/23 palette can be used in RO, G38, B100 R213, G43, B30 R240, G171, BO R165, G172, B175 charts, graphics etc. HTML 002664 HTMLDS2B1E HTML FOABOO HTML A5ACAF NCS6040R80B NCS 1090Y 90R NCS 1070Y20R NCS] 3M 100-003 3M 100-368 3M 100-25 Avery 723 Dark Blue** Avery 726 Medium Red** Avery 904 Chrome Yellow** Avery 933 Midnight Blue*** Avery 906 Medium Red*** Avery 904 Chrome Yellow*** LACQUEArt.no. UP3206 1) For Jotun Multicolor Hardware NCS S 2500 N is preferred on tinting machines and shakers. * CMYK-values from PANTONE® color bridge] coated EURO Coates Coating For Jotun Multicolor Colour Bar NCS S 2000 Nor NCS 1000 N are both optional choice, and preferred over the NCS S 2500 N ** Economical -suitable for medium-life indoor and outdoor applications for other colour tools and interiors at POS. *** Expensive -superb quality, up to 12-years’ life even in the most challenging condiotions
• It should always be aimed to obtain a colour that is as close to the standard as possible, and slightly wrong results should never be used as benchmark for new production.
• Colours ■ Pantone 485 C ■ Pantone 281 C ■ Pantone 130 C
• Stickers are to be printed only in colours (no black/white nor blue/white)

Typography

• Corporate typefaces -Frutiger and Times Font headings for pre-printed and marketing material Digital font for web, PowerPoint and stationery Solid, A4 Frutiger Neue Ultra Light Verdana Regular ABCD EFG H IJ KLM NO PQRSTUVWXYZ ABCDEFGHIJKLM abcdefghijklmnopqrstuvwxyz123 NOPQRSTUVWXYZ Frutiger Neue Thin abcdefghijklm ABCDEFG H IJ KLM NOPQRSTUVWXYZ nopqrstuvwxyz123 abcdefghijklmnopqrstuvwxyz123 Verdana Italic Frutiger Light Frutiger Light Italic ABCDEFGHIJKLM ABC DEFG HIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1 23 abcdefghijk/mnopqrstuvwxyz 12 3 abcdefghijklm Gradient, A4 Frutiger Frutiger Italic nopqrstuvwxyz123 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGH/JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 abcdefghijk/mnopqrstuvwxyz123 Verdana Bold ABCDEFGHIJKLM Frutiger Bold Frutiger Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGH/JKLMNOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 abcdefghijklmnopqrstuvwxyz123 abcdefghijklm Frutiger Black Frutiger Black Italic nopqrstuvwxyz123 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Verdana Bold Italic abcdefgh ij klmnopqrstuvwxyz123 abcdefghijklmnopqrstuvwxyz123 A B C D E F G H I J K L M NOPQRSTUVWXYZ Font body, for large volumes of text. NB! Also Frutiger may be used on large volumes of text. abcdefghijklm Times Regular Times Italic nopqrstuvwxyz123 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 a be def g hijklmno pq rs tuvwxyz12 3 Times Bold Times Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGH[JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 abcdef g hijklmn opqrstu v wx yz123 Regarding font body it is allowed to use both Times and Frutiger together. Each segment is to decide which font to use, but these typefaces can be used together in the same document. Italic is ment for emphasising, single words, highlights etc.
• Font headings for pre-printed and marketing material
• Digital font for web, PowerPoint and stationery Verdana Regular Verdana Italic Verdana Bold Verdana Bold Italic
• Font body, for large volumes of text. NB! Also Frutiger may be used on large volumes of text.
• Regarding font body it is allowed to use both Times and Frutiger together. Each segment is to decide which font to use, but these typefaces can be used together in the same document. Italic is ment for emphasising, single words, highlights etc.
• The font Verdana may be used in letters (both digital and printed versions)
• Always makesure to choose English (UK) as your default-font settings
• Please remember to use the typeface Verdana
• It is allowed to insert brand logos in the top heading (on top of the blue Penguin pattern). Please make some space around the logos.
• Printing advise When it comes to printing of blanks, the 3 Jotun Pantone colours (Yellow -Pantone 130 C, Red -Pantone 485 C and Blue -Pantone 281 C) will be converted to CMYK following the convert chart of Pantone. When printing personal info, on the already printed blanks, use Pantone281 C The colour profiles in the printing machine follows the Euroscale system.

