JTB Business Travel

📋 1 Guidelines

🔗 Connections

Sector

Logistics supply chain

Region

Usa

Guideline Year

2019

Language

English

Tags

Business Transport

Official Websites

Brand Guidelines

2019

Brand Summary

Mission
  • Our mission is to make sure that all of your travel-related experiences result in perfect moments, always.
Core Values
  • customized travel experience
  • support throughout the travel process
  • mutually beneficial relationships
  • exploration
  • adaptation
  • cost savings
  • common sense thinking
Target Audience
  • Travelers, Travel Arrangers, Travel Managers, and Executives who must travel for work and seek Zen-like, common sense-driven business travel experiences.
Personality Traits
  • visionary
  • supportive
  • adaptable
  • professional
  • common sense
  • relaxed
  • happy
Visual Identity Overview
  • The visual identity features a professional and clean aesthetic with a focus on red, white, and gray color palettes, dynamic wavy line motifs, bold serif and sans-serif typography, and a consistent, modern logo applied with strict usage rules to ensure clarity and brand distinction.

Categories

Brand Imagery
  • The JTB Business Travel logo should be positioned with clear space around all sides to ensure visibility and distinction from other object. The height and width of the “T” in Travel can be used to determine the minimum amount of clear space required between the logo and any other text, graphics, logos or page margins.
  • This rule applies to all sizes and applications.
  • The JTB Business Travel logo is a single color logo that should always be placed to ensure maximum contrast against the background image or color. Background images and colors should be visually simple and light in color.
  • For a strong brand image, it is essential that the JTB Business Travel logo appears consistently across all materials. The range of logos available should be flexible enough for there to be no reason to create new versions.
  • Don’t change the logo colors
  • Don’t combine the logo with any other imagery or motifs
  • Don’t stretch or distort the logo
  • Don’t add effects to the logo
  • Don’t place the logo over busy or dark images.
  • Don’t place the logo over colors that will cause vibration or that are not in the brand color palette.
Color Palette
  • Please ensure that the appropriate logo is used for any given application and that correct colors are used at all times.
  • Don’t change the logo colors
  • Don’t place the logo over colors that will cause vibration or that are not in the brand color palette.
  • JTB Primary Brand Colors These colors are used to maintain consistency with the JTB brand guidelines. Please refer to the JTB brand guide for details.
  • Dynamic Red Spot - PMS187 Process - C 20, M100, Y90, K0 RGB - R204, G0, B0 Web-Safe Color - #CC0000
  • Sophisticated Gray Spot - PMS Cool Gray 7 Process Color - K (Black) 40% RGB Color - R 153, G 153, B 153 Web-Safe Color - #999999
  • Alternate Web Safe Gray Light Gray Background - #f0f1f3 Dark Gray Text - #808183
  • Business Travel Brand Colors The Business Travel brand colors were chosen to compliment the JTB brand colors. The colors suggest relaxation and happiness while providing a unique visual appeal that stands out within the marketplace.
  • Business Blue Spot - PMS2198 Process - C61, M0, Y15, K0 RGB - R74, G201, B227 Web-Safe Color - #4AC9E3
  • Zen Peach Spot - PMS474 Process - C0, M25, Y36, K0 RGB - R243, G207, B179 Web-Safe Color - #F3CFB3
  • Rich Green Spot - PMS2243 Process - C90, M5, Y63, K6 RGB - R0, G149, B122 Web-Safe Color - #00957A
Logo Usage
  • There are 3 logos available for JTB Business Travel use. The next few pages will contain examples of each logo and how to choose and apply each one correctly.
  • Please ensure that the appropriate logo is used for any given application and that correct colors are used at all times.
  • The “Stacked” and the “Horizontal” logos are to be used as secondary options when the application of the “Cube” logo would result in a reduction that is difficult to read or the proportions of the medium used are not conducive to a square logo placement. One example may be a promotional item such as a pen or pencil.
  • The JTB Business Travel logo should be positioned with clear space around all sides to ensure visibility and distinction from other object. The height and width of the “T” in Travel can be used to determine the minimum amount of clear space required between the logo and any other text, graphics, logos or page margins.
