Kigen

📋 1 Guidelines

🔗 Connections

Sector

Networking Cybersecurity Telecom

Region

United kingdom

Guideline Year

2020

Language

English

Tags

Security Networks

Official Websites

Brand Guidelines

2020

Brand Summary

Mission
  • Making the future of secure connectivity simple, unlocking new opportunities as the SIM evolves, and enabling every device to connect securely and reliably.
Core Values
  • Empathy
  • Competent
  • Thriving
  • Be excellent to all
Target Audience
  • Partners and customers navigating new demands in secure connectivity, businesses seeking to get closer to their customers and offer security through SIM, eSIM, and iSIM.
Personality Traits
  • Curiosity
  • Understanding
  • Reliable
  • Authentic
  • Daring
  • Imaginative
  • Confident
  • Helpful
  • Clear
  • Courteous
Visual Identity Overview
  • Minimalistic, modern, and professional visual style with clean lines, geometric iconography, a blue-centric color palette, Montserrat typeface, and strict logo usage guidelines emphasizing clarity, simplicity, and corporate identity.

Categories

Brand Voice
  • Please use “Kigen” as an adjective followed by a description of the services we offer. “Kigen” should not be used as a verb, plural or possessive.
  • The key to sounding like Kigen is to speak directly and simply. Show we like the people we are speaking to, and proud of what we are talking about.
  • ➢ Keep it clear and concise
  • ➢ Confident but not arrogant
  • ➢ Intelligent but speaking to equals
  • ➢ Helpful but not stifling
Brand Imagery
  • Minimalist House Icon - The image should depict a simplistic, minimalistic icon of a house with a pitched roof, a centered door, and two windows on either side of the door. The house icon is outlined in black with a white fill, set against a plain, neutral background without additional colors or textures. The overall shape is symmetrical, with clean lines and a straightforward design, emphasizing clarity and basic representation of a residential building.
  • Empty White Canvas - The image is completely blank with a solid white background, featuring no objects, subjects, text, or visible elements. There are no patterns, colors, or details present; it is a plain, empty space.
  • Minimalistic Human Head Silhouette - The image should depict a simple, minimalistic silhouette of a human head in profile view, facing to the right. The head outline is smooth and clean, featuring a rounded forehead, a slightly protruding nose, and a defined chin. The interior of the head is empty, emphasizing the outline. The background is plain white, enhancing the starkness of the silhouette. There are no additional details, text, or colors present in the image to maintain its minimalistic style.
  • Minimalist Landscape Scene - The image should depict a minimalistic, abstract outline of a landscape scene featuring a single tree and a small house in the foreground, set against a broad horizon. The tree is characterized by a thin, dark brown trunk and a rounded, lush green canopy, positioned slightly to the left of center. The house, situated just to the right of the tree, has a simple rectangular structure with a pitched roof, the walls painted in a muted color such as light beige, with a small window and door visible. The background should be clear and uncluttered, suggesting an open field or grassy area with gentle undulations, and a sky occupying the upper part of the image, rendered in a soft gradient from light blue at the horizon to a deeper blue at the top. The scene is lit with a diffused, natural daylight, casting subtle shadows beneath the tree and house, and the overall tone is calm and serene, emphasizing simplicity and tranquility.
Color Palette
  • Blue Light Blue White Gradient Cl00 MS0 Y29 K6 C62 M2 YBKO C0 M0 Y0 K0 Blue R8 Gl04 B137 R4 Gl90 8229 R255 G255 B255 Hex #086889 Hex#04BEES Hex#FFFFFF PMS 7706 C Light Blue PMS6S7C PMSTBC
  • Black Grey Vellow C69 M60 Y64 K54 C28 M2l Y2l K0 Cl7 Ml Yl00 K0 R62 G70 B76 Rl76 Gl75 B176 R232 G217 B24 Hex #3E464C Hex#B0AFB0 Hex#E8D918 PMS447C PMS Cool Grey 4 C PMS396C
Typography
  • Montserrat is the primary Kigen brand typeface and should be used across all placements. Montserrat Regular is primarily used as body copy across print and digital. Montserrat Light or Extra Light is recommended for headings, while Montserrat Bold is recommended for secondary copy lines such as sub-headings.
Logo Usage
  • A vertical lockup can be used when the horizontal lockup doesn’t fit the space. The Kigen ‘Lock’ can also be used as standalone without the ‘Kigen’ text. Single colors logos like white and black should only be used when color usage is limited e.g. one color print.
  • The exclusion zone protects our logo by giving it a minimum amount of breathing room. This is equal to the ‘K’ height of the Kigen logo.
  • Different color variations of the logo should be used on different backgrounds. Use the following as a guide only.
  • Full colour, white background
  • Full colour, black background
  • Single colour, white background Black
  • Single colour, blue background White
  • Similar principles should be considered when placing logo over images.
  • Dark image -when contrast is high enough for brand colours
  • Light image -when contrast is high enough for brand colours
  • Image -when contrast is too low for brand colours White
  • Please follow these guidelines when using the Kigen logo.
  • Do not alter or deform the shape of the logo in any way. The logo must appear exactly as shown: the elements, proportions and relationships must not change.
  • Do not replace the logotype with a different typeface.
  • Do not imitate any element of the logo, including its trade dress.
  • Please include the following trademark notice in all materials: The Kigen name and logo are trademarks of Kigen (UK) Limited. All rights reserved.
  • Do not use the logo or logotype as an element in titles, headlines or text.
  • Do not place competing visual elements (including but not limited to other trademarks) close to the logo.
  • Do not set type near to the logo that could be construed as a corporate slogan or motto.
  • Do not display the logo more prominently than your own trademarks, logos and names. This includes, but is not limited to company name, trade name, product name, service name, technology name, social media name or handle.
  • Do not use or register the logo (or any part of it) as part of another trademark, logo or name. This includes but is not limited to a company name, trade name, product name, service name, technology name, social media name or handle.
  • Do not use the logo in any manner that expresses or implies that Kigen has any affiliation, sponsorship, endorsement, certification, or approval of your product, service or company.
  • Do not use the logo to make fun of Kigen or portray Kigen in a negative way.
  • Any and all goodwill arising from use of the logo inures exclusively to Kigen (UK) Limited.
  • Kigen reserves the sole right to alter or refuse any permission to any third party to use the Kigen corporate logo if such use does not comply with these guidelines.
Tone And Messaging
  • Personaand personality
  • Voice and tone
  • At Kigen, we’re making the future of secure connectivity simple. As simple as it can be. Together with our partners and customers we are unlocking new opportunity as the SIM evolves.
  • We are willing to rethinking the future, believe in the art of the possible and to set in motion transformation technology. Our vision is a world where every device can connect securely and reliably.
  • Please use “Kigen” as an adjective followed by a description of the services we offer. “Kigen” should not be used as a verb, plural or possessive.
  • We found inspiration in the Japanese for origin or ‘genesis’, as we want a world where all connected things and their data flows are authenticated at the very get-go.
  • We bring ease for customers, to see the flow to a world otherwise wary of change.
  • We typically pronounce it with emphasis on the first syllable: kee-gun. But we’re not prescriptive about it. We welcome other pronunciations too.
  • We are willing to look at the world sideways, engage and learn. We are thoughtful, respectful and purposeful.
  • We are confident, live the principles of making things simple. Spell out, drop the jargon – willing to cultivate the trust to help move things forward.
  • We are revelling in the opportunity to do our part in crafting a secure future and supporting others in doing so. We are courteous however bold our vision.
  • Our brand reflects our culture and values as a company and is an external expression of us. So we live by
  • Be excellent to all.
  • The key to sounding like Kigen is to speak directly and simply. Show we like the people we are speaking to, and proud of what we are talking about.
  • ➢ Keep it clear and concise
  • ➢ Confident but not arrogant
  • ➢ Intelligent but speaking to equals
  • ➢ Helpful but not stifling
Brand Values