Logo Usage

• Logo size on marketing materials Only these standard sizes are allowed on printed material: Logo size on shop posters and display Only these standard sizes are allowed: The height of the red top panel of the 250 mm, 400 mm, 520 mm and 780 mm. logo is used as a principle for the minimum distance of the blue area around the logo, when blue is used the minimum blue around """ a»m 6JoTuN 4JOTUN Logo size on billboards and signboards JOTUN the logo is same as the height of red stripe, Sizes to be agreed upon as relevant and always but more blue is also allowed. 25mm 35mm 50mm 75mm 110mm as big as possible, and has to be in accordance with regional shop/retail manuals.
• Background for Jotun logo, alternatives Solid, A4 Gradient, A4
• Corporate colours Secondary colours □ It is possible to use other colours which are adjusted to products as well as design trends. PANTONE281 C PANTONE 485 C PANTONE 130 C PANTONE 429 C PANTONE 429 C (50 %) PANTONE 429 C (25 %) Grey colours from the CMYK* 100/85/5/35 CMYK* 0/96/100/0 CMYK* 0/35/100/0 CMYK* 21/11/9/23 palette can be used in RO, G38, B100 R213, G43, B30 R240, G171, BO R165, G172, B175 charts, graphics etc. HTML 002664 HTMLDS2B1E HTML FOABOO HTML A5ACAF NCS6040R80B NCS 1090Y 90R NCS 1070Y20R NCS] 3M 100-003 3M 100-368 3M 100-25 Avery 723 Dark Blue** Avery 726 Medium Red** Avery 904 Chrome Yellow** Avery 933 Midnight Blue*** Avery 906 Medium Red*** Avery 904 Chrome Yellow*** LACQUEArt.no. UP3206 1) For Jotun Multicolor Hardware NCS S 2500 N is preferred on tinting machines and shakers. * CMYK-values from PANTONE® color bridge] coated EURO Coates Coating For Jotun Multicolor Colour Bar NCS S 2000 Nor NCS 1000 N are both optional choice, and preferred over the NCS S 2500 N ** Economical -suitable for medium-life indoor and outdoor applications for other colour tools and interiors at POS. *** Expensive -superb quality, up to 12-years’ life even in the most challenging condiotions
• It should always be aimed to obtain a colour that is as close to the standard as possible, and slightly wrong results should never be used as benchmark for new production.
• Logo size on stickers and how to order 6oruN 25 x 7.3 mm J0TUN 50 x 14.6 mm J0TUN “.2mm Jo7UN “..»=» JoTuN Colours ■ Pantone 485 C ■ Pantone 281 C ■ Pantone 130 C Sizes: 25mm 50mm 75mm 110mm 250 mm -standard for Jotun Multicolor machines 400 mm -standard for Shop in Shop in Middle East and Asia 520mm 780mm JOTUN ————400x117mm JOTUN La 520x 151 mm 780x230mm Stickers are to be printed only in colours (no black/white nor blue/white)
• Signboard on factory/office buildings is preferred with the pay-off “Jotun Protects Property” -also plain signboard might be acceptable, but not preferred. The main colour on buildings should be white, RAL 9010 Pure White, with or without the blue contrast colour.
• Recommended Jotun awareness billboards and signboards -ref guidelines for minimum distance of the blue area around the logo Text should only be Jotun pay-off (no segment names to appear under the logo)
• Jotun allows different alternatives of product billboards, and free space for product-message is given. The logo size is to be as big as possible and minimum 2/3 of the length of the billboard (depending on size and shape of actual billboard) -and preferably on a blue background.
• Vertical logo type is also allowed to be used in connection with shop­front or shop-side signboards and decoration when the preferred rectangular is not suitable.
• When vertical Jotun logo is used on retail shops. it is assumed to be displayed rather large. Small versions of this is not encouraged.