  • This rule applies to all sizes and applications.
  • The JTB Business Travel logo is a single color logo that should always be placed to ensure maximum contrast against the background image or color. Background images and colors should be visually simple and light in color.
  • For a strong brand image, it is essential that the JTB Business Travel logo appears consistently across all materials. The range of logos available should be flexible enough for there to be no reason to create new versions.
  • Don’t change the logo colors
  • Don’t combine the logo with any other imagery or motifs
  • Don’t stretch or distort the logo
  • Don’t add effects to the logo
  • Don’t place the logo over busy or dark images.
  • Don’t place the logo over colors that will cause vibration or that are not in the brand color palette.
Tone And Messaging
  • Among those who must travel for work, JTB Business Travel is a visionary brand that provides Zen-like travel experiences because we apply common sense thinking to all aspects of business travel.
  • We will create a customized travel experience for your Travelers and Travel Arrangers, designed to fully support each throughout the entire travel process and ensure that no Traveler is ever left behind.
  • We will strive to build mutually beneficial relationships with Travel Managers and Executives, through a shared vision of exploration and adaptation that leads to enhanced travel management and significant cost savings.
  • Life really is a series of moments… and our mission is to make sure that all of your travel-related experiences result in perfect moments, always.
Brand Values
  • Among those who must travel for work, JTB Business Travel is a visionary brand that provides Zen-like travel experiences because we apply common sense thinking to all aspects of business travel.
  • We will create a customized travel experience for your Travelers and Travel Arrangers, designed to fully support each throughout the entire travel process and ensure that no Traveler is ever left behind.
  • We will strive to build mutually beneficial relationships with Travel Managers and Executives, through a shared vision of exploration and adaptation that leads to enhanced travel management and significant cost savings.
  • Life really is a series of moments… and our mission is to make sure that all of your travel-related experiences result in perfect moments, always.
Visual Style
  • Please ensure that the appropriate logo is used for any given application and that correct colors are used at all times.
  • The “Stacked” and the “Horizontal” logos are to be used as secondary options when the application of the “Cube” logo would result in a reduction that is difficult to read or the proportions of the medium used are not conducive to a square logo placement. One example may be a promotional item such as a pen or pencil.
  • The JTB Business Travel logo should be positioned with clear space around all sides to ensure visibility and distinction from other object. The height and width of the “T” in Travel can be used to determine the minimum amount of clear space required between the logo and any other text, graphics, logos or page margins.
  • This rule applies to all sizes and applications.
  • The JTB Business Travel logo is a single color logo that should always be placed to ensure maximum contrast against the background image or color. Background images and colors should be visually simple and light in color.
  • For a strong brand image, it is essential that the JTB Business Travel logo appears consistently across all materials. The range of logos available should be flexible enough for there to be no reason to create new versions.
  • Don’t change the logo colors
  • Don’t combine the logo with any other imagery or motifs
  • Don’t stretch or distort the logo
  • Don’t add effects to the logo
  • Don’t place the logo over busy or dark images.
  • Don’t place the logo over colors that will cause vibration or that are not in the brand color palette.
  • Spot - PMS187 Process - C 20, M100, Y90, K0 RGB - R204, G0, B0 Web-Safe Color - #CC0000
  • Spot - PMS Cool Gray 7 Process Color - K (Black) 40% RGB Color - R 153, G 153, B 153 Web-Safe Color - #999999
  • Light Gray Background - #f0f1f3 Dark Gray Text - #808183
  • Spot - PMS2198 Process - C61, M0, Y15, K0 RGB - R74, G201, B227 Web-Safe Color - #4AC9E3
  • Spot - PMS474 Process - C0, M25, Y36, K0 RGB - R243, G207, B179 Web-Safe Color - #F3CFB3
  • Spot - PMS2243 Process - C90, M5, Y63, K6 RGB - R0, G149, B122 Web-Safe Color - #00957A
🐛 Report