Krésha Bajaj

📋 1 Guidelines

🔗 Connections

Sector

Fashion

Region

India

Guideline Year

2021

Language

English

Tags

Fashion

Official Websites

Brand Guidelines

2021

Brand Summary

Mission
  • Kresha Bajaj aims to create luxury clothing collections that test the boundaries of traditional wear, offering edgy and avant-garde styles while maintaining authenticity through detailed embroidery and Indian-inspired craftsmanship. The brand strives to share the joy and cherished memories of its founder with clients, incorporating personal touches into each unique piece and fostering a deep connection with its customers [^1].
Core Values
  • authenticity
  • creativity
  • bespoke design
  • craftsmanship
  • client interaction
  • modern aesthetic
  • timelessness
  • confidence
  • comfort
  • femininity
  • community support
Target Audience
  • Girls and women of all ages seeking luxury occasion wear, bridal and festive attire, who value bold, modern silhouettes, fine Indian craftsmanship, and a personal, intimate experience with the brand. The audience includes those who desire to feel confident, comfortable, and connected to their clothing, and who appreciate bespoke, meaningful designs [^2].
Personality Traits
  • feminine
  • bold
  • modern
  • authentic
  • creative
  • confident
  • comfortable
  • artistic
  • personal
  • luxurious
Visual Identity Overview
  • The brand’s visual identity is defined by elegant, modern silhouettes blended with traditional Indian embroidery, a romantic and serene atmosphere, and a color palette featuring warm golds, creams, and pastels. Imagery emphasizes floral environments, intricate craftsmanship, and luxury, with clear logo specifications, typographic hierarchy, and sophisticated stationery design [^3].