Tone And Messaging

• Style, form, colour and consistency of our total visual identity will tell the world something about our attitude towards competing in the marketplace. If details such as brochures, advertisements, packaging, rolling stock, sign layouts and placement are visually confusing, outdated or disorganized, our customers can hardly be blamed for thinking of Jotun in similar terms. However, if our exposed identity is well planned, designed and coordinated, we can efficiently control the public’s perception of our company.
• Our ultimate goal is to enhance the world wide image of Jotun in the mind of the consumers. We must stand out from our competitors and continually strengthen our market positions.
• To make this happen we have to ask for your personal commitment. It is your responsibility to ensure that we really ‘show our true colours’, and I hope you will make this ambition widely known in your organization and among business partners using our Jotun Corporate Identity elements.
• Jotun Penguins representing Jotun’s values -how to use
• The Penguin is a unique symbol for Jotun, and we want the same look of the penguins used, all over the world. Therefore, Jotun has developed an animated penguin, which also can be used as illustrations. This character represents the Jotun spirit and culture. The Penguin express the Jotun values: care, boldness, respect and loyalty.
• In addtition to the Jotun values the Penguin also express typical Jotun situations with still figures as: Cheer, Working, Inviting and Happy. This serves as the basis for how we in Jotun want to be perceived.
• If other situations not obviously covered by these alternatives, other characters may be developed subject to approval from Jotun HQ. The Penguin is primarily for internal communication, but may also be used externally subject to regional or segmental approval.
• It can be used in any situations, like gatherings and any relevant presentations, posters, drives etc. where the unique Jotun Penguin may add charm and effectivness in communication.

Brand Values

• The Penguin express the Jotun values: care, boldness, respect and loyalty.
• Jotun Penguins representing Jotun’s values Respect Loyalty Loyalty Care Boldness (alt.)

Visual Style

• Logo size on marketing materials Only these standard sizes are allowed on printed material: Logo size on shop posters and display Only these standard sizes are allowed: The height of the red top panel of the 250 mm, 400 mm, 520 mm and 780 mm. logo is used as a principle for the minimum distance of the blue area around the logo, when blue is used the minimum blue around "”” a»m 6JoTuN 4JOTUN Logo size on billboards and signboards JOTUN the logo is same as the height of red stripe, Sizes to be agreed upon as relevant and always but more blue is also allowed. 25mm 35mm 50mm 75mm 110mm as big as possible, and has to be in accordance with regional shop/retail manuals.
• Jotun Protects Property Corporate typefaces -Frutiger and Times Background for Jotun logo, alternatives Font headings for pre-printed and marketing material Digital font for web, PowerPoint and stationery Solid, A4 Frutiger Neue Ultra Light Verdana Regular ABCD EFG H IJ KLM NO PQRSTUVWXYZ ABCDEFGHIJKLM abcdefghijklmnopqrstuvwxyz123 NOPQRSTUVWXYZ Frutiger Neue Thin abcdefghijklm ABCDEFG H IJ KLM NOPQRSTUVWXYZ nopqrstuvwxyz123 abcdefghijklmnopqrstuvwxyz123 Verdana Italic Frutiger Light Frutiger Light Italic ABCDEFGHIJKLM ABC DEFG HIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1 23 abcdefghijk/mnopqrstuvwxyz 12 3 abcdefghijklm Gradient, A4 Frutiger Frutiger Italic nopqrstuvwxyz123 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGH/JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 abcdefghijk/mnopqrstuvwxyz123 Verdana Bold ABCDEFGHIJKLM Frutiger Bold Frutiger Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGH/JKLMNOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 abcdefghijklmnopqrstuvwxyz123 abcdefghijklm Frutiger Black Frutiger Black Italic nopqrstuvwxyz123 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Verdana Bold Italic abcdefgh ij klmnopqrstuvwxyz123 abcdefghijklmnopqrstuvwxyz123 A B C D E F G H I J K L M NOPQRSTUVWXYZ Font body, for large volumes of text. NB! Also Frutiger may be used on large volumes of text. abcdefghijklm Times Regular Times Italic nopqrstuvwxyz123 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 a be def g hijklmno pq rs tuvwxyz12 3 Times Bold Times Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGH[JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 abcdef g hijklmn opqrstu v wx yz123 Regarding font body it is allowed to use both Times and Frutiger together. Each segment is to decide which font to use, but these typefaces can be used together in the same document. Italic is ment for emphasising, single words, highlights etc.
• Corporate colours Secondary colours □ It is possible to use other colours which are adjusted to products as well as design trends. PANTONE281 C PANTONE 485 C PANTONE 130 C PANTONE 429 C PANTONE 429 C (50 %) PANTONE 429 C (25 %) Grey colours from the CMYK* 100/85/5/35 CMYK* 0/96/100/0 CMYK* 0/35/100/0 CMYK* 21/11/9/23 palette can be used in RO, G38, B100 R213, G43, B30 R240, G171, BO R165, G172, B175 charts, graphics etc. HTML 002664 HTMLDS2B1E HTML FOABOO HTML A5ACAF NCS6040R80B NCS 1090Y 90R NCS 1070Y20R NCS] 3M 100-003 3M 100-368 3M 100-25 Avery 723 Dark Blue** Avery 726 Medium Red** Avery 904 Chrome Yellow** Avery 933 Midnight Blue*** Avery 906 Medium Red*** Avery 904 Chrome Yellow*** LACQUEArt.no. UP3206 1) For Jotun Multicolor Hardware NCS S 2500 N is preferred on tinting machines and shakers. * CMYK-values from PANTONE® color bridge] coated EURO Coates Coating For Jotun Multicolor Colour Bar NCS S 2000 Nor NCS 1000 N are both optional choice, and preferred over the NCS S 2500 N ** Economical -suitable for medium-life indoor and outdoor applications for other colour tools and interiors at POS. *** Expensive -superb quality, up to 12-years’ life even in the most challenging condiotions
• It should always be aimed to obtain a colour that is as close to the standard as possible, and slightly wrong results should never be used as benchmark for new production.
• Logo size on stickers and how to order 25 x 7.3 mm 50 x 14.6 mm 75 x 22 mm 110 x 32 mm 250 x 73 mm 400 x 117 mm 520 x 151 mm 780 x 230 mm
• Colours ■ Pantone 485 C ■ Pantone 281 C ■ Pantone 130 C
• Stickers are to be printed only in colours (no black/white nor blue/white)
• Signboard on factory/office buildings is preferred with the pay-off “Jotun Protects Property” -also plain signboard might be acceptable, but not preferred. The main colour on buildings should be white, RAL 9010 Pure White, with or without the blue contrast colour.
• Recommended Jotun awareness billboards and signboards -ref guidelines for minimum distance of the blue area around the logo Text should only be Jotun pay-off (no segment names to appear under the logo)
• Jotun allows different alternatives of product billboards, and free space for product-message is given. The logo size is to be as big as possible and minimum 2/3 of the length of the billboard (depending on size and shape of actual billboard) -and preferably on a blue background.