  • Empathy ## Curiosity. Understanding. We are willing to look at the world sideways, engage and learn. We are thoughtful, respectful and purposeful.

  • Competent ## Reliable. Authentic. We are confident, live the principles of making things simple. Spell out, drop the jargon – willing to cultivate the trust to help move things forward.

  • Thriving ## Daring. Imaginative We are revelling in the opportunity to do our part in crafting a secure future and supporting others in doing so. We are courteous however bold our vision.

  • Our brand reflects our culture and values as a company and is an external expression of us. So we live by # Be excellent to all.
Visual Style
  • The exclusion zone protects our logo by giving it a minimum amount of breathing room. This is equal to the ‘K’ height of the Kigen logo.
  • Different color variations of the logo should be used on different backgrounds. Use the following as a guide only.
  • Full colour, white background
  • Full colour, black background
  • Single colour, white background Black
  • Single colour, blue background White
  • Dark image -when contrast is high enough for brand colours
  • Light image -when contrast is high enough for brand colours
  • Image -when contrast is too low for brand colours White
  • Montserrat is the primary Kigen brand typeface and should be used across all placements. Montserrat Regular is primarily used as body copy across print and digital. Montserrat Light or Extra Light is recommended for headings, while Montserrat Bold is recommended for secondary copy lines such as sub-headings.
  • Blue: C100 M59 Y29 K6, R8 G104 B137, Hex #006689, PMS 7706 C
  • Light Blue: C62 M10 Y8 K0, R4 G190 B229, Hex #04BEEE, PMS 637 C
  • White: C0 M0 Y0 K0, R255 G255 B255, Hex #FFFFFF, PMS TBC
  • Gradient: Blue to Light Blue
  • Black: C69 M60 Y64 K54, R62 G70 B76, Hex #3E464C, PMS 447 C
  • Grey: C28 M21 Y21 K10, R176 G175 B176, Hex #B0AFB0, PMS Cool Grey 4 C
  • Yellow: C17 M1 Y100 K0, R232 G217 B24, Hex #E8D918, PMS 396 C
  • Do not alter or deform the shape of the logo in any way. The logo must appear exactly as shown: the elements, proportions and relationships must not change.
  • Do not replace the logotype with a different typeface.
  • Do not imitate any element of the logo, including its trade dress.
  • Do not use the logo or logotype as an element in titles, headlines or text.
  • Do not place competing visual elements (including but not limited to other trademarks) close to the logo.
  • Do not set type near to the logo that could be construed as a corporate slogan or motto.
  • Do not display the logo more prominently than your own trademarks, logos and names. This includes, but is not limited to company name, trade name, product name, service name, technology name, social media name or handle.
  • Do not use or register the logo (or any part of it) as part of another trademark, logo or name. This includes but is not limited to a company name, trade name, product name, service name, technology name, social media name or handle.
  • Do not use the logo in any manner that expresses or implies that Kigen has any affiliation, sponsorship, endorsement, certification, or approval of your product, service or company.
  • Do not use the logo to make fun of Kigen or portray Kigen in a negative way.
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