Kerry

📋 1 Guidelines

🔗 Connections

Sector

Food

Region

Ireland

Guideline Year

2016

Language

English

Tags

Food beverage

Official Websites

Brand Guidelines

2016

Brand Summary

Mission
  • Leading to Better.
Visual Identity Overview
  • The visual identity centers on a modern, clean logotype with a dark blue and orange color palette. The logo is used consistently across communications, with strict guidelines for clearance, minimum size, and approved color variations. The brand emphasizes clarity, contrast, and professional presentation, with visual toolkit instructions for logo usage and prohibited modifications. The tagline ‘Leading to Better’ is recommended for external communications and appears with the logo on cover pages. There are also approved variations for single-color and Chinese logotype applications, maintaining a minimalistic and professional look throughout all brand materials.

Categories

Brand Imagery
  • Person with Food and Mesh Barrier - The image should depict a person holding a piece of food with their right hand, with their fingers grasping it, and their left hand also holding a piece of food, with visible fingers and thumb. The person’s face is partially visible at the top, showing only the area around the mouth and chin, with long, brown, slightly wavy hair flowing down past the shoulders. The person is wearing a dark-colored, long-sleeved shirt or jacket. In front of the person’s face, there should be a fine, transparent, and dotted mesh or string stretched horizontally across the image, with evenly spaced tiny white dots, creating a semi-transparent barrier. The background behind the person is blurred, highlighting the hands, food, and mesh as the main focus. The overall scene has a neutral to slightly dark lighting, emphasizing the hands, food, and mesh pattern.
  • Illuminated Beaded Fashion - The image should feature a human figure, possibly a woman, dressed in a black or dark-colored jacket or coat, standing against a dark background. The person is adorned with a decorative accessory or garment made of numerous small, white, and blue glowing or illuminated beads or dots arranged in a flowing, wave-like pattern that covers the upper body and shoulder area, creating an effect of movement and light. The pattern is dense in some areas and gradually disperses, giving a dynamic, sparkling appearance. The person’s posture is upright, with the head not visible in the frame. The lighting emphasizes the beads or dots, making them appear luminous, and casting a subtle glow on the surrounding fabric. The overall mood of the image is elegant and futuristic, highlighting the contrast between darkness and the illuminated decorative elements.
Color Palette
  • CMYK 100.47.0.47 RGB 0.70.119 HEX 004577 Pantone 540U
  • CMYK 0.34.91.0 RGB 252.177.49 HEX fbb130 Pantone 137U
Logo Usage
  • This is our logotype which should be used across all Kerry communications. The logotype should never be re-created. Always use the master artwork.
  • The Kerry logo should always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. This area is defined by using the height of the ‘K’ in the Kerry logo as shown.
  • To ensure legibility, minimum sizes have been set for the logo. Minimum sizes are shown for both print and screen.
  • Minimum size: 25 mm
  • Minimum size: 95 pixels
  • CMYK 100.47.0.47
  • RGB 0.70.119
  • HEX 004577
  • Pantone 540U
  • CMYK 0.34.91.0 RGB 252.177.49 HEX fbb130
  • Pantone 137U
  • The full colour Kerry logo should be used as the primary logo across all Kerry branded materials for both internal and external communications. However we hove developed the keyline logo for subsequent usage where appropriate on solid/ single colour backgrounds.
  • The Kerry keyline logo has been designed for use in single colour when the logo is being used mainly as o reversal. There ore no restrictions as to the colour these con be used on, however legibility is key so keep contrast in mind at all times.
  • The Kerry solid logo has been designed for use when printing is reduced to a single colour.
  • When using this version of the logo it is recommended that you use black, the Kerry blue or a metallic on a light coloured background. Legibility is key so keep contrast in mind at all times.
  • All elements of the Kerry logo are fixed 01. 02. 03. and should not be altered in any way. The logo must always be reproduced using the original digital master artwork KE Reh -and must not be modified in any way. Here ore some examples of things that X X X you should NEVER do: DON’T: 04. OS. 06. 01. Stretch the logo 02. Squash the logo 03. Rotate the logo KERRY 04. Flip the colours of the logo 05. Change the scale of the typography 06. Change the shape of the box 07 Create a multi-coloured logo X X X 08. Change the colour of the typography 09. Use drop shadow on the logo 07. 08. 09. 10. Use a screenshot/extrocted version of the logo from elsewhere. X X X 10. I KERRY -I X
  • The Kerry logotype is our brand mark but a version of it has been created with the ‘Leading to Better’ tagline. It is recommended that this version of the logotype is used across all external and Kerry communications, primarily on front and back covers of documents. There is no need to use this version on every page of a presentation-the brand mark can be applied on its own without the tagline, just the cover page will suffice.
  • This logotype with tagline should only ever appear in English and should not be translated into other languages. Regional teams have the freedom to translate the tagline when it appears in body copy only.
  • This logotype should never be re-created. Always use the master artwork.
  • The tagline cap height should be used as spacing when setting the ‘Leading to Better’ with the Kerry logotype.
Visual Style
  • This is our logotype which should be used across all Kerry communications. The logotype should never be re-created. Always use the master artwork.
  • The Kerry logo should always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. This area is defined by using the height of the ‘K’ in the Kerry logo as shown.
  • To ensure legibility, minimum sizes have been set for the logo. Minimum sizes are shown for both print and screen.
  • Minimum size: 25 mm 95 pixels
  • CMYK 100.47.0.47 RGB 0.70.119 HEX 004577 Pantone 540U
  • CMYK 0.34.91.0 RGB 252.177.49 HEX fbb130 Pantone 137U
🐛 Report