Layout And Composition

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Brand Architecture

• LEVEL 1 CORPORATE BRAND ## LEVEL 2 SUB-BRANDS ## LEVEL 3 ENDORSED BRANDS

• Recommended Jotun awareness billboards and signboards -ref guidelines for minimum distance of the blue area around the logo Text should only be Jotun pay-off (no segment names to appear under the logo)
• Jotun allows different alternatives of product billboards, and free space for product-message is given. The logo size is to be as big as possible and minimum 2/3 of the length of the billboard (depending on size and shape of actual billboard) -and preferably on a blue background.
• Special recommendation for the Middle East due to laws and regulations regarding Arabic language in combination with English text (SO % Arabic is required). Note: Taglines have been made slightly smaller due to the fact that two taglines are needed to accomodate local rules and regulations.
• Recommandation for design of corporate billboards for the Middle East
• Recommandation for design of product-billboard for the Middle East Templates, product-billboard for the Middle East
• Decorative Paints MEIA/SEAP are allowed to define their premium interior and exterior sub-brands (Fenomastic, Lady Design, Majestic, Jotashield etc.) as endorsed brands (the same way as for Lady in Decorative Scandinavia), when it comes to print ads, brochures and colour cards.
• Consequently, the smaller logo of 50 mm may be used for brochures etc. for these sub-brands if decided so between region and segment as an alternative to 110 mm when relevant. For ads, however, the logo shall always be 50 mm defined as a minimum, alternatively 75 mm or even 110 mm depending on the size of printed ads, but with no intermediate sizes allowed.
• For Endorsed Brands these sizes are absolute. For Jotun Sub-brands the sizes are to be considered as minimum sizes.