Categories

Brand Voice
  • Kresha Bajaj intends to offer their customers an ultimate experience, not just a purchase. Kresha’s dedicated line is all about effortless and wearable pieces for women to feel confident and comfortable in. The luxury brand is a chic blend of modern silhouettes and traditional embroidery with feminine and bold pieces. Kresha wants women and girls to embrace their beauty wearing outfits that gracefully resemble their lives and tell their story. Making customers feel a deeper connection with their luxury brand through pieces that reflect their personality is what Bajaj aims to achieve through her brand.
Brand Imagery
  • Brand standards are a set of guidelines for the colors; photography and graphic elements; logo specs; fonts and messaging that comprise your brand. They’re the glue that holds your brand together and help to create and protect your firm’s brand identity.
  • Brand mood are images I used to depict the ide@! °°" k and feel for the b rar nd • This might -b J “st trying to tap into a specific ““notion “to or specifics theme later suc sa this can get refine a colors, typography, hy types of model photography an d textures.
Color Palette
  • Color is very important in branding and marketing because it is where first impressions of customers are based. Also, color is the secret in producing a ownable brand identity for a company. Colors are more than just a visual aid because colors convey emotions, feelings and experiences.
  • 01 PANTONE -BLACK RGB 0000 HEX/ #101820 CMYK 0-0-0-100
  • 02 PANTONE -BLACK RGB 0000 HEX/ #101820 CMYK 0-0-0-100
  • PANTONE -BLACK RGB 0000 HEX/ #101820 CMYK 0-0-0-100
  • PANTONE -7509 C RGB 214-64-0 HEX#d7a461 CMYK 15-36-67-3
  • PANTONE -726 C RGB 255-193-158 HEX #elcl9e CMYK 12-15-40-2
  • Not all colors will work in text when background colour. As per shown below, for instance, using the black color on certain brand will appear difficult to view. Additionally using white on light brand colour doesn’t work effectively. In order to avoid too many variations there are only five ways combing the brand colors should be used.
Typography
  • Regular Montserrat is a geometric sans-serif typeface designed by Argentinian designer Julieta Ulanovsky. The design was inspired by signage from her historical Buenos Aires neighborhood of the same name.
  • Montserrat (Semi bold)
  • Creator Julieta Ulanovsky
  • Weights Semi Bold
  • Montserrat is a geometric sans-serif typeface designed by Argentinian designer Julieta Ulanovsky. The design was inspired by signage from her historical Buenos Aires neighborhood of the same name.
  • Differing levels of information should be separated by size and body weights. This helps distinguish and read information quickly and clearly. Larger sizes are used for headlines and smaller sizes are used for body copy and captions.
Logo Usage
  • Brand standards are a set of guidelines for the colors; photography and graphic elements; logo specs; fonts and messaging that comprise your brand. They’re the glue that holds your brand together and help to create and protect your firm’s brand identity.
  • White Padding indicates the logo’s Clear Space; an area where other elements must not encroach into. In order to allow the logo to breathe.
  • Logo clear space. elements of any kind should invade this zone. Clear space is developed from the height of the KB in the logo and is shown as ‘x’.
  • A logo-mark is an identifying mark or ownable symbol that does contain the full business name with KB initials. It should be used where the full logo cannot appear. The logo-mark looks great in small spaces, for example as a seal, small tags and app icon.
  • This format is referred to “KB” seal. In the process of designing the Logo unit for seal is used as one unit. Below is an example of how the “KB” seal combines with Kresha Bajaj typographic elements to create the lockup.
  • In most cases social media avatars will either be in the form of a circle or a square. In instances where the avatar is reproduced in small sizes (sub 100px), the shorthand logo (logo-mark) should be used.
  • Size Large 101px+
  • Size Small 0-101px
  • To preserve the readability of the logo it should never be sized below certain dimensions. The minimum height is 14.4pt when used in print or 14px in digital environments.
  • The logo should only be place in one of the four positions; flush against the left or right hand margins or aligned to either the top or bottom margins. Kresha Bajaj Brand Guidelines
  • The logo on the front of the cards is set centered. The company and personal details are set on the back of the card.
Tone And Messaging
  • Kresha Bajaj intends to offer their customers an ultimate experience, not just a purchase. Kresha’s dedicated line is all about effortless and wearable pieces for women to feel confident and comfortable in. The luxury brand is a chic blend of modern silhouettes and traditional embroidery with feminine and bold pieces. Kresha wants women and girls to embrace their beauty wearing outfits that gracefully resemble their lives and tell their story. Making customers feel a deeper connection with their luxury brand through pieces that reflect their personality is what Bajaj aims to achieve through her brand.
  • Brand messaging refers to every communication which makes a buyer relate to the brand by influencing them, motivating them and propelling them to buy the product. It’s the message that tells why your brand matters, what is its value proposition, and how it is different from the competitors. The Brand message is the core message around which other marketing ideas are implemented.
Brand Values
  • Designed by our creative director Kresha Bajaj, every item of clothing is unique and original, having its own distinct style.
  • The well curated collections at Kresha Bajaj are the perfect mix of modern styles embedded with Indian traditional wear. The brand is committed to customise designs as per the customers’ requirements for a variety of occasions and providing them with the outfits of their dreams.
  • We make it a priority to interact with our customers through creative sessions with the designer herself when creating their desired clothing. We aim at giving our clients an intimate experience, taking in consider­ation their sentiments and suggestions while carefully crafting their special outfits.
  • Kresha’s modern aesthetic and the intricate embroidery work of her team (consisting of third generation artisans) result in the making of timeless luxury pieces and collectibles.
  • We are dedicated to providing our customers with luxury clothing that is reminiscent of their own style and inculcates a glow of confidence within themselves. Bespoke embroidery is a significant part of every Kresha Bajaj outfit. Making fashion meaningful and giving it depth by interacting with our clients and adding personal touches accordingly is what we stand for. We sincerely want our customers to feel a special and deeper connection with the brand and hence involve them in the process of creation, helping them tell their story through the intricate details of our pieces.
  • Here is the fashion brand that takes efforts to interact with its client while nurturing a connection with them and giving them the ultimate experience, right from picking fabrics and understanding their story to seeing the aesthetic outfits come to life just as desired
  • Core values municate what you be[a company and how you are working 443: togethe[# •toward a shared vision T” concept is powerful. By articulating what y°] stand , for as a brand, you ,gn attract better “ho share your beliefs. employees and customers •
Visual Style
  • Brand standards are a set of guidelines for the colors; photography and graphic elements; logo specs; fonts and messaging that comprise your brand. They’re the glue that holds your brand together and help to create and protect your firm’s brand identity.
  • White Padding indicates the logo’s Clear Space; an area where other elements must not encroach into. In order to allow the logo to breathe.
  • Logo clear space. elements of any kind should invade this zone. Clear space is developed from the height of the KB in the logo and is shown as ‘x’.
  • To preserve the readability of the logo it should never be sized below certain dimensions. The minimum height is 14.4pt when used in print or 14px in digital environments.
  • Not all colors will work in text when background colour. As per shown below, for instance, using the black color on certain brand will appear difficult to view. Additionally using white on light brand colour doesn’t work effectively. In order to avoid too many variations there are only five ways combing the brand colors should be used.
  • Differing levels of information should be separated by size and body weights. This helps distinguish and read information quickly and clearly. Larger sizes are used for headlines and smaller sizes are used for body copy and captions.
Layout And Composition
  • White Padding indicates the logo’s Clear Space; an area where other elements must not encroach into. In order to allow the logo to breathe.
  • Logo clear space. elements of any kind should invade this zone. Clear space is developed from the height of the KB in the logo and is shown as ‘x’.
  • The logo should only be place in one of the four positions; flush against the left or right hand margins or aligned to either the top or bottom margins. Kresha Bajaj Brand Guidelines
  • The poster utilizes the same 4 column grid system as the letterhead. The footer information is aligned to the grid at the bottom of the page.
  • The logo on the front of the cards is set centered. The company and personal details are set on the back of the card.
Stationery
  • The logo on the front of the cards is set centered. The company and personal details are set on the back of the card.
  • Size 85 x 55mm
  • Paper Artcard Finishes Gold Foil
  • Size A4
  • Paper Paper Stock #1
  • Finishes Gold Foil
Brand Communication
  • Strictly, follow the guidelines provided to produce thank-you cards, leaf inside the packaging box, showroom interior frame format to promote collections and templates for new collection manual, web banner & digital ads
  • The poster utilizes the same 4 column grid system as the letterhead. The footer information is aligned to the grid at the bottom of the page.
Mobile Guidelines

  • Mobile II Size 750 x 1334px Device All Smart Phone I 55 Featured Homepage • Ile • Inner

  • Mobile Ill Here is an example of how the website home page should look on a mobile tablet device (imac, ipad, surface etc).

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