Packaging Design

• NOTE! There might be some further challenges when it comes to different shapes of material used for each of the can/pails in different countries, so this issue will always have to be sorted out on a case to case basis with Regional or Segment Marketing Manager.
• Jotun Protective Coatings 1 ltr 90 mm for horizontal logo 60 mm for vertical logo on the front 5 ltr 176 mm for rectangular logo 122 mm for vertical logo on front 10 ltr 210 mm for rectangular logo 160 mm for vertical logo on front 20 ltr 210 mm for rectangular logo 210 mm for vertical logo on front IPC containers to be clearly Jotun branded
• Jotun Marine Coatings 11tr 90 mm for horizontal logo 60 mm for vertical logo on the front 5 ltr 176 mm for rectangular logo 122 mm for vertical logo on front 10 ltr 210 mm for rectangular logo 160 mm for vertical logo on front 20 ltr 210 mm for rectangular logo 210 mm for vertical logo on front IPC containers to be clearly Jotun branded
• Decoration is optional
• 0,5 ltr 50mm
• 11tr 90mm
• 2,5 ltr 90mm
• 3 ltr 130mm
• 41tr 140mm
• 5 ltr 140mm
• 10 ltr 180 mm or 210 mm depending shape of can
• 15 ltr 180 mm or 210 mm depending shape of can
• 18 ltr 210mm
• 20 ltr 210mm
• Special for US gallon like in Thailand 1.0 U5 gal 110 mm 2.5 US gal 150 mm 5.0 US gal 210 mm
• Endorsed Brands 0,75 l 50mm 2,5-3 l 60mm (exception for Drygolin, Demidekk and Lady which use 55 mm) 5 l 70mm 10 I 80mm (exception for Drygolin, Demidekk and Lady which use 70 mm)
• Jotun Sub-brands 0,75 l 75 mm 2,5-3 l 90 mm 5 l 100 mm 10 I 110mm
• For Endorsed Brands these sizes are absolute. For Jotun Sub-brands the sizes are to be considered as minimum sizes.
• All type of white cardboard boxes should be marked with our logotype. Jotun Powder Coatings and codes referring to the nature of the coatings.

Digital Guidelines

• NB! Always use templates from Jotun Corporate Identity on jotun.com Jotun digital guidelines are available online on jotun.com. Follow the guidelines when creating content for existing and new publications or other Jotun sites. The guidelines also apply for video presentations.

Print Guidelines

• Logo size on marketing materials Only these standard sizes are allowed on printed material: Logo size on shop posters and display Only these standard sizes are allowed: The height of the red top panel of the 250 mm, 400 mm, 520 mm and 780 mm. logo is used as a principle for the minimum distance of the blue area around the logo, when blue is used the minimum blue around """ a»m 6JoTuN 4JOTUN Logo size on billboards and signboards JOTUN the logo is same as the height of red stripe, Sizes to be agreed upon as relevant and always but more blue is also allowed. 25mm 35mm 50mm 75mm 110mm as big as possible, and has to be in accordance with regional shop/retail manuals.
• Corporate typefaces -Frutiger and Times Background for Jotun logo, alternatives Font headings for pre-printed and marketing material Digital font for web, PowerPoint and stationery Solid, A4 Frutiger Neue Ultra Light Verdana Regular ABCD EFG H IJ KLM NO PQRSTUVWXYZ ABCDEFGHIJKLM abcdefghijklmnopqrstuvwxyz123 NOPQRSTUVWXYZ Frutiger Neue Thin abcdefghijklm ABCDEFG H IJ KLM NOPQRSTUVWXYZ nopqrstuvwxyz123 abcdefghijklmnopqrstuvwxyz123 Verdana Italic Frutiger Light Frutiger Light Italic ABCDEFGHIJKLM ABC DEFG HIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1 23 abcdefghijk/mnopqrstuvwxyz 12 3 abcdefghijklm Gradient, A4 Frutiger Frutiger Italic nopqrstuvwxyz123 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGH/JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 abcdefghijk/mnopqrstuvwxyz123 Verdana Bold ABCDEFGHIJKLM Frutiger Bold Frutiger Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGH/JKLMNOPQRSTUVWXYZ NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 abcdefghijklmnopqrstuvwxyz123 abcdefghijklm Frutiger Black Frutiger Black Italic nopqrstuvwxyz123 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Verdana Bold Italic abcdefgh ij klmnopqrstuvwxyz123 abcdefghijklmnopqrstuvwxyz123 A B C D E F G H I J K L M NOPQRSTUVWXYZ Font body, for large volumes of text. NB! Also Frutiger may be used on large volumes of text. abcdefghijklm Times Regular Times Italic nopqrstuvwxyz123 ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 a be def g hijklmno pq rs tuvwxyz12 3 Times Bold Times Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGH[JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz123 abcdef g hijklmn opqrstu v wx yz123 Regarding font body it is allowed to use both Times and Frutiger together. Each segment is to decide which font to use, but these typefaces can be used together in the same document. Italic is ment for emphasising, single words, highlights etc.
• Corporate colours Secondary colours □ It is possible to use other colours which are adjusted to products as well as design trends. PANTONE281 C PANTONE 485 C PANTONE 130 C PANTONE 429 C PANTONE 429 C (50 %) PANTONE 429 C (25 %) Grey colours from the CMYK* 100/85/5/35 CMYK* 0/96/100/0 CMYK* 0/35/100/0 CMYK* 21/11/9/23 palette can be used in RO, G38, B100 R213, G43, B30 R240, G171, BO R165, G172, B175 charts, graphics etc. HTML 002664 HTMLDS2B1E HTML FOABOO HTML A5ACAF NCS6040R80B NCS 1090Y 90R NCS 1070Y20R NCS] 3M 100-003 3M 100-368 3M 100-25 Avery 723 Dark Blue** Avery 726 Medium Red** Avery 904 Chrome Yellow** Avery 933 Midnight Blue*** Avery 906 Medium Red*** Avery 904 Chrome Yellow*** LACQUEArt.no. UP3206 1) For Jotun Multicolor Hardware NCS S 2500 N is preferred on tinting machines and shakers. * CMYK-values from PANTONE® color bridge] coated EURO Coates Coating For Jotun Multicolor Colour Bar NCS S 2000 Nor NCS 1000 N are both optional choice, and preferred over the NCS S 2500 N ** Economical -suitable for medium-life indoor and outdoor applications for other colour tools and interiors at POS. *** Expensive -superb quality, up to 12-years’ life even in the most challenging condiotions
• It should always be aimed to obtain a colour that is as close to the standard as possible, and slightly wrong results should never be used as benchmark for new production.
• Logo size on stickers and how to order 6oruN 25 x 7.3 mm J0TUN 50 x 14.6 mm J0TUN “.2mm Jo7UN “..»=» JoTuN Colours ■ Pantone 485 C ■ Pantone 281 C ■ Pantone 130 C Sizes: 25mm 50mm 75mm 110mm 250 mm -standard for Jotun Multicolor machines 400 mm -standard for Shop in Shop in Middle East and Asia 520mm 780mm JOTUN ————400x117mm JOTUN La 520x 151 mm Order directly at Dekorima AS -Phone: +47 33 48 32 20 -Mail: salg@dekorima.no Orders may also be placed by your Segment or Region Stickers are to be printed only in colours (no black/white nor blue/white) 780x230mm
• Signboard on factory/office buildings is preferred with the pay-off “Jotun Protects Property” -also plain signboard might be acceptable, but not preferred. The main colour on buildings should be white, RAL 9010 Pure White, with or without the blue contrast colour.
• Recommended Jotun awareness billboards and signboards -ref guidelines for minimum distance of the blue area around the logo Text should only be Jotun pay-off (no segment names to appear under the logo)
• Jotun allows different alternatives of product billboards, and free space for product-message is given. The logo size is to be as big as possible and minimum 2/3 of the length of the billboard (depending on size and shape of actual billboard) -and preferably on a blue background.

Motion Graphics

• Jotun digital guidelines are available online on jotun.com. Follow the guidelines when creating content for existing and new publications or other Jotun sites. The guidelines also apply for video presentations.
• NB! Always use templates from Jotun Corporate Identity on jotun.com
• The video animation of the Jotun Penguin is avaliable for download on jotun.com, both Windows Media Version (wmv) and Quick Time version (mov).
• The video is presented in one international version with english voice-over.
• Local language versions with exact same message, may be produced locally and based on downloadable file with no languages.

Additional Properties

Employees History